The new economic model of the circular economy is designed to take into account societal and environmental issues. In recent years, overconsumption and overexploitation have greatly increased. In fact, natural resources are dwindling, our waste is piling up, and the earth's biocapacity is no longer able to meet our needs given our more demanding business models and global economy.
To reverse this trend and thus protect our beloved planet, we need to rethink our production, consumption and waste management methods. This is where the circular economy comes into play.
But what is it really about? How can you implement this virtuous strategy in your company?
Find out in this article.
What is the circular economy all about?
A new virtuous economic model
Emerging in the 1970s, the notion of circular economy refers to the sustainable production and consumption of goods as well as services. Based on the model of nature - where nothing is lost, everything is reused - it is about maximizing the use of all the resources used in the manufacture of a product, to avoid the massive output of electricity, trash, and wastefulness.
The key in this approach is to do more and better with less. In other words, instead of throwing away, it is advisable to repair, reuse and recycle. In this sense, a used product becomes a valuable resource.
Represented by a positive value loop where each step leads to the next, this economic model acts at all stages of a product's life cycle. In addition, consumers - along with businesses - are affected by the implementation of this virtuous economy.
The principles of the circular economy
The circular economy advocates for sustainable production, reasoned consumption, efficient waste management, all while fighting for the well-being of individuals.
This approach is based on several circular economy principles:
the preservation and optimization of natural resources;
reducing the consumption of non-renewable resources;
the development of the local economy;
putting an end to programmed obsolescence;
reducing the impact of human activity on the environment and on health, such as by reducing carbon emissions and implementing the use of renewable energy;
limiting consumption, plastic packaging, waste materials, reduce waste, and the production of trash.
The circular economy VS the linear economy
In contrast to the circular economy, our current model is based on a so-called linear economy - also known as the "throwaway economy" - which consists of extracting, manufacturing, consuming and throwing away. This extremely polluting model requires the extraction and transformation of resources, mainly raw materials, to manufacture a product that will be used temporarily before ending up in the trash.
These energy-intensive practices are destroying ecosystems, contributing to chemical pollution and releasing enormous amounts of greenhouse gases (GHG).
However, this system has reached its limits both economically and also in terms of environmental capacity. Undeniably, the earth is no longer able to rapidly regenerate the necessary resources, nor is it able to absorb our accumulating waste. The increasing world population and our ever growing needs are no longer compatible with this mode of consumption. This is why a circular economy approach is more pivotal than ever to ensure economic growth and reduce environmental impact.
How does the circular economy work?
The 7 pillars of the circular economy
A circular economy aims to move to a virtuous society, we must take into account environmental, economic and social issues. Thus, this sustainable model is based on seven pillars that cover the entire life cycle of the product or service.
This involves taking into account the environmental and social impacts related to the extraction and exploitation of resources. The objective is to limit waste and greenhouse gas emissions. In this sense, it is advisable to favor sustainable resources by selecting suppliers according to ethical and environmental criteriam – and the overall circular model.
Ecodesign takes into consideration the product or service throughout its life cycle - from the extraction of resources to its end of life - in order to anticipate and limit its impact on the environment. For example, it involves reducing the use of plastic packaging, limiting transportation, the use of finite resources, rare earth metals, promoting resource efficiency, fighting against programmed obsolescence or improving reparability and recyclability.
Industrial and territorial ecology (EIT)
This third pillar consists of linking several economic actors in order to optimize the use of resources in a given territory - water, energy, materials, waste, equipment or expertise. This is made possible through a systemic approach and the sharing of resources. In other words, the waste of one company can be a real resource for others.
Note: this pillar is directly inspired by natural ecosystems.
This economic model favors use over possession. To do so, it is necessary to sell services linked to the product rather than the product alone. Thus, the service economy makes it possible to extend the life of a product without consuming more material resources or energy, to create jobs and to encourage mutual aid between individuals. For example, self-service bicycles or carpooling services are based on the service economy. Many cities within the European Union have made self-service bikes and scooters available for use in order to pertain to a more circular economy.
When making a purchase, each consumer - an individual as well as a public or private economic actor - must take into account the environmental and social impacts of a product at each stage of its life. This involves favoring sustainable products by way of reasoned and eco responsible consumption.
Remember to ask the questions: Is the product recyclable? What materials are used? How was it manufactured? Do I really need this product?
Extending the life of products
To do this, the consumer must favor repairing or giving a second life to unused or broken objects, thanks to reuse, second hand resale, or donation. In addition to acting in favor of the environment and promoting circular business models, it's a good way to save money!
Recycling is a last resort solution to reuse existing raw materials to make new products. The objective is to avoid the polluting extraction of new raw materials by recovering waste. The loop of this virtuous system is closed, since the recycled resources allow sustainable supply (the first pillar).
Beware, many waste isn't recyclable yet (some plastics in particular) due to outdated recycling practices.
The 3 action areas
The seven pillars of the circular economy are divided into three action areas:
the supply side of economic actors, i.e. the production of sustainable products with a longer lifespan ;
consumer demand and behavior, i.e. responsible consumption that favors second hand over new;
waste management, through more environmentally friendly recycling techniques.
How does the French model look like?
A legally framed economic model
Enacted on February 10, 2020 and effective January 1, 2022, the AGEC anti-waste law for a circular economy is broken down into 5 main areas:
getting out of the disposable mode ;
informing consumers better on the importance of a circular business model and how it can benefit both our economic system and industrial economy;
fighting against waste and support solidarity-based reuse;
acting against programmed obsolescence;
Note: the law on the energy transition for green growth of August 18, 2015 mentions for the first time the concept of circular economy. Thus, the transition to a virtuous economy becomes a national objective and is one of the pillars of sustainable development.
In order to reduce the amount of waste and to encourage businesses and consumers to start an eco-friendly approach, several measures related to the anti-waste law are coming:
the removal of single-use plastics by 2040 ;
reducing the number of single-use plastic bottles by 50% by 2030;
the addition of a plastic microfiber filter on new washing machines put on the market as of January 1, 2025;
reduce food waste by 50% by 2025, compared to the 2025 level;
the display of a sustainability index on electronic equipment as of January 1, 2024, in order to fight against programmed obsolescence;
the acquisition of goods from reused or recycled materials in public procurement. The products concerned will be specified by December 31, 2022.
Good to know: each year, new bans are introduced. For example, since 2021, certain disposable plastic products such as straws, plastic stirrers, plastic bags and cup lids are banned. In this sense, since January 1, 2022, toys offered to children as part of a meal, over-wrapping of fruits and vegetables weighing less than 1.5 kg or packaging of magazines and advertisements to be sent are also prohibited.
What are the benefits of the circular economy for businesses?
Being anchored in a more environmentally friendly business model is a real asset for companies. As such, the circular economy is a non-negligible lever that falls within the framework of corporate social responsibility (CSR). Here are the main benefits.
Procurement costs and costs related to the treatment of waste are reduced. By reusing one's own resources - thanks to recycling and the absence of transport - the company benefits from cheaper raw materials. This reduces production costs and increases competitiveness and further helps to transition to a circular economy.
Even better, since it is no longer dependent on the raw materials produced by the earth, the company has less risk of suffering a shortage and, consequently, of having to stop its activity abruptly. The circular economy thus makes it possible to limit financial risks and to consolidate one's business.
Improves brand image
Engaging in a circular approach makes it possible to respond to current environmental issues and consumer concerns. Highlighting one's commitments to the climate - and keeping them - is a real asset for building customer loyalty and improving brand awareness.
Be careful not to fall into the trap of greenwashing! As a reminder, this communication strategy aims to deceive consumers by making them falsely believe that the company in question has adopted environmentally responsible measures.
Accesses new markets
By communicating on one's commitments and opting for respectful production methods, a company positions itself as a forerunner in its field while the others are still governed by the linear economy. In fact, it can enter new markets and be one step ahead of its competitors.
Anticipate regulatory changes
While still not heavily regulated, the circular economy is nevertheless already subject to some constraints - and this is only the beginning! In order to fight against global warming, we need to act effectively and quickly on our CO2 emissions.
To avoid being taken by surprise, it is recommended to improve the production, treatment, management and use of resources to anticipate future regulations. Trying to respond to these ecological challenges now allows to be more prepared for future legislative changes.
Build team spirit
All stakeholders - employees, partners, suppliers and customers - are affected by the implementation of a circular economy strategy. This helps reinforce their commitment to a meaningful project.
Want to have a positive impact on the environment?
Start by taking action on your consumption by conducting a carbon assessment, then implementing a strategy to reduce CO2 emissions. Don't hesitate to call our experts to take the first step in setting up a circular strategy in your business! 😎
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