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Kara joined the team at Greenly in 2023 as SEO copywriter for the UK market.

Kara Anderson - Greenly

Kara studied her bachelors of law at the University of Glasgow and her masters in international law at the University of Aberdeen, before looking for a more creative career path. She found this in advertising, working as a content manager in London. After a move to Paris in 2019 she decided to switch to freelance copywriting in order to scratch her creative itch. Kara joined the team at Greenly in 2023 as SEO copywriter for the UK market.  

After seeking opportunities to put her various creative passions to good use, she joined Greenly in mid 2022 as SEO copywriter for the U.S. blog to provide her American perspective on the climate change issues we face today.

Stephanie Safdie - Greenly

Stephanie completed a bachelor's degree in English & Multimedia in 2020 at the University of Maryland College Park. She previously worked as a social media content video creator and freelance copywriter. After seeking opportunities to put her various creative passions to good use, she joined Greenly in mid 2022 as SEO copywriter for the U.S. blog to provide her American perspective on the climate change issues we face today. 

Ines Gendre

After graduating in 2016 with a master’s degree in marketing, Ines began her career in project management. However she soon decided to turn towards writing, to bring her core competencies to the service of societal changes. First working as a freelance copywriter, she joined Greenly in early 2022 to help fight global warming.

Alexis Normand

Alexis is a 37 year-old graduate of HEC and Sciences-Po. After his studies, he spent 2 years working in public policy consulting. He then spent 6 years at Withings, a leading company in connected objects. While there, he continued the companies operations in Boston, USA, and created the company’s health department. After the company was bought by Nokia, he joined the startup Embleema by working through Techstars, one of the best startup incubators in the United States, where he developed a taste for entrepreneurship. His return to France was an opportunity to put all his experience at the service of the environment, during a crucial moment in the climate crisis.

Arnaud Delubac

Arnaud, 26 years old, trained as a designer and in digital communication at INSEEC before joining the Master Entrepreunariat at ESSEC-CentraleSupélec. Passionate about social media since his teenage years, he has created some of the biggest Twitter communities in France before joining the digital communication team of the Prime Minister’s office in Matignon. It was at the Secretaries of State for Digital, Mounir Mahjoubi and Cédric O, where Arnaud directly managed the team, that he developed a strong conviction for the need to use technology to bring awareness to the greatest causes of our time.

Matthieu Vegreville

Matthieu is a 28 year-old graduate engineer from Ecole Polytechnique and Télecom Paris, with a background in data science at Withings. While there, he worked on watch activity detection algorithms, and developed a health study activity so that connected objects could be used to better monitor certain pathologies. He has long been involved in data science projects with his brother, who has the same training. Faced with the urgency of the climate crisis, he decided to put his know-how at the service of the environment. 

Justine Dumont

Justine a toujours été passionnée de lecture et d’écriture. En 2019, elle parvient justement à faire de sa passion son métier, en devenant rédactrice web indépendante. Motivée par ses engagements écologiques, elle rejoint l’équipe de Greenly en 2022 afin de mettre ses compétences au service de la cause environnementale. 

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IPCC AR6: 5 questions to understand Chapter 8

The expansion of urban zones creates the opportunity to create sustainable development. Read more about how urban development creates sustainability!

<h2 id="">💭 What are the main issues related to urban population growth?</h2><p id="">The main problem with urban population growth 📊 is the increased cost and higher demand for consumption, as more people moving to an already densely populated area immediately calls for more resources – often which are difficult to provide to satisfy the growing, immediate urban population.</p><p id="">While urbanization is on the rise and is often correlated with higher incomes and a greater ability to consume, this growth in population inevitably leads to a lack of resources and the ability to decrease carbon emissions as easily.</p><p id="">In short, urbanization is a bad thing – but it is important to note that future urbanization is likely to happen in developing countries, 🌎where efficient resources are already scarce and will become even scarcer as population density increases. Therefore, it is crucial to adapt our greenhouse gas emissions and other environmental behaviors in order to adjust accordingly and ensure that urbanization remains sustainable.&nbsp;</p><p id="">‍</p><figure id="" class="w-richtext-figure-type-image w-richtext-align-center" data-rt-type="image" data-rt-align="center"><div id=""><img src="https://uploads-ssl.webflow.com/6232f79b68d15d3d9b69c096/62b5b38db55d78798d28d08b_NO6pJBKz-mYzUGYu1ie8HWZOkFixDwXjyHUxuUZap7T85e772Q7V3lTfV_Pv2VRoxgNpaF0XIERR5bEi8cTPQIvlp6y05tLR28QbfDBUXQCyzAGLCF3ouT0gIonVR4xEWJ-o7Rssz8JcFBLoYg.jpeg" width="auto" height="auto" loading="auto" id=""></div></figure><p id="">‍</p><h2 id="">❓ How is the share of urban greenhouse gas emissions changing?</h2><p id="">Global greenhouse gas emissions<a href="https://www.iea.org/news/global-co2-emissions-rebounded-to-their-highest-level-in-history-in-2021" id=""> increased by 6% across</a> the planet – and they are only expected to increase in hand with urbanization. 🤝</p><p id="">Greenhouse gas emissions increased from 2000 to 2015, with developed cities seeking to continue urban population growth producing almost seven times the amount as a lower emitting region not seeking urbanization. 🏘️</p><p id="">The future of greenhouse gas emissions created by urbanization will continue to grow until the year 2050 if no concrete efforts are made to deter the ultimate environmental effects of urban population growth.&nbsp;</p><p id="">As urban land expansion continues, as does the demand for greater service and infrastructure for the joining population in the urban setting – and the attempt to reduce greenhouse gas emissions must be personalized to the current growth of the current urban population in each setting. 🏙️</p><p id="">‍</p><h2 id="">🌍 How is the expansion of our urban areas both a threat and an opportunity for the environment?</h2><p id="">The expansion of urban areas is an equal opportunity to grow our community, but also presents an increased risk for our already existing problem with high concentrations of carbon dioxide in the atmosphere. ☁️</p><p id="">Urban populations have the potential to triple from 2015 to 2050 and can impact<a href="https://www.greenly.earth/blog-en/carbon-emissions-what-you-need-to-know" id=""> carbon emissions</a>, and could cause an inevitable increase in carbon emissions. For example, the construction and renovating of buildings and various infrastructures, such as housing, for urban populations will provoke an increase in carbon emissions up until the year 2030.</p><p id="">Due to the complexity and duality of rising carbon emissions and the scientific hypothesis that more extreme climate changes are to come, there is an immediate need to implement carbon emission reduction in the urbanization process so that these cities can contribute to the fight against climate change accordingly. 👏🏻</p><p id="">Creating a unified effort to mitigate climate change in each urban population can create a sustainable effort to reduce carbon emissions while also aiding social equality, employment, local economy, and the general well-being of the urban population. 🙌🏻</p><p id="">Some things that these growing urban populations can do are reduce their energy consumption&nbsp; across all areas such as infrastructure, switch to <a href="https://www.greenly.earth/blog-en/whats-the-difference-between-carbon-neutral-and-net-zero" id="">net zero</a> emissions through renewable energy resources, and to promote carbon neutrality. Even something as simple as planting street trees or installing green roofs would aid against the fight of increased carbon emissions as urban populations grow as well.&nbsp;</p><p id="">‍</p><figure id="" class="w-richtext-figure-type-image w-richtext-align-center" data-rt-type="image" data-rt-align="center"><div id=""><img src="https://uploads-ssl.webflow.com/6232f79b68d15d3d9b69c096/62b5b38d8f7e8f279f3e1bbf_mAXyGVYAIFqdLGWiXG4zAyuQLxg2et6hZTeCarezDHagwOryt8W_TO5W7Qaelryg4HAhoQSIgoCD1w5drSa-XRjG2GJmdkRgqkxQcBW_SC4afz-_mn9z6sZqJ390HQOSQ6y69PaU2WXK78ERdA.jpeg" width="auto" height="auto" loading="auto" id=""></div></figure><p id="">‍</p><p id="">‍</p><h2 id="">🏘️ How can we successfully adopt a Net-Zero urbanization policy?</h2><p id="">Is it possible to achieve a net-zero urbanization policy in the midst of these growing urban populations, with no signs of slowing down?</p><p id="">An urban population’s ability to reduce their greenhouse gas emissions is contingent on their current layout. In other words, the city’s land size and population density, and if the city is established or still growing a community and resource opportunities will determine their contribution to reducing carbon emissions.&nbsp;</p><p id="">The ability to achieve net-zero emissions in these growing urban populations will demand the dedication from all components of the government as well as a thought-out financial plan 💸 to contribute to each sector necessary to reduce the greenhouse gas emissions caused by urbanization.&nbsp;</p><p id="">Some of the easiest things that leaders of an urban population can do to promote more environmentally friendly habits is to employ and persuade the use of public transportation, create more green spaces such as parks, and even plant trees 🌳on the sidewalk.</p><p id="">‍</p><figure id="" class="w-richtext-figure-type-image w-richtext-align-center" data-rt-type="image" data-rt-align="center"><div id=""><img src="https://uploads-ssl.webflow.com/6232f79b68d15d3d9b69c096/62b5b38d0558a3bc09cb4a95_UqOHyPi8Bday-6i-9dnr1QpJgm7bauRIgGpbTdz1XPaMyG4jv5zuQc0qYeyqkJP7mbc90Y9H18eOPxt7o0Ivt5ffHRcAqyfyjLAycowujMD1BBHB4ebBRVLj0Qn0zbyc3aQSWzUze33KP2aDiw.jpeg" width="auto" height="auto" loading="auto" id=""></div></figure><p id="">‍</p><h2 id="">💪 What support do municipalities have?</h2><p id="">As explained before, plausible positive change to carbon emissions in urban populations require the support of the government as well.&nbsp;</p><p id="">Committing to a project like urbanization that also seeks to reduce greenhouse gas emissions at the same time presumes the financial support of the government and other non-state actors such as various businesses, research organizations, and nonprofits willing to help develop and succeed in carbon-friendly urbanization. 🏦</p><p id="">It is clear that the financial efforts of municipalities alone will not satisfy the fiscal need to effectively establish an environmentally friendly city plan for a growing urban population.&nbsp;</p><p id="">‍</p><figure id="" class="w-richtext-figure-type-image w-richtext-align-center" data-rt-type="image" data-rt-align="center"><div id=""><img src="https://uploads-ssl.webflow.com/6232f79b68d15d3d9b69c096/62b5b38da4f396b0f67f1f63__hiTQcx4GByQuM_4s73xBVhsR4CVsRb5yAPSvCHTGAN9pd6WQ6yVo6c1h_q4vj0oHNeOLPWtfZnH5-0UQnscWyH6SXsAGYxHvjttuDfZ9f8-mHlAlOyI-ftRbL8vK2316GFGa4zyPToRpfogYw.jpeg" width="auto" height="auto" loading="auto" id=""></div></figure><p id="">‍</p><h2 id="">🔍 What do you need to remember?</h2><p id="">Ironically, the opportunity for urban population growth presents the opportunity to further establish new communities, but also presents an environmental risk as urbanization will inevitably elicit a high rate of greenhouse gas emissions. 😬</p><p id="">Given the current rise and growing predicament of global warming that we are already facing, another grand contributor to greenhouse gas emissions isn’t something we need to worry about in the midst of these other global challenges.</p><p id="">Therefore, it is imperative that these growing urban populations seek environmental solutions to mitigate their carbon footprint as they continue to build on their already existing urbanization.&nbsp;</p><p id="">Erratic climate change, such as heat waves, further address the crucial need to modify the planning of urban places – such as installing cooling sources to ensure the health and safety of those who dwell in these growing urban populations.&nbsp;&nbsp;</p><p id="">Urbanization isn’t going to slow down any time soon – which means the call for action to prevent their environmental impact needs to be made now.&nbsp;</p><p id="">‍</p><h2 id="">🍀 What about Greenly?</h2><p id="">Your company/organization can also do its part.<a href="https://www.greenly.earth/en-us/demo" id=""> Call our experts</a> and ask for your carbon assessment!</p><p id="">‍</p><p id=""><strong id="">🚀 if you enjoyed reading this article, here are a few more :</strong></p><ul id=""><li id=""><a href="https://www.greenly.earth/blog-en/ipcc-ar6-5-questions-to-understand-chapter-9" id="">IPCC AR6: 5 questions to understand Chapter 9</a></li><li id=""><a href="https://www.greenly.earth/blog-en/ipcc-ar6-5-questions-to-understand-chapter-10" id="">IPCC AR6: 5 questions to understand Chapter 10</a></li><li id=""><a href="https://www.greenly.earth/blog-en/investment-funds-do-they-impact-carbon-footprint" id="">Investment Funds: Do they Impact Carbon Footprint?</a></li><li id=""><a href="https://www.greenly.earth/blog-en/what-is-carbon-capture-and-how-does-it-work" id="">What is Carbon Capture – And How Does It Work?</a></li><li id=""><a href="https://www.greenly.earth/blog-en/what-is-the-1977-white-house-climate-memo" id="">What is the 1977 White House Climate Memo?</a></li></ul><p id=""><br></p>

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