After seeking opportunities to put her various creative passions to good use, she joined Greenly in mid 2022 as SEO copywriter for the U.S. blog to provide her American perspective on the climate change issues we face today.

Stephanie Safdie - Greenly

Stephanie Safdie holds a bachelor's degree in English Language & Literature from the University of Maryland College Park, where she specialized in multimedia studies and media literacy to write engaging content made for the internet. She previously worked as a social media content video creator, freelance copywriter, and continues to write SEO generated content for her travel website. After seeking opportunities to put her various creative passions to good use, she joined Greenly in mid 2022 as SEO copywriter for the U.S. blog to provide her American perspective on the climate change issues we face today. Her work at Greenly covers a wide variety of topics, such as the impact of popular culture events on the environment, offering unique ideas for sustainable development, and breaking down new climate legislation in simple terms. As Stephanie is passionate about linking the bridge between the everyday activities we love to do (such as travel, concerts, fashion, food, etc.) and the effect it has on the environment, she is pursuing further training for more in-depth journalistic endeavors on the environment in the future.

After starting her career at Greenly in 2022, she started a joined PhD between the startup and CentraleSupélec to improve company sustainabilty performance ratings.

Marine Kohler

Marine has an engineering degree from the French school of CentraleSupélec and a masters in Industrial Management from DTU. After starting her career at Greenly in 2022, she started a joined PhD between the startup and CentraleSupélec to improve company sustainabilty performance ratings.

Copywriter specializing in environmental thematics

Ines Gendre is a copywriter specializing in environmental issues. She joined Greenly's team in 2022.

Ines Gendre

Ines Gendre holds a master’s degree in marketing and began her career in the fast-moving consumer goods (FMCG) industry. After retraining, she joined Greenly in 2022 as a copywriter specializing in environmental issues. Ines brings her expertise to companies and individuals seeking to understand the challenges of climate change, the green transition, and their impact on society and the economy. Trained in key tools for developing climate strategies - such as Carbon Assessments, Life Cycle Analysis (LCA), and carbon offsetting - she will begin studying political science at Oxford University in England in January 2025.

Kara joined the team at Greenly in 2023 as SEO copywriter for the UK market.

Kara Anderson - Greenly

Kara Anderson holds an undergraduate law degree and a master’s degree in international law from the University of Glasgow and the University of Aberdeen, specializing in human rights and EU law, where she developed strong research and writing skills. After working at Ernst & Young as part of their audit graduate scheme and gaining experience in analytics, she transitioned to advertising, working with major global brands like American Express and Dove.
In 2023, Kara joined Greenly as a writer, focusing on sustainability and climate-related topics for the UK market. Her work spans a wide range of environmental issues, including climate science, sustainable development, and climate policy. Collaborating with climate scientists, Kara has produced data-driven investigations into key climate challenges. With a passion for international politics, sustainable development, and climate change science, she continues to build her expertise in the field and is currently pursuing further training in journalism.

Ben Field, Climate Action Strategist at Patch

Quentin Bourhis, Climate Expert at Greenly

Matthieu Vegreville

Matthieu is a 28 year-old graduate engineer from Ecole Polytechnique and Télecom Paris, with a background in data science at Withings. While there, he worked on watch activity detection algorithms, and developed a health study activity so that connected objects could be used to better monitor certain pathologies. He has long been involved in data science projects with his brother, who has the same training. Faced with the urgency of the climate crisis, he decided to put his know-how at the service of the environment. 

Arnaud Delubac

Arnaud, 26 years old, trained as a designer and in digital communication at INSEEC before joining the Master Entrepreunariat at ESSEC-CentraleSupélec. Passionate about social media since his teenage years, he has created some of the biggest Twitter communities in France before joining the digital communication team of the Prime Minister’s office in Matignon. It was at the Secretaries of State for Digital, Mounir Mahjoubi and Cédric O, where Arnaud directly managed the team, that he developed a strong conviction for the need to use technology to bring awareness to the greatest causes of our time.

Alexis Normand

Alexis is a 37 year-old graduate of HEC and Sciences-Po. After his studies, he spent 2 years working in public policy consulting. He then spent 6 years at Withings, a leading company in connected objects. While there, he continued the companies operations in Boston, USA, and created the company’s health department. After the company was bought by Nokia, he joined the startup Embleema by working through Techstars, one of the best startup incubators in the United States, where he developed a taste for entrepreneurship. His return to France was an opportunity to put all his experience at the service of the environment, during a crucial moment in the climate crisis.

Justine Dumont

Justine a toujours été passionnée de lecture et d’écriture. En 2019, elle parvient justement à faire de sa passion son métier, en devenant rédactrice web indépendante. Motivée par ses engagements écologiques, elle rejoint l’équipe de Greenly en 2022 afin de mettre ses compétences au service de la cause environnementale. 

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GHG Accounting: What is it And How Does it Work?

How does greenhouse gas accounting work in 2022? Why is greenhouse gas accounting so important for your business in reducing greenhouse gas emissions?

Everything you need to know about LCA (Life Cycle Analysis) 

In this article, we'll explore what a life cycle analysis (LCA) is, what it involves, and the benefits of carrying out an LCA.

Everything you need to know about LCA (Life Cycle Analysis)

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Greenly has closed a $23 million Series A funding round co-led by Energy Impact Partners (EIP) and Xange.

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Greenly is opening new offices in Miami to help SMBs measure, report and reduce the carbon footprint of their operation and supply chain.

Greenly announces the opening of new offices in Miami

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What is PAS 2060, and how does it demonstrate a company’s dedication to carbon neutrality?

What is the PAS 2060 standard for carbon neutrality?

As businesses and organizations around the world race against the clock to try and achieve net-zero emissions by 2050, many are seeking the best accreditation to prove their carbon neutrality efforts – and one of those could be the PAS 2060.

What is the PAS 2060, and why is it a respected certification for companies working towards carbon neutrality?

The PAS 2060 standard was initially launched by the British Standards Institution in 2010 with the objective of increasing transparency of carbon neutrality by providing a common definition and recognised method for achieving carbon neutral status.

Want to learn more, or need assistance with PAS 2060? Contact us: https://blackmoresuk.com/standards/pas-2060-carbon-neutrality/

What is PAS 2060?

The PAS 2060 is a standard that was published by the British Standards Institution back in 2010, and was modified in 2014 – with a goal in mind to encourage various organizations to illustrate their efforts towards carbon neutrality and establish transparency between businesses and their customers to avoid allegations such as greenwashing. 

The PAS 2060 helps to guide companies on how they can measure, reduce, and offset their carbon dioxide and greenhouse gas emissions – and is specific to their business sector. For example, the PAS 2060 offers insight on how to reduce emissions in relation to business activities, products, services, office buildings, various projects, and attending events that may result in a high rate of emissions. Any company can calculate their carbon footprint and purchase carbon credits or invest in carbon offsetting projects as an attempt to offset their own emissions to be able to say they have achieved carbon neutrality – but the PAS 2060 allows companies to do so efficiently, accurately, and provides the company with a certification to delineate their carbon reduction efforts to other potential partners and customers around the world. 

As more and more companies strive to achieve net-zero emissions by 2050, acquiring a world-wide recognized certification like the PAS 2060 is more imperative and useful than ever before.

Carbon neutrality is when a company strives to reduce their emissions, as well as contribute to carbon offsetting projects – where as achieving net-zero emissions is when a company alters their business model to reduce their own individual production of carbon emissions to the lowest rate possible, while trying to not rely on carbon offsetting projects to accomplish this. A PAS 2060 can ultimately help a company achieve both carbon neutrality or work towards net-zero emissions.

There are a multitude of benefits to acquiring a PAS 2060. For starters, the PAS 2060 is the only existing certification to be internationally recognized for one’s efforts towards carbon neutrality. Also, the PAS 2060 serves as a guide for companies seeking to numerically define their carbon footprint whilst also encouraging them to decrease their emissions with methodical planning and a compulsory, annual review of their plan. 

The PAS 2060 can help to promote carbon offsetting projects, as the PAS 2060 encourages the use of certified credits to financially contribute to any and all projects that mitigate climate change, or improve upon existing, negative social and environmental circumstances.  

Ultimately, the PAS 2060 can persuade a company to reach their full potential in terms of fighting against climate change, as well as encouraging a company to commit to more volunteer programs to better both society and the environment. In short, the PAS 2060 can help to create a more sustainable and hospitable business environment – which will benefit the business itself in the long run, and open more doors for potential investors, customers, and employees to expand the company and its main mission.

Why are so many companies striving for carbon neutrality with the PAS 2060?

Many nations have dedicated themselves to achieving net-zero emissions by 2050, so as a result – many companies around the world have decided to strive towards the same goal. 

However, why do so many companies see the value in being carbon neutral? 

There are many benefits to your company being able to demonstrate their carbon neutrality efforts with a certification like the PAS 2060. Besides the fact that a PAS 2060 helps to show your company’s commitment to reducing carbon emissions and in addition, offset external emissions as an effort to contribute to the fight against climate change – becoming carbon neutral can help to improve your green credentials. Acquiring a certification, like an ISO 14001 or a PAS 2060, requires consistent review and improvement on a company’s current sustainability and emission reduction tactics. Therefore, the PAS 2060 can provide your company with the necessary, annual incentive that may be vital to keep the momentum towards reducing emissions going.

Investors, customers, and employees alike are becoming increasingly aware of the importance in associating with a company with strong environmental and social values. Acquiring a PAS 2060 can allow your company to represent itself as a reputable, environmentally friendly business.

Other benefits of achieving carbon neutrality include contributing to the climate change crisis at hand, supporting various environmental projects, and aligning your business to the UNGC’s sustainable development goals. In short, striving for carbon neutrality can create opportunities for your company to receive accreditations like a PAS 2060, ISO 14001, or qualify to join the UN Global Compacts’, “Agenda 2030”. 

What are the requirements for the PAS 2060?

The PAS 2060 offers a four-step guideline to help companies achieve carbon neutrality. These four main principles for the PAS 2060 are measure, reduce, offset, and documentation. 

The first step according to the PAS 2060 is to measure the carbon footprint of the product or service created and executed by the company, and to do so using the globally recognized methods provided by the PAS 2060. 

The PAS 2060 recommends that organizations use the carbon calculation methods provided by an ISO 14064-1 or a Greenhouse Gas Corporate Protocol. The PAS 2060 also delineates that the calculated carbon footprint should include all of scope 1 and scope 2 emissions, as well as any scope 3 emissions that add up to more than one percent of the company’s total carbon footprint in order to find the best method to reduce the company’s overall emissions.

Emissions are divided into categories called “scopes”. Scope 1 emissions are any emissions that come directly from the company itself, such as industrialization production or use of in-house vehicles. Scope 2 emissions come from energy that is consumed or emitted by the company, such as from rented or leased office spaces or the electricity necessary to run heavy equipment like central heating or air conditioning. Scope 3 emissions are all other miscellaneous emissions that come from activities done outside of the company, but still by the company's choice: such as business travel, transportation, or the use of raw materials.  

Only after the company has precisely measured their emissions, can they create a personalized plan to reduce them.

The second step delineated in the plan to achieve carbon neutrality by PAS 2060 is to reduce emissions. All companies should establish a “Carbon Footprint Management Plan” suited to their society in order to cultivate a communal dedication to carbon neutrality. The main strategies used for reduction according to the PAS 2060 include the use of a time-scale, creating specific targets for emissions reductions with deadlines included, and how the company can offset external emissions.  

If this plan is implemented into a company’s business plan well, it should lead to efficacious results in emissions reductions. 

The PAS 2060 entails that all residual emissions should be offset by carbon credits that are high quality and certified. The standards set for carbon credits as stated by the PAS 2060 include that the carbon credits are an approved activity by the PAS 2060, that the financial contribution would aid the project in a manner that would have been impossible without the purchase of the carbon credit, that the carbon credits are verified by a third party, and that the credits are removed from public records annually. 

These offsetting activities must be done by the company in order to achieve carbon neutrality. It is crucial to remember that offsetting activities and the purchasing of carbon credits are not viable methods to obtain a PAS 2060 certification alone. All companies must strive to reduce their own emissions in addition to contributing to the offsetting of external emissions, such as carbon offsetting projects or carbon credits. 

The last step in the PAS 2060 to achieve carbon neutrality is to document and verify the previous steps listed above. In order to verify the previous steps in the PAS 2060, a declaration of statements otherwise known as “Qualifying Explanatory Statements'', or QES – must be made. Public disclosure is compulsory in order to establish transparency, and must be included in this statement. 

If a company seeking to be accredited by the PAS 2060 is lacking in experience, they should be vilignet to double check their footprint – as miscalculations could cause more mishaps down the line across multi various sectors. This is why ensuring that all previous carbon credit purchases and Qualifying Explanatory Statements are reviewed by a third party is imperative, so that the company’s future carbon neutrality status can be fairly promoted and prevent allegations like greenwashing. 

Once all of these steps are completed, a company can then qualify to be PAS 2060 certified and promote their carbon neutral label.

How can you contribute to carbon neutrality without the PAS 2060?

If you and your company are seeking to become carbon neutral, the PAS 2060 is the best way to go – as it provides an internationally recognized guideline on how to reduce emissions and provides the incentive many companies lack to fight against climate change.

But how can you strive towards carbon neutrality in your day-to-day life?

Small things can really add up: like trying meat-less mondays or opting for plant-based means whenever possible, improving the energy efficiency in your own home with new household appliances, traveling sustainably whenever possible by avoiding the use of gasoline-powered cars and choosing public transportation such as the metro instead, and by spreading the word – sustainability doesn’t have to be hard, and it can make a difference in the future of our planet. 

The PAS 2060 is valuable, but it’s important to not discard the worth of our daily actions and how they can be altered to reduce our global carbon footprint.

Is the PAS 2060 ultimately worth it for your business?

Given the PAS 2060 is the only internally recognized accreditation for carbon neutrality, the PAS 2060 is ultimately a certification worth achieving – as it can help encourage your company to strive towards imperative environmental incentives such as carbon neutrality or net-zero emissions, while also improving your businesses potential financial and partnership opportunities. 

We all need to find the motivation to reduce our carbon footprint and fight against climate change, and if your company is looking for a guide on how to get started – a PAS 2060 may be the right choice.

If reading this article the PAS 2060 standard for carbon neutrality has made you interested in reducing your carbon emissions to further fight against climate change – Greenly can help you!

Greenly can help you make an environmental change for the better, starting with a carbon footprint assessment to know how much carbon emissions your company produces.

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How does the SEC, otherwise known as the U.S. Securities and Exchange Commission, help the United States regulate environmental policies?

What is the SEC and How is it Related to the Environment?

The U.S. is trying to catch up in the race to reduce emissions and fight against climate change, depicted especially in their recent climate bill and California's new stringent legislation. However, it begs the question – what programs or measures have been a part of the United States's environmental strategy all along?  

👉 How does the SEC, otherwise known as the U.S. Securities and Exchange Commission, help the U.S. to establish and adjust both new and existing environmental policies?‍

The US. Securities and Exchange Commission (SEC)

What is the Securities and Exchange Commission (SEC)?

The SEC, or the U.S. Securities and Exchange Commission is an individual component of the U.S. federal government that predominantly strives to protect investors by ensuring that markets remain fair and secure. 

The U.S. Securities and Exchange Commission oversees organizations and individuals in the securities markets (securities exchanges, brokerage firms, dealers, investment advisors, and investment funds).

Overall, the SEC aims to ensure safety to investors through various means by dealing with security issues for potential and concurrent investors. In order to perform a Securities and Exchange Commission certified business, an organization or individual must register via mail or online. 

👉 To be noted: The Securities and Exchange Commission works as a team with federal and state law enforcement agencies to make sure that all actors comply with state and federal securities laws.

https://thebusinessprofessor.com/en_US/business-transactions/what-is-the-securities-and-exchange-commission

What is the Securities and Exchange Commission?

Securities and Exchange Commission (SEC) - Explained

The Securities and Exchange Commission started back in 1934, mostly due to the aftermath of the stock market crash that happened in 1929 during the Great Depression, in order to :

establish security for those seeking external financial opportunities by providing full disclosures that help to protect against fraud. 

The primary purpose of the SEC was to fight against market manipulation. After creating the Securities Exchange Act in 1934, the U.S. Securities and Exchange Commission enforced:

⚠️ After the Great Recession of 2008, the Securities and Exchange Commission also announced new rules to reduce volatility in turbulent markets. Many cases were investigated in order to prevent individuals from manipulating markets with false rumors regarding financial institutions.

What are the main goals of the U.S. Securities and Exchange Commission?

In general, the SEC, or the U.S. Securities and Exchange Commission, has three specific goals: 

establish and maintain fair and effective regulations throughout the market

In order to understand the motives behind the SEC, it's important to understand the history. Back in late 1929 when the stock market crashed, the public lost general confidence in U.S. stock markets, and it was up to the government to re-establish that trust amongst Americans. After several hearings held by the U.S. Congress as an attempt to rectify the economic crises that followed the Great Depression – Congress held hearings to identify the problems and search for solutions. 

The first solution was the Securities Act of 1933, which called for greater transparency throughout the market in order to protect investors. However, a new and improved version was created in 1934 – now better known today as the SEC. The following year, the U.S. Congress passed the Securities Exchange Act of 1934, which created the SEC.

While the U.S. Securities and Exchange Commission functions on three basic pillars, it can be broken down more clearly into two main goals. One, being that the SEC demands companies seeking public exposure and potential investors to be transparent regarding the products and services they sell, and to clearly delineate the potential risks of said products and services. Two, the SEC asks all those who trade securities such as brokers and dealers to treat investors with respect, and again – clearly illustrate all the potential consequences of said investment. 

Now that you understand the main mission of the U.S. Securities and Exchange Commission, how does the SEC work? 

The SEC protects investors by monitoring entities that aim to work with investors, such as securities exchanges, dealers, firms for brokers, investment advisors, or various other investment funds. The SEC encourages disclosure through various, established regulations in order to ensure fair trade and protection against fraud. 

The U.S. Securities and Exchange Commission's organization

The U.S. Securities and Exchange Commission is divided into five different commissioners who are chosen by the current president in office, where one of the five is appointed to hold more responsibility than the rest. The term for each commissioner is five years, but it's possible for the term to be extended while the SEC searches for a replacement. Amongst these five commissioners, there are also twenty three different offices for the SEC. The five commissioners specifically include: the Division of Corporate Finance, the Division of Enforcement, the Division of Investment Management, the Division of Economic and Risk Analysis, and the Division of Trading and Markets. 

The first division of the U.S. Securities and Exchange Commission aims to make sure that investors are given the necessary information to understand their potential investment and make an erudite decision. 

The second division of the SEC is to investigate cases that don't adhere to the safety goals implemented by the SEC for investors, and proceed with court orders and other administrative processes if necessary. 

The third division of the SEC monitors investment companies, their insurance policies, and investment advisors. 

The fourth division of the U.S. Securities and Exchange Commission prioritizes the observation of economic data to ensure investor protection.

Finally, the fifth division of the SEC strives for equality and safe trading amongst various markets. 

Out of all twenty three offices belonging to the SEC, The Office of the Whistleblower remains as one of the most predominant and powerful sources for the SEC to promote their values regarding security through enforcement of the law. This specific office was created after the Dodd-Frank Wall Street Reform and Consumer Protection Act of 2010 – an act passed following the financial crisis of 2007-2008 that left many businesses in peril, similar to the Great Depression. This act strived to improve the U.S. financial system by promoting safety for consumers paying taxes.

👉 Third party observers can help the SEC achieve their goal of protecting investors and consumers from fraud as well through the SEC whistleblower program. This program is named after the infamous term, “whistleblower” or someone who “tattle tales” or “squeals” on someone else. People who report fraudulent behavior can sign up for this reward program with the SEC and be entitled to up to 30% of the total penalty fees the corrupt business or individual must pay per request of the SEC's final decision. 

The U.S. Securities and Exchange Commission is allowed to bring only civil actions through the use of administrative activities such as a court order or appealing to a judge. While the SEC doesn't make the final decision, they always work closely with these third party entities to ensure the right decision is made to protect future investors. 

Investors can seek the help of the U.S. Securities and Exchange Commission through an online database, where potential investors can have wide-spread access to statements proving business registration, as well as financial reports and other data demonstrating future financial security if the investor is to partake in a business collaboration with said company. This database used by investors is better known as EDGAR 4.  

EDGAR 4, short for Electronic Data Gathering, Analysis, and Retrieval system – is the automatic collection, approval, and sharing system used for companies who must file forms per request of the SEC. EDGAR 4 is used to increase user-friendliness and ease of filing for businesses to improve the overarching availability of potential databases to share with potential investors – ultimately, for the sake of the potential investor's protection. 

👉 Basically, EDGAR 4 helps the SEC achieve their primary goals faster, and easier – and benefits both the U.S. Securities and Exchange Commission, the investor, and business in question. 

How does the U.S. Securities and Exchange Commission handle court cases in the event of fraud?

In the event that court cases or other various civil suits are necessary, the SEC seeks reform in two different ways. 

The first method of rectifying fraudulent behavior is to employ an injunction, which demands a person or enterprise from repeating the same prohibited action again. If this person or entity is to ignore this legal imperative, they can be subject to fines or even face imprisonment. 

The second manner in which the SEC will handle fraud is by proceeding with several penalties and demanding that any illegal profits are refunded by the company. In other words, if the third party made a profit off of the investor on illegal terms – the third party will be legally required to give up their acquired funds. The SEC might also establish a court order to suspend any corporate officers or directors from their roles if they are guilty of corrupt action. If necessary, several administrative processes will occur before various internal officers in order to ensure that the suspension of a role or employment is fitting to the case where the investor was taken advantage of.

The SEC clearly does an adequate job of protecting investors, but how does the SEC relate to the environment? 

How is the SEC related to protecting the environment?

The SEC doesn't only help to protect investors, but also the environment. This past March, The U.S. Securities and Exchange Commission announced new measures that would require businesses registered under the SEC to disclose their environmental impacts that could potentially impact their business operations. 

Examples of specific elements included in these new reports could be how materials used in their businesses affect the environment, operational impact on emissions, and climate-finance metrics. These companies which are obligated to report to the SEC results of operations will ultimately disclose their greenhouse gas emissions as well, which through the use of ESG Data has become a wide-spread method of determining a potential investor's value in financially contributing to a business or project. 

Investors are becoming more and more likely to invest in companies or projects that pertain to environmental values – which means that the U.S. Securities and Exchange Commission is more likely to monitor companies delineating their positive environmental impact than ones who aren't.

Basically, since it's the SEC's job to look out for investors, and investors are more interested in companies that seek to adhere to environmental measures – the SEC is becoming more concerned with these types of companies that investors are more likely to choose.

Through this new demand for information, the SEC can ensure that investors aren't financially contributing to a company that is practicing greenwashing – and that their investment is ultimately doing the environment some type of good, or at least – preventing further environmental harm.

This is precisely how the SEC is related to the environment. Since businesses and overall increased industrialization and human activity are the root cause of today's excessive emissions, the U.S. Securities and Exchange Commission is now holding businesses accountable for their environmental impact for the sake of protecting investors. 

The SEC is now helping both investors and the environment, but is there anything they can change to do an even better job than they already are? 

What could the U.S. Securities and Exchange Commission do better to protect both investors and the planet?

The SEC is a self-aware organization always seeking improvements for the sake of their investors. In fact, they have already clearly delineated their areas for improvement. For instance, the SEC wants to enhance their knowledge on the market so that they can respond better to potential business risks taken by investors. The SEC also recognizes that some of their old regulations don't coincide with the new global market, which continues to grow at an unprecedented rate. 

Therefore, the U.S. Securities and Exchange Commission is committed to improving their rules and regulations to match the newfound incentive to ameliorate the current measures implemented to protect the environment and prevent fraudulent behavior. 

The world is continuing to transition to the use of digital media and the internet for just about everything – such as with cryptocurrencies. The SEC recognizes the increasing risk through cyber-systems, and is motivated to increase data collection and storage to prevent any potential consequences.  

The U.S. Securities and Exchange Commission is doing what so many other policies, organizations, and individuals around the world should: they are striving to improve alongside the newfound circumstances. The SEC isn't just looking out for the investors that stand behind them, but looking forward towards the global predicament of climate change. 

What is the SEC? The SEC is a government agency that tries to ensure transparency in public trading and keep investors from getting ripped off.

Read the Full Article Here: https://bit.ly/2HzaKUo

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What Is The SEC?

If reading this article about the SEC and how it helps the environment has made you interested in reducing your carbon emissions to further fight against climate change – Greenly can help you!

In this article, we’ll review what green marketing is, why it is important, and how businesses should adjust their own marketing tactics accordingly in order to align with a greener future.

Redefining Profit: How Green Marketing is Shaping the Future

Marketing is stressful enough, especially in today’s day and age where attention spans are shorter than ever before – but green marketing adds a new layer and dimension to the struggle to attract and retain people’s interest.

Green marketing is becoming more popular as companies seek to transition to more sustainable business practices, but the sudden expectations placed on companies to prevent greenwashing may be too much to handle.

Green marketing refers to the style of marketing which caters to advertising a product or service based on their true environmental criteria as opposed to greenwashing – which is when false claims are made to make a product or service appear more eco-friendly than it actually is.

Green marketing can be utilized during the manufacturing or packaging process of a product, such as when seeking to ethically source materials or use sustainable packaging.

Green Marketing is a strategy that focuses on promoting environmentally-friendly products, practices, and values to engage with conscious consumers and contribute to a more sustainable future. When people buy things on the internet, they are becoming more aware of what they are buying. More importantly, sustainable practices are becoming more popular, which means that customers now carefully consider how their favorite company affects the environment. Because of this, the most successful companies around the world are using green marketing techniques to keep up with new trends and get new customers.

What does the term "green marketing" mean? In simple terms, green marketing is making and advertising products that are good for the environment. This improves the brand's image and helps nature at the same time. It also helps the company get new customers. Having products that are good for the environment can help a brand stand out from its competitors. This is especially true now that people are becoming more aware of the effects on the environment.
What does "green marketing" mean?

Green marketing is the use of and promotion of products and services that are good for the environment. It also refers to a wide range of practices and strategies that are good for the environment. Let's take a quick look at some of these:

Make products that are good for the environment.
Use recycled materials to come up with ideas for packaging that is good for the environment.
Greenhouse gas emissions should be kept as low as possible while the products are being made.
Implement environmentally sustainable business strategies.
Green marketing is becoming more and more popular as the effects of climate change become clear. A 2020 study shows that almost 77% of consumers around the world think about a company's sustainability and care for the environment when deciding which brands to buy.

Green marketing usually costs more than traditional marketing, but that doesn't mean it's hard to make money. Especially because more people want to do these things and the market is moving in this direction. Green marketing means using practices that are good for the environment and improving the brand's image at the same time by making and showing off products that are good for the environment.

For example, it's usually more expensive to hire local workers than to hire cheap workers from other countries. But it means that the production process leaves behind much less carbon. Some companies even go a step further by giving some of their money to projects that help the environment, like planting trees.

Contact for partnership: support@easybusinessschool.org 
The program we used to make the animated video: https://tidd.ly/3Y5siMb 

Copywriter: Kamran Tagiyev
Voiceover author: Jeremy G.
Animation author: Jale Hesenzadeh
Sound editor: Mahluga Taghiyeva
Project manager: Kamran Tagiyev
#marketing #easymarketing #greenmarketing

Green Marketing: What is Green Marketing?

A green marketing is often implemented not only to demonstrate environmental sustainability and sustainable practices, but the use of green marketing campaigns can help to illustrate greater corporate social responsibility (CSR) and an effort to pertain to environmentally conscious consumers.

Adopting sustainable business practices and green marketing efforts may seem out of reach for many companies, but luckily – there are several ways in which companies can employ green marketing initiatives.   

Examples of Green Marketing Strategies   

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