Copywriter specializing in environment, climate change and ecological transition

Ines Gendre is a copywriter specializing in environmental issues. She joined Greenly's team in 2022.

Ines Gendre

Ines Gendre holds a master’s degree in marketing and began her career in the fast-moving consumer goods (FMCG) industry. After retraining, she joined Greenly in 2022 as a copywriter specializing in environmental issues. Ines brings her expertise to companies and individuals seeking to understand the challenges of climate change, the green transition, and their impact on society and the economy. Trained in key tools for developing climate strategies - such as Carbon Assessments, Life Cycle Analysis (LCA), and carbon offsetting - she studies earth and life sciences and climate change with the United Nations Institute for Training and Research (UNITAR) and the SDG Academy, and political philosophy at Oxford University in England.

Laura Schmitz joined Greenly as Marketing Development Representative in 2024.

Laura Schmitz

With a degree in digital marketing, Laura Schmitz has 10 years’ experience in tech and digital, working for companies specialising in the use of data for industry, people and the environment. Passionate about environmental issues, she has also worked as a communications volunteer for Biomimicry Switzerland. Her expertise combines technology and sustainability, enabling her to raise awreness on issues relating to the ecological transition and sustainable innovation.

After seeking opportunities to put her various creative passions to good use, she joined Greenly in mid 2022 as SEO copywriter for the U.S. blog to provide her American perspective on the climate change issues we face today.

Stephanie Safdie - Greenly

Stephanie Safdie holds a bachelor's degree in English Language & Literature from the University of Maryland College Park, where she specialized in multimedia studies and media literacy to write engaging content made for the internet. She previously worked as a social media content video creator, freelance copywriter, and continues to write SEO generated content for her travel website. After seeking opportunities to put her various creative passions to good use, she joined Greenly in mid 2022 as SEO copywriter for the U.S. blog to provide her American perspective on the climate change issues we face today. Her work at Greenly covers a wide variety of topics, such as the impact of popular culture events on the environment, offering unique ideas for sustainable development, and breaking down new climate legislation in simple terms. As Stephanie is passionate about linking the bridge between the everyday activities we love to do (such as travel, concerts, fashion, food, etc.) and the effect it has on the environment, she is pursuing further training for more in-depth journalistic endeavors on the environment in the future.

After starting her career at Greenly in 2022, she started a joined PhD between the startup and CentraleSupélec to improve company sustainabilty performance ratings.

Marine Kohler

Marine has an engineering degree from the French school of CentraleSupélec and a masters in Industrial Management from DTU. After starting her career at Greenly in 2022, she started a joined PhD between the startup and CentraleSupélec to improve company sustainabilty performance ratings.

Kara joined the team at Greenly in 2023 as SEO copywriter for the UK market.

Kara Anderson - Greenly

Kara Anderson holds an undergraduate law degree and a master’s degree in international law from the University of Glasgow and the University of Aberdeen, specializing in human rights and EU law, where she developed strong research and writing skills. After working at Ernst & Young as part of their audit graduate scheme and gaining experience in analytics, she transitioned to advertising, working with major global brands like American Express and Dove.
In 2023, Kara joined Greenly as a writer, focusing on sustainability and climate-related topics for the UK market. Her work spans a wide range of environmental issues, including climate science, sustainable development, and climate policy. Collaborating with climate scientists, Kara has produced data-driven investigations into key climate challenges. With a passion for international politics, sustainable development, and climate change science, she continues to build her expertise in the field and is currently pursuing further training in journalism.

Ben Field, Climate Action Strategist at Patch

Quentin Bourhis, Climate Expert at Greenly

Matthieu Vegreville

Matthieu is a 28 year-old graduate engineer from Ecole Polytechnique and Télecom Paris, with a background in data science at Withings. While there, he worked on watch activity detection algorithms, and developed a health study activity so that connected objects could be used to better monitor certain pathologies. He has long been involved in data science projects with his brother, who has the same training. Faced with the urgency of the climate crisis, he decided to put his know-how at the service of the environment. 

Arnaud Delubac

Arnaud, 26 years old, trained as a designer and in digital communication at INSEEC before joining the Master Entrepreunariat at ESSEC-CentraleSupélec. Passionate about social media since his teenage years, he has created some of the biggest Twitter communities in France before joining the digital communication team of the Prime Minister’s office in Matignon. It was at the Secretaries of State for Digital, Mounir Mahjoubi and Cédric O, where Arnaud directly managed the team, that he developed a strong conviction for the need to use technology to bring awareness to the greatest causes of our time.

Alexis Normand

Alexis is a 37 year-old graduate of HEC and Sciences-Po. After his studies, he spent 2 years working in public policy consulting. He then spent 6 years at Withings, a leading company in connected objects. While there, he continued the companies operations in Boston, USA, and created the company’s health department. After the company was bought by Nokia, he joined the startup Embleema by working through Techstars, one of the best startup incubators in the United States, where he developed a taste for entrepreneurship. His return to France was an opportunity to put all his experience at the service of the environment, during a crucial moment in the climate crisis.

Justine Dumont

Justine a toujours été passionnée de lecture et d’écriture. En 2019, elle parvient justement à faire de sa passion son métier, en devenant rédactrice web indépendante. Motivée par ses engagements écologiques, elle rejoint l’équipe de Greenly en 2022 afin de mettre ses compétences au service de la cause environnementale. 

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Greenly announces the opening of new offices in Miami for a Greener America

Greenly is opening new offices in Miami to help SMBs measure, report and reduce the carbon footprint of their operation and supply chain.

Greenly announces the opening of new offices in Miami

Greenly, the startup specialized in carbon assessment is opening new offices in Miami to help SMBs measure, report and reduce the carbon footprint of their operation and supply chain.  

Greenly offers a unique software that makes every step of carbon management simpler : from tracking emissions to devising actions plans, from employee training to offsetting. Today, Greenly is helping more than 350 companies on their Net Zero trajectory, deploying deep sector specific expertise with tech companies who are looking to reduce emissions linked to cloud computing. 

With its technology, Greenly automates data collection, integrating in real time with accounting or billing data and with more than 100 software applications, such as those of energy providers or data centers (Amazon, Google Cloud…), or even e-commerce software (Shopify…).  

When we launched Greenly in 2019, we first wanted to help small and medium size businesses take a stance on climate change. We quickly realized this meant finding ways to reconcile their business needs with a necessary path towards Net Zero. What is essentially missing for SMBs is a “Quickbooks” for carbon accounting, that is to say a solution that makes carbon management simple, intuitive and cost-effective. This meant disrupting the traditional carbon accounting space, replacing costly consultants with software. It’s really the only way to scale carbon accounting in America. Today, we provide SMBs with dashboards to manage their carbon on top of everything else. We essentially save them time by integrating with over 100 B2B softwares, from accounting to travel, cloud computing or enterprise marketplaces such as Sphopify. While Miami may seem like an odd choice for such a company, we wanted to bring this innovation to the one place that needs it most, a city that may well disappear in 30 years because of the climate crisis. Opening our office in Miami is really a way of saying, we can change that ! says Matt Vegreville, co-founder of Greenly and GM for North America.

Opening New Positions in Miami, a City Battered by Climate Change

Florida has warmed dramatically in the last century. The sea is rising about one inch every decade, and heavy rainstorms are becoming more severe. In January 2020, Mayor Francis Suarez announced a carbon neutrality goal of reaching net zero City-wide greenhouse gas emissions by 2050 and nominated a Chief Heat Officer to address rising temperatures and protect the most vulnerable. Since then, the City has released a greenhouse gas inventory and has started working on a greenhouse gas reduction strategy to determine the roadmap to carbon neutrality. Companies based in Miami are conscious of the ecological impact of reducing their emissions and Greenly can help them in this transition. 

While regulatory pressures may increase to address the growing crisis, Greenly was launched with a mission to make it easier for small businesses to set climate related objectives. As Greenly has shown with its 350+ customers, launching a climate strategy often comes with many short term business benefits: stronger employee engagement, customer awareness

As part of this new office opening, Greenly will be opening many new positions in Miami: carbon footprint experts and a world class sales team, to  convert the United States to decarbonization.

Founded in October 2019 by Alexis Normand (CEO, ex-Health Director of Withings; HEC, Sciences-Po, who also went through the Boston office of Withings and Techstars), Matthieu Vegreville (CTO, X-Telecom, data scientist at Withings) and Arnaud Delubac (UX/UI; ESSEC-Centrale, INSEE, previously in charge of digital communication in the Prime Minister’s staff), Offspend SAS launched in January 2020 the Greenly app, to allow everyone to measure and reduce their ecological impact by analyzing their banking expenses and offering rewards and coaching to avoid emissions. In September 2021, it launched its carbon assessment suite for SMEs.

For more information please visit www.greenly.earth / Follow Greenly on Twitter: @Greenly, Linkedin and Instagram

Alexis Normand – +33 6 76 98 06 43 – alexis.normand@greenly.earth

Jean-François Kitten – 06 11 29 30 28 – jf@licencek.com

Jérémy Cariddi — 07 66 39 75 99 — j.cariddi@licencek.com 

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What are the 3 pillars of corporate sustainability and why are they important?

What are the 3 Pillars of Corporate Sustainability?

Corporate sustainability is fundamentally anchored in three pillars: economic, environmental, and social. These are vital components in achieving a truly sustainable business model. Often, this is encapsulated under the ESG principles. ESG stands for 'Environmental, Social, and Governance', representing the critical areas companies assess to determine their environmental and overall sustainability performance.

What are the 3 pillars of corporate sustainability? Why is corporate sustainability important? And how can your company implement an effective corporate sustainability strategy? 

Corporate sustainability aims to create a balanced and valued business by integrating financial, ethical, environmental, and social strategies.

The essence of a successful business lies not in emphasizing just one area, but in addressing economic viability, environmental responsibility, social equity, and ethical governance to ensure consistent results. This holistic approach is captured by the term 'corporate sustainability'.

Sustainability, when contextualized within the realm of companies, refers to the practice of conducting business not just for immediate profitability but with a long-term perspective that encompasses environmental, economic, and social considerations. It's the recognition that companies are integral parts of broader ecosystems, and their operations can have profound impacts on these systems, both positive and negative. Sustainable businesses are aware of the interplay between their actions and the environment, society, and economies in which they operate. They prioritize strategies and practices that ensure longevity, reduce harm, and even create positive impacts in these areas.

As our world grapples with pressing challenges such as climate change, resource depletion, and social inequalities, sustainability has emerged as a crucial corporate responsibility. For companies, it means embracing policies and practices that meet current needs - be it for resources, labor, or markets - without jeopardizing the ability of future generations to meet theirs. This might manifest in various ways: investing in renewable energy, creating products with longer lifespans and lesser environmental footprints, ensuring fair labor practices, or engaging in community development. In essence, corporate sustainability shifts the business paradigm from short-term gains to long-term viability and communal well-being.

👉 To learn more about why environmental, social, and governance (ESG) issues are important to a modern-day business, why not check out our article. 

Most people still find the concept of corporate sustainability unclear. We explain what it means and why it’s important.

What is Corporate Sustainability?

Want a real-life example of sustainability in action? Let’s take a look at Amazon - how does a company like Amazon consistently uphold the tenets of sustainability? 

Central to their approach are the three pillars of corporate sustainability: environmental, social, and economic.

Environmentally, Amazon has committed to combating climate change. They've outlined ambitions to curtail water consumption, innovate in packaging to minimize waste and transition entirely to renewable energy sources by 2025.

When addressing the social dimension of corporate responsibility, Amazon showcases a multifaceted approach. Its global platform has democratized access to a vast range of products and services, connecting sellers from one corner of the world to buyers in another, thus fostering a more interconnected global community. Beyond commerce, through initiatives like AmazonSmile, the company supports charitable organizations, allowing customers to contribute a portion of their purchases to causes they care about. Furthermore, Amazon has invested in workforce development, offering training and upskilling programs to its employees. By recognizing the importance of both its global consumer base and its expansive workforce, Amazon actively contributes to the social pillar of corporate sustainability, aiming for a positive and lasting societal impact.

Economically, Amazon has significantly boosted growth, particularly in the United States. Beyond reinforcing cultural and capitalist events like Cyber Monday following Thanksgiving, Amazon stands out as a top job creator, having generated more employment opportunities than any other U.S. company in the past decade.

These strategic endeavors by Amazon not only bolster each pillar of corporate sustainability individually but collectively, where the advancement in one area positively influences another. This holistic approach has solidified Amazon's global success and sustainability.

In 2019, Amazon signed the Climate Pledge, a commitment to become a net-zero carbon business by 2040. Dave Clark, Amazon's chief of consumer retail, and Kara Hurst, head of the company's sustainability efforts, sit down with entrepreneur and activist Lindsay Levin to discuss how the company is planning to reduce its carbon footprint across all aspects of business -- while inviting other companies to join them in this transformation.

Amazon's climate pledge to be net-zero by 2040 | Dave Clark and Kara Hurst

What is the difference between corporate sustainability and corporate social responsibility?

Corporate sustainability emphasizes a company's holistic success, ensuring that while the business thrives, its consumers also benefit from its products or services. On the other hand, corporate social responsibility (CSR) focuses on operating with a primary concern for the well-being of society and its consumers, often placing their interests above pure business gain.

While CSR prioritizes fostering equality and addressing environmental and social challenges, corporate sustainability incorporates these goals and also invests in the economic pillar, seeking a harmonious balance between profit, people, and the planet.

👉 Head over to our article on CSR to learn more about this business ethos. 

What are the 3 pillars of corporate sustainability?

The three pillars of corporate sustainability encompass the environmental, social, and economic dimensions.

The Environmental Pillar of corporate sustainability reflects a company's commitment to minimising waste and its carbon footprint. Frequently in the spotlight, this pillar intertwines closely with the social and economic dimensions. Adopting eco-friendly practices can often be more cost-effective, drawing in and benefiting consumers who prefer environmentally conscious products and services.

Yet, environmental stewardship isn't merely about external practices. A company's internal culture plays a vital role. The values, beliefs, and behaviours fostered within the organisation can either empower or hinder its environmental initiatives. When employees are aligned, educated, and passionate about sustainability, they drive more innovative solutions, make proactive green choices, and collectively elevate the company's environmental performance. In essence, a strong internal culture is the backbone to realising meaningful environmental change.

The Social Pillar of corporate sustainability emphasizes a holistic approach to the well-being of all stakeholders, encompassing consumers, communities, and, critically, employees. It underscores the ethical responsibility of businesses to ensure that their operations have a positive, empowering impact on society at large.

Central to this pillar is the fair treatment and empowerment of employees. This encompasses not just decent wages, but also a healthy work environment, opportunities for professional growth, and benefits that cater to their overall well-being. Practices such as offering comprehensive maternity and paternity leaves, ensuring adequate rest with vacation allowances, and promoting flexible work shifts contribute to a supportive workplace culture.

Moreover, the Social Pillar extends to a company's supply chain. It demands that businesses be vigilant about the practices of their suppliers, ensuring, for instance, that they reject exploitative measures like child labor.

Beyond internal operations, it's about how a company interacts with its wider community. This might involve community engagement projects, support for local education, or initiatives that promote local culture and well-being.

In essence, the Social Pillar champions the idea that for a company to be truly sustainable, it must be an active and beneficial participant in society, fostering growth, equity, and well-being for all its stakeholders.

The Economic Pillar of corporate sustainability delves into the financial stability and long-term viability of a business or initiative. At its core, for an entity to be sustainable, it must achieve and maintain profitability, ensuring that it can continue to operate and contribute value to its stakeholders.

Within this pillar, aspects such as risk management play a pivotal role. This involves meticulously analyzing and understanding the potential financial implications of various business decisions and investments. It's not just about immediate profitability, but also ensuring that these decisions align with long-term growth and don't jeopardize future financial stability.

While some might refer to the economic aspect as the 'governance pillar', it's crucial to differentiate between the two. Governance often concerns the ethical conduct, transparency, and decision-making structures of an organization, while the economic pillar focuses more directly on financial health and strategy. Both, however, are intertwined in ensuring the overarching sustainability of a company.

💡 Each of the three pillars of corporate sustainability demands equal focus and commitment to ensure the holistic success of a project or business.

👉 To learn more about the differences between ESG and CSR head over to our blog. 

This whiteboard animation video presents the  concept of the triple bottom line and uses science to suggest a different way to look at it. This provides businesses with new perspective on the rationale for integrating sustainability into who and how they are in the world. This is also known as the 3 pillars of sustainability.

Triple bottom line (3 pillars): sustainability in business

UN Global Compact - 5 things recommendations for sustainable companies

According to the UN Global Compact, there are five critical steps sustainable companies must embrace to achieve enduring success:

Principled Business Operations - At the foundation, a company should operate with integrity. This means having a clear mission paired with genuine motives while respecting both employee rights and consumer values. True corporate sustainability is elusive if foundational principles like human rights, anti-corruption, and labour laws aren't inherent in a company's ethos.


Society-Strengthening Initiatives - Companies must possess a broader vision, transcending mere financial or individual gains. They should consider how their offerings or actions can serve the larger community. Success is challenging in a society marred by issues like poverty or resource disparity. Thriving businesses are often reflections of thriving societies.


Leadership Commitment - The ethos of a company is often a mirror of its leadership. If a CEO doesn't embody the spirit of mentorship or motivation, it's challenging for the rest of the organisation to operate with passion or efficiency. True leaders are not just visionaries but are agile, and willing to adapt policies, even if challenging, to enhance corporate sustainability.


Progress Monitoring - Regularly reporting and assessing one's strides in corporate sustainability is paramount. Such introspection allows businesses to discern effective strategies, ensuring the alignment of operations with sustainability goals.


Local Action - Sustainability isn't one-size-fits-all. Companies should tailor their mission and initiatives based on their operational locale. For instance, while Amazon's Cyber Monday deals might bolster its economic pillar in the U.S., would the same tactic resonate in New Zealand? Companies should be rooted in the communities they operate in, making dedicated efforts to understand, engage, and partner locally to bolster sustainability.

Mounting expectations from customers, employees and investors, an ever-growing sustainability ecosystem and limited resources can make the sustainability journey feel complex and challenging. Join the United Nations Global Compact for an informative webinar on Friday, 28 June to learn how we can help cut through the complexity by enabling your company to build trust and transparency, achieve your sustainability objectives and help shape the world's sustainability agenda.

UN Global Compact - Guiding Your Sustainability Journey

Why should your company promote corporate sustainability

The concept is straightforward: By proactively emphasizing corporate sustainability today, a company can ensure a more effortless path to long-term success.

Promoting corporate sustainability is not just a strategic move for companies; it's a vital one for the modern era. Adopting sustainable practices can lead to operational efficiencies, reduced costs, and a competitive edge. As consumers become more environmentally and socially conscious, they increasingly opt for brands that align with their values. By integrating sustainability, companies not only address these consumer demands but also foster brand loyalty and trust, enhancing their reputation and market positioning.

Moreover, embracing sustainability goes beyond just immediate financial gains. It ensures long-term resilience by mitigating potential business risks associated with environmental and social challenges. Companies that prioritize sustainability also attract top talent, as professionals today are keen to work for organizations that demonstrate a commitment to positive societal impact. In essence, corporate sustainability is a forward-looking approach, essential for both present success and future viability.

How can you align your company with corporate sustainability? 

Integrating sustainability into a company's core strategy isn't just a noble pursuit; it's a strategic imperative for modern businesses. When these two elements align, sustainability initiatives move beyond isolated efforts and become ingrained in every facet of the company's operations. This synergy ensures that decisions at every level, from procurement to marketing, reflect a unified commitment to sustainable practices. As a result, the company not only addresses environmental and social concerns more effectively but also builds trust with stakeholders and consumers. 

Furthermore, a strategic alignment with sustainability often reveals new opportunities for innovation, efficiency, and market growth, bolstering the company's long-term success and resilience. In essence, making sustainability a central tenet of a company's strategy ensures that its corporate sustainability goals are not only set but achieved and exceeded.

Cater to your market before getting competitive

For a company aiming for corporate sustainability, understanding and catering to its market's values is crucial before delving into competitive positioning. Just as in cooking, where the essence of a great dish lies in the quality of its ingredients, the foundation of a successful business lies in its alignment with its market's core values. By ensuring that sustainability practices resonate with both consumers and investors, a company sets a strong foundation. 

Once this alignment is achieved, it's much easier to build and emphasize a competitive edge. After all, a business that starts by genuinely meeting the needs and values of its audience lays the groundwork for long-term loyalty and success.

Transparency is pivotal for any company striving for corporate sustainability. By candidly sharing both successes and failures, a company not only fosters trust but also creates growth opportunities. Constructive feedback and open dialogue often arise from such honesty, enabling the business to address shortcomings and capitalize on strengths. 

Furthermore, transparency builds a bridge of trust with employees and customers alike. In an age where information is at everyone's fingertips, being forthright and genuine is essential. When a company is transparent, it signals its commitment to integrity and accountability, two key pillars that underpin long-lasting corporate sustainability.

Collaboration with other companies can be a game-changer for corporate sustainability. When businesses come together, they pool resources, knowledge, and expertise, often leading to innovative solutions that a single entity might not have reached on its own. Collaborative efforts can scale up sustainable practices, set industry standards, and share best practices, ensuring that sustainability initiatives are more impactful. 

Moreover, collaboration fosters a sense of collective responsibility. Instead of competing on the basis of sustainability, companies can work together to tackle global challenges, such as climate change and resource scarcity. Through these joint ventures, companies not only enhance their own sustainability profiles but also drive the entire industry towards a more sustainable future.

Prioritizing the well-being of employees is foundational to corporate sustainability. A nurtured and satisfied workforce not only ensures operational efficiency but also fosters a positive company culture that drives innovation and commitment. By investing in their employees' growth, health, and job satisfaction, businesses are better equipped to navigate challenges, adapt to industry shifts, and maintain consistent growth. 

Moreover, companies that are recognized for their commitment to their staff often attract top talent, enjoy lower turnover rates, and benefit from enhanced brand loyalty among consumers who value ethical and sustainable business practices.

At Greenly we can help you to assess your company’s carbon footprint, and then give you the tools you need to cut down on emissions. Why not request a free demo with one of our experts - no obligation or commitment required. 

If reading this article has inspired you to consider your company’s own carbon footprint, Greenly can help. Learn more about Greenly’s carbon management platform here. 

What is PAS 2060, and how does it demonstrate a company’s dedication to carbon neutrality?

What is the PAS 2060 standard for carbon neutrality?

As businesses and organizations around the world race against the clock to try and achieve net-zero emissions by 2050, many are seeking the best accreditation to prove their carbon neutrality efforts – and one of those could be the PAS 2060.

What is the PAS 2060, and why is it a respected certification for companies working towards carbon neutrality?

The PAS 2060 standard was initially launched by the British Standards Institution in 2010 with the objective of increasing transparency of carbon neutrality by providing a common definition and recognised method for achieving carbon neutral status.

Want to learn more, or need assistance with PAS 2060? Contact us: https://blackmoresuk.com/standards/pas-2060-carbon-neutrality/

What is PAS 2060?

The PAS 2060 is a standard that was published by the British Standards Institution back in 2010, and was modified in 2014 – with a goal in mind to encourage various organizations to illustrate their efforts towards carbon neutrality and establish transparency between businesses and their customers to avoid allegations such as greenwashing. 

The PAS 2060 helps to guide companies on how they can measure, reduce, and offset their carbon dioxide and greenhouse gas emissions – and is specific to their business sector. For example, the PAS 2060 offers insight on how to reduce emissions in relation to business activities, products, services, office buildings, various projects, and attending events that may result in a high rate of emissions. Any company can calculate their carbon footprint and purchase carbon credits or invest in carbon offsetting projects as an attempt to offset their own emissions to be able to say they have achieved carbon neutrality – but the PAS 2060 allows companies to do so efficiently, accurately, and provides the company with a certification to delineate their carbon reduction efforts to other potential partners and customers around the world. 

As more and more companies strive to achieve net-zero emissions by 2050, acquiring a world-wide recognized certification like the PAS 2060 is more imperative and useful than ever before.

Carbon neutrality is when a company strives to reduce their emissions, as well as contribute to carbon offsetting projects – where as achieving net-zero emissions is when a company alters their business model to reduce their own individual production of carbon emissions to the lowest rate possible, while trying to not rely on carbon offsetting projects to accomplish this. A PAS 2060 can ultimately help a company achieve both carbon neutrality or work towards net-zero emissions.

There are a multitude of benefits to acquiring a PAS 2060. For starters, the PAS 2060 is the only existing certification to be internationally recognized for one’s efforts towards carbon neutrality. Also, the PAS 2060 serves as a guide for companies seeking to numerically define their carbon footprint whilst also encouraging them to decrease their emissions with methodical planning and a compulsory, annual review of their plan. 

The PAS 2060 can help to promote carbon offsetting projects, as the PAS 2060 encourages the use of certified credits to financially contribute to any and all projects that mitigate climate change, or improve upon existing, negative social and environmental circumstances.  

Ultimately, the PAS 2060 can persuade a company to reach their full potential in terms of fighting against climate change, as well as encouraging a company to commit to more volunteer programs to better both society and the environment. In short, the PAS 2060 can help to create a more sustainable and hospitable business environment – which will benefit the business itself in the long run, and open more doors for potential investors, customers, and employees to expand the company and its main mission.

Why are so many companies striving for carbon neutrality with the PAS 2060?

Many nations have dedicated themselves to achieving net-zero emissions by 2050, so as a result – many companies around the world have decided to strive towards the same goal. 

However, why do so many companies see the value in being carbon neutral? 

There are many benefits to your company being able to demonstrate their carbon neutrality efforts with a certification like the PAS 2060. Besides the fact that a PAS 2060 helps to show your company’s commitment to reducing carbon emissions and in addition, offset external emissions as an effort to contribute to the fight against climate change – becoming carbon neutral can help to improve your green credentials. Acquiring a certification, like an ISO 14001 or a PAS 2060, requires consistent review and improvement on a company’s current sustainability and emission reduction tactics. Therefore, the PAS 2060 can provide your company with the necessary, annual incentive that may be vital to keep the momentum towards reducing emissions going.

Investors, customers, and employees alike are becoming increasingly aware of the importance in associating with a company with strong environmental and social values. Acquiring a PAS 2060 can allow your company to represent itself as a reputable, environmentally friendly business.

Other benefits of achieving carbon neutrality include contributing to the climate change crisis at hand, supporting various environmental projects, and aligning your business to the UNGC’s sustainable development goals. In short, striving for carbon neutrality can create opportunities for your company to receive accreditations like a PAS 2060, ISO 14001, or qualify to join the UN Global Compacts’, “Agenda 2030”. 

What are the requirements for the PAS 2060?

The PAS 2060 offers a four-step guideline to help companies achieve carbon neutrality. These four main principles for the PAS 2060 are measure, reduce, offset, and documentation. 

The first step according to the PAS 2060 is to measure the carbon footprint of the product or service created and executed by the company, and to do so using the globally recognized methods provided by the PAS 2060. 

The PAS 2060 recommends that organizations use the carbon calculation methods provided by an ISO 14064-1 or a Greenhouse Gas Corporate Protocol. The PAS 2060 also delineates that the calculated carbon footprint should include all of scope 1 and scope 2 emissions, as well as any scope 3 emissions that add up to more than one percent of the company’s total carbon footprint in order to find the best method to reduce the company’s overall emissions.

Emissions are divided into categories called “scopes”. Scope 1 emissions are any emissions that come directly from the company itself, such as industrialization production or use of in-house vehicles. Scope 2 emissions come from energy that is consumed or emitted by the company, such as from rented or leased office spaces or the electricity necessary to run heavy equipment like central heating or air conditioning. Scope 3 emissions are all other miscellaneous emissions that come from activities done outside of the company, but still by the company's choice: such as business travel, transportation, or the use of raw materials.  

Only after the company has precisely measured their emissions, can they create a personalized plan to reduce them.

The second step delineated in the plan to achieve carbon neutrality by PAS 2060 is to reduce emissions. All companies should establish a “Carbon Footprint Management Plan” suited to their society in order to cultivate a communal dedication to carbon neutrality. The main strategies used for reduction according to the PAS 2060 include the use of a time-scale, creating specific targets for emissions reductions with deadlines included, and how the company can offset external emissions.  

If this plan is implemented into a company’s business plan well, it should lead to efficacious results in emissions reductions. 

The PAS 2060 entails that all residual emissions should be offset by carbon credits that are high quality and certified. The standards set for carbon credits as stated by the PAS 2060 include that the carbon credits are an approved activity by the PAS 2060, that the financial contribution would aid the project in a manner that would have been impossible without the purchase of the carbon credit, that the carbon credits are verified by a third party, and that the credits are removed from public records annually. 

These offsetting activities must be done by the company in order to achieve carbon neutrality. It is crucial to remember that offsetting activities and the purchasing of carbon credits are not viable methods to obtain a PAS 2060 certification alone. All companies must strive to reduce their own emissions in addition to contributing to the offsetting of external emissions, such as carbon offsetting projects or carbon credits. 

The last step in the PAS 2060 to achieve carbon neutrality is to document and verify the previous steps listed above. In order to verify the previous steps in the PAS 2060, a declaration of statements otherwise known as “Qualifying Explanatory Statements'', or QES – must be made. Public disclosure is compulsory in order to establish transparency, and must be included in this statement. 

If a company seeking to be accredited by the PAS 2060 is lacking in experience, they should be vilignet to double check their footprint – as miscalculations could cause more mishaps down the line across multi various sectors. This is why ensuring that all previous carbon credit purchases and Qualifying Explanatory Statements are reviewed by a third party is imperative, so that the company’s future carbon neutrality status can be fairly promoted and prevent allegations like greenwashing. 

Once all of these steps are completed, a company can then qualify to be PAS 2060 certified and promote their carbon neutral label.

How can you contribute to carbon neutrality without the PAS 2060?

If you and your company are seeking to become carbon neutral, the PAS 2060 is the best way to go – as it provides an internationally recognized guideline on how to reduce emissions and provides the incentive many companies lack to fight against climate change.

But how can you strive towards carbon neutrality in your day-to-day life?

Small things can really add up: like trying meat-less mondays or opting for plant-based means whenever possible, improving the energy efficiency in your own home with new household appliances, traveling sustainably whenever possible by avoiding the use of gasoline-powered cars and choosing public transportation such as the metro instead, and by spreading the word – sustainability doesn’t have to be hard, and it can make a difference in the future of our planet. 

The PAS 2060 is valuable, but it’s important to not discard the worth of our daily actions and how they can be altered to reduce our global carbon footprint.

Is the PAS 2060 ultimately worth it for your business?

Given the PAS 2060 is the only internally recognized accreditation for carbon neutrality, the PAS 2060 is ultimately a certification worth achieving – as it can help encourage your company to strive towards imperative environmental incentives such as carbon neutrality or net-zero emissions, while also improving your businesses potential financial and partnership opportunities. 

We all need to find the motivation to reduce our carbon footprint and fight against climate change, and if your company is looking for a guide on how to get started – a PAS 2060 may be the right choice.

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