ESG / CSR
Industries
Ecology
Greenly solutions
In July 2024, Keir Starmer led the Labour Party to a historic victory, becoming the UK’s new Prime Minister. After years of political turbulence and economic uncertainty under Conservative rule, Starmer’s rise marks a new chapter for Britain.
Starmer, often described as a pragmatist with a vision for national renewal, has promised to bring stability back to British politics. His leadership combines his legal acumen with a centrist approach, aiming to mend divisions within the country and restore trust in public institutions. As the dust settles from the general election, the question on everyone’s mind is clear: What kind of leader will Keir Starmer be, and how will his government shape the future of Britain?
👉 In this profile, we’ll explore Keir Starmer’s journey from his early career to the top of British politics, delving into his political philosophy, governing approach, and his ambitious vision for the UK’s role on the global stage.
Keir Starmer was born on September 2, 1962, in Oxted, Surrey, to a working-class family. His father, Rodney, was a toolmaker, and his mother, Josephine, worked as a nurse. Starmer’s mother suffered from a long-term illness, which required regular medical care, a reality that deeply affected his perspective on public services, particularly healthcare. Starmer credits these formative years with shaping his later views on social justice and equality.
Starmer attended Reigate Grammar School, which became an independent school during his time there, before heading to the University of Leeds. At Leeds, he studied law, where his interest in justice and rights began to take shape. His academic performance was outstanding, earning him a place at St Edmund Hall, Oxford, to pursue postgraduate legal studies. It was at Oxford that he refined his focus on criminal law and human rights, influenced by his growing commitment to representing those without a voice.
After university, Starmer was called to the bar in 1987 and became a well-respected barrister, specialising in human rights law. Over the years, he built a reputation for defending cases related to civil liberties and social justice, representing clients in some of the most complex and high-profile cases. His legal career saw him take on cases both in the UK and internationally.
In 2008, Starmer was appointed Director of Public Prosecutions (DPP), a significant role where he led the UK’s Crown Prosecution Service (CPS). His tenure was marked by several high-profile cases, including the prosecution of MPs involved in the expenses scandal. As DPP, he emphasised fairness and accountability, often focusing on the importance of ensuring justice for victims while maintaining the integrity of the legal process. His time as DPP further cemented his reputation as a principled and fair-minded public servant, paving the way for his transition into politics.
Keir Starmer’s transition from law to politics was marked by a desire to bring his commitment to justice into the political arena. After decades of working as a human rights lawyer and serving as Director of Public Prosecutions, Starmer entered Parliament in 2015 as the Labour MP for Holborn and St Pancras.
It wasn’t long before he took on significant roles within the party. One of his early positions was as Shadow Minister for Immigration under Jeremy Corbyn’s leadership, where he tackled complex issues surrounding migration and asylum.
As Labour faced internal struggles and political challenges, particularly over the handling of Brexit, Starmer rose to prominence with his firm stance on ensuring a second referendum and his efforts to maintain a clear, coherent policy during challenging times. He played a key role in shaping Labour's Brexit strategy as Shadow Secretary of State for Exiting the European Union, advocating for the protection of workers' rights, environmental standards, and public services in any deal with the EU. His approach earned him respect both inside and outside the party.
Following Labour's devastating defeat in the 2019 general election, Jeremy Corbyn stepped down, triggering a leadership contest. Starmer announced his bid to lead the party, presenting himself as a unifying figure who could rebuild Labour after a period of division. His campaign focused on modernising the party, regaining the trust of lost voters, and offering a credible alternative to the Conservative government. Starmer also promised to continue some of the progressive policies established under Corbyn while steering the party back toward the political centre.
In April 2020, Keir Starmer was elected as Labour leader, winning a clear majority in the first round of voting. His leadership has been defined by efforts to unite the party after years of factionalism, re-establish Labour as a credible force in British politics, and move beyond the internal struggles that had marred its recent history. He has worked to distance Labour from the controversies of Corbyn’s leadership, particularly regarding allegations of antisemitism within the party, while maintaining a focus on social justice, equality, and progressive reform.
Starmer’s leadership has also been characterised by a pragmatic approach to policymaking, with an emphasis on fiscal responsibility, rebuilding public services, and tackling the climate crisis. His focus has been on restoring Labour’s electability, reconnecting with working-class voters in traditional Labour strongholds, and modernising the party to appeal to a broader electorate ahead of the 2024 general election.
Keir Starmer’s efforts to rebuild and modernise the Labour Party culminated in a landmark victory in the 2024 UK General Election. Securing 404 seats – an overwhelming majority – Labour was handed a decisive mandate to shape the country’s future. Starmer’s approach was to present Labour as a credible and capable alternative to the Conservative Party, which was increasingly plagued by internal divisions and declining public trust. His strategy emphasised competence and unity, restoring faith in Labour as a force for effective governance.
A key element of Starmer's success was his ability to appeal to diverse groups across the country. He focused on addressing the cost-of-living crisis, pledging economic reform that would deliver fairness and opportunity for all, while also placing a strong emphasis on restoring and rebuilding public services like the NHS and education. This struck a chord with voters facing the daily struggles of inflation, stagnant wages, and cuts to vital services.
Starmer's approach also involved unifying a fractured Labour Party. He successfully navigated the internal tensions between the left-wing factions and the centrists, crafting a platform that balanced the progressive ambitions of the party’s base with policies that could appeal to a wider electorate. He promised to reform Labour’s image, moving beyond the controversies of previous leaderships and presenting a vision of a modern, forward-thinking party.
His campaign capitalised on the growing dissatisfaction with the Conservative government, which was seen as increasingly out of touch with ordinary people. Starmer presented himself as a stable, credible leader who would bring integrity and competence back to government. He was careful to distance Labour from the more radical policies that had alienated centrist voters in past elections, focusing instead on practical solutions to the UK’s economic challenges.
On election day, Labour won a decisive victory, marking a significant turning point in UK politics. Starmer’s leadership had not only revitalised the Labour Party but also given it a clear mandate to govern. His success was built on a coalition of urban progressives, working-class voters in the former industrial heartlands, and middle-class swing voters who were drawn to his moderate but reformist agenda.
With this victory, Starmer entered Downing Street as Prime Minister, ushering in a new era of Labour governance with a focus on economic justice, public service reform, and, crucially, climate action.
| Party | Seats Won | Vote Share | Impact |
|---|---|---|---|
| Labour Party | 412 | 35% | Keir Starmer's Labour Party achieved a historic landslide victory, marking the second-largest seat gain in Labour's history. This victory is second only to Clement Attlee in 1945 and Tony Blair in 1997. However, Labour's vote share was under 34%, the lowest for a majority-winning party, highlighting the fragmented nature of voter support. |
| Conservative Party | 121 | 24% | The Conservatives faced a severe defeat, losing a substantial number of seats compared to their previous majority of 365 seats in 2019. This reflects widespread voter dissatisfaction with their recent governance. |
| Liberal Democrats | 72 | 12% | The Liberal Democrats saw a resurgence, significantly increasing their seat count from 11 in 2019 to 72 in 2024, despite a modest increase in vote share. |
| Reform UK | 4 | 14% | Reform UK, despite gaining 14% of the vote share, won only 4 seats. Their support was widespread but not concentrated enough to translate into a proportional number of seats. |
| Green Party | 4 | 7% | The Greens increased their representation to 4 seats, up from just 1 in the previous election, reflecting growing environmental concerns among voters. |
| Scottish National Party (SNP) | 9 | 2% | The SNP experienced a dramatic collapse, losing 38 of their 47 seats, highlighting a significant shift in voter sentiment in Scotland. |
| Sinn Fein | 7 | 0.7% | Sinn Fein maintained their presence with 7 seats, continuing their influence in Northern Irish politics. |
| Plaid Cymru | 4 | 0.7% | Plaid Cymru secured 4 seats, maintaining their regional influence in Wales. |
As Prime Minister, Keir Starmer’s political vision is centred around a commitment to fairness, accountability, and rebuilding public trust in government. His approach is firmly rooted in the belief that a strong, well-managed economy should serve everyone, not just the few, while addressing the deep-rooted inequalities that have impacted the UK in recent years.
Starmer has consistently presented himself as a centrist, pragmatic leader who believes in modernising public institutions while maintaining a focus on traditional Labour values such as fairness, equality, and social justice. His governing philosophy revolves around balancing fiscal responsibility with ambitious reforms, ensuring that the UK can invest in critical areas like healthcare, education, and infrastructure without compromising the nation’s financial health.
One of Starmer’s primary focuses as Prime Minister has been tackling the ongoing cost-of-living crisis, which has dominated political discourse in the UK for years. His government’s economic policies aim to create a more equitable system, starting with tax reforms that target the wealthiest individuals and large corporations while providing relief for working families. Starmer has made it clear that Labour's approach will be to raise revenues fairly, ensuring that those who can afford to contribute more do so.
In addition to tax reform, Starmer has prioritised boosting the UK’s productivity by supporting small businesses and investing in future-proof industries such as renewable energy and technology. He has also pledged to address wage stagnation and precarious employment by introducing policies that guarantee fair wages and stronger worker protections, a move aimed at reversing the growing inequality in the UK’s labour market.
Starmer’s governance agenda includes a comprehensive overhaul of the UK’s public services, with a specific focus on rebuilding the National Health Service (NHS), which has faced immense pressure in recent years. His government has pledged significant investment to reduce waiting times, increase staffing levels, and modernise healthcare facilities. Starmer has also been vocal about addressing the mental health crisis, promising to make mental health services a key part of the NHS’s future.
Education reform is another cornerstone of his vision, with plans to enhance school funding, reduce classroom sizes, and provide better support for teachers. His government has also committed to making higher education more accessible, although he has refrained from reintroducing Labour's previous pledge to abolish tuition fees, opting instead to focus on improving student support and affordability.
A strong advocate for decentralisation, Starmer has championed giving more power to local communities through increased devolution. His plans to enhance local governance include empowering regions to have greater control over their economic development, public services, and infrastructure projects. This decentralisation is aimed at addressing the longstanding imbalance between London and other parts of the UK, particularly the North, where Starmer has promised targeted investments to regenerate former industrial areas.
By promoting localised decision-making, Starmer hopes to foster a more inclusive and responsive government that can better meet the needs of communities across the UK. This ties into his broader goal of rebuilding trust in public institutions, which he views as essential to restoring faith in British democracy.
Keir Starmer’s approach to foreign policy, particularly in the post-Brexit era, is defined by a desire to rebuild and strengthen the UK’s global standing while managing the complexities of its new relationship with the European Union. Throughout his leadership, Starmer has emphasised a balanced approach to international relations, blending pragmatism with a commitment to uphold the UK’s long-standing values, such as human rights and international cooperation.
As the leader of the opposition, Starmer was one of the most prominent voices advocating for a soft Brexit, repeatedly pushing for a closer alignment with the European Union than the one pursued by his Conservative predecessors. Now as Prime Minister, he faces the complex task of managing the UK's post-Brexit landscape. Starmer has made clear that, while he respects the outcome of the 2016 referendum, his government will work to repair the fractured relationship with the EU.
Starmer has pledged to seek a stronger trade partnership with the EU, focusing on reducing the barriers to trade that have hurt UK businesses in the wake of Brexit. He has committed to renegotiating aspects of the UK-EU trade agreement to make it easier for British companies to export goods to the continent, as well as improving the UK’s position within sectors like finance and services, where the Brexit deal has led to significant challenges.
However, Starmer has also promised not to revisit the question of rejoining the EU, stating that his focus will be on making Brexit work. His government plans to stabilise the UK’s new role on the world stage by pursuing pragmatic, mutually beneficial agreements with the EU on areas such as trade, security, and environmental standards. Starmer is also intent on strengthening ties with individual EU nations, fostering closer bilateral relationships to enhance cooperation.
Starmer’s legal background, particularly his work in human rights law, has heavily influenced his stance on international diplomacy. As Prime Minister, he has pledged to put human rights at the centre of the UK’s foreign policy, pushing for global cooperation on issues like democracy, the rule of law, and humanitarian intervention.
On the international stage, Starmer has positioned the UK as a leading advocate for human rights, particularly in conflicts and crises where international norms are under threat. He has expressed his intention to work closely with global organisations like the United Nations to address human rights abuses and promote democratic values.
Starmer’s foreign policy also places a strong emphasis on tackling global crises, with climate change being a top priority. Recognising the interconnectedness of climate change and international stability, he has reaffirmed the UK’s commitment to meeting its climate goals and taking a leadership role in global climate negotiations.
Under his leadership, the UK is expected to reassert its influence in forums such as the United Nations Climate Change Conference (COP), advocating for stronger international agreements on carbon emissions, renewable energy, and environmental conservation. Starmer has framed climate action not only as an environmental imperative but also as a moral responsibility and an opportunity to forge new international partnerships.
Beyond Europe, Starmer’s government has aimed to strengthen the UK's alliances with key global partners, including the United States, Canada, and Japan. He has emphasised the need for free and fair trade agreements that support UK businesses while protecting workers’ rights and environmental standards.
Starmer has also highlighted the importance of maintaining strong ties with Commonwealth nations and emerging economies. His vision for foreign policy is one that supports global economic stability and fosters sustainable development, with a focus on ethical trade and investment that aligns with Labour’s broader principles of fairness and equality.
Keir Starmer has made addressing the climate crisis one of the key pillars of his government, positioning Labour as the party committed to a bold and sustainable future. His environmental agenda stands in sharp contrast to his predecessor, Rishi Sunak, whose tenure was marked by several green policy U-turns and a more cautious approach to net-zero targets.
One of the most significant pledges in Starmer’s environmental policy is Labour’s commitment to achieving net-zero carbon emissions by 2050, with an accelerated goal to decarbonise the UK’s energy grid by 2030. This is in stark contrast to Rishi Sunak’s handling of environmental issues, where his government made headlines for delaying the 2030 ban on new petrol and diesel cars to 2035 and scaling back plans for phasing out gas boilers.
These U-turns under Sunak were seen as a step back in the fight against climate change, while Starmer’s approach emphasises urgency and ambition. For Starmer, reaching net zero is both an environmental and economic opportunity, framing the green transition as a way to create new industries, modernise infrastructure, and provide thousands of green jobs.
At the heart of Starmer’s environmental plan is his flagship policy of establishing Great British Energy, a state-owned energy company. This initiative will drive investment into renewable energy projects, reversing the UK's reliance on fossil fuels and promoting clean energy sources such as offshore wind, solar, and hydrogen power.
This stands in direct opposition to Sunak’s backing of new North Sea oil and gas licenses, which faced heavy criticism from environmental groups. Starmer has committed to halting new oil and gas exploration, although he has acknowledged that existing licenses, such as those issued during Sunak’s term, will be honored. The creation of a public energy company represents Starmer’s vision of a UK that is both energy-independent and climate-resilient, moving away from fossil fuel dependency.
Under Starmer, the UK will see a rapid expansion of renewable energy. His government aims to generate 55GW of offshore wind by 2030 and 35GW of onshore wind, reversing the restrictions that limited onshore wind projects during Sunak’s government. Labour’s focus on renewable energy goes beyond wind: solar energy is set to play a major role, with Starmer targeting 50GW of solar power by the end of the decade.
In contrast, Sunak’s government often faced criticism for not going far enough. His decisions to delay key climate policies were seen as cautious, with Sunak emphasising energy security and economic stability over rapid decarbonisation. Starmer, on the other hand, is positioning renewable energy as a catalyst for economic growth and job creation, particularly in regions that were left behind by previous industrial declines.
Starmer has pledged to double the funding for home insulation and energy efficiency schemes, addressing one of the most persistent challenges in the UK’s climate agenda. By investing in retrofitting homes and improving insulation, Labour aims to cut household energy bills and reduce the nation’s carbon footprint - issues that were not fully addressed under Sunak’s government.
While Sunak’s administration did maintain some support for energy efficiency projects, his overall approach was seen as piecemeal, with significant gaps in addressing long-term sustainability in housing. Starmer’s government promises a more comprehensive solution, aiming to bring millions of homes up to higher energy standards.
Starmer has framed the green revolution not only as a response to climate change but also as a key driver of economic growth. His plans to create green jobs are central to his vision, particularly in underdeveloped regions that have suffered from deindustrialisation. By investing in renewable energy sectors, Starmer aims to transform these regions into hubs of innovation and clean energy production.
This differs sharply from Sunak’s tenure, where the expansion of oil and gas licenses and support for fossil fuel industries faced backlash from climate advocates. Starmer’s emphasis on green jobs and reskilling workers from high-carbon sectors presents a proactive, forward-thinking approach to addressing both environmental and economic challenges.
Starmer has also committed to re-establishing the UK as a leader in global climate negotiations, a role that was diminished during Sunak’s term. While Sunak initially wavered on attending global climate summits, Starmer has pledged that the UK will take a central role in upcoming international discussions on climate action.
Keir Starmer’s early days as Prime Minister have not been without their difficulties. As his government embarks on a transformative agenda, it faces numerous challenges, from managing the economic fallout of Brexit to fulfilling ambitious promises on public services and the environment.
One of the major tasks facing Starmer's government is addressing the lingering effects of Brexit. While the UK’s departure from the European Union has reshaped its relationship with Europe and the global economy, challenges remain. Starmer, who campaigned for a closer relationship with the EU without rejoining, has the delicate job of navigating trade agreements and restoring investor confidence, particularly in industries that were disrupted by Brexit.
His government will need to strengthen ties with the EU while also managing the expectations of both the pro- and anti-Brexit factions within the UK. Starmer has indicated that he will seek closer cooperation on trade, research, and security, but without revisiting the divisive issue of EU membership - a balancing act that could prove tricky as his term progresses.
At the forefront of Starmer’s government priorities is addressing the UK’s economic challenges. The cost-of-living crisis has intensified, with inflation, high energy costs, and housing shortages affecting millions. Starmer’s plan to tackle this includes raising wages, reforming the tax system to ensure the wealthiest pay their fair share, and introducing measures to make housing more affordable.
However, implementing these policies will not be easy. With global economic conditions still fragile and the UK recovering from years of political uncertainty, Starmer’s government must manage the balancing act of stimulating growth while keeping public debt under control. Additionally, the task of modernising the UK’s infrastructure, such as through green energy initiatives, will require considerable financial outlay and political capital.
Starmer has made it clear that rebuilding the NHS is one of his key priorities. After years of funding cuts and increased strain due to the COVID-19 pandemic, the health service faces immense challenges. Starmer’s government plans to increase funding, reduce waiting times, and improve working conditions for NHS staff. He has also promised to invest in mental health services and prioritise preventive healthcare.
Education reform is another crucial part of Starmer’s vision for the UK. His government plans to address disparities in school funding, increase teacher pay, and invest in early childhood education. Additionally, he has pledged to make higher education more accessible, particularly for students from disadvantaged backgrounds, by reforming the student loan system and increasing funding for vocational training.
Both of these reforms, however, come with significant challenges. Starmer’s government will need to find the resources to deliver on these promises while ensuring that reforms don’t get bogged down by bureaucratic hurdles or political opposition.
While Starmer’s environmental policies have been praised for their ambition, they also present one of the biggest challenges for his government. Implementing Labour’s green agenda - from achieving net zero to establishing Great British Energy and transitioning away from fossil fuels - requires significant public investment and careful management of industries reliant on carbon-based energy sources.
One of the key hurdles will be ensuring that the shift to green energy doesn’t result in mass job losses, particularly in regions that have historically depended on industries like oil, gas, and coal. Starmer’s government is committed to creating green jobs, but retraining and relocating workers will be a significant challenge.
Additionally, the cost of rolling out green initiatives such as home insulation and renewable energy infrastructure may put pressure on public finances. Starmer will need to convince both the public and business sectors that the long-term benefits of these investments outweigh the short-term financial challenges.
Starmer’s Labour Party is a broad coalition that includes members from the centre-right and the far left, and keeping these factions united has been one of his major challenges since becoming party leader. While his efforts to modernise the party and move it to the centre have been successful in broadening Labour’s appeal, he still faces pressure from the left to deliver on more radical policies, particularly around nationalisation and taxation.
Managing these internal divisions while maintaining a strong and cohesive government will be crucial for Starmer as he moves forward. His ability to keep the Labour Party united around a shared vision will play a significant role in determining the success of his government in the long term.
Keir Starmer’s victory in the 2024 election brought with it high expectations from voters who were eager for change after years of Conservative rule. However, delivering on the broad array of promises his government has made - from economic reform to green energy, to rebuilding public services - will be no small feat.
Public patience may wane if tangible progress isn’t seen quickly, and Starmer’s ability to manage both short-term concerns like the cost-of-living crisis and long-term goals like climate change will be key to maintaining the trust of the electorate. Ensuring that his government delivers on its promises without overextending itself will be one of Starmer’s greatest tests as Prime Minister.
As Keir Starmer embarks on his tenure as Prime Minister, his focus will be on fulfilling the ambitious promises that won him the election. From rebuilding public trust in institutions to advancing economic growth through green investment, Starmer’s vision is one of inclusivity, fairness, and sustainability. His government’s central goal is to create a more equal society by addressing wealth disparity, improving public services, and fostering job creation in emerging industries.
Starmer’s leadership will be defined by his ability to navigate the complex challenges the UK faces, from the climate crisis to global diplomatic relations. As he works to establish Britain as a leader in clean energy and social justice, the coming years will be critical in shaping both his legacy and the future direction of the country.
As businesses worldwide shift towards more sustainable practices, having the right tools and expertise is essential. Whether it's reducing carbon emissions, improving energy efficiency, or enhancing overall environmental responsibility, achieving sustainability goals requires strategic solutions. Greenly offers a range of services to help businesses on their sustainability journey, enabling them to make a lasting impact on the environment.
Greenly provides a full suite of carbon management solutions that empower businesses to measure, manage, and reduce their carbon footprint:
Supply chain emissions often present a significant challenge, but Greenly’s platform helps businesses engage with suppliers to transition to low-carbon alternatives. By fostering sustainable partnerships and greater transparency, Greenly supports businesses in achieving their net-zero goals throughout the entire supply chain.
Greenly’s intuitive platform helps measure and manage carbon emissions, allowing your company to track progress toward sustainability goals. With seamless integration, the platform helps you stay on top of your environmental impact and meet ESG targets.
From carbon measurement and strategic action planning to supply chain decarbonisation and platform integration, Greenly offers end-to-end support for your sustainability efforts. Partnering with Greenly positions your business as a leader in sustainability, helping you drive meaningful change and build a more resilient future.
Start your sustainability journey with Greenly today and take the first step toward a greener, more sustainable business model. Together, we can create a positive environmental impact for the future.
What are socially responsible investments, and why have they grown in popularity during the global cause for concern regarding climate change? Can socially responsible investments encourage companies to go green?
The Supreme Court has been exceptionally decisive in the United States as of late. Why did the supreme court in the U.S. block the EPA?
A complete guide to sustainable finance and how to manage your finances to be more sustainable.
The iPhone 14 will be released on September 16. But do you know the exact carbon footprint of an iPhone?
