How Raising Awareness Can Become Counterproductive
10 min
Level
In this article, we’ll explain what raising awareness entails, why it’s important, and why going overboard on raising awareness isn’t always the smartest idea.
The voice of impact
ESG / CSR
Industries
Greenly solutions
US
US
Can digital life enhance sustainable practices ?
Level
Is digital life compatible with sustainability concerns? We are witnessing unparalleled technological expansion, but we are called to consider how new advancements affect the planet. Digital life can offer exciting support to sustainability efforts, but there are challenges that require careful mitigation. The digital sector has a significant environmental footprint accounting for about 3.7% of global greenhouse gasses. That said, new technologies are not only transforming industries, but are also playing a pivotal role in optimizing resource use, reducing waste, and promoting eco-friendly practices. Digital life offers improved efficiency and resource management, remote work opportunities to ease pressure put on our environment by commuting, green energy opportunities like solar panels, wind turbines, and biofuels, as well as encouraging a data-driven approach to sustainability. With precise information at our fingertips, we are able to adapt our behaviors and systems to achieve a net-zero future.
👉 In this article, we’ll explore how digital life impacts sustainability, from promoting a circular economy and influencing policy to encouraging a data-driven digital transformation.
Promoting a circular economy
Digital life can support a circular economy. A circular economy, or an economic model designed to eliminate waste and maximize efficiency, is one way we can restructure our habits to promote sustainability. Key principles include designing products and creating workflows that minimize waste and eliminate harmful emissions, prioritizing recycled materials, and privileging renewable resources. How does digital life factor in?
“ New technology can promote a circular economy through improving how we track materials and apply greater supply chain transparency in order to reduce waste and emissions. ”
Tools like blockchain and AI can help track materials throughout their lifecycle, identifying opportunities to make changes to encourage best practices. Implementing digital tools can upgrade current resource recycling procedures to make the process both cost-effective and efficient, encouraging widespread adoption for business owners and manufacturers as they discover that acting with the environment in mind is actually great for their bottom line. For example, AI-driven image processing and robotic sorting are upgrading the capacities of high-end recycling to improve the overall quality of recycled materials. To learn more about AI, click here.
New technology can also assist with real-time monitoring, allowing stakeholders to optimize their systems as the need arises. Similarly, predictive maintenance can ensure that operations run efficiently and maintenance is scheduled before it becomes a major problem. Digital tools like digital product passports can be used to store and share key information about a product’s lifecycle, including its composition, repair and dismantling instructions, as well as whether parts or the whole of this product are eligible for recycling.
Digital life also encourages new ways of doing business through digital platforms and applications. By widening the possibilities, direct sales between individuals become possible, promoting investment into second-hand products. This extends the lifespan of each product made, reducing emissions through prioritizing the use of products that are already in the marketplace.
“ 👉Digital life can help encourage a circular economy by promoting best practices that minimize emissions and waste. By investing in new digital technology, stakeholders can include key information about product materials and recycling potential in order to extend a product’s life cycle. ”
Integrating sustainability into design
Digital sustainability is key when it comes to reducing waste, and this practice begins at the design stage. Surprisingly, digital life can actually promote energy efficiency. As sustainability measures promote more mindfulness when it comes to energy use, designers and manufacturers are maximizing hardware capabilities to lower energy consumption. Similarly, managing electronic waste is key. By designing smarter, we are able to reduce the amount of electronics we produce. Extending device lifespans, designing with future disassembly in mind, and encouraging education about how to dispose of expired electronics properly can help elevate sustainability.
This principle can be extended to sustainable construction. New building technology can design new structures integrating renewable energy sources like solar power and daylighting to reduce dependence on energy sources. Similarly, improving cooling systems can help mitigate the effects of Climate Change. Empowering digital tools that address environmental and social challenges is crucial. Utilizing AI, 5G, and blockchain to enhance environmental measures can drive change. For example, AI can optimize energy use in smart buildings. Emphasizing responsible data use and investing in green data centers can leverage the benefits of digital life to power innovation sustainably.
“ 👉Digital life can influence sustainability at the design stage. Buildings and electronics can be determined with sustainability in mind when we focus on designs that reduce energy consumption. ”
Digital transformation can enhance sustainable practices
Digital transformation is one major way digital life can have a tangible impact on sustainability measures. Digital transformation refers to the integration of digital technologies into all aspects of an organization to powerfully shift operating procedures to deliver value to customers. By investing in digital life, new technologies can enhance existing business processes to elevate workflows as well as the customer experience. By continuously upleveling tech solutions, digital transformation aims to lower costs. Beyond simply digitizing previously analogue practices, digital transformation proposes a total systems upgrade to a more sustainable way of working. Staying agile is key to making the most of new technology available while benefiting our planet.
How can digital transformation enhance sustainability? Digital technologies enable more efficient use of resources and leads to reduced energy consumption and environmental impact thanks to data analytics. Centering data-driven decision making, stakeholders can become more reactive. The ability to measure and analyze environmental impact allows companies to make critical changes before it’s too late. Identifying small oversights can make a huge difference in conserving resources and influencing how to market to customers. Integrating digital tools can also help with collecting data and reporting analysis for ESG data, which enables transparency regarding sustainable practices, tracking, and necessary disclosure.
Additionally, remote work is an element of digital transformation! As companies become more comfortable with remote workers and the pressure to commute is dropped, carbon emissions related to commuter traffic will eventually drop.
“ 👉Digital transformation can promote sustainable practices powered by data. Digital transformation leverages digital life into new ways of working that elevate both workflows and the customer experience, while empowering decision makers to make shifts in favor of sustainability based on data analytics. ”
Spreading information to empower change
Digital life encourages the spread of accurate information through reliable sources and educational programs. Spreading research insights beyond the Ivory Tower can help integrate data-driven mindsets and stimulate effective action based on cutting-edge sustainability research. Universities are now integrating how digital life can impact sustainability into lesson plans with the aim of influencing long-term structural change in how we think about our environment. In an increasingly digital world, topics like digital transformation, the ethical implications of digital technology, and sustainable business practices that center environmental impact can influence putting the needs of our planet before economic gains. Critically, offering students a varied view of how digital life can influence sustainability can spark innovative solutions and new mindsets.
University programs specializing in digital life’s impact on the planet are integrating collaborations with businesses to show students how to apply this knowledge to real-life case studies. Sustainable Digital Life students at Aalto University in Finland collaborated directly with Nokia to explore more sustainable 5G solutions. Similarly, researchers at Stanford University are integrating IoT sensors and data analytics to assess how to enhance agricultural practices around water resource management and fertilizer use.
Combining real-world applications with university research, digital life can have a critical impact on new systems and practices to keep expanding our world without destroying the planet. Integrating digital life into the conversation ensures that technological innovations to come will include ethical concerns regarding environmental impact. Leveraging technological tools to improve best practices can only help as we look for new ways to move forward while reducing emissions.
“ 👉University programs specializing in digital life are collaborating with companies to provide students with hands-on experience tackling how digital life can enhance sustainability. Integrating research and new technology into the conversation about sustainability helps enhance best practices and creates innovative avenues for improvement. ”
Influencing policy through digital life
Digital life can significantly influence sustainability policy through emphasizing data-driven approaches. As digital technology facilitates data collection and analysis of environmental impact, policymakers are empowered with critical insights when proposing regulations. As our decision makers are more informed about the current state of the planet and how various human actions impact the environment, regulations and government policies will become more precise and effective. New digital platforms encourage transparency and the flow of conversation between the government representatives and the public. The ability to flag representatives to inform them about critical environmental concerns is one way digital life is breaking down barriers to information access. Combating misinformation is a significant challenge, but as policy makers embrace the benefits of digital life, addressing this issue and providing accurate data to back up policies can help shape public opinion.
Additionally, while digital life has a huge role to play in enhancing sustainability measures, it’s not without its challenges. Digital pollution is a negative element of the expansion of digital life and policies are being developed to address the tech industry’s carbon footprint. Solutions like investing in green data centers and encouraging sustainable manufacturing and design can lessen the impact.
“ 👉Digital life can influence environmental policy through encouraging transparency and the flow of communication between parties. As environmental data becomes widely accessible and used to inform regulations, policymakers can use digital tools to spread information and shape public opinion. ”
How can Greenly help?
Responsible digital life is part of the mindset that powers Greenly. By leveraging new technology and responsible practices, Greenly helps businesses lower their footprint. By identifying where things stand, Greenly creates personalized carbon accounting that is accessible to a wide range of companies no matter their size. We help you move beyond measuring your footprint in order to take action, customizing plans and providing information on certified climate projects that are perfect for demonstrating the depth of your corporate commitment to sustainability. Request a free demo with a member of our expert team to learn more about how to get started on your journey to help fight climate change.
More articles
View all
How Bad is the Palm Oil Industry For the Environment?
8 min
Level
In this article, we’ll explain what the palm oil industry is, the pros and cons of the industry, why the palm oil industry is bad for the environment, and potential alternatives to the use of palm oil.
What is the SEC and How is it Related to the Environment?
9 min
Level
How does the SEC, otherwise known as the U.S. Securities and Exchange Commission, help the United States regulate environmental policies?
Share
Subscribe to the newsletter