All about climate strategy notation

Carbon accounting platform, Greenly, launches CSRD preparedness tool in its Climate App Store.

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Greenly launches Open Carbon API to promote radical climate transparency in procurement and disclose industry-wide carbon scoring of thousands of companies

Greenly, the leading carbon accounting and management platform, announced today the launch of The Climate App Store, the world’s first app store focused on providing tools to measure and reduce users’ carbon footprints.

Go-To Carbon Accounting Platform, Greenly, Announces World’s First App Store Supporting the Fight Against Climate Change

Ines Gendre

After graduating in 2016 with a master’s degree in marketing, Ines began her career in project management. However she soon decided to turn towards writing, to bring her core competencies to the service of societal changes. First working as a freelance copywriter, she joined Greenly in early 2022 to help fight global warming.

Matthieu Vegreville

Matthieu is a 28 year-old graduate engineer from Ecole Polytechnique and Télecom Paris, with a background in data science at Withings. While there, he worked on watch activity detection algorithms, and developed a health study activity so that connected objects could be used to better monitor certain pathologies. He has long been involved in data science projects with his brother, who has the same training. Faced with the urgency of the climate crisis, he decided to put his know-how at the service of the environment. 

After seeking opportunities to put her various creative passions to good use, she joined Greenly in mid 2022 as SEO copywriter for the U.S. blog to provide her American perspective on the climate change issues we face today.

Stephanie Safdie - Greenly

Stephanie completed a bachelor's degree in English & Multimedia in 2020 at the University of Maryland College Park. She previously worked as a social media content video creator and freelance copywriter. After seeking opportunities to put her various creative passions to good use, she joined Greenly in mid 2022 as SEO copywriter for the U.S. blog to provide her American perspective on the climate change issues we face today. 

Kara joined the team at Greenly in 2023 as SEO copywriter for the UK market.

Kara Anderson - Greenly

Kara studied her bachelors of law at the University of Glasgow and her masters in international law at the University of Aberdeen, before looking for a more creative career path. She found this in advertising, working as a content manager in London. After a move to Paris in 2019 she decided to switch to freelance copywriting in order to scratch her creative itch. Kara joined the team at Greenly in 2023 as SEO copywriter for the UK market.  

Arnaud Delubac

Arnaud, 26 years old, trained as a designer and in digital communication at INSEEC before joining the Master Entrepreunariat at ESSEC-CentraleSupélec. Passionate about social media since his teenage years, he has created some of the biggest Twitter communities in France before joining the digital communication team of the Prime Minister’s office in Matignon. It was at the Secretaries of State for Digital, Mounir Mahjoubi and Cédric O, where Arnaud directly managed the team, that he developed a strong conviction for the need to use technology to bring awareness to the greatest causes of our time.

Alexis Normand

Alexis is a 37 year-old graduate of HEC and Sciences-Po. After his studies, he spent 2 years working in public policy consulting. He then spent 6 years at Withings, a leading company in connected objects. While there, he continued the companies operations in Boston, USA, and created the company’s health department. After the company was bought by Nokia, he joined the startup Embleema by working through Techstars, one of the best startup incubators in the United States, where he developed a taste for entrepreneurship. His return to France was an opportunity to put all his experience at the service of the environment, during a crucial moment in the climate crisis.

Justine Dumont

Justine a toujours été passionnée de lecture et d’écriture. En 2019, elle parvient justement à faire de sa passion son métier, en devenant rédactrice web indépendante. Motivée par ses engagements écologiques, elle rejoint l’équipe de Greenly en 2022 afin de mettre ses compétences au service de la cause environnementale. 

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Greenly joins the circle of signatories of the Net Zero Initiative

As a signatory of the Net Zero Initiative, Greenly is calling for the implementation of a collective climate strategy.

<p id=""><strong id="">Greenly has officially joined the alliance of Net Zero Initiative signatories.</strong> ✌🎉&nbsp;</p><p id="">It's an understatement to say that we are happy to support these 10 principles in favor of an ambitious climate strategy, developed in partnership with a host of professionals fighting against climate change: including firms, consultancies, and leaders of net zero projects globally.</p><p id="">Signing on is serious business! 😎 It's nothing theoretical, demagogic or vague, quite the contrary.&nbsp;</p><p id="">This unique work, supported by ADEME (French Environment and Energy Management Agency), was conducted from September 2021 to June 2022, with the aim of laying the foundations for a science-based climate strategy in line with achieving the goals set by the Paris Agreement in 2015.</p><p id="">‍</p><h2 id=""><strong id="">💚 Understanding the Net Zero Initiative</strong></h2><p id="">‍</p><h3 id=""><strong id="">What does Net Zero mean?&nbsp; 📖</strong></h3><p id="">​​It's a common misconception, but the concept of "net zero" or "carbon neutrality" cannot be applied to an organization.&nbsp;</p><p id="">A company - or any structure - cannot claim to be "net zero". That's impossible. ⛔</p><p id="">The concept of "net zero" refers to a global goal, aiming to reach a state of balance between our CO2 emissions and the absorption of these emissions.</p><p id="">In short, it is simply a matter of removing as much CO2 as is emitted, in order to stop the accumulation of this CO2 in the atmosphere and thus achieve a stabilization of the current temperature. 🔥</p><p id="">In this context, any given organization could contribute to the transition towards this "net zero" (or carbon neutral) model.&nbsp;</p><p id="">While a company cannot be "net zero" itself, it can, however, develop a net zero strategy, in order to operate the necessary transformations within itself to contribute to the achievement of global carbon neutrality in 2050.</p><blockquote id="">&nbsp;👉 Did you know? If we want to limit global warming to 2°C (or even 1.5°C), this global CO2 balance must be met before 2050. Similarly, to meet the targets set by the Paris Agreement, we must rapidly reduce our greenhouse gas emissions.</blockquote><p id="">‍</p><h3 id=""><strong id="">The start of the Net Zero Initiative 🌳</strong></h3><p id=""><strong id="">The Net Zero Initiative project was initiated in June 2018 by </strong><a href="https://www.carbone4.com/en" id=""><strong id="">Carbone 4,</strong></a><strong id=""> in collaboration with a dozen other companies.&nbsp;</strong></p><p id="">Supported by a scientific council, it has established a universal framework for carbon neutrality.</p><p id="">Simply put, this document defines a common language for all actors wishing to contribute to achieving net zero on a global scale.&nbsp;</p><blockquote id="">👉 Did you know? In France, the doctrine known as the "National Low Carbon Strategy" (or SNBC) refers to achieving this balance between emissions and absorptions within France by 2050.</blockquote><p id="">More specifically, the Net Zero Initiative has worked to define the framework of a corporate climate strategy worthy of the name.&nbsp;</p><p id="">It is based on 10 fundamental principles, outlined below…</p><p id="">‍</p><h2 id=""><strong id="">📝 What are the 10 principles of an ambitious corporate carbon strategy?&nbsp;</strong></h2><p id="">‍</p><h3 id=""><strong id="">1. The concept of "net zero" refers to a global goal: to achieve a balance between our GHG emissions and our carbon sinks. 💨</strong></h3><p id="">The goal is to limit global warming in line with the caps set by the Paris Agreement.</p><p id="">How? By mobilizing the resources needed to achieve this ambition on a global scale as soon as possible, and by 2050.</p><p id="">‍</p><h3 id=""><strong id="">2. Developing a net zero strategy implies that a company undertakes the transformations necessary to contribute to the goal of global carbon neutrality. 📅</strong></h3><p id="">There's no room to twist words: a corporate climate strategy worthy of the name aims to make the activity concerned compatible with global carbon neutrality in 2050.</p><p id="">It is therefore imperative that it be part of a logic of effective contribution to this objective.</p><p id="">‍</p><h3 id=""><strong id="">3. In order to structure their actions, companies must distinguish between three types of action: reducing their emissions, avoiding these emissions, and sequestering them. 📋</strong></h3><p id="">To structure its climate strategy, a company has three levers:&nbsp;</p><ul id=""><li id="">it can reduce emissions in its value chain;</li><li id="">it can help other organizations to reduce their emissions;</li><li id="">it can help develop carbon sinks.&nbsp;&nbsp;</li></ul><p id="">‍</p><p id="">In this context, these three axes must be measured, objectified, managed and monitored separately.</p><p id="">‍</p><h3 id=""><strong id="">4. Reducing emissions must be the priority climate action for companies</strong>&nbsp; 📌</h3><p id="">Reducing the direct and indirect emissions is a priority of companies willing to implement a climate strategy.&nbsp;</p><p id="">Beware: reducing emissions alone is not enough. It is also a matter of making this reduction at the right level and at the right speed.</p><p id="">‍</p><h3 id=""><strong id="">5. NZI companies must report on the total emissions of their value chain.</strong> 💻</h3><p id="">All of a company's direct and indirect emissions should be considered when measuring its GHG footprint.</p><p id="">‍</p><h3 id=""><strong id="">6. Reduction targets must be consistent with climate science</strong>. 🎯</h3><p id="">For a climate strategy to be credible, the targets set must be consistent with climate science. In short, they must be sufficient to effectively contribute :</p><ul id=""><li id="">to a + 1.5°C target for scopes 1 &amp; 2 emissions ;</li><li id="">to a short-term objective of 2°C for scope 3 emissions.&nbsp;</li></ul><p id="">‍</p><h3 id=""><strong id="">7. Companies must obtain concrete and rapid results in reducing their emissions. </strong>📉</h3><p id="">Let's be clear: companies must give themselves the means to achieve their ambitions. In fact, a climate strategy is only valid if it leads to the real reduction of its company's GHG emissions.&nbsp;</p><p id="">The defined transformation plan must therefore be actively piloted and monitored.&nbsp;</p><p id="">‍</p><h3 id=""><strong id="">8. Companies must participate in the decarbonization of their ecosystem, by contributing to avoid as many emissions as possible. </strong>👌</h3><p id="">This is not just a matter of reducing their emissions alone: companies must contribute to the collective decarbonization effort, by developing a low-carbon strategy that is compatible with the 1.5°C objective - thus avoiding the pollution caused by their product when it's consumed, and by financing so-called "additional" emissions reductions (i.e. outside their value chain).</p><p id="">‍</p><h3 id=""><strong id="">9. Businesses should support the proper development of carbon sinks. </strong>✅</h3><p id="">In addition to their action to reduce their emissions and contribute to the decarbonization of third-party actors (emission avoidance), companies are encouraged to contribute at their appropriate level to the sustainable sequestration of CO2 in carbon sinks. This should be a priority within their value chain.</p><p id="">‍</p><h3 id=""><strong id="">10. Companies must communicate rigorously and honestly about their climate strategy. </strong>💬</h3><p id="">No more greenwashing. Companies must communicate transparently about their climate strategy.</p><p id="">In fact, they must focus on their concrete results, using precise indicators in order to promote a rigorous approach to climate-related issues.</p><blockquote id="">👉 For more information concerning the Net Zero initiative, take a look at this<a href="https://drive.google.com/file/d/1Q0AfWdkg_7jFbDFrHhxmmXvkXUC4YMEr/view?usp=sharing" id=""> document</a>.</blockquote><p id="">‍</p><h2 id=""><strong id="">👀 Interested in becoming part of the Net Zero Initiative?</strong></h2><p id="">To find out more, check out the Net Zero Initiative site <a href="https://www.net-zero-initiative.com/fr" id="">here</a>.&nbsp;</p><p id="">‍</p><p id="">‍</p>

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