n this article, we’ll explain what kerosene is, why it’s bad for the planet, and what we could use instead of kerosene.

What is the Problem with Kerosene?

As many countries around the world seek alternative resources to fuel their industrial processes and transportation, new light is being shed on the substances we have been using for decades – such as with kerosene and its harmful impact.

Kerosene is frequently used for fuel, such as with jet engines, to power lamps, and for other various heating, lighting, and cooking purposes. 

In this article, we’ll explain what kerosene is, why it’s bad for the planet, and what we could use instead of kerosene as we move towards a more sustainable world.

Kerosene is a flammable liquid hydrocarbon derived from petroleum, which is most commonly used for engine fuel or other heating or lighting purposes. 

💡Since kerosene is less volatile than other substances such as gasoline or diesel, it has become a widely available “over the counter” type of crude oil to offer to consumers in-store.

“Approximately 1.5 million households in the United Kingdom alone use kerosene, in addition to almost 250,000 rural businesses dependent on kerosene for oil and space heating – demonstrating how it has become a common substance to use for general industrial and heating purposes.”

Welcome To Karthi Explains in this Video we are going to Explain how kerosene oil is formed.
what is kerosene ?
Kerosene, also known as paraffin, lamp oil, and coal oil is a combustible hydrocarbon liquid which is derived from petroleum. commonly used as a fuel or solvent It is a thin, clear liquid.
There are so many steps involved in manufacturing of kerosene but in this video we are simply going to see 3 steps
Step 1. Collecting the crude oil
Step 2. Separating the kerosene from crude oil
Step 3. purifying the kerosene.

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0:00 - Background & Usage
0:24 - introduction
0:44 - Formation of Crude oil
1:08 - Steps
1:21 - Collecting The Crude Oil
2:13 - Separation of Kerosene
3:01 - Purification of Kerosene
4:11 - Final Product

How Kerosene is Made animation

Appearance & Odor – Kerosene is a pale, yellow liquid with a slight oily odor.

Boiling Points –  Kerosene’s maximum boiling point is 572 °F, and its distillation temperature is 400 °F.

Physical Composition – Kerosene is made of various hydrocarbons, usually containing 10-16 carbon atoms per molecule. 

Kerosene is made via a separation process known as fractional distillation. 

Here’s a breakdown of how kerosene is extracted from crude oil:

Crude Oil Extraction – Through the process of drilling, crude oil is extracted from the Earth and is then sent to a refinery for further processing. 

Fractional & Kerosene Distillation – The main step in making kerosene, fractional distillation, works by heating the crude oil at a high temperature (around 350°C or 662°F). Once the crude oil vaporises, the hydrocarbons separate – where the gasoline rises to the top. The kerosene is then extracted from the distillation column it was heated in. 

Purification – Various elements are removed from the now created kerosene, such as by conducting desulfurisation to remove additional sulfur from kerosene. In addition to this, additives may be added to the kerosene to be used as engine fuel – such as for airplanes. 

Distribution – Once the kerosene has been purified, it can then be sent to stores to be purchased for household use, or to storage facilities to be used for larger industrial purposes – such as for jet fuel. 

Household Purposes – Our homes may use kerosene for individual heaters, lamps, or to power our stoves – especially in more rural areas where there is little to no electricity.

Aviation Fuel – Perhaps one of the most common uses of kerosene, aviation fuel often relies on kerosene – such as with Jet-A and Jet-A1 fuel for aircrafts. 

Industrial Purposes – Many industrial sites will use kerosene to power smaller engines, in-house machinery, and even for cleaning purposes – as kerosene can be used to degrease and clean ground surfaces. 

Military – Although a less common or widely-used example of kerosene, some rockets or military equipment may require the use of kerosene to power their engines – such as JP-8 (Jet Propulsion) fuel for military aircrafts or an RP-1 rocket. 

👉 Prior to electricity, kerosene was used to heat handheld lamps – but in today’s world, kerosene is used for heating oil and spaces and developing various engine fuels. However, its newfound popularity and usage doesn’t come without its consequences – as kerosene has a negative impact on the environment and human health.

The main reason why so many people and businesses alike have opted for kerosene is because it’s an efficient and affordable way to power homes and industrial operations. 

💡 Kerosene produces fewer fumes in comparison to other fossil fuels, making it the more eco-friendly option amongst other finite energy sources – despite the fact that kerosene, in of itself, is still not a renewable energy source.

Since kerosene can warm homes efficiently, many people will end up using less oil to heat their homes or office spaces when they switch to kerosene – making it a popular choice for those who have yet to switch to more sustainable energy sources.

Here are some of the benefits for those who choose to use kerosene:

Affordability – Kerosene is inexpensive to make, meaning it’s cheaper for businesses to buy – especially when the purchases are made in bulk. This affordable source of finite energy can help new industrial businesses get their feet off the ground. 

General Safety – In comparison to other oils, which may be hazardous or easily catch on fire, kerosene is generally safe to use and store indoors. 

Multipurpose Usage – As kerosene is easy to light and can be used in several different ways, its multipurpose properties make it an all-in-one, reliable energy source.

👉 It is important to note that while kerosene can be convenient, it doesn’t come without its caveats – as kerosene is ultimately a finite source of energy which contributes to various environment issues.

Kerosene is a serious problem seeing as it can emit poisonous gases, contribute to greenhouse gas emissions, and even prove toxic to humans.

💡 When developing a new business, it is worthwhile to recognise that while kerosene may be the most affordable and functional option available – it isn’t the best source of energy to use long-term as it could both your surrounding environment and employees at risk.

Here are some of the reasons why kerosene is a problem in our world in the midst of climate change:

Stunts Development of Clean Energy Resources – As kerosene is still frequently used and accessible to many industries around the world, such as aviation, it may prohibit the incentive to develop new, sustainable sources of energy – such as biofuels for airplanes. 

GHG Emissions – According to the International Civil Aviation Organisation (ICAO),  3.16 kg CO2 is emitted per kilogram of jet fuel used – of which the majority is made with kerosene. As the aviation industry accounts for 2.5% of global greenhouse gas emissions, and the majority of jet fuel utilises kerosene – this reveals that kerosene creates a sizable contribution to our worldwide emissions. 

Impacted Air Quality – In addition to GHG emissions, kerosene releases various particle matter – such as nitrogen oxides (NOₓ), and sulfur oxides (SOₓ). All of these can degrade our current air quality and further contribute to air pollution. 

Price Fluctuations – Although widely available, the price of kerosene is bound to be affected by uncontrollable external factors – such as supply and demand or international affairs. This can make it a financially unsustainable resource for many businesses, especially while their moving capital is not fully sufficient to adapt to these sudden changes in price. 

Perpetuates Energy Poverty – Since Kerosene is more commonly used in regions where households have little access to electricity, the use of kerosene may exacerbate the current energy inequality dilemma – as it may limit accessibility to renewable forms of energy such as wind or solar power. 

The table below will further depict the reasons why kerosene is bad:

<table border="1">
    <thead>
        <tr>
            <th>Category</th>
            <th>Negative Impact</th>
            <th>Details</th>
        </tr>
    </thead>
    <tbody>
        <tr>
            <td>Environmental Harm</td>
            <td>Greenhouse Gas Emissions</td>
            <td>Burning kerosene releases CO₂, contributing significantly to climate change.</td>
        </tr>
        <tr>
            <td></td>
            <td>Air Pollution</td>
            <td>Produces particulate matter, NOₓ, and SOₓ, leading to degraded air quality.</td>
        </tr>
        <tr>
            <td></td>
            <td>Oil Spills and Leaks</td>
            <td>Leaks during extraction or transportation harm soil and water ecosystems.</td>
        </tr>
        <tr>
            <td>Health Risks</td>
            <td>Indoor Air Pollution</td>
            <td>Emissions from kerosene stoves and lamps cause respiratory illnesses and eye irritation.</td>
        </tr>
        <tr>
            <td></td>
            <td>Fire Hazards</td>
            <td>Highly flammable and can lead to fires or accidents in poorly ventilated areas.</td>
        </tr>
        <tr>
            <td>Resource Dependency</td>
            <td>Fossil Fuel Reliance</td>
            <td>Depends on crude oil, delaying transitions to renewable energy sources.</td>
        </tr>
        <tr>
            <td></td>
            <td>Economic Vulnerability</td>
            <td>Price volatility in global oil markets impacts regions relying on kerosene.</td>
        </tr>
    </tbody>
</table>


Kerosene can be toxic for human beings if accidentally inhaled, ingested, or if kerosene makes contact with your skin.

Here is how kerosene can be detrimental to human health:

Skin Contact – If exposed skin comes into contact with kerosene, even for brief periods it can result in a burn-like reaction – including itchy, red, and sore skin with developing blisters and possible peeling. 

Drinking Kerosene – When kerosene is ingested, drinking excessive amounts of kerosene can result in a coma, convulsions, and even premature death.

Inhalation – Similar to ingesting kerosene, its fumes can be fatal – as inhaling kerosene can cause irritated airways, dizziness, nausea, and present long-term effects as well, such as an increased predisposition to lung cancer. 

👉 Overall, reducing our usage of kerosene is critical in the midst of a push to transition to clean energy economies – especially since kerosene can have a profound negative impact on the environment and human life alike.

Luckily, there are several ways in which we can avoid the use of kerosene – such as by seeking renewable sources like bio-fuels or by using plant-based, chemical-free cleaning products.

Kerosene, while less emissive than other fossil fuels, is still a finite source of energy – meaning that in the midst of climate change, it is still essential to find ways to mitigate its use and fully understand the potential consequences of its continued use.

Here are some ways to cut back on the use of kerosene:

Many industries will use kerosene as a cleaning agent for their machinery, but most are unaware of the more eco-friendly options available – such as soy-based solvents and citrus-based cleaners used to remove grease and and oil. 

Furthermore, there are other substitutes to kerosene for cleaning – and while they may not be as optimal as plant-based cleaning alternatives, they are still less emissive than kerosene.

Two additional examples of replacement substances include:

Mineral Spirits – This substitute for kerosene acts as a petroleum-based solvent to remove oil and grease and is less flammable than kerosene.

White Spirits – Similar to mineral spirits as it can remove stains, white spirits are another petroleum-based solvent which can be used in place of kerosene. However, it is important to note that white spirits are flammable and can release volatile organic compounds (VOCs) into the atmosphere.

We can mitigate the use of kerosene by employing the use of renewable energy sources, especially to power homes with heating and electricity in place of kerosene – such as with wind energy or solar panels. 

💡In terms of limiting the use of kerosene, it is imperative that we expand renewable energy sources to be more accessible in rural areas – as this can allow residents in rural areas to cut back on their use of kerosene.

While renewable energy may be less conducive to fully operating businesses, there is always a way to get started in the clean energy transition – starting with a demo from Greenly. 

It is vital to educate our local communities on the possible negative effects associated with kerosene, as many households and even businesses may not be aware of their detrimental environmental and health impact.

One effective way to reduce the current usage of kerosene would be to employ legislation which bans its use, or to tax businesses that opt to use kerosene – in the same way many states across the U.S. imposed a tax on plastic bags to encourage shoppers to bring their own reusable bags.

 Although it sounds simple, encouraging households and businesses alike to upgrade to energy-efficient lighting, such as LED bulbs, can help to cut back on the environmental impact of traditional kerosene lamps. Incentives have already and can continue to exist, such as with  Biden’s Inflation Reduction Act of 2022 – which helped to encourage Americans to opt for energy efficient options. 

💡Furthermore, we should be making an increased effort to improve our electricity grids to allow rural areas to access electricity – this way, they can reduce their current dependence on kerosene for cooking, lighting, and heating. 

Overall, we can easily mitigate the use of excessive kerosene by utilising technology to improve our existing energy infrastructure and encouraging businesses and households alike to lead a more sustainable lifestyle. 

If your business is struggling to reduce its dependency on finite sources of energy such as kerosene and adapt to a more sustainable world, you can always turn to Greenly for the professional guidance you need to go green. 

If reading this article on kerosene has made you interested in reducing your carbon emissions to further fight against climate change – Greenly can help you!

It can be overwhelming to figure out how to effectively reduce emissions in your business, but don’t worry – Greenly is here to help. Click here to schedule a demo to see how Greenly can help you find ways to ensure your company is reducing emissions as effectively as possible.

Greenly can help you make an environmental change for the better, starting with a carbon footprint assessment to know how much carbon emissions your company produces.

In this article, we’ll explain how forests and climate change are related, how deforestation affects climate change, and the future of forests and climate change.

Forests and Climate Change: How Are They Related?

You’ve probably heard that planting trees is one of the best ways to mitigate the effects of global warming, but how are forests and climate change interconnected? 

Unbeknownst to most people, forests and climate change are directly related to one another – as trees can help to absorb excess carbon dioxide emissions, and climate change has a negative impact on the livelihood of forests and their subsequent ecosystems and surrounding wildlife. 

How are forests and climate change related?

Forests and climate change are related as forests can help to reduce the rate of climate change by absorbing excess carbon dioxide emissions from the atmosphere, and climate change threatens the vitality of our forests, their ecosystems, and surrounding wildlife. 

Climate change is a direct result of too much carbon dioxide in our atmosphere, and forests can help to lessen that negative impact – but climate change threatens the future of forests, themselves.

Giant trees that have stood for decades or even centuries are an elixir of life on our planet. They help purify the air, preserve biodiversity and are key to slowing down climate change. But the number of these age-old giants is dwindling fast. 

Deforestation, drought, and pests pose a huge threat to old-growth trees and destroy their ecosystems. But unconventional ideas on how to raise awareness and increase our understanding of the role these trees play, as well as rethinking how we use our forests, can all help to protect them. 

"Big trees are the most important bar of gold on the planet”, says US biologist Meg Lowman. She was the first scientist to begin studying forest canopies in the 1970s with the help of self-built hoists. Now aged 70, she’s pursuing the ambitious goal of safeguarding the future of ten of the world’s most biodiverse forests, by building walkways high up in the forest canopy for both ecotourists and scientists. The walkways are maintained by local residents, who also work as tour guides and provide catering and accommodation for the visitors. We accompany Meg Lowman and a group of ecotourists on an expedition to the Peruvian Amazon. 

In Germany, most forests are not natural - and none are primeval as defined in the classic sense. But the "woodify” startup is looking to change that, by ensuring that large areas of woodland are left to grow wild. The company's goal is to withdraw 50% of Germany’s forests from commercial use.
The start-up works by leasing areas of forest and signing a contract that no trees will be felled there for 30 years. Any trees that fall to the ground naturally are left to rot, meaning: no human intervention whatsoever. This eventually leads to a more natural forest that stores CO2. Woodify issues certificates for the additional amount of CO2 sequestered and sells them to companies.

The scientifically substantiated model relies on calculations carried out by the Eberswalde University for Sustainable Development. At a time when large areas of commercial forest with monocultures are dying off, the model is becoming increasingly attractive. If the idea works, says founder Anselm Schneider, it will result in the generation of a lot of natural woodland.


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How old-growth forests protect our climate | DW Documentary

Forests are an important part of our planet and our efforts to reduce the negative effects of climate change, such as by helping to absorb rainwater, avoid the worst effects of flooding, preserving soil and water quality, and more. 

Here are a few more reasons why forests and climate change are related:

Forests can help to remove toxic pollutants that are currently airborne as a result of climate change, meaning that forests and climate change are interconnected in terms of air pollution;

Forests can prevent the need for excessive air conditioning, as healthy forests can help to regulate high temperatures in dense, urban areas – such as New York City or Tokyo.

Forests serve as a home to thousands of species, and no matter how small these organisms are – all of them play a role in helping to support biodiversity, and therefore – working to prevent climate change. 

Forests provide many resources we use in our daily lives – such as wood for furniture, drinking water, food, fuel, and even bio-products. Therefore, as we continue to pollute the planet at an unprecedented rate – we continue to put some of our most valuable resources at stake, as forests are directly impacted by climate change.

👉 Overall, forests and climate change are interconnected seeing as forests help to mitigate climate change – but rising global temperatures can impact the quality of resources provided by forests, which in turn makes it more difficult for forests to help offset climate change.

How does deforestation affect climate change?

Deforestation affects climate change because when trees are cut down, more carbon dioxide is released into the atmosphere. This means destroying forests isn’t only bad for the wildlife living there or for society – but for climate change, too.

Unbeknownst to most people, trees don’t just absorb excess carbon dioxide from their leaves – but also store carbon dioxide in their roots and trunks. This means that every time a tree is cut, we continue to contribute to climate change – with forest loss accounting for about 10% of global warming.

Here are a few more reasons why deforestation can elicit a negative effect on climate change:

Forests Can Help Lessen the Impact of Natural Disasters – Forests can have a direct influence on rainfall patterns, which ultimately means that forests can help to prevent flooding.

Destroying Forests Indirectly Support High-Emitting Industries – Many forests are destroyed as a result of setting up farms for meat, soy, and palm oil – which means that climate change is not only spurred by cutting down these trees to develop these agricultural sites, but supports high-emitting industries such as the meat and palm oil industries.

Compromised Biodiversity – Forests are home to millions of various plants, animals, and microorganisms – all of which can help protect forests and provide mankind with valuable resources. However, deforestation often destroys the homes these species dwell in – putting a halt to imperative processes in nature such as pollination and seed dispersal. When these natural processes can no longer be carried out, it can result in pests – which affects agriculture.

Indirect Cause of Urbanization – The more densely populated cities are, the more cause for concern they become in regards to climate change – and deforestation continues to aggravate this very issue, as many indigenous people are forced to flee their native land following deforestation.

Cause for Concern with Carbon Sequestration – Most people are unaware that large forests and climate change are related, seeing as trees act as carbon sinks – which absorb carbon dioxide from the atmosphere. However, when trees are cut – the carbon dioxide they have been storing is released back into their air – which accentuates the current negative impacts associated with climate change. 

💡 Did you know that the Amazon rain forest in Brazil is almost the size of the United States? Knowing this, it’s easy to understand how devastating it is that 20% of the Amazon rain forest has been lost as a result of deforestation – and the negative impacts that have ensued as a result.

How does climate change affect forests?Why is it difficult to go green?

Climate change has a direct impact on forests since rising temperatures, reduced air quality, droughts, and more impact the sustenance of wildlife and biodiversity in forests – all of which impacts society as a whole. 

Think of a massive life-event that either recently happened to you or was necessary to prepare prior to it happening – evidently, it was likely that your life had to be changed in order to accommodate the new circumstances. Forests are thinking the same way when it comes to climate change, as several tree species have started migrating north to avoid extreme warm or dry temperatures.

Climate change is subjecting our planet to unsustainable pressures. Forests and trees trap and store carbon as they grow – standing at the frontline against climate change.

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Forests and Climate Change

Climate change has a profound effect on forests, such as by:

Forest Migration – Climate change is, and will continue, to make several regions of the world inhabitable for tree species – to the extent that many types of trees will migrate north to avoid excessively warm and drier climates. 

Wildfires – People aren’t the only ones to have lost their homes as a result of wildfires – but plants and animals, too. Wildfires continue to put forests in harm's way, and the saddest part is – we as a species are continuing to create perfect conditions for future wildfires to occur. This is devastating to imagine, as several places across the world have been impacted by wildfires – and the worst is still yet to come. 

Droughts – Almost everyone knows that trees need sunlight and water to thrive, but what most people don’t realise is that dehydrated trees aren’t as able to absorb carbon dioxide through their stomata. Droughts are becoming prominent across the globe, such as with the Colorado River drying up and the current drought in Spain.

Increased Pests – Many people are unaware of the fact that pests, such as mosquitoes, are only going to grow more prominent and plentiful in the midst of climate change. These pests can have an impact on the species and wildlife living in forests. 

👉 Climate change will continue to impact the health and prosperity of forests, which in turn – will prove unhelpful in the global fight to reduce emissions and the miscellaneous negative effects of skyrocketing temperatures.

What would happen with forests and climate change if we planted more trees?

If we made a bigger effort to preserve forests and even start new forests in suitable regions of the world, we could create a substantial difference in the fight against climate change.

Forests and climate change are profoundly interconnected, to the extent that forests will play a pivotal role in helping us to reduce the amount of exacerbated emissions worldwide – which ironically will be difficult to accomplish if we continue allowing climate change to destroy forests.

Several organizations, such as REDD+ and the UNDP, are working to ensure forests are protected by vouching for reforestation projects and mitigating future deforestation – but what are some of the challenges of working to ensure the relationship between forests and climate change remains beneficial for all?

Here are some of the challenges of working to plant more trees and preserve forests and climate change:

Inconsistent Climate Conditions  – Droughts, wildfires, and floods can make it challenging to plant new trees – as soil growth and migrating species could impact the vitality of those trees and eventual forests later on down the road.

Limited Financial Resources – Reforestation projects are costly and difficult to find funding for, which makes it challenging to pontificate the importance between forests and climate change – let alone to rectify the existing issues forests and climate change have created for one another.

Conflict Over Land Usage – Businesses and entire countries alike will often fight for land in the event it proves suitable for agriculture or infrastructure development – which can make it difficult to secure land that would be better put to use as a future forest. Therefore, one of the biggest challenges to planting more trees and ensuring a positive relationship between forests and climate change is the difficulty to make effective, collaborative decisions between various parties. 

Need for Consistent Monitoring & Management – Planting trees in hopes of starting a new forest is no easy task. Think of new trees as babies or puppies: they require utmost attention and care to ensure they grow up to be healthy and functional adults, or in this case – viable trees a part of a forest. This requires exceptional data collection and effort to manage and monitor growing forests, both of which not all organizations have the time or ability to do.

No Support From Locals – Even though most people are ambivalent to planting more trees, having support would help to propel future reforestation projects. This would encourage individuals, governments, and business alike to allocate more resources to planting trees and promoting a beneficial relationship between forests and climate change. 

💡 It would be beneficial to plant more trees and preserve existing forests, but climate change is making it difficult to fund these pivotal reforestation projects.

How can we prevent forests and climate change from suffering as we move forward?

Forests and climate change will both continue to get worse as the negative effects of global warming prevail, but we can all make an effort to support reforestation, preserve existing forests, and fight against climate change. 

Some of the ways forest fires and climate change will continue to hinder one another suffuse into business prospects, too. This is because businesses looking to start new industrial processes through deforestation will continue to decrease the amount of available carbon sinks in our natural environment. 

Luckily, we can all make an effort to reduce the impact of both forests and climate change – and build a healthier, interconnected relationship between the two.

Here are some ways we can prevent forests and climate change from getting worse moving forward:

Purchasing carbon credits or carbon offsets to plant new trees

Ensuring your company is up-to-date on current environmental regulations 

Refraining from purchasing cosmetics, clothes, or other products which harm forests

Create a sustainable strategy for your business to effectively reduce scope emissions

Remember – forests and climate change are currently having a negative effect on one another, but it doesn’t have to be that way! If forests are properly protected, it can help to reduce the amount of carbon dioxide emissions in our atmosphere and mitigate climate change – and if we fight against climate change, our forests have a better chance of helping us in this global battle.

The relationship between forests and climate change doesn’t have to be toxic, but it does need your help if it’s ever going to change. 

If reading this article on forests and climate change and how they’re interrelated has made you interested in reducing your carbon emissions to further fight against climate change – Greenly can help you!

At Greenly we can help you to assess your company’s carbon footprint, and then give you the tools you need to cut down on emissions. We offer a free demo for you to better understand our platform and all that it has to offer – including assistance with boosting supplier engagement, personalised assistance, and new ways to involve your employees.

Click here to learn more about Greenly and how we can help you reduce your carbon footprint.

In this article, we’ll review why stakeholders are important, how they could impact your company’s sustainability efforts, and how to prevent them from doing so.

Preventing Stakeholders From Ruining Your Sustainability Efforts

Over the past year, from devastating wildfires in Hawaii to and massive floods in Russia, people have started to see the negative impact of climate change firsthand like never before – which has elicited people to start shifting gears and become more serious about climate change.

Stakeholders are an essential part of any business, but how can your company ensure that your stakeholders don’t get in the way of your sustainability efforts?

In this article, we’ll review why stakeholders are important, how stakeholders could impact your company’s sustainability efforts, and how to prevent your stakeholders from ruining your sustainability plans.

What are stakeholders and why are they important?

Stakeholders refer to the people who are either involved or impacted by a company’s current business endeavors, ergo the term “stakeholders” to represent people who have “stake”, or some type of involvement or relation to the project in question.

Think of planning a road trip with your friends – the car company you choose to rent from and friends you choose to travel with would all be considered stakeholders in your roadtrip. The same goes for businesses, as anyone from surrounding communities to research institutions associated with your product or service could be considered stakeholders.

What is a stakeholder and stakeholder theory? This video looks at the definition, primary and secondary stakeholders, and suggests practical uses for leaders. The video contrasts stakeholders vs shareholders or stockholders and looks the role stakeholders play in the overall success of an organization, 
 
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What is a Stakeholder?

Stakeholders are important because they can have a direct influence on a project. For instance, if investors aren’t happy with the product or service – they won’t continue to invest more money into the company. If locals aren’t happy with how production for your company’s product impacts their daily lives, such as contributing to nearby air pollution, they could boycott the company altogether. 

👉 Therefore, it’s imperative to keep your stakeholders both informed and engaged regarding your current company activities – as stakeholders have the power to deter your business plans and even sustainable efforts from being successful.

Why is stakeholder engagement important for sustainability?

Stakeholder engagement is important for sustainability as stakeholders are paramount to ensure that new corporate sustainability initiatives are well implemented. Therefore, seeking to involve your stakeholders can help to make certain that all sustainability efforts are understood by all third parties.

Think of trying to incorporate a new routine within a group. It is important for not only the group leaders to understand the new initiatives, but for all of the members of the group to comprehend and want to implement those changes as well. The same goes for essential stakeholders in your organization.

Here are a few more reasons why stakeholder engagement is important to develop your company’s sustainability strategy:

Identify Key Issues – Engaging with stakeholders is crucial to ensure your company remains up-to-date regarding ESG issues and how to develop your sustainability efforts accordingly. 

Practice Greater Trust & Transparency – Informing your stakeholders on the importance of adhering to sustainable efforts can help to cultivate trust and illustrate a genuine commitment to enforcing eco-friendly change. 

Incite New Collaboration – Seeking to include your stakeholders in your sustainable efforts could ignite the opportunity for new ideas, and ultimately lead to further sustainable innovations to be implemented in the future. Remember, your stakeholders may be able to come up with new sustainable practices your company would’ve never considered alone!

Improve Brand Image & Reputation – Working to engage your stakeholders can help to build a better brand reputation for future customers, investors, and even future stakeholders – all of which can help both your financial and sustainable endeavors to grow.

👉 Overall, stakeholder engagement is important for sustainability given the outside expertise and new ideas that your stakeholders could provide to your business – helping to further push your sustainable initiatives.

How could stakeholders impact your sustainability efforts?

There are several ways in which stakeholders could impact your company’s efforts to implement greater sustainability, such as by refusing to invest in your brand, lack of materials from suppliers, or lack of trust from consumers.

Stakeholders don’t only have the power to determine the financial success of your business, but also the influence to sway if your current sustainability efforts will be successful – as their cooperation is essential for your sustainable initiative to prove effective.

Some additional ways that your stakeholders could have an impact on your sustainability efforts include:

Refusal to Provide Funding – Some of your stakeholders, such as government agencies or non-profit organizations, may not be willing to provide your company with the funding it needs to implement your sustainable initiatives. This could prevent your business from going green at the rate you had previously planned. 

Environmental Regulations – Stakeholders involved with the government may have more stringent expectations in terms of current environmental regulations, meaning – they may expect your company to go above and beyond what is currently required. This could pressure your company to implement sustainability efforts at an overzealous pace that can’t be maintained.  

Impact via Technology & Research – Research institutions will often aim to share their findings with companies to help them develop the most relevant sustainability strategy possible. However, some academic institutions may not be able to provide that information right away – making it difficult for companies to curate their sustainability strategy accordingly. In this case, technology could help to share this information faster and ensure relevancy.

Locals & Indigenous People – Think back to the Keystone Pipeline: the majority of its controversy became social and ethical. Even if your company has a new sustainable idea in mind, it could serve as a nuisance to locals – and could ultimately hinder your business from moving forward with your once-flawless sustainable idea.

New Consumer Interests – Just as it’s important to ensure your investors are interested in your sustainable ideas, customers should be on board, too – as this is likely to be the primary source of revenue for your business and the deciding factor if future funding will be available for future sustainable efforts. On the flip side, consumers could encourage your business to develop new sustainable initiatives and prove supportive in the process.

Potential or Failed Partnerships – Working together could help to cultivate even stronger sustainable habits, but if one partner isn’t in agreement with the current terms or ideas – companies will then be left to scramble and fulfill their sustainable initiatives alone. This means that these stakeholders could make-or-break certain sustainable initiatives. 

👉 Ultimately, stakeholders have the ability to influence the direction of your sustainability initiatives as a result of their own individual preferences and actions – making it crucial to communicate your current and future sustainability goals with stakeholders.

How can your company better communicate sustainability matters to your stakeholders?

There are several ways that your company can prevent your stakeholders from getting in the way of achieving your sustainability goals, but the most effective way to ensure your stakeholders don’t get in the way of your sustainability efforts is to practice good communication.

One of the best ways to ensure that your stakeholders don’t implicate your current sustainability efforts is to remain proactive and provide as much information in advance as possible.

Here are some ways to implement better communication methods regarding sustainability with your stakeholders:

Practice Transparency – Your stakeholders can better accommodate to your sustainability plans if you remain consistent and honest, such as by sharing frequent public reports in addition to having personal conversations on how your sustainability efforts may impact stakeholders.

Be Personable & Show Empathy – Let’s say that your company is looking to build a new, more sustainable office – but in the meantime, the construction will inconvenience nearby residents. Remember to express empathy to show those who will potentially be impacted that your business understands it is disruptive, and then iterate how it will benefit them in the long run.

Provide Visuals – Did you know that around 65% of people are visual learners? Therefore, it’s helpful to provide your stakeholders with visuals for your sustainability plans, as this will help them to better understand your goals and how it will impact them.

Tailor Your Message for Each Stakeholder – Oftentimes, businesses will prepare a “speech”, much like someone looking for a job prepares a standard cover letter – but sometimes we forget to tailor our communications to the individual audience. It’s important to discuss the most relevant points to each stakeholder to ensure they are well informed about your sustainability initiatives, as this can help to make sure they do not do anything to jeopardise your company’s success. 

💡 It’s important to make sure your conversations with your stakeholders are personalised to ensure effective communication.

How can your company encourage stakeholders to support your sustainability strategy?

It’s one thing to inform your stakeholders about your sustainability goals, but it’s another thing to gain their support. Luckily, it’s possible – such as by working to understand their needs and involving them in the decision making process.

If your company plays your cards right, you may not only be able to prevent your stakeholders from getting in the way of your sustainability efforts – but you could get your stakeholders to help support your sustainability strategy.

Some ways to get your stakeholders involved with your sustainability strategy include:

Remaining open to their feedback, suggestions, and offers to use their resources in the process of developing a new sustainability strategy;

Seeking multiple ways to communicate your sustainability efforts besides a traditional conversation, such as with blog posts, videos, podcast, and more;

Highlighting and rewarding the accomplishments and benefits of your stakeholders and how your sustainability journey would not have been possible without their support;

Sharing success stories of previous stakeholders that contributed to previous sustainability projects with your current stakeholders for both peace of mind and to motivate them to contribute to the cause at hand;

Find new ways to make your sustainability journey relevant to your stakeholders to spur greater participation.

Overall, your stakeholders have exceptional sway over your company’s sustainability efforts – meaning it is imperative to ensure they fully understand what is at “stake” for them, and to pontificate how your sustainability initiatives could benefit them as well.

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In this article, we’ll talk about NASA’s PACE satellite, its main mission, how the PACE satellite will work, and if the PACE satellite can be adjusted to prove even more effective moving forward.

Why is the Launch of NASA’s PACE Satellite Important?

Technology and advancements in the space industry, such as with the new PACE satellite by NASA, have not only allowed us to search for obscure elements such as UFOs, but to help us one of our greatest battles here on Earth – otherwise known as climate change.

NASA’s PACE satellite was made to help study ocean health and the overall climate, but why is this launch of this satellite more pivotal than previous ones?

NASA’s PACE satellite, where PACE Plankton, Aerosol, Climate, ocean Ecosystem, is a new satellite which will work to provide us a better understanding of our planet’s current health and climate dynamics. 

The PACE satellite makes use of special new instruments, which make this new satellite the first to be able to monitor our oceans and microscope life in such detail and depth – all of which can help us to better understand how climate change is impacting all forms of life.

The data from PACE (Plankton, Aerosol, Cloud, ocean Ecosystem) will help us better understand how the ocean and atmosphere exchange carbon dioxide. In addition, it will reveal how aerosols might fuel phytoplankton growth in the surface ocean. Novel uses of PACE data will benefit our economy and society. For example, it will help identify the extent and duration of harmful algal blooms. PACE will extend and expand NASA's long-term observations of our living planet. By doing so, it will take Earth's pulse in new ways for decades to come.

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A Sea of Data: The PACE Mission

A few more hallmark features of NASA’s new PACE satellite include:

Use of a new Ocean Color Instrument (OCI);

Measures the relationship between sunlight and seawater;

Monitors microscopic marine life such as plankton;

Multiangle polarimeters (MAP) to measure cloud patterns and behaviors; 

Hyper-Angular Rainbow Polarimeter (HARP) to determine polarization patterns from aerosol particles and how they impact our air quality;

Laser Retroreflector Array (LRA) which will allow the PACE satellite to collect precise measurements. 

Having officially been launched as of February 2024, the PACE satellite will work to provide worldwide coverage of the our oceans and atmospheres – and subsequently bring forth new information regarding our carbon update, ocean health, and the impact of aerosols on cloud activity. As a result, the PACE satellite will help us to learn more about what the IPCC has already confirmed – which is that increased human activity is one of the main reasons behind the rising threat of climate change. 

👉 The launch of the new PACE satellite is monumental as it incorporates the use of never-before used technologies to monitor our planet on a continuous and multidimensional level – which could prove useful for scientists, lawmakers, and even the development of future satellites.

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