Copywriter specializing in environment, climate change and ecological transition

Ines Gendre is a copywriter specializing in environmental issues. She joined Greenly's team in 2022.

Ines Gendre

Ines Gendre holds a master’s degree in marketing and began her career in the fast-moving consumer goods (FMCG) industry. After retraining, she joined Greenly in 2022 as a copywriter specializing in environmental issues. Ines brings her expertise to companies and individuals seeking to understand the challenges of climate change, the green transition, and their impact on society and the economy. Trained in key tools for developing climate strategies - such as Carbon Assessments, Life Cycle Analysis (LCA), and carbon offsetting - she studies earth and life sciences and climate change with the United Nations Institute for Training and Research (UNITAR) and the SDG Academy, and political philosophy at Oxford University in England.

Laura Schmitz joined Greenly as Marketing Development Representative in 2024.

Laura Schmitz

With a degree in digital marketing, Laura Schmitz has 10 years’ experience in tech and digital, working for companies specialising in the use of data for industry, people and the environment. Passionate about environmental issues, she has also worked as a communications volunteer for Biomimicry Switzerland. Her expertise combines technology and sustainability, enabling her to raise awreness on issues relating to the ecological transition and sustainable innovation.

After seeking opportunities to put her various creative passions to good use, she joined Greenly in mid 2022 as SEO copywriter for the U.S. blog to provide her American perspective on the climate change issues we face today.

Stephanie Safdie - Greenly

Stephanie Safdie holds a bachelor's degree in English Language & Literature from the University of Maryland College Park, where she specialized in multimedia studies and media literacy to write engaging content made for the internet. She previously worked as a social media content video creator, freelance copywriter, and continues to write SEO generated content for her travel website. After seeking opportunities to put her various creative passions to good use, she joined Greenly in mid 2022 as SEO copywriter for the U.S. blog to provide her American perspective on the climate change issues we face today. Her work at Greenly covers a wide variety of topics, such as the impact of popular culture events on the environment, offering unique ideas for sustainable development, and breaking down new climate legislation in simple terms. As Stephanie is passionate about linking the bridge between the everyday activities we love to do (such as travel, concerts, fashion, food, etc.) and the effect it has on the environment, she is pursuing further training for more in-depth journalistic endeavors on the environment in the future.

After starting her career at Greenly in 2022, she started a joined PhD between the startup and CentraleSupélec to improve company sustainabilty performance ratings.

Marine Kohler

Marine has an engineering degree from the French school of CentraleSupélec and a masters in Industrial Management from DTU. After starting her career at Greenly in 2022, she started a joined PhD between the startup and CentraleSupélec to improve company sustainabilty performance ratings.

Kara joined the team at Greenly in 2023 as SEO copywriter for the UK market.

Kara Anderson - Greenly

Kara Anderson holds an undergraduate law degree and a master’s degree in international law from the University of Glasgow and the University of Aberdeen, specializing in human rights and EU law, where she developed strong research and writing skills. After working at Ernst & Young as part of their audit graduate scheme and gaining experience in analytics, she transitioned to advertising, working with major global brands like American Express and Dove.
In 2023, Kara joined Greenly as a writer, focusing on sustainability and climate-related topics for the UK market. Her work spans a wide range of environmental issues, including climate science, sustainable development, and climate policy. Collaborating with climate scientists, Kara has produced data-driven investigations into key climate challenges. With a passion for international politics, sustainable development, and climate change science, she continues to build her expertise in the field and is currently pursuing further training in journalism.

Ben Field, Climate Action Strategist at Patch

Quentin Bourhis, Climate Expert at Greenly

Matthieu Vegreville

Matthieu is a 28 year-old graduate engineer from Ecole Polytechnique and Télecom Paris, with a background in data science at Withings. While there, he worked on watch activity detection algorithms, and developed a health study activity so that connected objects could be used to better monitor certain pathologies. He has long been involved in data science projects with his brother, who has the same training. Faced with the urgency of the climate crisis, he decided to put his know-how at the service of the environment. 

Arnaud Delubac

Arnaud, 26 years old, trained as a designer and in digital communication at INSEEC before joining the Master Entrepreunariat at ESSEC-CentraleSupélec. Passionate about social media since his teenage years, he has created some of the biggest Twitter communities in France before joining the digital communication team of the Prime Minister’s office in Matignon. It was at the Secretaries of State for Digital, Mounir Mahjoubi and Cédric O, where Arnaud directly managed the team, that he developed a strong conviction for the need to use technology to bring awareness to the greatest causes of our time.

Alexis Normand

Alexis is a 37 year-old graduate of HEC and Sciences-Po. After his studies, he spent 2 years working in public policy consulting. He then spent 6 years at Withings, a leading company in connected objects. While there, he continued the companies operations in Boston, USA, and created the company’s health department. After the company was bought by Nokia, he joined the startup Embleema by working through Techstars, one of the best startup incubators in the United States, where he developed a taste for entrepreneurship. His return to France was an opportunity to put all his experience at the service of the environment, during a crucial moment in the climate crisis.

Justine Dumont

Justine a toujours été passionnée de lecture et d’écriture. En 2019, elle parvient justement à faire de sa passion son métier, en devenant rédactrice web indépendante. Motivée par ses engagements écologiques, elle rejoint l’équipe de Greenly en 2022 afin de mettre ses compétences au service de la cause environnementale. 

ESG Initiatives

Explore ESG initiatives that US companies can implement to improve their social and environmental impact. Read our blog articles for innovative ideas.

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Read our blog articles to understand strategies for achieving Net Zero emissions in US businesses. Learn how to set and follow a Net Zero trajectory.

Net Zero Trajectory: Blog Articles on Achieving Carbon Neutrality"

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Learn how the US transport sector is working towards greener mobility solutions and reducing emissions through our blog articles.

Transport: Blog Articles on Sustainable Mobility and Carbon Reductio

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Explore our blog articles on carbon accounting for businesses in the US. Learn how to measure, reduce, and offset your CO2 emissions effectively.

Carbon Accounting: Blog Articles on Reducing CO2 Emissions

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IPCC: Blog on Climate Reports and Recommendations in the US

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What are carbon offsets? How do they contribute to the fight against climate change? And should your company be investing in them?

Top 5 Carbon Offset Projects

In today's world, increasingly focused on environmental responsibility, carbon offsetting is seen as a useful strategy for both individuals and organizations who want to reduce their carbon footprint. This strategy involves a commitment to projects specifically designed to reduce or eliminate carbon emissions, helping to create a greener future.

With an ever-expanding carbon offset market, the initiatives are increasingly diverse and impactful, ranging from reforestation efforts to advanced renewable energy technologies. Join us as we explore the top five carbon offset projects that are not only leading the charge in ecological preservation but are also reshaping our approach to sustainable living.

First up, let's define what the term 'carbon offset' actually means. In a nutshell, a carbon offset is a way to compensate for emissions by funding an equivalent carbon dioxide saving elsewhere. 

It's a method used by individuals and businesses to balance out their carbon footprints. This involves investing in environmental projects around the world that reduce future emissions or absorb carbon dioxide already in the atmosphere. These projects can range from renewable energy initiatives to reforestation efforts. The goal is to create a net zero carbon footprint by offsetting the amount of carbon dioxide (or carbon dioxide equivalent) one produces with an equal amount of reduction or removal elsewhere. 

Learn more about carbon offsets in our blog.

A carbon offset credit represents an emission reduction of 1 metric ton of carbon dioxide. The goal of carbon offsetting is to reduce all or a portion of a carbon footprint. They are typically used in regulatory or compliance markets, where governments or regulatory bodies set a cap on the amount of carbon dioxide that can be emitted. Companies are allocated or can purchase a certain number of credits, each representing the right to emit a specific amount of carbon dioxide. If a company emits less than its allowance, it can sell its excess credits to another company that is over its limit. 

Find out more about carbon credits in our dedicated article. 

On the other hand, a carbon offset more broadly refers to a reduction in greenhouse gas (GHG) emissions – or an increase in carbon storage – that is used to compensate for emissions that occur elsewhere. Carbon offsets are more commonly associated with the voluntary carbon market. Individuals or companies purchase offsets to mitigate their own carbon emissions, often as part of their sustainability goals. 

While both mechanisms aim to reduce overall carbon emissions, carbon credits are often part of a mandatory, regulated system, whereas carbon offsets are typically voluntary actions taken to achieve carbon neutrality or positive environmental impact.

This short explainer video by SOS Ecological explains what Carbon Offsetting is. You may have heard of a 'Carbon Footprint', or 'Climate Change' but what exactly is Carbon Offsetting and how can it help the environment?

What is Carbon Offsetting?

The principle of carbon offsetting lies in the idea of balancing out greenhouse gas emissions by funding projects that reduce or remove an equivalent amount of carbon from the atmosphere. The process begins with the measurement of the amount of carbon emissions produced by an individual or an organization. Once this carbon footprint is quantified, the equivalent amount of emissions can be offset through various environmental projects.

These projects might include renewable energy initiatives like wind or solar power, reforestation efforts, or even investing in technology that captures carbon directly from the air. The key is that for every ton of carbon emitted, an equivalent ton must be removed or prevented elsewhere. This approach allows individuals and companies to take responsibility for their environmental impact in a proactive manner, while also helping to reduce global emissions.

By investing in these carbon offset credits, not only do you compensate for your own emissions, but you also support sustainable practices and innovations that contribute to a broader environmental benefit. 

While carbon offsetting is a valuable tool in the fight against climate change, it's important to remember it complements, rather than replaces, the need for direct emission reductions.

To learn more about how carbon offsetting and removal works why not read our article. 

Does carbon offsetting reduce carbon emissions? 

The role of carbon offsetting in reducing carbon emissions is complex. Carbon offsets work by counterbalancing emissions that have already occurred. They are a reactive measure, allowing individuals and organizations to invest in environmental projects that reduce or absorb carbon dioxide, effectively balancing out their own emissions. However, it's crucial to note that while offsets can compensate for emissions, they don't directly prevent them.

The effectiveness of carbon offsetting in reducing overall carbon emissions depends largely on the nature and execution of the projects funded. For example, investing in renewable energy projects or reforestation can have a long-term positive impact on the environment. These projects can contribute to a decrease in future emissions or increase carbon sequestration, which is beneficial for the environment.

However, it's important to recognize that carbon offsetting is not a cure-all solution. The ideal approach to tackling climate change is a combination of reducing emissions at the source and offsetting the remaining, unavoidable, emissions. In other words, while carbon offsets are valuable, they are most effective when used as part of a broader strategy that includes direct actions to reduce emissions. This might involve adopting cleaner technologies, enhancing energy efficiency, or changing business practices and lifestyles to be more sustainable.

Carbon offsets are a meaningful step towards mitigating climate change, but they should be viewed as part of a larger, multi-pronged approach to environmental sustainability. True progress requires both preventive measures to reduce emissions and reactive measures like carbon offsetting to deal with emissions that are unavoidable.

Undoubtedly, carbon offsets can have a positive impact on the environment and society. They fund projects that aim to reduce greenhouse gas emissions, like renewable energy initiatives, reforestation, and efforts to improve energy efficiency - especially in underprivileged communities. These projects not only help to balance carbon emissions but also often bring additional benefits like biodiversity conservation, improved air quality, and socio-economic development in developing countries. By investing in carbon offsets, organizations can demonstrate their commitment to environmental responsibility and sustainable development.

However, there are limitations to what carbon offsets can achieve. One of the primary concerns is that they can create a sense of complacency. For example, a company might continue environmentally harmful practices while relying on offsets to balance their emissions, rather than taking direct action to reduce their carbon footprint. The issue is that carbon offsets don’t address the root cause of the problem - i.e. the ongoing emission of greenhouse gases. 

Moreover, the effectiveness of carbon offsets depends on the quality and longevity of the projects they fund. There's a risk that some offset projects may not deliver the long-term environmental benefits they promise.

Take the example of a tech giant like Apple. Apple continues to release new versions of the iPhone or Macbook annually, even if the technological modifications are minor and mainly for aesthetic purposes.

The iPhone doesn’t change that much each year, but consumers want the newest thing and so Apple products remain a success. However, the never-ending production of the iPhones is detrimental to the environment. If we all kept our current iPhones for longer than a year, there would be less technology that inevitably gets thrown away – a practice that ultimately contributes to landfills. 

A company like Apple is probably more concerned about their profit margin and staying on trend, but consumers increasingly care about the environment and so companies are under pressure to demonstrate their commitment to sustainability.

Apple, for instance, implements programs like device trade-ins as a gesture towards environmental responsibility. This initiative allows consumers to exchange their old devices, offsetting the cost against the purchase of new ones. By doing so they not only promote the idea of recycling and reducing e-waste but also align with the growing environmental concerns of its customer base.

Yet, this approach of offsetting emissions fails to address the true impact of carbon emissions. The endless demand and production of new products inevitably contribute to carbon emissions - something that is not fully compensated for by recycling or trade-in programs alone. The frequency with which consumers upgrade to newer models plays a significant role in driving production cycles, which in turn affects the company's carbon footprint.

Therefore, while initiatives like Apple's trade-in program are steps in the right direction, they also highlight the need for a deeper change in both corporate strategies and consumer behaviors. It's not just about balancing emissions through offsets, it's also about fundamentally changing consumption patterns and corporate practices to prioritize long-term environmental health over short-term gains. So, while carbon offsets are valuable, they need to be part of a larger strategy that includes direct efforts to reduce emissions.

Is it really possible to buy your way out of creating harmful greenhouse gases that cause climate change?

Governments, companies and individuals already participate in carbon offsetting schemes that try to balance their emissions by finding other ways to reduce carbon in the atmosphere by an equivalent amount.

Can carbon offsetting help the planet? - BBC News

When considering whether to invest in carbon offset projects, it's important to understand their role and effectiveness. Carbon offsets are valuable for balancing out emissions, but they don't stop these emissions from entering the environment initially.

Therefore, the decision to invest in a carbon offset project should be strategic. It's most beneficial when a company or individual has already taken steps to reduce their primary carbon emissions and has the financial capability to contribute further. Investing in carbon offsets can then be an additional measure, complementing direct emission reduction efforts.

With so many carbon offsetting options on the market these days it can be difficult to know what to look for when selecting a project. For companies committed to genuine environmental impact, it's important to select the most impactful and reliable ones. Let us help demystify the process. 

Common types of projects within these programs include:

Forestry projects - These focus on reforestation, tree planting, and preventing deforestation, playing a crucial role in carbon sequestration.

Methane capture - Targeting one of the most potent greenhouse gases, methane capture projects aim to reduce emissions from landfills and agriculture.

Renewable energy projects - Investments in wind farms, hydroelectric power plants, and other renewable sources help reduce reliance on fossil fuels.

Direct carbon capture - Advanced technologies that directly remove carbon dioxide from the atmosphere or industrial emissions.

Key factors to consider to ensure the effectiveness of the carbon offset project:

Third-party verification and credibility - Opt for programs that are verified by reputable third parties. This ensures that the carbon offsets are real, quantifiable, and make a genuine difference in reducing CO2 emissions. 

Tangible and measurable impact - Choose programs where the impact on CO2 emissions can be clearly measured and is permanent. The program should have a transparent method for quantifying its environmental benefits, ensuring that your investment is actually contributing to reducing carbon emissions.

Efficient management and supervision - A well-managed program that is run efficiently and with transparency is more likely to achieve its goals. Look for programs that have a track record of successful implementation and are managed by competent, experienced teams.

Community benefits - Consider programs that go beyond just offsetting carbon emissions and also provide socio-economic benefits to local communities. This could include job creation, biodiversity conservation, or improved local environmental conditions. Programs that positively impact local communities tend to have a more sustainable and long-lasting effect.

Compliance with international standards - Ensure that the program adheres to international standards and best practices in carbon offsetting. This not only lends credibility to the program but also ensures that your investment is contributing towards globally recognized environmental goals.

When selecting a carbon offset program, it’s vital to look beyond the surface and evaluate the program’s real impact, management, community benefits, and adherence to high standards. This thorough approach helps prevent the risk of ‘greenwashing’ and ensures that your investment genuinely contributes to combating climate change.

Let's explore the top 5 carbon offset projects that stand out for their impact and innovative approaches:

Terrapass emerges as a frontrunner in combating climate change. With a mission centered on reducing carbon footprints, Terrapass offers a variety of projects for both individuals and businesses. Their initiatives range from renewable energy to methane capture and landfill gas capture, all verified by third parties for their effectiveness. Terrapass has made a significant impact by providing accessible options for anyone looking to make a positive environmental change.

Specializing in air travel, Atmosfair focuses on reducing carbon emissions caused by flights. They offer various subscription models to offset the carbon footprint of your air travel. Atmosfair's user-friendly approach, complete with a personal certificate for contributions, makes it a go-to choice for environmentally conscious travelers - whether it’s for business travel or leisure. 

Operating globally, Myclimate aligns its carbon offset projects with the UN Sustainable Development Goals. Their diverse projects cover areas like hydropower, energy efficiency, land improvement, and water purification. Transparency is key for Myclimate, as evidenced by their annual ESG reports and third-party project certifications.

With the rise of e-commerce, Carbon Checkout provides a seamless way to integrate carbon offsetting into online shopping. Their unique widget allows customers to choose a carbon offset project at checkout, addressing the carbon footprint of their purchases. This integration makes Carbon Checkout a practical option in our increasingly digital world.

Distinguished by its Quality Assurance Standard (QAS) certification for all carbon offsets, Clear offers a wide range of options to offset daily activities. Whether it's your commute, online activities, or even recreational activities like skydiving, Clear provides accessible and diverse ways to balance your carbon footprint.‍‍

At Greenly we can help you to assess your company’s carbon footprint, and then give you the tools you need to cut down on emissions. Why not request a free demo with one of our experts - no obligation or commitment required. 

If reading this article has inspired you to consider your company’s own carbon footprint, Greenly can help. Learn more about Greenly’s carbon management platform here. 

Greenly raises $23M to bring carbon management to all companies and fast-track the transition to a net-zero-carbon economy

Greenly has closed a $23 million Series A funding round co-led by Energy Impact Partners (EIP) and Xange.

Greenly raises $23M to fast-track the transition to a net-zero-carbon economy

 In the race to Net Zero, the increase in regulations and the rise of customer demand has led to a dramatic rise in the number of companies committing to low carbon strategies. To massify carbon management, Greenly is disrupting the consultancy-led process of collecting and analyzing data manually, by deploying simple and intuitive software. Integrating with most corporate data sources, Greenly offers to move from snapshot analytics to continuous carbon monitoring. With more than 400 corporate customers in Europe, Greenly has recently opened offices in the US, and plans to triple its workforce to make carbon management as pervasive as financial management.

Creating platform effects in carbon management

Greenly, a carbon accounting & management platform for SMEs, has closed a Series A fundraising of $23 million. This new round is led by Energy Impact Partners (EIP), a US based investment platform focused on the energy-transition, and XAnge, an early-stage investment tech fund based in Paris (France), and Munich (Germany) with strong impact exposure. Also participating are new investors like Jean-Baptiste Rudelle, founder of Criteo, and the Galion Project. 

Greenly offers SMEs a software as a service  (SaaS) that makes carbon accounting and carbon management easy and intuitive, reducing the barriers to collect and analyze emissions data by integrating with over 100 data sources, including accounting, travel software, cloud consumption data, electricity vendors etc. As such, the company is disrupting a market typically dominated by large consultancies performing ad hoc assignments for enterprises. With already more than 400 corporate customers, Greenly aims to massively increase the carbon management of SMEs, by allowing them to monitor their operations and supply chain in real time, providing less carbon-intensive alternatives, and by offsetting the rest with high-quality carbon-offsetting projects. The raise will allow the company to continue its global roll-out with focus on the US and Europe. In mid-March, Greenly opened new offices in New York, a hub for tech innovation, to kick-start its operations the United States.

Democratizing carbon footprinting among SMEs thanks to AI 

Today, only about 20% of global carbon emissions are tracked and managed. To effectively tackle climate change, we must disrupt a market still dominated by low tech consultancies addressing enterprises with one-shot assignments worth between $20,000 and $100,000. Competitors like Watershed or Persefoni are trying to digitize this process and it’s probably a good idea. But this still leaves out small businesses which actually make up the larger share of emissions. At Greenly, we think this market must be radically disrupted by offering simple to use, affordable software for any business type, making carbon accounting & management as pervasive as financial management. This is the only way to put businesses on a path to Net Zero  and limit global warming, explains Alexis Normand, CEO and co-founder of Greenly.

Integration Greenly with more than 100 business applications makes it possible to automatically quantify a majority of emissions-generating activities, to minimize manual data entries and to fast-track measurement. Typically, accounting data, energy or data centers consumption (Amazon Web Services, Google Cloud, etc.), as well as eCommerce activity (Shopify, etc.), can be imported directly in the platform. These integrations make it possible to monitor emission generating activities in real time. Thanks to an extensive library of more than one hundred thousand emission factors, Greenly converts these activities into emission metrics and generates a carbon disclosure report compliant with international standards (Greenhouse Gas Protocol).

Greenly also offers e-learning and engagement modules to mobilize company employees, and allows them to take ownership of the topic in full autonomy.

For large companies, it’s also a way to associate their supplier networks with their decarbonization efforts, by benefiting from a more economical solution to decarbonize their supply chain. With its technology, Greenly automates the analysis of data collection by integrating in real time with the accounting or billing data of more than 100 software solutions. 

To support its development in Europe and the USA, Greenly will expand its technical teams, and recruit carbon footprint experts and sales representatives. Therefore, the startup will open 100 positions across Paris and the United States.

Greenly, a growing player committing to a Greener America

Supported by EIP, a leading investor in the energy transition with offices in NYC and SF, Greenly accelerates its development in the United States to help companies engage in their ecological transition and support them in defining their Net Zero trajectory. In 2024,  America experienced the hottest March on record, with temperatures soaring 1,58°C above average. With this in perspective, Greenly is opening new positions in Paris and New York.

At a larger scale, the Russian-Ukrainian conflict highlights the fragility and overdependence of states on fossil fuel resources, reminiscent of the 1973 oil shock. Reducing our impact on the environment is essential for everyone. Both the United States and European countries are seeking to develop a greener energy sector with a focus on carbon neutrality.

Greenly anticipates upcoming regulations in the United States to help companies manage their emissions and define a Net Zero trajectory.

We are very pleased to contribute to Greenly's hypergrowth, and thus support the acceleration of decarbonation of businesses.It is obvious that 100% of companies will have to track their emissions, just as they track their finances. What convinced us at Greenly was the ambition of the co-founders to achieve this short-term vision, at the pace of the climate emergency, as well as the quality of the tech and the UX. XAnge is specialized in supporting very high-growth SaaS companies, and we want to give them the means to achieve this ambition. This investment is a demonstration of our ambition in climate tech, Cyril Bertrand, Managing Partner and Nadja Bresous Partner Impact at XAnge.

EIP’s mission is to back the best entrepreneurs building the tools to decarbonize industries as quickly as possible. Through our deep roots in the energy sector, we know that many corporate leaders are looking for practical tools to manage and reduce their carbon-emissions. Greenly has hit the nerve and managed to scale their customer-base rapidly. We are proud to support the team on their global expansion”, says Matthias Dill Managing Partner at EIP.

Founded in October 2019 by Alexis Normand (CEO, ex-Health Director of Withings; HEC, Sciences-Po, who also went through the Boston office of Withings and Techstars), Matthieu Vegreville (CTO, X-Telecom, data scientist at Withings) and Arnaud Delubac (UX/UI; ESSEC-Centrale, INSEE, previously in charge of digital communication in the Prime Minister’s staff), Offspend SAS launched the Greenly app in January 2020, to allow everyone to measure and reduce their ecological impact by analyzing their banking expenses and offering rewards and coaching to avoid emissions. Since 2021, Greenly has been offering SMEs a software that makes the carbon management simpler and more  intuitive. Thanks to its unique ability to integrate with business software ranging from accounting to cloud APIs, ecommerce platforms, or travel reports, Greenly makes it possible to automate data collection and offer real-time analysis emissions, in order to roll-out a data-driven reduction strategy.

For more information please visit https://greenly.earth / Follow Greenly on Twitter: @Greenly, Linkedin and Instagram

Energy Impact Partners, LP (EIP) is a global investment platform leading the transition to a sustainable energy future. EIP brings together entrepreneurs and the world's most forward-thinking energy and industrial companies to push innovation. With over $2 billion in assets under management, EIP invests globally across venture, growth, credit, and infrastructure – and has a team of more than 50 professionals based in its offices in New York, San Francisco, Palm Beach, London, and Cologne. For more information on EIP, please visit www.energyimpactpartners.com

XAnge is an early-stage investment fund with €600 million under its management, based in Paris and Munich. Its investment team supports European entrepreneurs who aim to change everyday life through technology, by investing amounts from €300,000 to €10 million at the seed stage. With an investment thesis focused on making technology accessible to the greatest number of people, XAnge invests in the deeptech, healthcare, fintech, Saas and e-commerce sectors. XAnge  For example, XAnge has supported Lydia (Finance), Welcome to the Jungle (Human Resources), Believe (Music), MrSpex (eCommerce) and Ledger (cryptocurrencies). XAnge is the innovation brand of the Siparex Group. 

nadja.bresous@xange.fr 0608958364 Partner Impact

Jean-François Kitten – 06 11 29 30 28 – jf@licencek.com 

Jérémy Cariddi — 07 66 39 75 99 — j.cariddi@licencek.com 

Ilinca Spita - +33(0)6 64 75 12 98 – i.spita@licencek.com 

Greenly announces the opening of new offices in Miami for a Greener America

Greenly is opening new offices in Miami to help SMBs measure, report and reduce the carbon footprint of their operation and supply chain.

Greenly announces the opening of new offices in Miami

Greenly, the startup specialized in carbon assessment is opening new offices in Miami to help SMBs measure, report and reduce the carbon footprint of their operation and supply chain.  

Greenly offers a unique software that makes every step of carbon management simpler : from tracking emissions to devising actions plans, from employee training to offsetting. Today, Greenly is helping more than 350 companies on their Net Zero trajectory, deploying deep sector specific expertise with tech companies who are looking to reduce emissions linked to cloud computing. 

With its technology, Greenly automates data collection, integrating in real time with accounting or billing data and with more than 100 software applications, such as those of energy providers or data centers (Amazon, Google Cloud…), or even e-commerce software (Shopify…).  

When we launched Greenly in 2019, we first wanted to help small and medium size businesses take a stance on climate change. We quickly realized this meant finding ways to reconcile their business needs with a necessary path towards Net Zero. What is essentially missing for SMBs is a “Quickbooks” for carbon accounting, that is to say a solution that makes carbon management simple, intuitive and cost-effective. This meant disrupting the traditional carbon accounting space, replacing costly consultants with software. It’s really the only way to scale carbon accounting in America. Today, we provide SMBs with dashboards to manage their carbon on top of everything else. We essentially save them time by integrating with over 100 B2B softwares, from accounting to travel, cloud computing or enterprise marketplaces such as Sphopify. While Miami may seem like an odd choice for such a company, we wanted to bring this innovation to the one place that needs it most, a city that may well disappear in 30 years because of the climate crisis. Opening our office in Miami is really a way of saying, we can change that ! says Matt Vegreville, co-founder of Greenly and GM for North America.

Opening New Positions in Miami, a City Battered by Climate Change

Florida has warmed dramatically in the last century. The sea is rising about one inch every decade, and heavy rainstorms are becoming more severe. In January 2020, Mayor Francis Suarez announced a carbon neutrality goal of reaching net zero City-wide greenhouse gas emissions by 2050 and nominated a Chief Heat Officer to address rising temperatures and protect the most vulnerable. Since then, the City has released a greenhouse gas inventory and has started working on a greenhouse gas reduction strategy to determine the roadmap to carbon neutrality. Companies based in Miami are conscious of the ecological impact of reducing their emissions and Greenly can help them in this transition. 

While regulatory pressures may increase to address the growing crisis, Greenly was launched with a mission to make it easier for small businesses to set climate related objectives. As Greenly has shown with its 350+ customers, launching a climate strategy often comes with many short term business benefits: stronger employee engagement, customer awareness

As part of this new office opening, Greenly will be opening many new positions in Miami: carbon footprint experts and a world class sales team, to  convert the United States to decarbonization.

Founded in October 2019 by Alexis Normand (CEO, ex-Health Director of Withings; HEC, Sciences-Po, who also went through the Boston office of Withings and Techstars), Matthieu Vegreville (CTO, X-Telecom, data scientist at Withings) and Arnaud Delubac (UX/UI; ESSEC-Centrale, INSEE, previously in charge of digital communication in the Prime Minister’s staff), Offspend SAS launched in January 2020 the Greenly app, to allow everyone to measure and reduce their ecological impact by analyzing their banking expenses and offering rewards and coaching to avoid emissions. In September 2021, it launched its carbon assessment suite for SMEs.

For more information please visit www.greenly.earth / Follow Greenly on Twitter: @Greenly, Linkedin and Instagram

Alexis Normand – +33 6 76 98 06 43 – alexis.normand@greenly.earth

Jean-François Kitten – 06 11 29 30 28 – jf@licencek.com

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In this article, we’ll review what green marketing is, why it is important, and how businesses should adjust their own marketing tactics accordingly in order to align with a greener future.

Redefining Profit: How Green Marketing is Shaping the Future

Marketing is stressful enough, especially in today’s day and age where attention spans are shorter than ever before – but green marketing adds a new layer and dimension to the struggle to attract and retain people’s interest.

Green marketing is becoming more popular as companies seek to transition to more sustainable business practices, but the sudden expectations placed on companies to prevent greenwashing may be too much to handle.

Green marketing refers to the style of marketing which caters to advertising a product or service based on their true environmental criteria as opposed to greenwashing – which is when false claims are made to make a product or service appear more eco-friendly than it actually is.

Green marketing can be utilized during the manufacturing or packaging process of a product, such as when seeking to ethically source materials or use sustainable packaging.

Green Marketing is a strategy that focuses on promoting environmentally-friendly products, practices, and values to engage with conscious consumers and contribute to a more sustainable future. When people buy things on the internet, they are becoming more aware of what they are buying. More importantly, sustainable practices are becoming more popular, which means that customers now carefully consider how their favorite company affects the environment. Because of this, the most successful companies around the world are using green marketing techniques to keep up with new trends and get new customers.

What does the term "green marketing" mean? In simple terms, green marketing is making and advertising products that are good for the environment. This improves the brand's image and helps nature at the same time. It also helps the company get new customers. Having products that are good for the environment can help a brand stand out from its competitors. This is especially true now that people are becoming more aware of the effects on the environment.
What does "green marketing" mean?

Green marketing is the use of and promotion of products and services that are good for the environment. It also refers to a wide range of practices and strategies that are good for the environment. Let's take a quick look at some of these:

Make products that are good for the environment.
Use recycled materials to come up with ideas for packaging that is good for the environment.
Greenhouse gas emissions should be kept as low as possible while the products are being made.
Implement environmentally sustainable business strategies.
Green marketing is becoming more and more popular as the effects of climate change become clear. A 2020 study shows that almost 77% of consumers around the world think about a company's sustainability and care for the environment when deciding which brands to buy.

Green marketing usually costs more than traditional marketing, but that doesn't mean it's hard to make money. Especially because more people want to do these things and the market is moving in this direction. Green marketing means using practices that are good for the environment and improving the brand's image at the same time by making and showing off products that are good for the environment.

For example, it's usually more expensive to hire local workers than to hire cheap workers from other countries. But it means that the production process leaves behind much less carbon. Some companies even go a step further by giving some of their money to projects that help the environment, like planting trees.

Contact for partnership: support@easybusinessschool.org 
The program we used to make the animated video: https://tidd.ly/3Y5siMb 

Copywriter: Kamran Tagiyev
Voiceover author: Jeremy G.
Animation author: Jale Hesenzadeh
Sound editor: Mahluga Taghiyeva
Project manager: Kamran Tagiyev
#marketing #easymarketing #greenmarketing

Green Marketing: What is Green Marketing?

A green marketing is often implemented not only to demonstrate environmental sustainability and sustainable practices, but the use of green marketing campaigns can help to illustrate greater corporate social responsibility (CSR) and an effort to pertain to environmentally conscious consumers.

Adopting sustainable business practices and green marketing efforts may seem out of reach for many companies, but luckily – there are several ways in which companies can employ green marketing initiatives.   

Examples of Green Marketing Strategies   

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