Copywriter specialising in environment, climate change and ecological transition

Ines Gendre is a copywriter specialising in environmental issues. She joined Greenly's team in 2022.

Ines Gendre

Ines Gendre holds a master’s degree in marketing and began her career in the fast-moving consumer goods (FMCG) industry. After retraining, she joined Greenly in 2022 as a copywriter specializing in environmental issues. Ines brings her expertise to companies and individuals seeking to understand the challenges of climate change, the green transition, and their impact on society and the economy. Trained in key tools for developing climate strategies - such as Carbon Assessments, Life Cycle Analysis (LCA), and carbon offsetting - she studies earth and life sciences and climate change with the United Nations Institute for Training and Research (UNITAR) and the SDG Academy, and political philosophy at Oxford University in England.

Laura Schmitz joined Greenly as Marketing Development Representative in 2024.

Laura Schmitz

With a degree in digital marketing, Laura Schmitz has 10 years’ experience in tech and digital, working for companies specialising in the use of data for industry, people and the environment. Passionate about environmental issues, she has also worked as a communications volunteer for Biomimicry Switzerland. Her expertise combines technology and sustainability, enabling her to raise awreness on issues relating to the ecological transition and sustainable innovation.

After seeking opportunities to put her various creative passions to good use, she joined Greenly in mid 2022 as SEO copywriter for the U.S. blog to provide her American perspective on the climate change issues we face today.

Stephanie Safdie - Greenly

Stephanie completed a bachelor's degree in English & Multimedia in 2020 at the University of Maryland College Park. She previously worked as a social media content video creator and freelance copywriter. After seeking opportunities to put her various creative passions to good use, she joined Greenly in mid 2022 as SEO copywriter for the U.S. blog to provide her American perspective on the climate change issues we face today. 

After starting her career at Greenly in 2022, she started a joined PhD between the startup and CentraleSupélec to improve company sustainabilty performance ratings.

Marine Kohler

Marine has an engineering degree from the French school of CentraleSupélec and a masters in Industrial Management from DTU. After starting her career at Greenly in 2022, she started a joined PhD between the startup and CentraleSupélec to improve company sustainabilty performance ratings.

Kara joined the team at Greenly in 2023 as SEO copywriter for the UK market.

Kara Anderson - Greenly

Kara Anderson holds an undergraduate law degree and a master’s degree in international law from the University of Glasgow and the University of Aberdeen, specialising in human rights and EU law, where she developed strong research and writing skills. After working at Ernst & Young as part of their audit graduate scheme and gaining experience in analytics, she transitioned to advertising, working with major global brands like American Express and Dove.
In 2023, Kara joined Greenly as a writer, focusing on sustainability and climate-related topics for the UK market. Her work spans a wide range of environmental issues, including climate science, sustainable development, and climate policy. Collaborating with climate scientists, Kara has produced data-driven investigations into key climate challenges. With a passion for international politics, sustainable development, and climate change science, she continues to build her expertise in the field and is currently pursuing further training in journalism.

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Ben Field, Climate Action Strategist at Patch

Alexis Normand

Alexis is a 37 year-old graduate of HEC and Sciences-Po. After his studies, he spent 2 years working in public policy consulting. He then spent 6 years at Withings, a leading company in connected objects. While there, he continued the companies operations in Boston, USA, and created the company’s health department. After the company was bought by Nokia, he joined the startup Embleema by working through Techstars, one of the best startup incubators in the United States, where he developed a taste for entrepreneurship. His return to France was an opportunity to put all his experience at the service of the environment, during a crucial moment in the climate crisis.

Arnaud Delubac

Arnaud, 26 years old, trained as a designer and in digital communication at INSEEC before joining the Master Entrepreunariat at ESSEC-CentraleSupélec. Passionate about social media since his teenage years, he has created some of the biggest Twitter communities in France before joining the digital communication team of the Prime Minister’s office in Matignon. It was at the Secretaries of State for Digital, Mounir Mahjoubi and Cédric O, where Arnaud directly managed the team, that he developed a strong conviction for the need to use technology to bring awareness to the greatest causes of our time.

Matthieu Vegreville

Matthieu is a 28 year-old graduate engineer from Ecole Polytechnique and Télecom Paris, with a background in data science at Withings. While there, he worked on watch activity detection algorithms, and developed a health study activity so that connected objects could be used to better monitor certain pathologies. He has long been involved in data science projects with his brother, who has the same training. Faced with the urgency of the climate crisis, he decided to put his know-how at the service of the environment. 

Justine Dumont

Justine a toujours été passionnée de lecture et d’écriture. En 2019, elle parvient justement à faire de sa passion son métier, en devenant rédactrice web indépendante. Motivée par ses engagements écologiques, elle rejoint l’équipe de Greenly en 2022 afin de mettre ses compétences au service de la cause environnementale. 

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In this article we explore The Line, Saudi Arabia’s innovative, eco-friendly city project, delving into its sustainability claims and whether or not they stand up to scrutiny.

What is Saudi Arabia’s eco-friendly city (The Line)?

The Line, Saudi Arabia's groundbreaking eco-friendly city, stands as a testament to futuristic urban development. Situated in Neom, this innovative project was originally planned to stretch 170 kilometres and operate without roads, cars, or emissions, running entirely on renewable energy. Emphasising environmental sustainability, The Line was designed to preserve 95% of its natural surroundings, offering a visionary approach to urban living where nature and technology coexist.

However, recent reports suggest that the ambitious scale of the linear city has been significantly reduced. Instead of the envisioned 105-mile-long linear city, the project may now stretch only a mile and a half by 2030, raising questions about its feasibility and the reality of its environmental claims. Additionally, the project's progress has been marred by budget overspends, changing visions, and reported human rights concerns.

👉 In this article, we explore The Line, Saudi Arabia's innovative, eco-friendly city project, delving into its sustainability claims and whether or not they stand up to scrutiny.

The Line was launched by His Royal Highness, Prince Mohammed bin Salman bin Abdulaziz, Crown Prince of Saudi Arabia, in 2021. The linear city will have no roads, cars, or emissions, run entirely on renewable energy, and preserve 95% of the land for surrounding nature. Unlike traditional cities, people's health and well-being will be prioritised over transportation and infrastructure. 

This utopian-sounding urban development is currently under construction in Neom in the Tabuk Province of Saudi Arabia. Originally designed to be 170 kilometres long, towering 500 meters above sea level, and stretching only 200 meters wide, the smart city crosses through desert valleys and mountains to reach the Red Sea where residents will be able to access the water via its hidden marina. The Line aims to redefine urban living and challenge the very idea of what a city looks like.  

If the project is completed to its original design, it will house an impressive 9 million people despite being constructed on a reduced footprint of only 34 square kilometres. With an ideal climate all year round, residents will be able to access daily essentials in no more than a five-minute walk and travel from end to end via high-speed train in only twenty minutes.

What if we could start again? THE LINE rethinks everything we know about how people live, work and play. A 170 km-long vertical city, designed around people, rather than cars. A revolution in urban living. A city that delivers new wonders for the world.

NEOM | What is THE LINE?

The Line is part of Saudi Vision 2030 (also referred to as Project 2030) - a government project spearheaded by the Crown Prince. It was launched in 2016 and aims to tackle the challenges of urban life today while also diversifying the country's economy, culture, and society. 

The country is currently highly dependent on oil and gas with 74% of its exported goods and services linked to oil exports, and 30 to 40% of the country's GDP stemming from oil revenue. Decreasing this reliance on oil is one of the country's long-term goals. The Saudi government wants to diversify its sources of revenue as well as create more employment opportunities by developing the country's private sector.  

The Crown Prince's pet project, Saudi Vision 2030, has three main focuses: to become “the heart of the Arab and Islamic worlds”; to become a key player in global investment; and to develop into a hub connecting Afro-Eurasia. Under the umbrella of this vision, the Saudi Government announced plans to create a new urban area in the north of the Red Sea called Neom. The mega project involves the development of a floating industrial complex, a global trade hub, tourist resorts, and The Line. 

The Saudi government has pledged 500 billion USD for the city's construction, to be provided by the Public Investment Fund of the Kingdom of Saudi Arabia as well as local and international investors. In return for this investment, the Saudi government has stated that the project will create 460,000 new jobs, promote economic development, and add $48 USD to the domestic GDP by 2030.

‘What is NEOM’, you ask?🤔 
Here's EVERYTHING you need to know.

#WhatisNEOM #NEOM

This is NEOM

How does The Line compare to an average city? 

Gathering information on The Line can be challenging as project management requires architects to sign confidentiality agreements, making the project’s official website the primary source of information. However, if you search for concept artwork of the city, you'll see two towering, sleek, mirrored structures with an outdoor space between them, stretching endlessly across the horizon, flanked by desert on both sides. It looks unlike any other city on Earth - more like something out of a science fiction movie.  

According to the website The Line aims to revolutionise city living by "tackling the challenges facing humanity" and is structured around a variety of city ideals, including:

The Line aims to respect its surroundings and to preserve 95% of nature within Neom. It will achieve this by being incredibly dense and tall - with nine million residents the city will have an average population density of 260,000 people per square kilometre. To put this into perspective the current most densely populated city in the world is Manila, with a population of 44,000 people per square kilometre. 

The city's design means that urban sprawl is avoided and with a vertical city garden all residents will have access to nature within just a few minutes walk. 

It's intended that The Line will produce no carbon dioxide emissions and will operate on 100% renewable energy (this includes the operation of its industries). The city has also been designed in such a way that roads, cars, and other unnecessary infrastructure are completely eliminated. 

Nature will also be carefully integrated into the design of the city in an effort to enhance air quality. 

In addition to optimising nature and eliminating roads and urban sprawl, The Line will also prioritise making daily essentials accessible to citizens. All necessary amenities will be available in under a five-minute walk. 

End-to-end transportation will also allow residents to travel the length of the city in only twenty minutes and automated services, powered by artificial intelligence (AI), will increase efficiencies helping to reduce time wasted on commuting or waiting for services. 

Sunlight, shade, and ventilation have been carefully considered to optimise the climate within the city all year round. Green spaces have also been prioritised to enhance the living conditions of city residents. 

It's intended that The Line will run entirely on renewable energy. Artificial technology will be used to monitor the city and predictive data models will work to continuously enhance the lives of citizens. 

The city hopes to attract some of the “best and brightest” and will offer a one-of-a-kind social and economic experimentation. Without traffic and pollution, and alongside world-class preventative care it's hoped that residents will have extended lifespans. 

Built to prioritise humans, the linear city will utilise smart technology to predict and react to what residents need. With the dense design of the city, human experiences will be richer and business opportunities more abundant.

The Line's transport system will be 100% sustainable and without pollution or wait time. With short commutes, residents will also have more time for leisure. Salaries will also be optimised as the city eliminates the need for expenses such as cars, car insurance, fuel, etc. 

Technology is being used to provide advanced planning and logistics when it comes to the construction of the city. The city is also going to be built in a modular fashion and the total structure will be made up of 135 modules, each one 800 meters in length and 500 meters tall. 

<table>
  <thead>
    <tr>
      <th>Aspect</th>
      <th>The Line</th>
      <th>Traditional City</th>
    </tr>
  </thead>
  <tbody>
    <tr>
      <td>Transportation</td>
      <td>No roads or cars, high-speed rail system</td>
      <td>Roads, cars, public transit</td>
    </tr>
    <tr>
      <td>Energy Source</td>
      <td>100% renewable (solar, wind, hydrogen)</td>
      <td>Mixed (fossil fuels, renewables)</td>
    </tr>
    <tr>
      <td>Carbon Emissions</td>
      <td>Zero emissions goal</td>
      <td>Significant emissions from vehicles and industry</td>
    </tr>
    <tr>
      <td>Urban Footprint</td>
      <td>170 km long, minimal width, vertical</td>
      <td>Expansive urban sprawl</td>
    </tr>
    <tr>
      <td>Land Preservation</td>
      <td>95% of land preserved for nature</td>
      <td>Limited nature preservation</td>
    </tr>
    <tr>
      <td>Access to Nature</td>
      <td>Vertical garden design for every resident</td>
      <td>Green spaces concentrated in parks</td>
    </tr>
    <tr>
      <td>Living Essentials</td>
      <td>Within a 5-minute walk</td>
      <td>Often requires longer commutes</td>
    </tr>
    <tr>
      <td>Climate Control</td>
      <td>Optimized sunlight, shade, ventilation</td>
      <td>Variable depending on urban planning</td>
    </tr>
  </tbody>
</table>


Saudi Arabia is building a futuristic city in the middle of a vast desert— from scratch.

A vital element of the country's Vision 2030 plan, the project is the brainchild of Saudi's de facto leader, Crown Prince Mohammed bin Salman, also known as MBS. The site covers an area of more than 10,000 square miles, about the same size as Massachusetts. And it could cost $500 billion to complete.

"So Mohammed bin Salman wants to project himself as a liberal leader within the conservative royal family in Saudi Arabia," Ali Dogan, research fellow at the Leibniz-Zentrum Moderner Orient institute, told CNBC in an interview. "Neom is a mega project seen in Saudi Arabia and the young Saudi population as part of this liberalization process."

The Neom project is far from without controversy, though. Critics say it's another attempt by the crown prince to improve his image after U.S. intelligence officials concluded he was behind the 2018 killing of journalist and Saudi dissident Jamal Khashoggi. It also is being seen by some as a way to distract attention from Saudi Arabia's human rights record.

Watch the video above to find out why MBS is betting on this futuristic city.

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Neom: Saudi Arabia's $500 Billion Bet To Build A Futuristic City In The Desert

Neom: Saudi Arabia's $500 Billion Bet To Build A Futuristic City In The Desert

What are The Line’s environmental credentials? 

On the official website it's claimed that the city will be zero-carbon, running entirely on renewable energy and preserving 95% of land for nature. But how exactly can be achieved? 

According to The Line's website and press releases a dedicated research team has been assigned to ensure that the city is constructed using only the greenest construction materials possible. Supply chain and operational emissions will also be carefully considered to ensure that the environmental footprint is as low as possible. 

The linear city will be run entirely on renewables - or at least that's the plan. Energy will be sourced from solar and wind power. Additionally, The Line will also become a major production site for hydrogen. A contract has been signed to create the world's largest green hydrogen plant that will generate more than 650 tons of hydrogen per day and 1.2 million tons of ammonia per year. The plant is anticipated to come online by 2025 and will save more than 3 million tons of CO2 emissions annually.

Additionally, it's been claimed that the project will be backed up by carbon capture and storage (CCUS) technologies and that carbon offsetting will also help to eliminate any unavoidable emissions.  

The city's impact on nature and the environment has also been considered in the design of the city itself. The fact that it's being built up instead of sprawling out into the landscape means that the building will not impact the region's nature in the way that the construction of a regular city would. 

The project also plans to treat the glass facade of the building to prevent birds from flying into the city. The migratory patterns of different species of birds have also been considered to minimise any risk. 

The Line, with its breathtaking vision of a futuristic, eco-friendly city, certainly captures the imagination. Yet, the question remains: Can these ambitions truly be materialised into reality? 

Many experts point out that turning The Line's futuristic designs from drawings into real buildings could be a tall challenge. For example, creating living spaces high up on ledges might not only be difficult to build but could also break safety laws and regulations.

Additionally, the city's single, long design might cause issues with wind flow. In a city so tall and narrow, the wind could flow through it in ways that might be uncomfortable or even harmful to the people living there.

One of the biggest issues with The Line's plan to be carbon-neutral is that building something so massive requires a lot of materials like glass, steel, and concrete. While the project claims these will be "low-carbon materials", experts argue that it's not feasible to construct a 500-meter tall building using entirely low-carbon options.

The reality is that these materials will take a lot of energy to produce, and this energy will likely come, at least in part, from the burning of fossil fuels, which releases carbon dioxide. So, even though The Line aims to be eco-friendly, its construction is likely to contribute significantly to carbon emissions. Some experts have estimated that the project could contribute as much as 1.8 gigatonnes of carbon dioxide emissions.

Additionally, recent reports have revealed that Neom officials are seeking contractors to build two gas power plants to supply energy to the region until greener sources can be secured. This reliance on fossil fuels during construction undermines the project's eco-friendly ambitions. Furthermore, a $1.5 billion project to build a water desalination plant running on 100% renewable energy was recently cancelled, raising further doubts about the sustainability of The Line.

Digital rights experts have highlighted concerns about surveillance and privacy in The Line, largely due to its heavy reliance on data and AI. The city's technologically advanced infrastructure, designed as a "cognitive city" for efficient management and control, could potentially enable widespread surveillance, raising concerns given Saudi Arabia's history of monitoring dissent.

Additionally, the project's development involves the displacement of indigenous tribes, notably the Howeitat tribe. The construction of the linear city necessitates their eviction from ancestral lands, leading to the loss of cultural heritage and community upheaval. This situation is further exacerbated by reports of strict penalties for those who oppose these evictions.

Initial designs for The Line have already faced criticism about their potential impact on wildlife and everyday appeal. The mirrored structure is set to be built on a migration route used by billions of birds, leading planners to express concern that the city could lure a significant number of them to their deaths. This has raised significant ecological concerns.

Moreover, the uniform development with external mirrors on both sides could contribute to unnecessary heat gain and be detrimental to bird populations. Experts suggest that such design choices might be ecologically harmful.

Neom claims that 95% of land and sea in the region will be protected for nature and is already recruiting for roles dedicated to rewilding and land preservation. While these goals are commendable, the overall ecological impact of constructing a new city from scratch remains significant. The construction and operation of buildings represent nearly 40% of global carbon emissions, a factor often overlooked in discussions about The Line's sustainability.

Saudi Arabia's green ambitions for Neom, while part of a plan to pivot the economy away from fossil fuels, are still largely funded by the country's vast oil revenues. Critics argue that such projects might be part of a wider greenwashing trend, diverting attention from the country's continued reliance on and production of fossil fuels.

Recent reports indicate that the grandiose scale of The Line has been significantly reduced. Initially planned to stretch 170 kilometres, the project is now expected to reach only a mile and a half by 2030. This drastic reduction highlights the challenges and feasibility issues the project faces, raising further questions about its sustainability and the reality of its environmental claims.

As The Line progresses towards its goals, it remains a symbol of both potential and controversy in urban development. This futuristic city aims to "shine a light on alternative ways to live" and set new standards for sustainability in a world increasingly conscious of environmental impacts. However, the recent scaling back of its ambitions, reliance on fossil fuels during construction, and ecological and human rights concerns highlight significant challenges. 

The journey towards realising this ambitious vision is fraught with hurdles, including questions about feasibility, true sustainability, and ethical implications. While The Line could inspire a global shift in how cities are designed and built, its success is far from guaranteed. The project's evolution will be closely watched, as it attempts to balance innovation with practicality and ecological responsibility, amid growing skepticism about its viability and impact.

How Greenly can help your company become more sustainable

Sustainability is no longer a choice - it's a necessity for businesses in all sectors. As global pressures mount to reduce environmental impact and work towards a more sustainable future, having the right tools to manage and reduce carbon emissions is critical. Greenly offers a full suite of sustainability services that empower businesses to take meaningful action towards their sustainability goals.

Comprehensive sustainability management with Greenly

At Greenly, we provide businesses with the expertise and platform needed to effectively manage their sustainability efforts. From tracking emissions to developing tailored strategies, Greenly supports companies at every stage of their sustainability journey.

Greenly’s platform allows businesses to track their Scope 1, 2, and 3 emissions, providing an overview of their environmental impact. This data is vital for developing targeted strategies to reduce emissions, align with science-based targets, and comply with regulatory standards.

Beyond emissions tracking, Greenly collaborates with companies to develop bespoke sustainability strategies. Our experts help identify key areas for improvement and guide businesses through actionable plans to achieve their sustainability ambitions, including decarbonisation and net-zero goals.

Supporting supply chain emissions reduction

Managing Scope 3 emissions (those coming from the supply chain) can be challenging. Greenly’s platform helps companies identify and tackle high-emission areas in their supply chains, working with suppliers to implement effective, sustainable changes.

A user-friendly platform for sustainability

Greenly’s intuitive platform streamlines sustainability management, enabling businesses to track their emissions, measure progress, and integrate sustainability into everyday operations. Whether you're starting your sustainability journey or enhancing your current efforts, Greenly can help you manage and reduce your environmental impact.

Greenly offers an effective solution for companies looking to lead in sustainability. Our comprehensive services - from tracking emissions to creating actionable strategies - help businesses align their environmental goals with global standards. By partnering with Greenly, your company can play a pivotal role in the fight against climate change.

Ready to become more sustainable? Let Greenly help your company take the next step towards a greener future.

In this article, we’ll review what green marketing is, why it is important, and how businesses should adjust their own marketing tactics accordingly in order to align with a greener future.

Redefining Profit: How Green Marketing is Shaping the Future

Marketing is stressful enough, especially in today’s day and age where attention spans are shorter than ever before – but green marketing adds a new layer and dimension to the struggle to attract and retain people’s interest.

Green marketing is becoming more popular as companies seek to transition to more sustainable business practices, but the sudden expectations placed on companies to prevent greenwashing may be too much to handle.

Green marketing refers to the style of marketing which caters to advertising a product or service based on their true environmental criteria as opposed to greenwashing – which is when false claims are made to make a product or service appear more eco-friendly than it actually is.

Green marketing can be utilised during the manufacturing or packaging process of a product, such as when seeking to ethically source materials or use sustainable packaging.

Green Marketing is a strategy that focuses on promoting environmentally-friendly products, practices, and values to engage with conscious consumers and contribute to a more sustainable future. When people buy things on the internet, they are becoming more aware of what they are buying. More importantly, sustainable practices are becoming more popular, which means that customers now carefully consider how their favorite company affects the environment. Because of this, the most successful companies around the world are using green marketing techniques to keep up with new trends and get new customers.

What does the term "green marketing" mean? In simple terms, green marketing is making and advertising products that are good for the environment. This improves the brand's image and helps nature at the same time. It also helps the company get new customers. Having products that are good for the environment can help a brand stand out from its competitors. This is especially true now that people are becoming more aware of the effects on the environment.
What does "green marketing" mean?

Green marketing is the use of and promotion of products and services that are good for the environment. It also refers to a wide range of practices and strategies that are good for the environment. Let's take a quick look at some of these:

Make products that are good for the environment.
Use recycled materials to come up with ideas for packaging that is good for the environment.
Greenhouse gas emissions should be kept as low as possible while the products are being made.
Implement environmentally sustainable business strategies.
Green marketing is becoming more and more popular as the effects of climate change become clear. A 2020 study shows that almost 77% of consumers around the world think about a company's sustainability and care for the environment when deciding which brands to buy.

Green marketing usually costs more than traditional marketing, but that doesn't mean it's hard to make money. Especially because more people want to do these things and the market is moving in this direction. Green marketing means using practices that are good for the environment and improving the brand's image at the same time by making and showing off products that are good for the environment.

For example, it's usually more expensive to hire local workers than to hire cheap workers from other countries. But it means that the production process leaves behind much less carbon. Some companies even go a step further by giving some of their money to projects that help the environment, like planting trees.

Contact for partnership: support@easybusinessschool.org 
The program we used to make the animated video: https://tidd.ly/3Y5siMb 

Copywriter: Kamran Tagiyev
Voiceover author: Jeremy G.
Animation author: Jale Hesenzadeh
Sound editor: Mahluga Taghiyeva
Project manager: Kamran Tagiyev
#marketing #easymarketing #greenmarketing

Green Marketing: What is Green Marketing?

A green marketing is often implemented not only to demonstrate environmental sustainability and sustainable practices, but the use of green marketing campaigns can help to illustrate greater corporate social responsibility (CSR) and an effort to pertain to environmentally conscious consumers.

Adopting sustainable business practices and green marketing efforts may seem out of reach for many companies, but luckily – there are several ways in which companies can employ green marketing initiatives.   

Examples of Green Marketing Strategies   

Other common examples of green marketing strategies companies may choose to implement include:

Partnering with or donating to non-profit organisations seeking to do good for the environment, such as extensive efforts to re-plant trees for reforestation;

Labeling their products as recyclable or for using sustainable packaging;

Demonstrating support for other existing environmental initiatives.

Green marketing and developing a green marketing strategy has become an essential tactic for marketing teams seeing as customers and investors alike have grown interested in spending their time and money on products companies can demonstrate as a worthwhile sustainable effort. 

Green marketing is important for a multitude of reasons, however – the most important being that it is becoming an imperative marketing strategy for companies who wish to avoid greenwashing and create a business that exhibits longevity. 

Businesses, even before climate change, had to ensure that their products or services could remain in demand over long periods of time – and now with newfound cognisance on sustainability, demonstrating this to the public is even more important.

👉 Did you know that up to 77% of people consider a brand’s sustainability before committing to purchasing a product or service?

Green marketing examples showcase how companies promote environmentally friendly products, practices, and values to create a positive impact on the planet and appeal to eco-conscious consumers. Here are some examples of socially responsible brands that use green marketing to support a sustainable production system:

1. Starbucks
This multinational company is one of the few that has been pushing for environmentally friendly ways to make things for a long time. This business gets all of its electricity from solar power. Also, they have started using materials that are good for the environment in their stores. Everyone in the world loved and appreciated this example of green marketing.


The next step in their green marketing plan is to make cups that can be recycled to cut down on trash. Starbucks is working on putting in place a similar system outside of the US. By 2025, they want to change over 10,000 stores. They also run campaigns on different social media sites to encourage people to plant trees. Effective green marketing looks like Starbucks' eco-friendly campaigns and other steps the company has taken.

2. Unilever
Unilever is another company that uses green marketing because it has put in place a number of eco-friendly practices. Unilever uses things that have been used before. Nearly 75% of the waste from production goes to recycling centers. They want to make sure there is no waste anywhere in the world by the year 2039. They have also shown an interest in lowering the amount of GHG emissions.

By using these eco-friendly marketing strategies, Unilever is not only improving the image of its brand, but also making people around the world more aware of the environment. Using these green marketing strategies can help bring in more customers and boost sales.
3. H&M:

In order to make a "Conscious collection," H&M has made a lot of changes to its environmental policies and practices. This made them known as one of the most concerned companies in the world about the environment. They are known for making almost half of their clothes from materials that are good for the environment.

H&M also started a program that lets people return their old clothes for recycling. Some of H&M's clothes are made with organic cotton and polyester that has been used before.

Contact for partnership: support@easybusinessschool.org 
The program we used to make the animated video: https://tidd.ly/3Y5siMb 

Copywriter: Kamran Tagiyev
Voiceover author: Jeremy G.
Animation author: Jale Hesenzadeh
Sound editor: Mahluga Taghiyeva
Project manager: Kamran Tagiyev
#marketing #easymarketing #greenmarketing

Green Marketing examples: Green Marketing Examples for a Greener Future

Green Marketing Initiatives & Why They're Important

Here are just a few reasons why green marketing is important in today’s day and age: 

Air & Water Pollution – Products that are sustainable enough to be categorized to be branded under green marketing tactics mean they are making a genuine effort to mitigate excess emissions, which results in improved air and water quality.

Deforestation – Seeing as many companies contribute to cutting down trees either for supplies or to create new land to build factories, green marketing is important as it can help to avoid this deleterious consequence – as deforestation allows for excess carbon dioxide emissions.

Plastic Pollution – Companies aiming to become more sustainable in order to genuinely practice green marketing will often seek ways to avoid using plastic, which can inspire others to do the same.

Food Waste – Oftentimes, green marketing tactics will include demonstrating efforts to partner with other organizations looking to reduce their own environmental impact – such as global food waste. Therefore, green marketing can help to shed light on important issues caused by climate change that may otherwise go unnoticed. 

Sustainable Agriculture Practices – The environmental benefits for lands that undergo the use of eco friendly materials, implement the use of renewable energy, and implement eco friendly practices demonstrate not only improved environmental responsibility – but a more fruitful harvest. As a result, this type of farming can also be used as an invaluable asset for sustainable marketing.

Comply with Environmental Regulations – With new and upcoming climate legislation and environmental regulations, companies who seek to become fit for green marketing can also ensure they will be able to adhere to existing and future environmental protocols.

What is the main reason why a green marketing strategy is important?

However, the overarching reason why green marketing is important is because it is essential for companies that wish to avoid being accused of greenwashing – which can negatively harm their business.

Green practices and overall environmentally conscious behavior is becoming a compulsory element to a more sustainable future, which can include simple yet approachable business practices such as seeking to decarbonise your supply chain, use recycled materials, and practice responsible waste disposal practices.

In fact, climate change and sustainability have become especially important amongst Gen Z and internet buyers, seeing as 62% prefer to purchase sustainable brands. This goes to show how green marketing is imperative as it works to build better brand image and ensure a company’s long-term success. 

👉 Even though eco-friendly products are often more expensive than the less sustainable alternatives, consumers have revealed that they will opt for the more sustainable options when purchasing a product or service.

<!DOCTYPE html>
<html>
<head>
    <title>Green Marketing vs Traditional Marketing</title>
    <style>
        table {
            width: 100%;
            border-collapse: collapse;
        }
        th, td {
            border: 1px solid #000;
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<body>

<h2>Green Marketing vs Traditional Marketing</h2>

<table>
    <tr>
        <th>Aspect</th>
        <th>Green Marketing</th>
        <th>Traditional Marketing</th>
    </tr>
    <tr>
        <td>Focus</td>
        <td>Promotes environmentally friendly products and practices.</td>
        <td>Focuses on promoting products and services to increase sales and market share.</td>
    </tr>
    <tr>
        <td>Target Audience</td>
        <td>Environmentally conscious consumers who prioritize sustainability.</td>
        <td>General consumers who prioritize price, quality, and convenience.</td>
    </tr>
    <tr>
        <td>Product Lifecycle</td>
        <td>Considers the entire lifecycle of the product, from production to disposal, aiming to minimize environmental impact.</td>
        <td>Focuses on the benefits and features of the product without considering environmental impact.</td>
    </tr>
    <tr>
        <td>Marketing Strategies</td>
        <td>Uses eco-labeling, sustainable packaging, and emphasizes the environmental benefits of the product.</td>
        <td>Uses traditional advertising methods like TV, radio, print, and online ads to highlight product benefits.</td>
    </tr>
    <tr>
        <td>Corporate Responsibility</td>
        <td>Companies are often committed to corporate social responsibility (CSR) and sustainability initiatives.</td>
        <td>May not prioritize corporate social responsibility or environmental impact in their business practices.</td>
    </tr>
    <tr>
        <td>Consumer Trust</td>
        <td>Builds trust through transparency about environmental practices and benefits.</td>
        <td>Builds trust through brand reputation, quality, and reliability of products.</td>
    </tr>
    <tr>
        <td>Regulation Compliance</td>
        <td>Often exceeds regulatory requirements to demonstrate commitment to the environment.</td>
        <td>Meets minimum regulatory requirements for product safety and quality.</td>
    </tr>
    <tr>
        <td>Examples</td>
        <td>Marketing biodegradable products, using recycled materials in packaging, promoting energy-efficient products.</td>
        <td>Marketing luxury items, fast food, electronics with a focus on features and benefits rather than sustainability.</td>
    </tr>
</table>

</body>
</html>


What are the benefits of green marketing?

Green marketing isn’t only a newfound essential for environmental reasons, but it can prove extremely efficacious for those looking to grow their business as well – demonstrating that any green marketing initiative could also help to boost your business model and profit.

This is because green marketing can allow for reduced operational costs, pique the interest of younger investors and customers with sustainability initiatives, and also implement a multitude of efforts to ensure longevity.

In this video, we'll be exploring the importance and benefits of green marketing. As consumers become increasingly aware of the impact of their purchasing decisions on the environment, businesses need to adapt their marketing strategies to reflect these changing attitudes.

Green marketing involves promoting products or services that are environmentally sustainable or have a minimal impact on the planet. This type of marketing can have a range of benefits for businesses, including:

Increased customer loyalty: By promoting environmentally friendly products or services, businesses can appeal to customers who prioritize sustainability. This can lead to increased brand loyalty and repeat business.

Competitive advantage: As more consumers become environmentally conscious, businesses that prioritize sustainability can gain a competitive advantage over those that do not.

Cost savings: Adopting environmentally sustainable practices can often result in cost savings for businesses. For example, using renewable energy sources can reduce energy costs in the long run.

Improved brand reputation: By promoting sustainability, businesses can improve their brand reputation and appeal to customers who prioritize socially responsible companies.

Positive impact on the environment: Ultimately, green marketing can have a positive impact on the environment by encouraging more sustainable consumer behavior.

Throughout this video, we'll be exploring these benefits in more detail and discussing how businesses can incorporate green marketing into their overall marketing strategies. So if you're interested in learning more about this important topic, be sure to watch the video until the end!


Contact for partnership: support@easybusinessschool.org 
The program we used to make the animated video: https://tidd.ly/3Y5siMb 

Copywriter: Kamran Tagiyev
Voiceover author: Jeremy G.
Animation author: Jale Hesenzadeh
Sound editor: Mahluga Taghiyeva
Project manager: Kamran Tagiyev

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