In this episode of the Leaf Media Global Podcast, Noémie speaks with Mia Ketterling, the Global Sustainability Lead at ‪@pinterest‬. Mia shares her journey in building Pinterest’s sustainability program from the ground up, starting with the formation of Pinterest’s Environmental Conservation Organization to driving the company’s carbon footprint assessment and setting science-based targets. Mia talks about how Pinterest, a visual discovery platform, can uniquely engage users in more mindful consumption and help visualize a sustainable future. She highlights the power of community, the role of employee-led initiatives like PinPlanet, and how Pinterest is working towards embedding sustainability into its product offerings and corporate structure. Tune in to hear how Pinterest is navigating its sustainability journey and how the company balances inspiration and mindful consumption, all while engaging its global user base to make more informed, sustainable choices.