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Kara joined the team at Greenly in 2023 as SEO copywriter for the UK market.

Kara Anderson - Greenly

Kara studied her bachelors of law at the University of Glasgow and her masters in international law at the University of Aberdeen, before looking for a more creative career path. She found this in advertising, working as a content manager in London. After a move to Paris in 2019 she decided to switch to freelance copywriting in order to scratch her creative itch. Kara joined the team at Greenly in 2023 as SEO copywriter for the UK market.  

After seeking opportunities to put her various creative passions to good use, she joined Greenly in mid 2022 as SEO copywriter for the U.S. blog to provide her American perspective on the climate change issues we face today.

Stephanie Safdie - Greenly

Stephanie completed a bachelor's degree in English & Multimedia in 2020 at the University of Maryland College Park. She previously worked as a social media content video creator and freelance copywriter. After seeking opportunities to put her various creative passions to good use, she joined Greenly in mid 2022 as SEO copywriter for the U.S. blog to provide her American perspective on the climate change issues we face today. 

Ines Gendre

After graduating in 2016 with a master’s degree in marketing, Ines began her career in project management. However she soon decided to turn towards writing, to bring her core competencies to the service of societal changes. First working as a freelance copywriter, she joined Greenly in early 2022 to help fight global warming.

Alexis Normand

Alexis is a 37 year-old graduate of HEC and Sciences-Po. After his studies, he spent 2 years working in public policy consulting. He then spent 6 years at Withings, a leading company in connected objects. While there, he continued the companies operations in Boston, USA, and created the company’s health department. After the company was bought by Nokia, he joined the startup Embleema by working through Techstars, one of the best startup incubators in the United States, where he developed a taste for entrepreneurship. His return to France was an opportunity to put all his experience at the service of the environment, during a crucial moment in the climate crisis.

Arnaud Delubac

Arnaud, 26 years old, trained as a designer and in digital communication at INSEEC before joining the Master Entrepreunariat at ESSEC-CentraleSupélec. Passionate about social media since his teenage years, he has created some of the biggest Twitter communities in France before joining the digital communication team of the Prime Minister’s office in Matignon. It was at the Secretaries of State for Digital, Mounir Mahjoubi and Cédric O, where Arnaud directly managed the team, that he developed a strong conviction for the need to use technology to bring awareness to the greatest causes of our time.

Matthieu Vegreville

Matthieu is a 28 year-old graduate engineer from Ecole Polytechnique and Télecom Paris, with a background in data science at Withings. While there, he worked on watch activity detection algorithms, and developed a health study activity so that connected objects could be used to better monitor certain pathologies. He has long been involved in data science projects with his brother, who has the same training. Faced with the urgency of the climate crisis, he decided to put his know-how at the service of the environment. 

Justine Dumont

Justine a toujours été passionnée de lecture et d’écriture. En 2019, elle parvient justement à faire de sa passion son métier, en devenant rédactrice web indépendante. Motivée par ses engagements écologiques, elle rejoint l’équipe de Greenly en 2022 afin de mettre ses compétences au service de la cause environnementale. 

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Your ecological footprint: how to calculate it and why it matters

Our daily lives have consequences on the environment. This can be revealed through your carbon footprint calculation. Read more.

It’s a fact: most of our actions have an impact on the environment. Commonly called the "ecological footprint", this indicator is the result of a true ecological awareness. As it is, our lifestyle and daily activities are far from being harmless for the planet. The proof is in the pudding: the day of the climate action deadline advances a little more each year. On July 29, humanity consumed all the resources that the Earth is able to regenerate in one year. The cause? The pressure that Man exerts on the environment. What is it due to? What is the ecological footprint? How can it be calculated? Greenly will tell you all you need to know.&nbsp;‍<figure class="w-richtext-figure-type-image w-richtext-align-center" data-rt-type="image" data-rt-align="center"><div><img src="https://uploads-ssl.webflow.com/6232f79b68d15d3d9b69c096/631b14840af8d171100c7695_tell-me-now%20(1).jpg" loading="lazy"></div></figure>‍<h2 id="">🧐 Ecological footprint: what is it?</h2>Everything you need to know about the ecological footprint.‍<h3 id="">Ecological footprint, definition 💬</h3><blockquote id="">The ecological footprint (also called "environmental footprint", is an indicator developed by the Global Footprint Network. It measures the impact of Man on the environment, by determining the amount of raw materials consumed and the amount of harmful substances (or greenhouse gasses) generated, then released into the atmosphere.&nbsp;</blockquote>In short, the more we consume, the more resources we use and the more we pollute.&nbsp;The environmental footprint is calculated in terms of the number of planets or land area (global hectares). It determines how much space is needed to support our needs, given our lifestyle.&nbsp;This calculation can be done on an individual, national or planetary scale.&nbsp;For example:<ul id=""><li id="">It would take 1.7 planets to meet our current consumption habits;</li><li id="">On average, a European needs the equivalent of 10 soccer fields (or 5 hectares) to meet his needs;</li><li id="">On average, an American needs the equivalent of 20 soccer fields (10 hectares) to meet his needs;&nbsp;</li></ul>‍The conclusion is clear: we are overexploiting the Earth's resources. To such an extent that nature has more and more difficulty to regenerate itself.&nbsp;Is there a note of hope in this gloomy picture? We are, in fact,&nbsp; able to reverse the trend by changing our behavior!‍<h3 id="">What does our ecological footprint depend on? 🤔</h3>Our <a href="https://www.greenly.earth/blog-fr/empreinte-carbone-alimentation" id="">food</a>, our housing (in terms of surface and energy), our consumption habits or our modes of transport have an impact on the environment. In other words, our daily life itself is likely to pollute, because we are not aware of the environmental impact of some of our choices. This being said, some areas are obviously more harmful than others (the choice of our means of transportation, in particular).&nbsp;In short, the ecological footprint is the ratio between consumption and biocapacity (i.e. the earth’s ability to produce the resources we are demanding from it).&nbsp;Note: the overexploitation of resources and the waste produced by humans have serious consequences on the planet, and on its mechanisms (regeneration of natural resources, absorption and rejection of waste, etc.).&nbsp;‍<h3 id="">Ecological footprint and carbon footprint: don't let them get mixed up! ⚠️</h3>Be careful not to confuse carbon footprint and environmental footprint.&nbsp;These two calculation methods have in common that they raise awareness of one's environmental impact (one's CO2 emissions, in particular), as well as the need to start a real energy transition.&nbsp;Nevertheless, these two footprints do not reflect the same information:<ul id=""><li id="">The carbon footprint is calculated in CO2 and quantifies the GHG emissions of an individual, a population or an activity;</li><li id="">The ecological footprint is calculated in surface area (global hectares or number of planets) and measures the surface area necessary for the consumption of an individual, a population or an activity.</li></ul>‍<figure class="w-richtext-figure-type-image w-richtext-align-center" data-rt-type="image" data-rt-align="center"><div><img src="https://uploads-ssl.webflow.com/6232f79b68d15d3d9b69c096/631b149e35470279daccf4e0_makes-more-sense.jpg" loading="lazy"></div></figure>‍<h2 id="">🔢 Calculating your environmental footprint: benefits and estimation tools</h2>To adopt sustainable behavior, it is important to take stock beforehand. After all, how can you change your lifestyle, without knowing what aspects of it could be improved? This is where the calculation of the ecological footprint makes sense.&nbsp;‍<h3 id="">Why should you calculate your environmental footprint? 🌳</h3>The Global Footprint Network determines the exact date of the Overshoot Day, based on the environmental footprint on a national and/or global scale.&nbsp;In short, this is the date from which the planet's annual resources are exhausted.&nbsp;<blockquote id="">Note: as of Overshoot Day, we also exceed the amount of GHGs that our ecosystem is able to naturally eliminate in one year.&nbsp;</blockquote>‍<figure class="w-richtext-figure-type-image w-richtext-align-center" data-rt-type="image" data-rt-align="center"><div><img src="https://uploads-ssl.webflow.com/6232f79b68d15d3d9b69c096/631b1568f8115f204a939f70_history-world-overshoot-day.jpg" loading="lazy"></div></figure>‍For several years, we have been talking about an ecological deficit, since our environmental impact exceeds the planet's biocapacity. Moreover, this date comes earlier and earlier, as time goes by (July 29, 2021, August 20, 2020, etc.). From midsummer on, humanity is living on credit.&nbsp;At the level of a country as well as a company, the calculation of the environmental footprint thus allows us to identify bad practices. Where the latter allows (in the first case) to contribute to the creation of a sustainable society model, it allows a brand to work on the development of a more sustainable business model as well.&nbsp;This suggests a more fair sharing of resources and wealth.&nbsp;‍<h3 id="">Tools to calculate your environmental footprint ⚒️</h3>There are several environmental footprint calculators. These tools usually take the form of a questionnaire divided into several parts: food, place of living, modes of transport used, etc.&nbsp;According to the answers provided, the tool determines the GHG emissions generated by these consumption habits, and then suggests some areas of improvement intended to promote the transition to a more ecological lifestyle.&nbsp;Examples include the <a href="https://www.footprintcalculator.org/home" id="">Global Footprint Network</a> calculator, the <a href="https://nosgestesclimat.fr/" id="">ADEME</a> calculator and the wwf calculator (based on Swiss averages).&nbsp;‍<h2 id="">👋 5 ideas to easily reduce your ecological footprint</h2>It is possible to contribute to reducing the global ecological footprint, by making targeted individual changes. So: how can you reduce your impact on the environment? Here are our eco-tips.‍<h3 id="">1) Optimize your travel 🚗</h3>This first point is surely the most important, since it is one of the main contributors to the ecological footprint.&nbsp;Did you know that the <a href="https://www.greenly.earth/blog-fr/empreinte-carbone-comparatif-transports" id="">transportation sector</a> is responsible for 31% of French GHG emissions (High Council for Climate report 2019)?Unsurprisingly, airplanes and diesel (or gasoline) cars are the most polluting modes of transportation.&nbsp;Faced with this observation, it is advisable to try to "move smart", by giving priority to cycling, walking and public transport (metro, bus or train).&nbsp;If it is impossible to leave the car in the garage, carpooling and the electric car are interesting alternatives to limit CO2 emissions.&nbsp;Does this mean that we should give up flying? No, in fact, some trips to distant countries leave no other alternatives. In this case, there is no need to kick ourselves. 💪 It is quite possible to <a href="https://www.greenly.earth/blog-fr/compensation" id="">compensate</a> for the CO2 emitted during this trip: simply study the aspects of your daily life on which you could make valuable GHG savings, before and after your trip.‍<figure class="w-richtext-figure-type-image w-richtext-align-center" data-rt-type="image" data-rt-align="center"><div><img src="https://uploads-ssl.webflow.com/6232f79b68d15d3d9b69c096/631b15829148ed8065f75660_walk.jpg" loading="lazy"></div></figure>‍<h3 id="">2) Moderate your energy consumption 💡</h3>Here, the advantage is twofold: in addition to acting for the planet, you save on your bill!&nbsp;This happens, first of all, by reducing the environmental impact of your heating and cooling.According to WWF, electric boilers emit 10 to 12 times more GHGs than solar panels, photovoltaic installations or heat pumps. In addition, electric heating wastes 6 times more energy than a heat pump.In order to reduce their energy consumption, homeowners can invest in the installation of new equipment, giving priority to the use of renewable energy. Tenants can send a letter to their landlord to request the installation of a green alternative and good thermal insulation.&nbsp;On average, the temperature of unused rooms should be lowered by 2 or 3 degrees (compared to what is done today) and living rooms should be heated to no more than 21 degrees.One more thing? Water consumption is not left out! Roughly speaking, we individually use the equivalent of 150 liters of water per day (washing machine, shower, toilet flush and dishwasher).&nbsp;So use water wisely by not leaving the tap running when brushing your teeth, for example. Take showers instead of baths and don't run the machine half empty.‍<h3 id="">3) Recycle your waste 🚮</h3>According to Eurostat, the volume of waste continues to increase in Europe. France produced 546 kg of garbage per capita in 2021.&nbsp;Our advice?&nbsp;<ul id=""><li id="">Optimize recycling, to offer a second life to waste and avoid the extraction of new natural resources ;</li><li id="">Use recycled materials;</li><li id="">Buy less or second-hand.</li></ul>‍<h3 id="">4) Try new eating habbits 🍽️</h3>In France, the environmental impact of our food represents between 20 and 50% of our ecological footprint, reveals ADEME.&nbsp;In order to reduce this rate, we need to rethink our consumption on an individual scale.&nbsp;A little tip: foods marked "best before" can be eaten a few days after the expiration date.&nbsp;In the same way, consuming in a sustainable way implies the adoption of certain good practices:<ul id=""><li id="">reducing meat consumption to adopt a flexitarian, vegetarian or even vegan diet;</li><li id="">giving preference to organic, local and seasonal products, as well as short circuits, rather than imported products and prepared meals to be kept in the freezer.&nbsp;</li></ul>‍As a reminder, going from 2 kg to 300 g of meat per week allows you to save 1 ton of CO2 per year.In concrete terms, reducing one's environmental footprint is simply a matter of adopting responsible behavior, by consuming better and buying sensibly.‍<h3 id="">5) Be aware of the rebound effect! 😖</h3>The rebound effect (also known as Jevons' paradox) is a particularly frustrating paradox. There are two types: the direct effect and the indirect effect.In the first case, the efforts made lead to disastrous results. This is the case, for example, when we over consume an alternative initially considered better than the initial solution.&nbsp;The most popular example concerns the use of LED bulbs: given their low environmental impact, consumers tend to leave them on excessively. The result is that this neglect negates all the efforts made, causing an even more negative impact than the original problem.In the second case (the indirect rebound effect), a series of good practices is adopted, the results of which are then totally canceled out by a given action. This can be the case if you make efforts on your daily energy consumption before buying a diesel car, for example.‍<figure class="w-richtext-figure-type-image w-richtext-align-center" data-rt-type="image" data-rt-align="center"><div><img src="https://uploads-ssl.webflow.com/6232f79b68d15d3d9b69c096/631b1599bd15d1320ba07acf_noted.jpg" loading="lazy"></div></figure>‍<h2 id="">🌱 How can Greenly help?</h2>Despite their differences, ecological footprint and carbon footprint embody two complementary tools. In addition to accelerating awareness, these methods provide an objective assessment of the <a href="https://www.greenly.earth/blog-fr/impact-environnemental-entreprise" id="">environmental impact </a>for each individual and company.<a href="https://www.greenly.earth/?utm_source=google&utm_medium=cpc&utm_campaign=sn-acq-fr&utm_content=576438953749&utm_term=bilan%20ges%20entreprise&utm_term=bilan%20ges%20entreprise&utm_campaign=1:+SN+%7C+2:+Acquisition+%7C+3:+Search+Generic+%7C+4:+FR&utm_source=adwords&utm_medium=ppc&hsa_acc=8929442750&hsa_cam=14927410920&hsa_grp=129442597581&hsa_ad=576438953749&hsa_src=g&hsa_tgt=kwd-1289471988627&hsa_kw=bilan%20ges%20entreprise&hsa_mt=p&hsa_net=adwords&hsa_ver=3&gclid=CjwKCAjwiuuRBhBvEiwAFXKaNECsE7mTqm34NbXaQ-__k-baZpzH3vFhOWmqEMSek4xZP4_AEVNBqhoCyEwQAvD_BwE" id="">Greenly</a> offers you a real turnkey solution. Do you want to reduce the carbon footprint of your company? Our clients benefit from a totally secure and personalized support, in order to implement their greenhouse gas emission reduction strategy.&nbsp;‍‍

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