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What is the Carbon Footprint of Celebrities?
Private jet travel and buying carbon credits takes on a whole new meaning when it comes to Taylor Swift carbon emissions – but there are several celebrities that are contributing to excess aviation carbon emissions and carbon dioxide as a whole.
We all know that the lives of the rich and famous aren't always the most ecologically conscious, as their excess travel, consumption, and glamorous life styles including the use of private jet flights and limos often contribute to excess carbon dioxide emissions or greenhouse gas emissions.
However, in the midst of the impending climate crisis, the internet has been especially outraged after a recent report published by the Yard on celebrities with the highest carbon dioxide emissions and new controversy surrounding Taylor Swift's private jet usage.
👉 In this article, we'll explain why celebrities emit so much, if carbon offsets or carbon credits really, help, and what this means for society moving forward as we try encourage everyone to take part in reducing emissions – especially in the aviation sector.
What are the facts?
According to studies, celebrities who make use of private jets are responsible for excess CO₂ emissions.
A report by the Yard claims that celebrities including Taylor Swift, Floyd Mayweather, and Jay-Z are racking up a carbon footprint hundreds of times more than the rest of us – demonstrating a world where a carbon polluting celebrity epidemic is upon us, as these celebrities are emitting more annual emissions than the average person.
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What does the study reveal?
The Yard, a UK based marketing agency, has been hot in the press lately in lieu of this shocking report. The study lists 10 celebrities with the “worst private jet CO2 emissions" in 2022. The worst offenders include:
Keep in mind: these figures only account for private jet usage, and are by no means a comprehensive carbon footprint calculation.
👉 These may look like a bunch of numbers, but keep in mind that the average American emits a little over 16 tons of carbon dioxide emissions a year, meaning these celebrities are emitting thousands of times more than the rest of us – often a result of their massive financial support, never flying economy class, and celebrity obligations that ensue despite extreme weather events.
Did you know: the carbon footprint of the average American is one of the largest in the world. In some countries such as Malawi, the average annual footprint is as low as 0.1 tCO2, according to the World Bank.
Let's take a closer look at how a celebrities' annual emissions and carbon offsetting behavior can create a catastrophic impact on the planet:
Case Study: Taylor Swift Carbon Emissions
Ever since the Eras Tour began, creating a pop culture phenomena – Swift has been subject to her excessive tour travel and the carbon credits needed to compensate her superfluous travel in the midst of her world-record-breaking tour.
For instance, Olivia Wilde even made a comment recently wishing that Taylor Swift would join the world of climate scientists, citing,
"I wish Taylor Swift was in love with a climate scientist." – Olivia Wilde
In fact, it isn't only the Eras Tour that has elicited Swift to ditch a regular commercial aircraft – but her new relationship between herself and NFL star Traivs Kelce. Public figures such as Swift and Kelce who travel often for work, reportedly already produced 138 tonnes of carbon dioxide emissions flying back and forth to see one another and the football games where the Kansas City Chiefs play.
It doesn't stop there, as Swift's team even allowed her flight from Tokyo, Japan to Las Vegas, Nevada to be tracked for the Super Bowl – where Swift flew a whopping 5,600 miles just to reach Kelce in time for the Super bowl. Less than 48 hours later, the pop star had to turn around to resume her tour in Australia.
Swift's Private Jet Controversy
As a result of interest in Swift's preferred mode of public transportation, Swift's team took legal action against Jack Sweeney, a college student who was tracking her cease and desist letter for sharing live information regarding her private jet travels via Twitter. Swift's publicist cited this as a safety concern, and that the legal action has little to do with Swift's refusal to take commercial planes.
That being said, Swift is no stranger to the Voluntary Carbon Market – as Taylor Swift claims to have purchased double the carbon credits needed to offset her private jet emissions during the Eras Tour. While we can confirm that Taylor purchased these carbon credits, we don't know precisely what kind of carbon credits she purchased – which makes it difficult to determine if her method of carbon offsetting is truly effective in comparison to other environmental projects, planting trees, and more.
💡 Interested in Swift's environmental impact due to her private flights during the Eras Tour? Be sure to check out our in-depth data story on the famous singer's tour travel and how it compares to the average person's carbon emissions.
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How did the Yard calculate the celebrity carbon footprints?
This study gathered data from the Celebrity Jets Twitter page, an account which presents data from Ground Control.net and ADS-B Exchange, the latter being the world leading source in openly accessible flight data, according to their website.
To come up with the CO₂ calculation, the Yard factored the U.K. Department for Transportation's estimate of kg of CO₂ given off per hour for a plane traveling at 850km per hour. The CO₂ emissions could then be calculated by multiplying these numbers with open data on trips taken by celebrity jets.
Are these the true carbon footprints of these celebrities?
It is important to note that it can be slightly misleading to conclude that these celebrities have the highest carbon footprints for three reasons:
- First of all, the sample size of this study does not take into account every high-profile and high-earning individual. The data only pertains to celebrities that the Celeb Jets site chose to track. There are certainly individuals out there with a greater environmental impact.
- Secondly, this report only tracked emissions of their private jets. A full comprehensive carbon footprint analysis on these individuals was not conducted.
- Lastly, there is no way to determine that the celebrities themselves were on the jets as they were being tracked in flight.
To emphasize the final point, according to an interview with Buzzfeed News, a spokesperson for Taylor Swift responded that “Taylor’s jet is loaned out regularly to other individuals”, adding “To attribute most or all of these trips to her is blatantly incorrect.”
While celebrities can skirt some of the blame, this still doesn’t improve the situation for the planet. Regardless of who is in the plane, the carbon is still being put into the atmosphere as a result of these unchecked lifestyles.
While we can argue over who exactly to point our fingers at, what we really need to be noticing here is the absurdity of these lifestyles, and the lack of sustainability in these actions amidst the current climate crisis.
Is this just more celebrity gossip, or is this information true?
What is the carbon footprint of private jets?
While climate change mitigation remains one of the largest geopolitical challenges of our time, these methods of transport are coming under more scrutiny.
As most of us know, air travel is the most emissions-heavy form of transit, but private flights are even worse. Emissions from aviation make up roughly 2.5% of global emissions annually.
This may not seem like a lot, but keep in mind that it's a minority of people globally who are contributing to this percentage.
💡 According to transportenvironment.org, “just 1% of people contribute to 50% of global aviation emissions''.
Celebrities set norms in our society
While this story may get swept under the rug like many other celebrity tabloid scandals, the results of this study are quite concerning – and have major implications for our society.
Although we might not always agree with them, celebrities have significant influence in setting norms for our society and culture.
👉 A study published in Social Psychology Quarterly, concluded that “even if people do not identify with celebrities, these celebrities can influence their behavior by activating bundles of social norms.”
If we begin to embrace values of individual excess consumerism and lack of moderation when it comes to the burning of fossil fuels, this can have devastating consequences for the world around us.
Furthermore, the carbon footprints of these celebrities make us feel more discouraged about our small ecological gestures, which feel minimal in comparison to their impact.
How can you motivate yourself to separate your recycling from your trash when you know that these actions don't even chip away at the dent in the ozone layer caused by these celebrities? But this reaction can be especially detrimental, as it's proven that individual actions do matter, and climate change can only be fought by collective action.
👉 However, it's an understandable frustration, as the average carbon footprint globally is approximately 4.7 tons per person every year. Comparing that with these celebrities' carbon footprints from air travel alone, we can begin to feel the lack of justice.
What is the takeaway?
Are there any celebrities that are doing good?
Instead of putting all our negative attention on these celebrities, let’s try to focus the conversation on celebrities that are using their influence for good.
One of the most well known celebrities for his commitment to environmental causes, Leonardo DiCaprio has been fighting for the environment since early in his career. The Leonardo DiCaprio Foundation, established in 1998, has brought climate and environmental issues to the attention of the public and to policy makers alike. DiCaprio himself has used his legitimacy as a celebrity to speak at the United Nations conference on climate change, getting the attention of policy makers, and bringing these issues to the forefront.
Natalie Portman is famously known for her activism promoting a vegan lifestyle and animal rights. Using her fame for good, she produced and narrated the documentary Eating Animals, highlighting the interconnected nature of animal cruelty and environmental destruction.
Throughout his career, Emmy award winning broadcaster and filmmaker Sir David Attenborough has promoted the issues of developing renewable energy sources, mitigating climate change, and preserving biodiversity. His production and narration of series within the BBC Natural History Unit such as Blue Planet and Planet Earth have captured our attention and brought the importance of environmental preservation to the mainstream.
How can celebrities be better?
While celebrity lifestyles bring certain environmental challenges, their power and influence can also bring certain opportunities.
Bringing attention to environmental issues
As we’ve seen, celebrities have a unique ability to capture attention and set public opinion in ways the rest of us can’t. Establishing oneself as an actor for environmental change is not only a virtuous gesture, but it can also bring great press, ultimately helping their career.
By doing this, they also can set the trend for others in their position, encouraging them to do the same.
Consider other means of transport
Although fame may limit the options for certain high-profile positions, for many celebrities, flying commercial is not a problem.
Movie stars such as Blake Lively, Amy Adams, Nicolas Cage, and many more have been spotted on coach. Although even commercial air travel still has a large carbon footprint, it pollutes much less than private jets.
After all, if the rest of us do it, why can’t they?
Enough about celebrities, what about you?
Enterprises are also playing a major role in contributing to global carbon emissions, and your company or organization can do its part to reduce carbon emissions – one tonne at a time!
Greenly can help you make an environmental change for the better, starting with a carbon footprint assessment to know how much carbon emissions your company produces.
Click here to learn more about Greenly and how we can help you reduce your carbon footprint.
Take the first step towards reducing your carbon footprint by requesting a free and non-binding demo with one of our experts today and finding the solution that best fits your business needs.
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