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Ines Gendre

After graduating in 2016 with a master’s degree in marketing, Ines began her career in project management. However she soon decided to turn towards writing, to bring her core competencies to the service of societal changes. First working as a freelance copywriter, she joined Greenly in early 2022 to help fight global warming.

Matthieu Vegreville

Matthieu is a 28 year-old graduate engineer from Ecole Polytechnique and Télecom Paris, with a background in data science at Withings. While there, he worked on watch activity detection algorithms, and developed a health study activity so that connected objects could be used to better monitor certain pathologies. He has long been involved in data science projects with his brother, who has the same training. Faced with the urgency of the climate crisis, he decided to put his know-how at the service of the environment. 

After seeking opportunities to put her various creative passions to good use, she joined Greenly in mid 2022 as SEO copywriter for the U.S. blog to provide her American perspective on the climate change issues we face today.

Stephanie Safdie - Greenly

Stephanie completed a bachelor's degree in English & Multimedia in 2020 at the University of Maryland College Park. She previously worked as a social media content video creator and freelance copywriter. After seeking opportunities to put her various creative passions to good use, she joined Greenly in mid 2022 as SEO copywriter for the U.S. blog to provide her American perspective on the climate change issues we face today. 

Kara joined the team at Greenly in 2023 as SEO copywriter for the UK market.

Kara Anderson - Greenly

Kara studied her bachelors of law at the University of Glasgow and her masters in international law at the University of Aberdeen, before looking for a more creative career path. She found this in advertising, working as a content manager in London. After a move to Paris in 2019 she decided to switch to freelance copywriting in order to scratch her creative itch. Kara joined the team at Greenly in 2023 as SEO copywriter for the UK market.  

Arnaud Delubac

Arnaud, 26 years old, trained as a designer and in digital communication at INSEEC before joining the Master Entrepreunariat at ESSEC-CentraleSupélec. Passionate about social media since his teenage years, he has created some of the biggest Twitter communities in France before joining the digital communication team of the Prime Minister’s office in Matignon. It was at the Secretaries of State for Digital, Mounir Mahjoubi and Cédric O, where Arnaud directly managed the team, that he developed a strong conviction for the need to use technology to bring awareness to the greatest causes of our time.

Alexis Normand

Alexis is a 37 year-old graduate of HEC and Sciences-Po. After his studies, he spent 2 years working in public policy consulting. He then spent 6 years at Withings, a leading company in connected objects. While there, he continued the companies operations in Boston, USA, and created the company’s health department. After the company was bought by Nokia, he joined the startup Embleema by working through Techstars, one of the best startup incubators in the United States, where he developed a taste for entrepreneurship. His return to France was an opportunity to put all his experience at the service of the environment, during a crucial moment in the climate crisis.

Justine Dumont

Justine a toujours été passionnée de lecture et d’écriture. En 2019, elle parvient justement à faire de sa passion son métier, en devenant rédactrice web indépendante. Motivée par ses engagements écologiques, elle rejoint l’équipe de Greenly en 2022 afin de mettre ses compétences au service de la cause environnementale. 

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Heat waves, droughts, melting ice sheets, sea level rise... These are the consequences of global warming. But what is exactly global warming?

What is global warming?

<p id="">Global warming? Did you say "global warming"?</p><p id="">As time passes, the consequences of rising temperatures are increasingly tangible - as evidenced by repeated fires in the State of California, for example. 🔥</p><p id="">Heat waves, droughts, fires, storms, melting ice sheets , rising sea levels, and other phenomena illustrate the reality of an upheaval that is not anecdotal anymore (if ever it was 😏).</p><p id="">Contrary to some climatosceptics' talking, it is not only dealing with higher global average temperature.</p><p id=""><strong id="">Global warming is a growing threat to all species. Especially the human species.</strong> 🌍 We have been warned.</p><p id="">But, what exactly is global warming?</p><p id="">‍</p><figure id="" class="w-richtext-figure-type-image w-richtext-align-center" data-rt-type="image" data-rt-align="center"><div id=""><img src="https://uploads-ssl.webflow.com/6232f79b68d15d3d9b69c096/62bdbc464f60815053e44c4f_bmIibErBKEaccTyEuzXTCZouavjxxmkrg5TrhBWpPj-sfdWjHkS-cMR8WrOgqTRCwPrVAg-MtF87Ro8gLNVaQ_EbYBIH9MiX5hZdqzP2Ez8_exwW1Qtw7r3JxCNUSQW7tRsdwbCF5GO45Ec6Co4.gif" alt="" id="" width="auto" height="auto" loading="auto"></div></figure><p id="">‍</p><h2 id="">🧐 What is global warming?</h2><p id="">‍</p><h3 id="">Global warming, definition 📕</h3><p id="">Global warming - often also referred to as “climate change” - refers to a sudden rise in global average surface temperature, because of a high concentration of greenhouse gases (GHGs) in the Earth's atmosphere. 🌍&nbsp;</p><p id="">‍</p><h3 id="">What is the greenhouse effect? 👀</h3><p id="">So what is the greenhouse effect? &nbsp;</p><p id="">In a very schematic way, the Earth permanently receives the energy emanating from the Sun. But things do not stop there: in fact, some of this energy is absorbed by the Earth’s surface, which warms up, producing in turn infrared rays, which are returned to the Earth's atmosphere but partially retained by clouds and certain gases.</p><p id="">This is called the greenhouse effect. A phenomenon that is essential to keep our planet habitable: without the greenhouse effect, the temperature on the Earth would be around -18°C. Thanks to the greenhouse effect, our temperature is averaging +15°C.</p><p id="">‍</p><figure class="w-richtext-figure-type-image w-richtext-align-center" data-rt-type="image" data-rt-align="center"><div><img src="https://uploads-ssl.webflow.com/6232f79b68d15d3d9b69c096/631b07c31110203e1d8f07b1_actually-useful.jpg" loading="lazy"></div></figure><p id="">‍</p><h3 id="">Then, what is the problem? 🤷‍♀️</h3><p id="">There are two forms of greenhouse effect:</p><ul id=""><li id="">the natural greenhouse effect - that we just explained;</li><li id="">the anthropogenic greenhouse effect - that is to say the human-induced greenhouse effect - generated by fossil fuels (coal, gas and oil).</li></ul><p id="">‍</p><p id="">As you may have guessed, the second form of greenhouse effect plays a significant role in climate change. 😒</p><p id=""><strong id="">The natural greenhouse effect is disturbed by the anthropogenic greenhouse effect. In other words, by human activities.</strong></p><p id="">But what happens? Our planet simply does not have the capacity to absorb and regulate so much greenhouse gases. Indeed, they do not evaporate overnight.</p><blockquote id="">👉 Greenhouse gas concentrations in the Earth's atmosphere are reaching levels never seen in three million years. And this impacts global average temperature. A few figures? Since the beginning of the 20th century, the global average temperature has increased by 1.1°C, and the 2011-2020 period was the warmest on record.</blockquote><p id="">According to the European Environment Agency, <strong id="">the United States are the second largest emitter of greenhouse gases after China</strong>.</p><p id="">‍</p><figure class="w-richtext-figure-type-image w-richtext-align-center" data-rt-type="image" data-rt-align="center"><div><img src="https://uploads-ssl.webflow.com/6232f79b68d15d3d9b69c096/631b07f6de864f03256711f6_dont-like-this.jpg" loading="lazy"></div></figure><p id="">‍</p><h2 id="">👀 What are the main causes of global warming?</h2><p id="">‍</p><h3 id="">Burning fossil fuels 🔥</h3><p id=""><strong id="">Climate change is caused by an excess in greenhouse gases in the Earth's atmosphere - carbon dioxide (CO2) in particular.&nbsp;</strong></p><p id="">But where do they come from? 🤔&nbsp;</p><p id="">They mostly come from fossil fuel burning. More particularly from energy production (electricity generation and heating) and transportation (car, plane or boat).</p><p id="">In fact, climate change started during the industrial revolution. At that time - and since that time - the exploitation and consumption of coal, natural gas and oil have constantly increased, but they now contribute to destroying our environment.</p><blockquote id="">👀 The latest IPCC report is categorical: “Human influence has warmed the atmosphere, the oceans and the land.”</blockquote><p id="">Since the Pre-industrial period, scientists have noted a steady increase of greenhouse gases' concentration in the Earth's atmosphere, leading to an increase in global temperatures.&nbsp; Unfortunately, these emissions currently continue to rise.</p><p id="">Moreover, we can fear that the economic and demographic growth of developed and emerging countries will not help to reduce our future emissions. Especially if they decide to follow the models previously developed by western countries.</p><p id="">🍒 Icing on the cake? The changes in the Earth's climate become so important that scientists are now talking about the opening of a new era: the anthropocene era, that would identify human activity as the main cause of climate change. 😭</p><p id="">‍</p><figure class="w-richtext-figure-type-image w-richtext-align-center" data-rt-type="image" data-rt-align="center"><div><img src="https://uploads-ssl.webflow.com/6232f79b68d15d3d9b69c096/631b0811fb4f06924b4cd228_you-suck.jpg" loading="lazy"></div></figure><p id="">‍</p><h3 id="">Deforestation 🌳</h3><p id="">The deforestation is a significant factor in climate change.</p><p id="">It is mainly related to:</p><ul id=""><li id="">agriculture;</li><li id="">infrastructure construction;</li><li id="">mining activities;</li><li id="">urbanization.</li></ul><p id="">‍</p><p id="">The deforestation is also aggravated by repeated droughts - linked to global warming - which support the occurrence of huge forest fires.&nbsp;</p><p id="">More than leading to the disappearance of many natural ecosystems, these fires also initiate the beginning of a real vicious circle, since forests are "natural carbon sinks".</p><p id="">In short, you should know that throughout its life, each tree absorbs and captures part of our carbon dioxide emissions. For this reason, forests are powerful allies to reduce our emissions. That's the reason why so many reforestation projects are now emerging.</p><p id="">One problem, however? When a tree dies - whatever the cause is - it rejects all the emissions it caught.&nbsp;💀</p><blockquote id="">👉 To date, each year, about 13 million hectares of forest are lost. Regarding this figure, the Amazon forest will lost 50% of its surface by 2050.</blockquote><p id="">‍</p><figure class="w-richtext-figure-type-image w-richtext-align-center" data-rt-type="image" data-rt-align="center"><div><img src="https://uploads-ssl.webflow.com/6232f79b68d15d3d9b69c096/631b0829a5c7ff1c3ef42d1d_mute.jpg" loading="lazy"></div></figure><p id="">‍</p><h3 id="">Intensive animal husbandry 🐄</h3><p id="">Intensive livestock farming produces a lot of methane emissions (CH4) - when animals digest their food, but not only.</p><p id="">In practice, greenhouse gases are also released when:</p><ul id=""><li id="">forests are cleared to create crops to feed animals. The Food and Agriculture Organization (FAO) estimates that 83% of the world’s agricultural land is used for livestock;</li><li id="">agricultural machinery runs on fossil fuels;</li><li id="">there is a massive use of fresh water to hydrate animals and water crops.</li></ul><p id="">‍</p><blockquote id="">👉 In short, livestock is responsible for 14.5% of global greenhouse gas emissions.</blockquote><p id="">‍</p><figure id="" class="w-richtext-figure-type-image w-richtext-align-center" data-rt-type="image" data-rt-align="center"><div id=""><img src="https://uploads-ssl.webflow.com/6232f79b68d15d3d9b69c096/62bdbc464e4636eaf7031c69_gj-N8X5E0trXtxHFf-V96KrcazFHzG-2m9XTn3LhFQESPfV6JdtzdAQYHWTjfqxQxYfLb2wUP6GqsZWcnMGmtP2QuOiT1FGLhcrteJ3n_S5oMSLraCu578MecyHtpCay8TNDvEmad9-XWDU5fgY.gif" alt="" id="" width="auto" height="auto" loading="auto"></div></figure><p id="">‍</p><h2 id="">🌡 What are the consequences of global warming?</h2><p id="">‍</p><h3 id="">‍On the environment 🌱</h3><p id="">Heat waves are one of the most tangible manifestations of climate change for populations.</p><p id="">But the impacts of climate change are global and many.</p><p id="">If we do not take action rapidly, the rising global temperatures will cause:</p><ul id=""><li id="">rising sea levels and acidification (leading to the disappearance of many species and the disruption of these carbon sinks);</li><li id="">gradual disappearance of many natural resources and biodiversity - which cannot adapt to such rapid and brutal climate change;</li><li id="">fall in agricultural yields;</li><li id="">extreme weather events but also extreme natural disasters (tropical cyclones, melting ice sheets, fires, heat waves, floods or droughts).</li></ul><p id="">‍</p><figure class="w-richtext-figure-type-image w-richtext-align-center" data-rt-type="image" data-rt-align="center"><div><img src="https://uploads-ssl.webflow.com/6232f79b68d15d3d9b69c096/631b08442402872da1684c6b_failure.jpg" loading="lazy"></div></figure><p id="">‍</p><h3 id="">On society 👋</h3><p id="">Climate impacts society, human health, economy, resource management, sustainable development… Briefly: no one is spared by global warming.</p><p id="">However, we are not equal while facing this disaster. Again: although no region is completely spared, it is undeniable that some territories of the planet suffer more than others.</p><p id="">According to the IPCC, the regions most vulnerable to climate change are:</p><ul id=""><li id="">sub-Saharan Africa (West, Central and East);</li><li id="">the South of Asia;</li><li id="">Central and South America;</li><li id="">small island states exposed to sea level rise;</li><li id="">the Arctic.</li></ul><p id="">‍</p><p id="">To make matters worse, global warming is disrupting water supply and food production, further increasing inequalities.</p><p id="">And the worst is still coming, because some of the effects of climate change (rising sea levels for example) will soon lead to large migratory flows, as well as an increase in the number of climate refugees.</p><blockquote id="">👉 Globally, out of 7.8 billion people, 3.3 to 3.6 billion are considered vulnerable to climate change.</blockquote><p id="">One last thing? The latest IPCC report estimates that the limit of +1.5°C - set by the Paris Agreement - will be reached by 2025. 💬</p><p id="">‍</p><figure id="" class="w-richtext-figure-type-image w-richtext-align-center" data-rt-type="image" data-rt-align="center"><div id=""><img src="https://uploads-ssl.webflow.com/6232f79b68d15d3d9b69c096/62bdbc461ed0641075f89813_L7acrNly9ejwibP8yOqh6GIoF1rqXzAa0qxqkh7CmyWPLmU2di_nKCS8HtzAQ6TkjsoRe_OUrSvBPZbYl9DTs8ZOGjZkNuI_IbG13IybHVZK0QbTOCenvGeR18wVeo1RjURvPbfJuRrzkZmldzc.gif" alt="" id="" width="auto" height="auto" loading="auto"></div></figure><p id="">‍</p><h2 id="">🔥 Limiting global warming to 1.5 c: a worldwide objective</h2><p id="">Over time, some organizations - in collaboration with many states - have worked to develop solutions to try to reverse the trend.</p><p id="">In 1988, the World Meteorological Organization (WMO) and UN Environment created the Intergovernmental Panel on Climate Change (IPCC). A group of experts, whose mission is to study climate change, and to develop strategies aimed at halting the disaster or limiting the damage.</p><p id="">In 1992, the United Nations Framework Convention on Climate Change (UNFCCC) was also initiated. At that time, no less than 197 Parties declared their commitment to the fight against global warming.</p><p id="">A few years later, in 1995, the Kyoto Protocol subsequently sought to transform the UNFCCC commitments into concrete actions. Adopted on 11 December 1997, it mainly led to the definition of emission thresholds for seven greenhouse gases.</p><blockquote id="">👉 The seven GHGs involved were methane, sulphur hexafluoride, nitrous oxide, carbon dioxide, perfluorinated hydrocarbons, hydrofluorocarbons and nitrogen trifluoride.</blockquote><p id="">Insufficient, however, this agreement was followed in 2015 by the Paris Agreement. All signatories to the UNFCCC pledged to intensify and accelerate their actions to limit the global temperature rise to +2°C - ideally +1.5°C - by the end of the century.</p><p id="">Last one? The 2019 Green Deal for Europe, which affirmed the EU’s commitment to achieve carbon neutrality by 2050. A deal that has been strengthened by the famous «Fit for 55» climate package - announced in 2021.</p><p id="">‍</p><figure id="" class="w-richtext-figure-type-image w-richtext-align-center" data-rt-type="image" data-rt-align="center"><div id=""><img src="https://uploads-ssl.webflow.com/6232f79b68d15d3d9b69c096/62bdbc469f80d77a406c0560_k-2LQAz_rI2eAV3NCHrRww6jwHWW2SfZtA31RhpYHy9P3HrCoWsgVui5bPr4SOcv_VyEStk1Zl6CotuGlBLy2SEg1it5rq_n3-lleJVug3xH-b2gGZE3R2pXLVGK61fkZFUjQi36QeUxfw82Z8g.gif" alt="" id="" width="auto" height="auto" loading="auto"></div></figure><p id="">‍</p><h2 id="">🏓 What else can we do to limit global warming?</h2><p id="">If you want to contribute in protecting our Earth's climate, there are many options.</p><p id="">Tackling global warming requires a deep transformation of society models, of our economy, but also of our habits and usages.</p><p id="">‍</p><h3 id="">The IPCC Recommendations 🤓</h3><p id="">In their latest report, published in April 2022, IPCC experts shared their recommendations for reducing greenhouse gas emissions - particularly CO2 - in order to achieve carbon neutrality by 2050.</p><p id="">They suggest:</p><ul id=""><li id="">to turn to renewable energy and, consequently, to put an end to the exploitation of fossil fuels;</li><li id="">to opt for energy efficiency;</li><li id="">to increase funding for environmental protection measures, but also for developing countries - the first victims of global warming;</li><li id="">to capture carbon emissions using technology and increasing the number of carbon sinks.</li></ul><p id="">‍</p><figure class="w-richtext-figure-type-image w-richtext-align-center" data-rt-type="image" data-rt-align="center"><div><img src="https://uploads-ssl.webflow.com/6232f79b68d15d3d9b69c096/631b0866354702358ccc68fd_i-have-a-plan.jpg" loading="lazy"></div></figure><p id="">‍</p><h3 id="">A few tips to fight against climate change and reduce your greenhouse gas emissions 💪</h3><p id="">‍</p><h4 id="">1. Sort, recycle and reduce waste 🧤</h4><p id="">It is the simplest and most economical initiative through which you can contribute to protect our planet. Sort, recycle and try to reduce the amount of your waste by limiting packaging and favouring reusable products.</p><p id="">Finally, it seems obvious but stop throwing your waste anywhere. Natural ecosystems will thank you.</p><p id="">‍</p><h4 id="">2. Eat local and seasonal food 🍓</h4><p id="">An example? Tomatoes in winter are not natural. They are necessarily imported to reach the shelves of your supermarket. And imports induce carbon emissions.</p><p id="">Read more about seasonal fruits and vegetables by <a target="_blank" href="https://www.goodto.com/food/seasonal-food-calendar-71128" id="">clicking here</a>. </p><p id="">‍</p><h4 id="">3. Reduce your energy demand and consumption ⚡</h4><p id="">Concretely? Turn off the light when you leave a room. Do not keep your computer equipment on standby. Prefer the "Eco" program of your washing machine. Likewise, do not make it working half empty...</p><p id="">It’s all about getting the right reflexes!</p><p id="">Moreover, if you can get this opportunity, favour the use of renewable energies.</p><p id="">‍</p><h4 id="">4. Prefer public transit 🚋</h4><p id="">Their services are not insignificant. Especially when it comes to addressing climate change's challenges.</p><p id="">We all know that the car is very polluting.</p><p id="">So, again: if you can get the opportunity, use public transit. Okay: subway is often less comfortable than your vehicle. But regarding the growing climate threat, this will remain a lesser evil.</p><p id="">‍</p><h4 id="">5. Fight against overconsumption ❌</h4><p id="">You’re not going to solve this problem on your own. </p><p id="">But as a consumer, know that you can help changing brands' positioning that encourage overconsumption.</p><p id="">How? By stopping buying them. No more, no less.</p><p id="">‍</p><figure class="w-richtext-figure-type-image w-richtext-align-center" data-rt-type="image" data-rt-align="center"><div><img src="https://uploads-ssl.webflow.com/6232f79b68d15d3d9b69c096/631b087be0ed5e4f6e05ffe0_im-in.jpg" loading="lazy"></div></figure><p id="">‍</p><h2 id="">🌼 Achieve your company’s carbon footprint!</h2><p id="">Do you also want to protect our planet and reduce your company’s emissions?</p><p id="">Just <a target="_blank" href="https://www.greenly.earth/en-us/demo" id="">ask for your carbon assessment</a>. Our experts are waiting for you call! 👀</p><p id="">‍</p><p id="">‍</p>

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