Learn how IFAC gained full Scope 3 emissions visibility!

How IFAC Achieved 360° Emissions Transparency with Greenly

Today, we are proud to announce that we have finalized a second complete audit with Greenly in order to take concrete climate action and limit our identified emissions!

SFA Group carries out its second Carbon Footprint with Greenly

SFA Group calculates their second Carbon Footprint with Greenly !

SFA Group Carbon Footprint - Greenly

What can you tell us about your company? 🔍 

The SFA Group is a global leader in the development and manufacturing of water solutions for both domestic and professional use. With over 1,300 employees, 29 subsidiaries, and 8 state-of-the-art factories, the SFA Group operates in more than 30 countries across 5 continents, offering our inventive solutions in over 70 countries worldwide. Our four core divisions are:

Sanitary and macerator pumps for domestic use

Products for showers, hydrotherapy, and spas

With a strong commitment to innovation, we provide seamless and efficient solutions that improve lives at home and at work.

At SFA Group, we recognize the importance of reducing our carbon footprint across every stage of our operations. Through our collaboration with Greenly, we are not only tracking our emissions but also taking proactive steps to minimize them, ensuring a more sustainable future for all.

Why did you carry out a carbon assessment?

At SFA Group, sustainability has always been at the core of our operations, and conducting a GHG assessment was an essential step to align our climate strategy with global standards. By partnering with Greenly, we gained valuable insights into our emissions, enabling us to make informed decisions to reduce our environmental impact. This assessment, which we have now completed for the second year in a row, helps us track our progress toward achieving net-zero emissions and strengthens our commitment to sustainability across all aspects of our business—from product design to logistics. The GHG assessment also allows us to engage with our suppliers and employees, creating a shared responsibility in our journey toward a greener future.

Did you already have an idea of your greenhouse gas emissions before calculating them with Greenly?

Before partnering with Greenly, we had an initial understanding of the importance of measuring our greenhouse gas emissions, but the detailed, comprehensive analysis provided by Greenly in both 2022 and 2023 allowed us to track our emissions with precision. This ongoing process has given us a clearer picture of our actual emissions across various scopes, allowing us to develop and refine our decarbonization strategy over time.

Had you implemented any CSR actions in your company before measuring your emissions?

Yes, SFA Group had already implemented several Corporate Social Responsibility (CSR) actions, such as eco-designing products, adopting sustainable procurement policies, and transitioning to low-carbon transportation options. The GHG assessment, however, has provided us with valuable data that supports continuous improvements and helps us better understand where our efforts are making the most impact.

At SFA Group, we chose Greenly because of their expertise in carbon accounting and their proven track record in helping companies like ours take measurable steps toward reducing our carbon footprint. Greenly's user-friendly and state-of-the-art platform allowed us to easily measure and track our emissions while aligning our efforts with international sustainability standards. Moreover, their deep commitment to transparency and their B Corp certification gave us confidence that we were partnering with a company that shares our values in both environmental and social responsibility. Their support and advanced carbon accounting tools were pivotal in refining our decarbonization strategy and giving us actionable insights that drive real change.

What appealed to you about Greenly's approach and tools?

We were particularly drawn to Greenly’s approach because it allowed us to track and measure emissions for our entire global group, which spans different regions and languages. The ability to break down the data and track emissions across various teams was crucial for us, especially given our diverse operations. As we worked with Greenly, we saw the platform evolve and adapt to our needs, making it more efficient and tailored to our global structure over time.

At the beginning, we faced some challenges, particularly with managing access across different teams and dealing with bugs in the solution, especially within the employee survey feature. However, Greenly’s team was very responsive and supportive. They worked closely with us to troubleshoot and improve the platform together. This collaboration allowed us to progressively refine the process, and we saw the platform evolve with new features that made our reporting and data management easier.

How did you find using Greenly's tools: SaaS, carbon calculators?

Initially, using the platform was a bit challenging due to the complexity of managing data for our entire group. Different teams needed separate access, and language barriers were an issue. However, as we continued to use the SaaS platform, we saw its capabilities grow and improve. Greenly's platform has become more intuitive, and the tools—like the carbon calculators—are now much more efficient, allowing us to better track and manage our emissions. With each iteration, it has become easier to use, and we appreciate how Greenly continues to refine the platform to meet our needs.

Our carbon assessment revealed that the majority of our emissions stem from Scope 3, particularly from activities such as purchased goods, freight, and waste management. To address these challenges, we have implemented several key initiatives:

Sustainable Procurement: We are enhancing our procurement policies by partnering with suppliers committed to environmental transparency and emissions reduction.​

Wind-Powered Transportation: In collaboration with innovative maritime companies specializing in wind-assisted cargo ships, we have signed contracts to utilize their services starting in 2027. These vessels harness wind energy as their primary propulsion, significantly reducing CO₂ emissions compared to conventional fuel-powered ships.​

Product Design Optimization: Through Life Cycle Assessments (LCAs), we are identifying opportunities to redesign products for greater sustainability, aiming to reduce environmental impact throughout their lifecycle.​


By setting clear emissions reduction targets and closely monitoring our progress, we are committed to achieving our goal of net-zero emissions by 2030. Greenly's platform has been instrumental in providing the insights we need to refine our strategy and track our emissions reductions effectively.

A deep dive into how 48forty Solutions enhanced sustainability and financial performance by leveraging Greenly’s Climate Suite.

How 48forty Solutions Maximized ROI with Greenly’s Climate Suite

Here's how they enhanced sustainability & financial performance by leveraging Greenly’s Climate Suite.

Siemon boosted carbon accounting accuracy from 50% to 90% and slashed costs by 60%. See how Greenly made it happen!

How Siemon Enhanced Emission Accuracy and Net-Zero Strategy with Greenly

Boosted accuracy from 50% to 90% & slashed costs by 60%. Learn how they did it!

Discover how Iconia tackles CBAM with Greenly!

Maison Denis carries out its Carbon Footprint with Greenly

Iconia - CBAM

Maison Denis boasts a rich history spanning over 160 years, underlining its status as a well-established company with a legacy upheld by successive generations of the founding family. Focusing on the food and beverage sector, Denis Asia Pacific serves as the operational headquarters, spearheading sustainability efforts within the group. Noteworthy investments in production and logistics, including in Solar Photovoltaic Systems, energy-efficient equipment, and Green Building certifications, highlight Maison Denis' commitment to innovation and sustainability.

ESG Manager - Maison Denis - Denis Asia Pacific

Embarking on the sustainability journey may seem daunting, but the first step is crucial: measure your impact. Just as you wouldn’t embark on a weight loss journey without a scale, you can’t effectively reduce greenhouse gas emissions without knowing where they stand. It’s not as daunting as it seems—start small, take it step by step, and remember, it’s possible for everyone to make a difference.

Maison Denis' dedication to combatting climate change is evident through its internal efforts in calculating and mitigating Scope 1 and 2 emissions. However, recognizing the importance of addressing Scope 3 emissions, which often constitute a significant portion of overall emissions, the group sought assistance from Greenly for a comprehensive carbon assessment. Despite no regulatory obligation, Maison Denis voluntarily engaged with Greenly to gain insights into its carbon footprint, emphasizing a proactive approach towards sustainability.

The decision to select Greenly was taken following a thorough evaluation process of several service providers offering similar solutions. We conducted then a satisfactory pilot project with one of our companies based in Singapore. It convinced us to deploy the greenhouse gas assessment to 13 of our entities.

We were interested in the simplicity in apprehending and calculating Scope 3 emissions. Greenly's solution lies in its ability to harness financial data to streamline the complex process of emissions calculation. This capability is designed to simplify calculation workflows.

During the course of our collaboration, Greenly demonstrated availability and responsiveness. Regular meetings ensured that our project remained on track, fostering open communication and mutual understanding. Greenly understood our unique operational constraints, tailoring their approach to suit our specific needs rather than adopting a one-size-fits-all strategy. This adaptability helps in ensuring a seamless experience. They also appear to be committed to continuous improvement by soliciting feedback and looking for ways to enhance the system.

While our expectations were generally aligned with the results provided by Greenly for Scope 1 and 2 emissions, delving into Scope 3 emissions opened a new level of insight and understanding. We approached the findings with a positive outlook, viewing them as validation of our ongoing efforts towards sustainability. It was gratifying to see that the products we offer inherently possess a low carbon footprint, reflecting our commitment to quality and environmental responsibility. This reaffirmed our belief that we are moving in the right direction. 

We did not expect the relatively low impact of transportation on our overall emissions profile. Given our status as an international company with products distributed across various countries, we anticipated transportation to constitute a more significant portion of our carbon footprint. However, our reliance on long shelf-life products, such as canned and sterilized pouches transported mainly by sea freight, mitigated this impact. This realization underscored the importance of considering the entire product lifecycle in assessing emissions.

Another noteworthy observation was the significant contribution of packaging to our emissions profile. While not entirely unexpected, it served as a reminder of the need to continually improve our packaging practices. We are actively engaged in efforts to reduce packaging weight, enhance recyclability, and incorporate more recycled materials while keeping as the utmost priority the highest standard of food preservation and safety.

As we now have a comprehensive view of our emissions across all scopes, our focus is on developing a robust long-term roadmap to achieve our sustainability objectives.  While acknowledging the nuances surrounding terminologies such as “carbon neutrality” and “net-zero”, we are committed to making tangible progress in reducing our emissions. Our goal, aligned with the principles of net-zero emissions, is to achieve net zero by 2040. We are proud of the transparency we maintain regarding our emissions profile and are eager to share our progress with stakeholders through various channels, including our ESG reports.

In addressing Scope 1 and 2 emissions, our primary focus lies in optimizing energy consumption, particularly in electricity and fuel usage. We have dedicated resources to actively explore energy-saving measures, including potential upgrades to our factory’s machinery. Also, our internal communication efforts extend to engaging employees in our sustainability journey through initiatives such as EHS weeks and Climate Fresk. Regarding Scope 3 emissions, our strategy centers on engaging with our suppliers to drive collective action towards emissions reduction. While recognizing the challenges posed by our diverse supplier base, we are committed to fostering collaboration and encouraging adherence to sustainability standards. We are confident that legal, economic and technical contexts should soon evolve faster.

Maison Denis’ partnership with Greenly exemplifies its commitment to sustainability, showcasing a proactive approach to addressing environmental challenges. By leveraging data-driven insights and engaging stakeholders, the group aims to achieve its sustainability goals while inspiring others to join the journey towards a greener and more responsible future.

This case study shares how Energy Vault leveraged Greenly’s Life Cycle Analyses (LCA) to optimize the sustainability of its B-VAULT™ energy storage system, enhancing supplier relationships, product design, and ESG leadership.

How Energy Vault Optimized Sustainability Insights with Greenly's Life Cycle Analyses

Energy Vault leveraged Greenly’s Life Cycle Analyses (LCA) to optimize the sustainability of its B-VAULT™ energy storage system, enhancing supplier relationships, product design, and ESG leadership.

This case study shares how Technology Partners achieved SBTi and CDP compliance efficiently with Greenly!

How Technology Partners Simplified SBTi and CDP Compliance with Greenly's Expert Support

Technology Partners accomplishes SBTi and CDP compliance efficiently with Greenly.

Discover IFAC’s Road to Sustainability: CSRD Step by Step - Chapter 1

IFAC’s Road to Sustainability: CSRD Step by Step - Chapter 1

IFAC - CSRD - Chapter 1 Greenly

Today, we are proud to announce that we have finalized a complete audit with Greenly in order to take concrete climate action and limit our identified emissions!

Tenth Revolution Group carries out its Carbon Footprint with Greenly

Tenth Revolution Group calculates their Carbon Footprint with Greenly !

Tenth Revolution Group Carbon Footprint - Greenly

Global Sustainability Strategy Lead at Tenth Revolution Group.

Utilizing available data enables you to identify hotspots and areas for improvement and take meaningful action promptly. Sustainability is of paramount importance, and small steps taken sooner rather than later can lead to substantial positive outcomes.

Tenth Revolution Group is the global leader in cloud talent solutions, uniquely equipped to deliver digital transformation through people. We provide a unified cloud talent pipeline through our portfolio of specialist technology recruitment experts and talent creation brands.

I am Elle Parker, the Global Sustainability Strategy Lead at Tenth Revolution Group. In this role, I oversee the sustainability strategy and carbon reduction initiatives for our entire group, including Frank Recruitment Group, Revolent, and Rebura.

Our commitment to sustainability has been evident through our internal reporting of Scope 1 and 2 emissions since 2018. However, we recognized the need to comprehensively address Scope 3 emissions—a substantial component of our carbon footprint. In 2022, we partnered with Greenly to gain a holistic understanding of our emissions. This decision was partly influenced by industry leaders such as Microsoft and Salesforce, who emphasize the importance of working with eco-conscious partners, making it essential for us to be well-prepared for inquiries regarding our environmental efforts. 

Regarding regulations, is this something that you also are trying to anticipate?

In line with our proactive approach, we are preparing for forthcoming regulations that will impact our business operations. Voluntary reporting is an essential step for us, ensuring we align ourselves with emerging environmental standards.

Choosing to work with Greenly for our carbon assessment was a well-informed decision. Our interactions with Greenly's Account Executive, Theo, and Account Manager, Martin, were highly productive, and we had full confidence in their abilities to support our goals. Their expertise, coupled with the user-friendly platform, made Greenly a fitting choice. Plus, Greenly's focus on the technology sector meant there was a strong affinity with our industry, further solidifying our choice. 

What are the main lessons you have learned from this carbon assessment?

Our carbon assessment with Greenly helped us to identify the prominence of Scope 3 emissions across our organization, with business travel being a notable contributor. While this insight wasn't entirely unexpected, the extent of Scope 3 emissions (constituting approximately 94%) was eye-opening. The assessment also highlighted our digital footprint, pointing to areas that warrant further exploration and mitigation. 

Short-, Medium-, and Long-term Outlook: Our objective is to leverage the action plans recommended by Greenly to reduce emissions, in collaboration with their climate expert, Quentin, as we work on a Science-Based-Target reduction plan. These actions will pave the way for a more sustainable future for our business.

Impact Within and Outside the Company: Externally, we've observed an increased emphasis on sustainability in customer bids and tenders. The questions posed by customers, particularly regarding our sustainability efforts, have grown in frequency and significance. Furthermore, our investors, as private equity stakeholders, now request annual ESG reports. Internally, our employees are telling us that sustainability is important to them, with 70%  saying it is important to them that we are a socially and environmentally sustainable business in our latest employee survey. This growing emphasis on sustainability among customers, vendors, investors, and our employees underscores its rising importance.

What would you say to a hesitant company?

To companies hesitant about embarking on a carbon footprint analysis, I urge you to initiate the process. Starting may seem daunting, but it provides a holistic view of your carbon footprint, pinpointing key areas for improvement. Utilizing available data enables you to identify hotspots and areas for improvement and take meaningful action promptly. Sustainability is of paramount importance, and small steps taken sooner rather than later can lead to substantial positive outcomes.

Hampshire Cultural Trust carries out its Carbon Footprint with Greenly

Hampshire Cultural Trust calculates their Carbon Footprint with Greenly !

Hampshire Cultural Trust Carbon Footprint - Greenly

Hampshire Cultural Trust (HCT) functions as an independent charity overseeing and assisting visitor attractions, museums, art galleries, and arts centers throughout the county of Hampshire in the UK. The trust organizes a diverse array of workshops, classes, events, and exhibitions. It annually welcomes more than 15,000 children through its immersive education program, engages in projects with individuals, groups, and communities lacking access to culture, and manages 2.5 million objects associated with Hampshire's rich history. With a staff of approximately 140 and over 400 volunteers, HCT has been actively working to understand and mitigate its environmental impact since 2019.

In the pursuit of environmental improvement, HCT has developed comprehensive action plans for the upcoming 12 months. A specialized project team comprising 12-14 individuals from various parts of the organization dedicates half a day per week to HCT's environmental initiatives. Notably, with the assistance of a HEIF grant from the University of Sussex, Josephine Lethbridge and Jo Lindsay Walton, supported by other DHCC members, collaborated with HCT in 2023. Their focus was to explore HCT's approach to decarbonization and provide support, including the involvement of the carbon accounting platform Greenly as a project partner.

Greenly positioned itself as a tech solution to the complex tasks of carbon accounting and the creation of carbon management plans. Greenly provided us with an accessible package for annual greenhouse gas (GHG) reporting, climate expert support, and automated carbon reduction suggestions!

They employed a hybrid approach, combining spend-based and activity-based assessments to calculate carbon footprints and the platform offered a flexible mix, emphasizing that carbon accounting should support actionable decarbonization strategies. 

What were the outcomes of the Carbon Footprint report? 📊

The collaboration with HCT yielded detailed emissions data, offering a level of granularity that really impressed our team. The insights aligned with HCT's expectations, revealing areas for focus and highlighting unexpected emissions sources. The main benefit of Greenly's analysis was its potential to lend clarity and gravitas to HCT's existing plans, aiding in funding applications, stakeholder engagement, and internal decision-making.

Our team expressed immense enthusiasm for the detailed emissions data and the diverse charts and perspectives available. A team member conveyed their excitement, stating, "We're all a bit overwhelmed by how fantastic it is... It probably would have taken us a few years to reach this point."

In general, the distribution of emissions across various facets of HCT's operations, and the implications for key areas of focus, really aligned with our expectations. 

The primary advantage of the analysis was perceived in its potential to bring clarity and significance to the team's existing plans. One team member remarked, "We were really stuck. Some people want to see data, figures, and proof supporting proposed approaches and action plans. So Greenly has really assisted with that." 

Another added, "Just having the data is fantastic. There are numerous ways we can use it – in funding applications, advocating our case, pushing initiatives with the council, and internally as well, to get people on board."

This could involve increased encouragement from Greenly for senior staff participation, especially during the final presentation, and greater involvement of staff from various departments in data collection.

What were some challenges addressed? 🤔

We faced challenges in accessing expertise, prioritizing actions, and mobilizing resources for sustainability initiatives. Greenly's platform addressed these challenges by providing comprehensive emissions data, facilitating informed decision-making, and offering dedicated staff time for data compilation.

Greenly, acknowledge HCT as a slightly atypical client, embracing the opportunity to apply its tools and expertise in a new context. The collaboration exemplified Greenly's commitment to expanding its services to different types of clients, aligning with its goal of creating a highly automated platform.

At time of writing, we are working on refining our recommendations for project partners. We hope to continue to work with both HCT and Greenly, and have recently sought follow-on funding (AHRC IAA and AHRC Net Zero Design Accelerator) to support this work. On the Greenly side, we see potential for expanding resources to support clients in using data internally and externally, opportunities around quantifying and visualising uncertainty, as well as localising decarbonisation recommendation resources, and transforming approaches to carbon offsetting.

Today, we are proud to announce that we have finalized a complete audit with Greenly!

Maison Denis calculates their Carbon Footprint with Greenly !

Maison Denis Carbon Footprint - Greenly

This report acts as an example of a Greenly Tech Carbon Footprint Report!

Tech - Carbon Footprint - Greenly

Forest is London's most sustainable and affordable shared e-bike service.  Our mission is clear – shift commuters away from more intensive carbon-emitting transport modes to create a cleaner, more sustainable city. 

We operate a shared e-bike service that makes cycling more affordable and sustainable. Users enjoy 10 minutes of free cycling daily by engaging with ads within the app. Notably, our operations are fully electric, powered by renewable energy, and hold a B Corp certification.

Sustainability is at the heart of Forest's mission. As we scale it is crucial we have carbon reporting partners who can provide us the level of support we need to keep us on track for sustainable, responsible and considerate growth

Why did you decide to carry out a GHG assessment? 🤔

Previous to Greenly, we initially relied on open-source data for our carbon calculations. However, as we scaled, we looked to externalize our carbon footprint and sought Greenly's expertise. Having our carbon footprint report conducted by a third party ensured that we were keeping in line with greenhouse gas protocol and not over-inflating or under-inflating carbon emissions calculations.   Indeed, this level of GHG assessment reassures us that we are measuring our CO2 figures as accurately as possible whilst also following best practice for reducing emissions in our supply chain and other Scope 3 areas.

We want to ensure that as we grow we are able to retain our position as the most sustainable shared e-bike service.

Having reviewed a number of tools, Greenly seemed to have the most solid methodology and approach for measuring Scope 3, where the lion's share of our emissions originate. We really liked the interface and the support of the account managers at Greenly at every step of the process.

Ultimately, it was a combination of three things: Greenly’s experience in our sector, its reasonable pricing and their intuitive platform that aligns with our lean team.

Greenly's platform provided us with a comprehensive and straightforward data collection process. This was a significant shift from open-source data, since we weren’t able to scrutinize every single purchase we ever made. We also liked the way the results are graphically laid out. You can start to get a real feel for where your emissions are coming from and directly know the next steps for reducing our carbon footprint.

Our carbon assessment showed that our total emissions in 2022 were 2260 tCO2e. Our main emission posts were Assets (71.6%), Services Purchase (13%) and Freight (4.9%). 

A fascinating finding was the impact air freight has on our total figure.  Although only a small portion of our hardware was sent by air freight last year, the impact that this had on our CO2 emissions was significant! This certainly highlighted the importance of sea freight over air freight. 

The rest of the report wasn’t so surprising, given that our business operations grew hugely in the last year. When we looked at the categorization, the hardware as a proportion went from 90 percent of our emissions to about 70. But that was the only real sway. A lot of other areas, for example, like office technology, for example, or commuting, stayed pretty much the same as a proportion of the overall figure. 

The main one action plan recommended by Greenly, and that we have already started implementing it, was buying secondhand but unused assets. This doesn't reduce our total emissions, but it allows us to have avoided emissions. 

The second reduction item that is coming this year is our work with our suppliers. Our relationship with Greenly is going to facilitate making that process a lot easier and getting our suppliers to reduce their emissions as well.

The last one goes back to air freight and avoiding it as much as possible.

For the emissions we cannot reduce, we are investing in a project with The Great Reserve, who protect giant sequoia trees which are now becoming endangered in North America. The project plants groves in the UK, on land that has already been felled. This UK-based initiative emphasizes long-term care for trees, adding a tangible dimension to our offsetting efforts.

How was the Carbon Footprint perceived by your team?

The Forest team received the carbon footprint report positively. The survey sparked interest in food consumption's impact on emissions, reflecting our commitment to understanding and improving our environmental footprint. I think it is important that we set a positive example as a company. 

What would you say to a company that's hesitant to embark on their first carbon footprint? 

We would advise companies who are hesitant about embarking on their first carbon footprint assessment that incremental improvements are key, and perfection should not be the goal. Procrastination only delays the journey towards sustainability, and taking the first step allows for continuous adaptation and gradual improvements over time.

With Greenly as our partner, Forest is poised for continued growth, making strides towards a more sustainable, responsible, and considerate future for shared e-bike services in London!

This report acts as an example of a Greenly Manufacturing Carbon Footprint Report!

Manufacturing - Carbon Footprint - Greenly

"Every meal we eat is an opportunity to vote for the kind of world we want to live in. I’ve always believed that food is more than just sustenance. It's a universal language, a catalyst for community building, and a vehicle for cultural exchange. But beyond that, food is an integral part of our planet's ecosystem. Every bite we take leaves an imprint on the world - for better or worse." Tximista Lizarazu, CEO & Co-Founder at Fraîche.

Fraîche calculates their Carbon Footprint with Greenly !

Fraîche Carbon Footprint - Greenly

My name is Tximista Lizarazu, CEO & Co-Founder at Fraîche.

I'm originally from the Basque Country, a region steeped in rich gastronomical traditions. Growing up in the southwest of France with such an environment, I developed a deep respect and fascination for food, its sources, and its potential to build community. This led me to do a business school, move to New York and work in the food industry, and eventually found my own food-tech company.

My journey into sustainability was a natural progression, born out of my concern for the planet and my desire to make a difference. I was deeply troubled by the inefficiencies and environmental toll of the food industry. As I delved deeper, I realized that every meal we eat is an opportunity to vote for the kind of world we want to live in.

We built Fraîche with Julie, and the team with the mission to transform the in-office food experience while making a positive impact on our environment. We're committed to sourcing local and responsible brands, minimizing waste, and promoting a culture of conscious consumption, all that with green logistics. In a nutshell, my love for food, my experiences across the globe, and my commitment to sustainability converged to bring me where I am today - leading a company that nourishes people while nurturing our planet.

What was your inspiration behind Fraîche? And why tackle the climate crisis specifically through the food and beverage industry?

The inspiration for Fraîche came from a combination of my passion for food, my experiences in the NY food business, and my deep concern for the state of our planet. I've always believed that food is more than just sustenance. It's a universal language, a catalyst for community building, and a vehicle for cultural exchange. But beyond that, food is an integral part of our planet's ecosystem. Every bite we take leaves an imprint on the world - for better or worse.

The food and beverage industry is one of the largest contributors to global greenhouse gas emissions (30%). Food at work would be 1/3 of that, so 10% of the total.  It's also a major driver of deforestation, water pollution, and biodiversity loss. At the same time, it's an industry riddled with inefficiencies - from food waste to overproduction. Yet, it's an industry with immense potential for positive change. By transforming how we grow, process, distribute, consume, and waste food, we can significantly reduce our environmental footprint and even help regenerate our planet's ecosystems. That's the power of sustainable food systems, and that's why we chose to tackle the climate crisis through this industry.
‍

We founded Fraîche to demonstrate that we can enjoy delicious, nourishing food without harming our planet. By reimagining the in-office food experience, we aim to make sustainable eating the default choice - easy, enjoyable, and accessible to all.

Can you explain Fraîche's concept and how it can contribute to addressing the climate crisis?

Our value proposition for offices is clear: through Fraîche, companies gain an affordable, easy-to-implement food service that enhances employee satisfaction while reducing their carbon footprint. Our model, which doesn't require on-site kitchen facilities, makes us an efficient solution, easily scalable for companies of all sizes, and the most convenient solution on the market for employees. Plus, our efforts to educate and engage our consumers turn every meal into an experience – one that fosters awareness and ignites conversations about sustainability:

Green Logistics: We leverage green logistics, using electric cargo bikes for delivering our meals. By delivering to 50-100 people simultaneously, we reduce our carbon emissions per delivery substantially compared to traditional delivery services.

Partnership with Innovative Food Providers: We don’t just source ingredients - we form partnerships with local food businesses committed to sustainability. This way, we can offer diverse, high-quality meals while bolstering the local economy and promoting sustainable food practices.

Zero Food Waste Policy: Our unique model allows us to accurately predict demand and minimize waste, with any unsold meals donated to local charities. This commitment to zero waste extends beyond just feeding our customers – it's about nourishing our community as well.

Commitment to Responsible Packaging: We prioritize compostable packaging and are setting our sights on introducing reusable packaging by 2024. This aligns with our mission of reducing our environmental impact at every stage of the process.

Inspiring Action Through Education and Engagement: We leverage every Fraîche meal as an opportunity for learning and engagement, fostering conversations about our food choices and their wider impact.

Further, we work closely with Greenly to analyze, reduce, and offset our carbon emissions. This holistic approach to sustainability makes us a greener option not just for our consumers but also for the environment.

‍At Fraîche, it's not just about providing food. It's about shaping a greener, more sustainable future for everyone, one meal at a time.

What do you consider to be the key problems in the US current food systems?


1. Unsustainable Agricultural Practices: A large proportion of US agriculture revolves around industrial farming methods that heavily rely on chemical fertilizers and pesticides. This not only degrades the quality of soil but also contributes to water pollution and biodiversity loss. Additionally, industrialized livestock farming has a significant environmental footprint and often overlooks animal welfare.

2. Food Waste: In the US, we face a serious issue with food waste. It's estimated that nearly 40% of the food supply is wasted. This represents an enormous waste of resources, including water, energy, and labor. Additionally, decomposing food waste in landfills generates methane, a potent greenhouse gas.

3. Nutritional Deficiencies and Health Concerns: Despite having one of the most abundant food supplies in the world, the US struggles with health issues tied to poor nutrition, including obesity, diabetes, and heart disease. These are often linked to diets high in processed foods and low in fresh produce and whole grains.

4. Lack of Transparency: Many consumers lack a clear understanding of where their food comes from and how it's produced. This disconnect makes it hard for people to make informed decisions about their food choices and the associated impacts on their health and the environment.

5. Inequalities in the Food System: The US food system often reinforces social and economic disparities. Farmers and food industry workers often work in challenging conditions for low pay. Moreover, access to fresh, nutritious food is not equal, leading to "food deserts" in lower-income communities.

At Fraîche, we're committed to addressing some of these challenges through more transparency, reduction of food waste, support of local / sustainable food businesses, and making wholesome, delicious meals more accessible. Our aim is to drive a significant shift in our food system, making it more sustainable, and health-focused.

What have been some of the most valuable lessons you've learned along the way, and how have they shaped your approach to creating a positive impact through food and consumption?

1. Impact Takes Time: One of the most valuable lessons I've learned is that meaningful, lasting change is a marathon, not a sprint. It requires patience, persistence, and a commitment to long-term goals, despite any short-term obstacles. The impact we're striving to make through Fraîche is substantial, aiming to transform the way businesses and individuals approach food. This transformation won't happen overnight, but every small step we take brings us closer to our vision of a more sustainable and equitable food system.

2. Perfection is a Process: It's important to remember that achieving sustainability is a journey, and it's okay not to be perfect from day one. Mistakes and setbacks are not failures, but opportunities to learn and improve. At Fraîche, we constantly learn, iterate, and innovate, embracing every challenge as a chance to refine our approach and advance our mission.

3. The Power of Community: I've recognized that our most significant influence comes from fostering a community united by a shared vision. By rallying consumers, partners, and employees who are as passionate about sustainable food as we are, we can enact change that extends beyond our individual efforts.

4. Importance of Accessibility: Sustainable options need to be as convenient and appealing as their less-sustainable counterparts to achieve widespread adoption. That's why we prioritize creating a service that not only champions the planet but also delights our customers with its quality and convenience.

5. Transparency Builds Trust: Our customers value honesty, and offering detailed information about our food sources, production methods, and environmental impact fosters trust. This transparency cultivates a strong relationship between Fraîche and our community.

6. Embrace Constant Learning: Sustainability is a complex, ever-evolving field. We remain open to new knowledge, technologies, and approaches, allowing us to continually enhance our sustainability practices and reduce our carbon footprint further.

These lessons serve as the guiding principles behind our operations at Fraîche, shaping our decisions, informing our strategies, and motivating our relentless pursuit for a more sustainable, health-focused food system.

Looking towards the future we know the many industries will be strongly impacted by the climate crisis. What key changes do you want to see in legislation/policy to accelerate a shift towards greener consumption behaviours choices?

1. Incentivize Regenerative Agriculture: Government subsidies should favor farming practices that restore rather than deplete our soils and biodiversity, fostering a more sustainable and resilient food system.

2. Internalize External Costs: Reflect the true cost of food production in pricing, accounting for environmental impacts, to shift consumer behavior towards more sustainable options.

3. Stricter Carbon Emission Standards: Governments need to hold businesses accountable for their carbon footprints by setting stricter emission standards and ensuring they are enforced.

4. Enforce Stronger Regulations on Packaging: Introduce more stringent regulations to reduce the use of non-reusable materials in packaging, and incentivize research into new, more sustainable materials and systems.

Any resources you'd recommend for other sustainability leaders— books, podcasts, videos?

"Let My People Go Surfing: The Education of a Reluctant Businessman" by Yvon Chouinard: This book offers an insightful look at the philosophy of the founder of Patagonia Inc. Chouinard sets forth his belief that there's more to business than making money—namely, doing good and inspiring others.

"The Third Plate: Field Notes on the Future of Food" by Dan Barber: A transformative perspective on our food culture that promotes sustainable agricultural practices and innovative cuisine, written by an award-winning chef.

"Kiss the Ground": This full-length documentary narrated by Woody Harrelson showcases the transformative power of regenerative agriculture, an innovative solution to climate change.

"Four Fish: The Future of the Last Wild Food" by Paul Greenberg: This book offers a compelling exploration of the global fish trade, with a focus on the imperative for sustainable fishing practices to safeguard both our oceans and our food supply.

Who is an environmental activist that inspires you today and why?

A young innovator who really inspires me is Boyan Slat, the founder of The Ocean Cleanup. At just 18, Slat developed a concept to remove plastic from the world's oceans, and instead of simply advocating for action, he took it upon himself to create a solution. What impresses me most about Slat is that he leads by example. He didn't wait for someone else to fix the problem—he stepped up and did something about it himself. And in doing so, he has shown the world that action speaks louder than words when it comes to addressing environmental challenges.

"Greenly provided us with a real science approach, unraveling the complexities of sustainability in our industry. Their dedication to transparent research allowed us to make informed decisions about our environmental impact.”

Green Label Coalition's Life Cycle Assessment!

Green Label Coalition - Life Cycle Assessment - Greenly

ITV - About Green Label Coalition (GLC) Corporation 🔍

GLC is a group of paper price label companies servicing 1000s of retailers in North America.  The GLC consortium wanted a clear understanding, along with a scientific approach, how sustainable paper labels are versus other forms of signage in the retail environment. GLC’s objective is to share with retailers real research on the sustainability of paper ensuring the carbon footprint is as low as possible for each and every retail location over long periods of time.     

Greenly provided us with a real science approach, unraveling the complexities of sustainability in our industry. Their dedication to transparent research allowed us to make informed decisions about our environmental impact.

ITV - What motivated you to do an initial Life Cycle Analysis? Why did you choose Greenly? 🤔

The study sought to comprehensively evaluate the environmental impact of two primary labeling systems: traditional paper price labels and the electronic shelf labels (ESLs). Specifically, it aimed to scrutinize each stage of their life cycles, from raw material extraction to end-of-life disposal.

Driven by a pervasive industry narrative emphasizing sustainability through waste prevention, GLC embarked on the study to validate these claims. The increasing adoption of ESLs was seen as a potential solution to mitigate the environmental impact associated with frequent paper label changes. 

What did you think of Greenly's support? 📊

Greenly's credibility and extensive collaboration with paper label-related companies made them the natural choice for this study. Their holistic approach and expertise in comparing the production processes and life cycles of paper labels and ESLs were instrumental in steering the research.

GLC particularly appreciated Greenly's commitment to conducting thorough research. Greenly organized a comprehensive study that delved into the intricacies of paper label production, including factors such as printer efficiency and the environmental implications of wireless router usage.

What were the Scopes & Boundaries of the Study? 🌱

The study's scope spanned the entire life cycle of both labeling systems, encompassing aspects from tree growth and carbon removal during paper production to the disposal processes of both paper labels and ESLs. A global perspective was adopted, acknowledging the international reach of the grocery industry and its significant carbon footprint.

Data collection drew from a combination of primary and proprietary sources. Paper label companies provided valuable insights into chemical composition, characteristics, and annual price change data, ensuring a robust foundation for comprehensive analysis.

The study revealed a nuanced picture from a 30,000-foot perspective, demonstrating that the global production and transportation processes associated with ESLs resulted in a higher carbon footprint compared to the localized production of paper labels. Contrary to longstanding claims, ESLs were found to have a larger environmental impact.

The study's findings underscored the environmental benefits of paper labels over ESLs. GLC recommends a conscious evaluation of these findings within the retail sector, emphasizing the importance of adopting truly sustainable practices in labeling and display technologies.

Motivated by the study, GLC is committed to disseminating honest information within the retail industry. The goal is to foster a more transparent understanding of what genuinely constitutes eco-friendly practices, influencing decision-making across the sector.

The study has ignited a critical conversation about sustainability within the retail sector. It serves as a catalyst for reevaluating industry practices and committing to genuine environmental conservation efforts.

As of now, further implications and actions are under consideration. The study has opened the door to a more conscientious approach to sustainability in our operations.

Matera carries out its GHG assessment with Greenly