In this article, we’ll break down the VSME, explain its key features, and explore what it means for SMEs looking to align with growing sustainability expectations.

Our guide to the VSME Standard (EFRAG)

How does a materiality assessment help to engage stakeholders, improve sustainability models in a business or organization, and how could a materiality assessment ultimately prove beneficial?

What is a Materiality Assessment?

In this article, we’ll break down what EMAS is all about, why it matters, and how your organisation can successfully register, implement, and get real value from the scheme.

What is EMAS (Eco-Management and Audit Scheme)?

Kara joined the team at Greenly in 2023 as SEO copywriter for the UK market.

Kara Anderson - Greenly

Kara Anderson is a climate and sustainability writer with a strong background in law, analytics, and data storytelling. Since joining Greenly in 2023, she has written extensively on climate science, environmental policy, and sustainable development for a UK and international audience. Her investigative data piece 'The Hidden Environmental Cost of Social Media' was widely picked up by global media outlets – including The Guardian, Fortune, and CNN Greece – and cited in over 150 articles across countries such as India, Brazil, and Indonesia. With two years of dedicated writing on environmental issues, Kara brings both depth and clarity to complex topics. She has completed training in climate science (Climate Change: The Science and Global Impact), journalistic principles, and the Climate Fresk workshop – enhancing her ability to translate scientific insights into accessible, impactful content. Before joining Greenly, Kara worked at Ernst & Young in analytics and later in advertising for major global brands. She holds a law degree and a master’s in international law from the University of Glasgow and the University of Aberdeen, where she specialised in human rights and EU law.

After starting her career at Greenly in 2022, she started a joined PhD between the startup and CentraleSupélec to improve company sustainabilty performance ratings.

Marine Kohler

Marine has an engineering degree from the French school of CentraleSupélec and a masters in Industrial Management from DTU. After starting her career at Greenly in 2022, she started a joined PhD between the startup and CentraleSupélec to improve company sustainabilty performance ratings.

Laurent Levrey est expert en stratégie numérique et en croissance, avec une spécialisation dans le marketing et les médias.

Laurent Levrey

Laurent Levrey est expert en stratégie numérique et en croissance, avec une spécialisation dans le marketing et les médias. Actuellement Head of Growth chez Greenly, il pilote des initiatives alliant innovation technologique et transition écologique. Passionné par l’impact du digital sur les enjeux environnementaux, il explore les tensions entre développement technologique et durabilité à travers ses analyses et publications.

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Ben Field, Climate Action Strategist at Patch

After seeking opportunities to put her various creative passions to good use, she joined Greenly in mid 2022 as SEO copywriter for the U.S. blog to provide her American perspective on the climate change issues we face today.

Stephanie Safdie - Greenly

Stephanie completed a bachelor's degree in English & Multimedia in 2020 at the University of Maryland College Park. She previously worked as a social media content video creator and freelance copywriter. After seeking opportunities to put her various creative passions to good use, she joined Greenly in mid 2022 as SEO copywriter for the U.S. blog to provide her American perspective on the climate change issues we face today. 

Laura Schmitz joined Greenly as Marketing Development Representative in 2024.

Laura Schmitz

With a degree in digital marketing, Laura Schmitz has 10 years’ experience in tech and digital, working for companies specialising in the use of data for industry, people and the environment. Passionate about environmental issues, she has also worked as a communications volunteer for Biomimicry Switzerland. Her expertise combines technology and sustainability, enabling her to raise awreness on issues relating to the ecological transition and sustainable innovation.

Copywriter specialising in environment, climate change and ecological transition

Ines Gendre is a copywriter specialising in environmental issues. She joined Greenly's team in 2022.

Ines Gendre

Ines Gendre holds a master’s degree in marketing and began her career in the fast-moving consumer goods (FMCG) industry. After retraining, she joined Greenly in 2022 as a copywriter specializing in environmental issues. Ines brings her expertise to companies and individuals seeking to understand the challenges of climate change, the green transition, and their impact on society and the economy. Trained in key tools for developing climate strategies - such as Carbon Assessments, Life Cycle Analysis (LCA), and carbon offsetting - she studies earth and life sciences and climate change with the United Nations Institute for Training and Research (UNITAR) and the SDG Academy, and political philosophy at Oxford University in England.

Alexis Normand

Alexis is a 37 year-old graduate of HEC and Sciences-Po. After his studies, he spent 2 years working in public policy consulting. He then spent 6 years at Withings, a leading company in connected objects. While there, he continued the companies operations in Boston, USA, and created the company’s health department. After the company was bought by Nokia, he joined the startup Embleema by working through Techstars, one of the best startup incubators in the United States, where he developed a taste for entrepreneurship. His return to France was an opportunity to put all his experience at the service of the environment, during a crucial moment in the climate crisis.

Arnaud Delubac

Arnaud, 26 years old, trained as a designer and in digital communication at INSEEC before joining the Master Entrepreunariat at ESSEC-CentraleSupélec. Passionate about social media since his teenage years, he has created some of the biggest Twitter communities in France before joining the digital communication team of the Prime Minister’s office in Matignon. It was at the Secretaries of State for Digital, Mounir Mahjoubi and Cédric O, where Arnaud directly managed the team, that he developed a strong conviction for the need to use technology to bring awareness to the greatest causes of our time.

Matthieu Vegreville

Matthieu is a 28 year-old graduate engineer from Ecole Polytechnique and Télecom Paris, with a background in data science at Withings. While there, he worked on watch activity detection algorithms, and developed a health study activity so that connected objects could be used to better monitor certain pathologies. He has long been involved in data science projects with his brother, who has the same training. Faced with the urgency of the climate crisis, he decided to put his know-how at the service of the environment. 

Justine Dumont

Justine a toujours été passionnée de lecture et d’écriture. En 2019, elle parvient justement à faire de sa passion son métier, en devenant rédactrice web indépendante. Motivée par ses engagements écologiques, elle rejoint l’équipe de Greenly en 2022 afin de mettre ses compétences au service de la cause environnementale. 

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Greenwashing, also referred to as “green sheen”, is when a company advertises misleading environmental claims, which allow their customers to believe that their product or service is eco-friendly even if it isn’t.

Greenwashing - definition

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PayFit accelerates their climate journey with Greenly!.mp4

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Eager to understand the real impact of our activity on the environment, we trusted Greenly to carry out the life cycle analysis of our Cabaïa products. This analysis pushes us to be constantly improving our products, our packaging, and our transportation

Originating from our genetic code and fueled by a robust demand from our clientele, the Life Cycle Assessment, conducted in collaboration with Greenly, on both our conventional and recycled Kimya PETG filaments serves as a means to openly enlighten users regarding the ecological footprint of the materials they employ. This endeavor aims to inspire a conscious choice in favor of environmentally-friendly options.

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"Greenly’s onboarding and dedicated climate expert support was outstanding. Their guidance throughout the process made a huge difference, and now, having gone through this for three years, I feel confident about managing emissions tracking independently moving forward."

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"The partnership with Greenly has been extremely beneficial to Energy Vault. Grenly's expertise and attention to detail enables us to better understand and improve our products' environmental impacts in a variety of useful ways. Together, we're establishing new industry standards for sustainability in energy storage."

Greenly’s onboarding and dedicated climate expert support was outstanding. Their guidance throughout the process made a huge difference, and now, having gone through this for three years, I feel confident about managing emissions tracking independently moving forward.

Jonathan Ciccio - Continuous Improvement Manager, Siemon

Alexis Livingstone -  Sustainability Specialist, Technology Partners

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Greenly helps to collaborate, and the management process of data to do any complex or lengthy projects. This way it makes it a user-friendly platform and eases the job for us. It helps directly in making the job accurate, productive and cost savings as well.Review collected by and hosted on G2.com.

Greenly is an outstanding organization, full of skilled professionals who are fully prepared to help us understand, measure, and reduce our carbon footprint. We chose them based on their work with other companies, and we were not disappointed at all. Our experience with them has been truly exceptional!

The partnership with Greenly has been extremely beneficial to Energy Vault. Grenly's expertise and attention to detail enables us to better understand and improve our products' environmental impacts in a variety of useful ways. Together, we're establishing new industry standards for sustainability in energy storage

Michael Van Parys - Director of Sustainability, Energy Vault

Greenly, as a climate expert, was instrumental in guiding and supporting us throughout our carbon reporting process. They meticulously analyzed a vast amount of data, which allowed us to publish our 2022 GHG emissions report on time.

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I will recommend Greenly because that's the best way, the easiest way, the most intuitive way to start your climate journey. We're very proud to have achieved our net-zero target and we encourage everyone to do the same.

Tons of new features recently, and Greenly's product is getting better and better. The platform is very intuitive and complete: Greenly proposes action items to reduce your carbon footprint and offset your carbon footprint.

Greenwashing, definition

More articles

Our guide to the VSME Standard (EFRAG)

What is a Materiality Assessment?

What is EMAS (Eco-Management and Audit Scheme)?

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