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Kara joined the team at Greenly in 2023 as SEO copywriter for the UK market.

Kara Anderson - Greenly

Kara studied her bachelors of law at the University of Glasgow and her masters in international law at the University of Aberdeen, before looking for a more creative career path. She found this in advertising, working as a content manager in London. After a move to Paris in 2019 she decided to switch to freelance copywriting in order to scratch her creative itch. Kara joined the team at Greenly in 2023 as SEO copywriter for the UK market.  

After seeking opportunities to put her various creative passions to good use, she joined Greenly in mid 2022 as SEO copywriter for the U.S. blog to provide her American perspective on the climate change issues we face today.

Stephanie Safdie - Greenly

Stephanie completed a bachelor's degree in English & Multimedia in 2020 at the University of Maryland College Park. She previously worked as a social media content video creator and freelance copywriter. After seeking opportunities to put her various creative passions to good use, she joined Greenly in mid 2022 as SEO copywriter for the U.S. blog to provide her American perspective on the climate change issues we face today. 

Ines Gendre

After graduating in 2016 with a master’s degree in marketing, Ines began her career in project management. However she soon decided to turn towards writing, to bring her core competencies to the service of societal changes. First working as a freelance copywriter, she joined Greenly in early 2022 to help fight global warming.

Alexis Normand

Alexis is a 37 year-old graduate of HEC and Sciences-Po. After his studies, he spent 2 years working in public policy consulting. He then spent 6 years at Withings, a leading company in connected objects. While there, he continued the companies operations in Boston, USA, and created the company’s health department. After the company was bought by Nokia, he joined the startup Embleema by working through Techstars, one of the best startup incubators in the United States, where he developed a taste for entrepreneurship. His return to France was an opportunity to put all his experience at the service of the environment, during a crucial moment in the climate crisis.

Arnaud Delubac

Arnaud, 26 years old, trained as a designer and in digital communication at INSEEC before joining the Master Entrepreunariat at ESSEC-CentraleSupélec. Passionate about social media since his teenage years, he has created some of the biggest Twitter communities in France before joining the digital communication team of the Prime Minister’s office in Matignon. It was at the Secretaries of State for Digital, Mounir Mahjoubi and Cédric O, where Arnaud directly managed the team, that he developed a strong conviction for the need to use technology to bring awareness to the greatest causes of our time.

Matthieu Vegreville

Matthieu is a 28 year-old graduate engineer from Ecole Polytechnique and Télecom Paris, with a background in data science at Withings. While there, he worked on watch activity detection algorithms, and developed a health study activity so that connected objects could be used to better monitor certain pathologies. He has long been involved in data science projects with his brother, who has the same training. Faced with the urgency of the climate crisis, he decided to put his know-how at the service of the environment. 

Justine Dumont

Justine a toujours été passionnée de lecture et d’écriture. En 2019, elle parvient justement à faire de sa passion son métier, en devenant rédactrice web indépendante. Motivée par ses engagements écologiques, elle rejoint l’équipe de Greenly en 2022 afin de mettre ses compétences au service de la cause environnementale. 

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Eco-responsible travel: our guide for 2022

Tourism can cause some negative impacts on the environment. But how can we still have fun traveling while respecting the environment in 2022?

<p id="">As the world's largest industry, tourism is responsible for 8% of the world's greenhouse gas emissions (GHG). Beyond impacting the well-being of vacationers, mass tourism also has negative impacts on the environment, and local population. 🌱</p><p id="">So, how can we limit its environmental impact? And what are the consequences of mass tourism on our planet?&nbsp;</p><p id="">At Greenly, we decided to list the best practices to travel responsibly. ✅</p><p id="">‍</p><figure id="" class="w-richtext-figure-type-image w-richtext-align-center" data-rt-type="image" data-rt-align="center"><div id=""><img src="https://uploads-ssl.webflow.com/6232f79b68d15d3d9b69c096/62cef9170263dd4e759d64b9_4kfd9ewXEazM2FhpkVTuNIS11EHQY9bERVd7DsETHwYkZLcq9Qs7zseI01pJGYnr8nDTfOt-nA9UvJ_GquunyrjwOW5FvL_CiBTR9jlzcC2M4qD-C7LTtly9svpDKwygXagyl2ARqtuFpWHOWQA6YQ.gif" id="" width="auto" height="auto" loading="auto"></div></figure><p id="">‍</p><h2 id=""><strong id="">🔎 What are the two major forms of tourism?</strong></h2><p id="">‍</p><h3 id=""><strong id="">Mass tourism 👥</strong></h3><p id="">95% of the world's tourists are concentrated in 5% land area.&nbsp;</p><p id="">This phenomenon has a name: mass tourism or "overtourism". Concretely, an extremely high number of tourists mass within the most popular destinations, even though these tourists individually may have little impact.&nbsp;</p><p id="">Why? The democratization of the price of transport, and resort accommodation. 🏘</p><blockquote id="">👀 The barometer of the United Nations World Tourism Organization, UNWTO, has already counted the arrival of 117 million tourists worldwide in the first quarter of 2022. This is 76 million more than in the same period in 2021.&nbsp;</blockquote><p id="">&nbsp;For the record, mass tourism was born in the 1960s with the appearance of paid vacations. Discovering this advantage, many French people stormed the coasts (Deauville, Cannes or Nice)... And this was only the beginning!</p><p id="">Since then, cruises have been piling up, while seaside resorts and spas have been set up on the beaches.&nbsp;</p><p id="">Unsurprisingly, this way of traveling has had many negative impacts on local populations, the environment and historical sites:</p><ul id=""><li id="">increased consumption of water, raw materials and food products;</li><li id="">the increase in greenhouse gas emissions;</li><li id="">the inflation of housing and food prices;</li><li id="">the degradation of natural and cultural heritage.</li></ul><p id="">‍</p><p id="">It's gotten to the point where travelers themselves may not enjoy going on vacation anymore, because of the crowds and noise. Even though tourism brings in money, some destinations are gradually becoming unlivable and less attractive. 📉</p><p id="">‍</p><h3 id=""><strong id="">Sustainable tourism </strong>💚</h3><p id="">Opposed to mass tourism, <a href="https://www.greenly.earth/blog-fr/ecotourisme-le-guide-en-5-etapes-pour-un-tourisme-responsable?98dbe491_page=2" id="">sustainable tourism</a> is tourism that "<strong id=""><em id="">takes full account of its current and future economic, social and environmental impacts, meeting the needs of visitors, professionals, the environment and host communities</em>.</strong>" (Source: <a href="https://www.unwto.org/fr/sustainable-development?98dbe491_page=2" id="">WTO</a>).&nbsp;</p><p id="">In other words, it is based on the three pillars of sustainable development. 🌿</p><p id="">But what is the role of the tourist in all this? By undertaking a sustainable tourism approach, the traveler commits to limiting the negative impacts of their stay, on the environment as well as on society.&nbsp;</p><blockquote id="">👋 Moving from mass tourism to sustainable tourism therefore requires a radical change in our practices.</blockquote><p id="">‍</p><figure id="" class="w-richtext-figure-type-image w-richtext-align-center" data-rt-type="image" data-rt-align="center"><div id=""><img src="https://uploads-ssl.webflow.com/6232f79b68d15d3d9b69c096/62cef9171a7571556d67b004_o7M913f1mR0I8JCjC3-sBWlTTJJGqT8wudcRansdVxyZKQjPu5FlUDa_Af1NQ6QEJ3fkQIJs6sKIYJuGHiCKIUPWMVzAMMWcaF6Ys4tZRkftGbMe9Nrm31EkjKvEbEVZ78ELGX8XHhyC0AzU7S7lYg.gif" id="" width="auto" height="auto" loading="auto"></div></figure><p id="">‍</p><h2 id=""><strong id="">😰 Mass tourism, a threat for some cities</strong></h2><p id="">Mass tourism is a real threat for some cities already weakened by global warming. What's even worse: some corners of paradise could disappear, like Tulum and Venice.</p><p id="">‍</p><h3 id=""><strong id="">Tulum, Mexico 🇲🇽</strong></h3><p id="">Every year, millions of curious people come to enjoy the fine sandy beach and turquoise water of Tulum, with the goal of relaxing and observing the ruins of Mayan temples.&nbsp;</p><p id="">The problem? Mass tourism creates new needs and requires new infrastructure that destroys this postcard landscape, located in the Yucatan Peninsula. ❌</p><p id="">The rapid development of the Mexican city - which saw its population triple in size from 10,000 to 30,000 inhabitants between 2008 and 2015 - generates :</p><ul id=""><li id="">the destruction of the forest and mangroves;&nbsp;</li><li id="">the weakening of wastewater treatment that pollutes the water table and the sea;</li><li id="">the construction of hotels and concrete roads;</li><li id="">the appearance of open-air dumps.</li></ul><p id="">‍</p><blockquote id="">👀 Due to the growing interest of tourists in Tulum, the city is gradually becoming a popular beach resort, like the neighboring localities of Cancún and Playa del Carmen.</blockquote><p id="">‍</p><h3 id=""><strong id="">Venice, Italy 🎭</strong></h3><p id="">Responsible for the degradation of Venice, mass tourism is a real nuisance for the residents as well as for the cultural heritage. Indeed, the municipality estimates that 30,000 to 40,000 tourists rush to Venice every day... When the city has only 54,000 residents in all! 👀</p><p id="">From then on, restrictive measures of visitation were born to protect the city from the mass of tourists. The city has already banned boats of more than 25,000 tons in its historic center, as well as souvenir stores that were proliferating the village 🎁</p><p id="">From January 16, 2023, day-trippers will have to pay an entrance fee that can range from €3 to €10 depending on the busy period.&nbsp;</p><p id="">The goal? To encourage tourists to come when it's less crowded or to postpone their stay to less busy season. 👋</p><blockquote id="">👉 Without these restrictions in place, Venice could be placed on the World Heritage in Danger list.</blockquote><p id="">‍</p><figure id="" class="w-richtext-figure-type-image w-richtext-align-center" data-rt-type="image" data-rt-align="center"><div id=""><img src="https://uploads-ssl.webflow.com/6232f79b68d15d3d9b69c096/62cef917baedbdfb0d1f41f6_AzisWNY_W6TMShIJWUCFBayrOusSjVBtFZHF6yljPwSNwMnkEohPBkRQBB03YQBJKLl7ZWZr6QXy6KvXQMmZBiI9lLb_qbP-KaDrsNnN4rSQQDRGznmdwJvhHHz_zAatW67UswYLATaTLNk7URd2Ww.gif" id="" width="auto" height="auto" loading="auto"></div></figure><p id="">‍</p><h2 id="">👀 How to travel eco-responsibly in 2022?</h2><p id="">Even if traveling will always have an impact, know that it is possible to limit it. So it's not a question of stopping tourism, but rather of traveling differently and better.</p><p id="">Respect the global code of ethics for tourism 📝</p><blockquote id=""><strong id="">The Global Code of Ethics for Tourism encompasses several principles for local populations, industry professionals, public authorities and travelers.</strong> The objective? To reduce the negative impacts of tourism on the environment and cultural heritage, in order to promote its responsible and sustainable development on a global scale.</blockquote><p id="">Adopted in 1999 by the UNWTO, this non-binding Code is composed of ten principles, which emphasize:</p><ol id=""><li id="">Tourism's contribution to mutual understanding and respect between peoples and societies</li><li id="">Tourism as a vehicle for individual and collective fulfillment</li><li id="">Tourism, a factor of sustainable development</li><li id="">Tourism, a user of the cultural heritage of mankind and contributor to its enhancement</li><li id="">Tourism, a beneficial activity for host countries and communities</li><li id="">Obligations of stakeholders in tourism development</li><li id="">The right to tourism</li><li id="">Liberty of tourist movements</li><li id="">Rights of the workers and entrepreneurs in the tourism industry</li><li id="">Implementation of the principles of the Global Code of Ethics for Tourism</li></ol><p id="">‍</p><h3 id=""><strong id="">Focus on a less touristy destination 🗺</strong></h3><p id="">There are so many beautiful places to discover in the world, why limit yourself to capital cities and popular destinations? Visiting less crowded places allows you to stumble upon little treasures away from the crowds and noise. 🌍</p><p id="">If a traveler desperately wants to go to a destination considered touristy, it is recommended to go during the off-season for more tranquility. Haven't you ever dreamed of visiting popular places completely clear of tourists?&nbsp;</p><p id="">Finally, sustainable tourism implies traveling less often but longer, to soak up the local culture instead of sailing from one tourist establishment to another.</p><p id="">‍</p><figure id="" class="w-richtext-figure-type-image w-richtext-align-center" data-rt-type="image" data-rt-align="center"><div id=""><img src="https://uploads-ssl.webflow.com/6232f79b68d15d3d9b69c096/62cef91787dfe72b65e6b6ec_nlDkasWvGBAxxmE5ag8v8SnVSsPig6_NR0vh3oKfJHOE0nUrKboC96FkV3MOvnsyEfhGAxf8qEHSdXwJ_CTzgM34ohGe78VWjkgL_aziyAt0e83zxPUYSSxW9FUhc77LEKZ8t-74GfL8dsJVyJHh1w.gif" id="" width="auto" height="auto" loading="auto"></div></figure><p id="">‍</p><h3 id=""><strong id="">Choose a labeled accommodation 🏨</strong></h3><p id="">Exit the big hotel chains and take advantage of the labeled establishments! The latter not only allows you to reconnect with nature, but also to protect it. Concretely, these certifications frame the environmental impacts of an establishment by paying special attention to:</p><ul id=""><li id="">heating and air conditioning systems;</li><li id="">food products and textiles used;</li><li id="">water and energy consumption;</li><li id="">waste production and management;</li><li id="">Eco-construction.</li></ul><p id="">‍</p><p id="">In this sense, there are three main labels: the European Ecolabel, the Green Key and the Green Globe. ✅</p><p id="">We can also mention the Gîtes Panda label, which guarantees the owner's involvement in the environmental cause. In addition, the latter is committed to accompanying its tenants in the discovery of the local heritage.</p><p id="">Let's face it: staying in a labeled establishment does not exempt the tourist from some eco-actions. You can still favor a lukewarm shower - or a cold one for the more daring -, or try turning off the light each time you leave the room, limiting the use of air conditioning, and not asking for a change of towels every day. 👋</p><p id="">🏠 Looking for an unconventional accommodation? Opt for an ecolodge, an accommodation with very low environmental impact, built to be in harmony with nature. It protects the surrounding spaces, involves the local population and offers a new experience to tourists.</p><p id="">‍</p><h3 id="">​​<strong id="">Using green transportation 🚃</strong></h3><p id="">Of the 8% of GHG emissions caused by global tourism, three quarters are due to transportation and 40% to <a href="https://www.greenly.earth/blog-fr/empreinte-carbone-vol-en-avion?98dbe491_page=2" id="">airplanes</a>. The latter should therefore be avoided. ✈️</p><p id="">But how to go on vacation without damaging the environment? 🔎 Considered the most ecological mode of transport over long distances, the train is favored by eco-responsible travelers.&nbsp;</p><p id="">Once there, the alternatives are numerous:&nbsp;</p><ul id=""><li id="">cycling ;</li><li id="">walking ;</li><li id="">public transportation (subway, bus, streetcar, etc.);</li><li id="">carpooling - as a last resort.</li></ul><p id="">‍</p><blockquote id="">💥 Moreover, offers to promote these means of transport are constantly increasing. As an illustration, this summer, Germany is offering a €9 ticket allowing unlimited use of all public transport for a full month. This is a great way to visit the country while limiting CO2 emissions.</blockquote><p id="">‍</p><figure id="" class="w-richtext-figure-type-image w-richtext-align-center" data-rt-type="image" data-rt-align="center"><div id=""><img src="https://uploads-ssl.webflow.com/6232f79b68d15d3d9b69c096/62cef9178c47006d38c14f56_YnxL1NC2yUND6BPAL1RE-jVNCjvtVFkBAcPl_fSSZ10fIdJEgN4gy7HMuxYDujbdA-bC8Dyyfl0uRhpllXZsD11Tguc0rUWT0hKYgPODWbApG7DbeB0YAOWExWFjkoQTA11NSdeywaBH0RCWEtxT3w.gif" id="" width="auto" height="auto" loading="auto"></div></figure><p id="">‍</p><h3 id=""><strong id="">Consume local products 🍽</strong></h3><p id="">Don't neglect the importance of the culinary journey by enjoying local specialties. In addition to tasting wonderful dishes, you are participating in the preservation :</p><ul id=""><li id="">culinary traditions, by supporting small restaurants;</li><li id="">the environment, by using fresh, local products - not imported from the other side of the world or from fast food chains.</li></ul><p id="">‍</p><p id="">In addition, it is impossible to return from vacation without bringing back a small souvenir: in order to participate in the development of the local economy, choose to bring back artisanal products to support local artists.&nbsp;</p><blockquote id="">👉 Be careful to check that souvenirs are not stamped "Made in China" or any other country that does not correspond to the travel location.</blockquote><p id="">‍</p><p id=""><strong id="">Avoid waste production 🚮</strong></p><p id="">Try out a tour involves visiting a country without leaving a trace. The goal? To blend in with the masses, in order to soak up a new culture and appreciate the beauty of the landscapes without degrading them. This means not throwing garbage in nature.&nbsp;</p><p id="">As in all places, it is advisable to keep the waste in your pocket at the time of the visit, to be thrown away later. In addition, travelers who are conscious of their environmental impact will take along sturdy hygiene products and reusable dishes in case of nomadic and outdoor meals.</p><blockquote id="">👋 Just because you're visiting a country far from home doesn't mean you have to forget all manners! As an example, in 2017, beach tourism was responsible for 52% of the waste found in the Mediterranean Sea. (Source: WWF).&nbsp;&nbsp;</blockquote><p id="">‍</p><h2 id=""><strong id="">💥 Measure your carbon impact with ease!</strong></h2><p id="">Whether you are involved in tourism or not, perhaps this article made you want to contribute, too, to the fight against global warming...</p><p id="">Carry out your company's carbon footprint now, and participate in the reduction of our greenhouse gas emissions!&nbsp;</p><p id=""><a href="https://www.greenly.earth/fr-fr/demo?98dbe491_page=2" id="">Our experts</a> are waiting for your call. ☎️</p><p id="">‍</p><p>‍</p>

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Eco-responsible travel: our guide for 2022

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