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After seeking opportunities to put her various creative passions to good use, she joined Greenly in mid 2022 as SEO copywriter for the U.S. blog to provide her American perspective on the climate change issues we face today.

Stephanie Safdie - Greenly

Stephanie completed a bachelor's degree in English & Multimedia in 2020 at the University of Maryland College Park. She previously worked as a social media content video creator and freelance copywriter. After seeking opportunities to put her various creative passions to good use, she joined Greenly in mid 2022 as SEO copywriter for the U.S. blog to provide her American perspective on the climate change issues we face today. 

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Quentin Bourhis, Climate Expert at Greenly

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After graduating in 2016 with a master’s degree in marketing, Ines began her career in project management. However she soon decided to turn towards writing, to bring her core competencies to the service of societal changes. First working as a freelance copywriter, she joined Greenly in early 2022 to help fight global warming.

Matthieu Vegreville

Matthieu is a 28 year-old graduate engineer from Ecole Polytechnique and Télecom Paris, with a background in data science at Withings. While there, he worked on watch activity detection algorithms, and developed a health study activity so that connected objects could be used to better monitor certain pathologies. He has long been involved in data science projects with his brother, who has the same training. Faced with the urgency of the climate crisis, he decided to put his know-how at the service of the environment. 

Kara joined the team at Greenly in 2023 as SEO copywriter for the UK market.

Kara Anderson - Greenly

Kara studied her bachelors of law at the University of Glasgow and her masters in international law at the University of Aberdeen, before looking for a more creative career path. She found this in advertising, working as a content manager in London. After a move to Paris in 2019 she decided to switch to freelance copywriting in order to scratch her creative itch. Kara joined the team at Greenly in 2023 as SEO copywriter for the UK market.  

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Arnaud, 26 years old, trained as a designer and in digital communication at INSEEC before joining the Master Entrepreunariat at ESSEC-CentraleSupélec. Passionate about social media since his teenage years, he has created some of the biggest Twitter communities in France before joining the digital communication team of the Prime Minister’s office in Matignon. It was at the Secretaries of State for Digital, Mounir Mahjoubi and Cédric O, where Arnaud directly managed the team, that he developed a strong conviction for the need to use technology to bring awareness to the greatest causes of our time.

Alexis Normand

Alexis is a 37 year-old graduate of HEC and Sciences-Po. After his studies, he spent 2 years working in public policy consulting. He then spent 6 years at Withings, a leading company in connected objects. While there, he continued the companies operations in Boston, USA, and created the company’s health department. After the company was bought by Nokia, he joined the startup Embleema by working through Techstars, one of the best startup incubators in the United States, where he developed a taste for entrepreneurship. His return to France was an opportunity to put all his experience at the service of the environment, during a crucial moment in the climate crisis.

Justine Dumont

Justine a toujours été passionnée de lecture et d’écriture. En 2019, elle parvient justement à faire de sa passion son métier, en devenant rédactrice web indépendante. Motivée par ses engagements écologiques, elle rejoint l’équipe de Greenly en 2022 afin de mettre ses compétences au service de la cause environnementale. 

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Why Has Yvon Chouinard Handed Patagonia To Trust?

Patagonia becomes the property of a trust, while its profits will be donated to an ecological NGO. Read more about Yvon Chouinard's donation.

Patagonia, the outdoor clothing brand - valued at three billion dollars - becomes the property of a trust. Meanwhile, its profits will now be donated to an ecological association, whose mission is to devote 100% of these profits to the protection of the environment.What should we know about the donation of Yvon Chouinard? Here is the answer. ‍<h2 id="">What happened to Patagonia?</h2>If the dimension of the motion took the world by surprise, the decision of the founder of Patagonia’s brand isn’t so surprising in the end.Renowned for his commitment to the environment’s protection, Yvon Chouinard (83 years old) decided to donate his business. No more, no less.Indeed, in most cases, the owners of a given brand - like Yvon Chouinard - decide to sell the brand or take it public, instead of giving it away. Especially when it is as expensive as Patagonia - valued at three billion dollars.With the agreement of his family, Yvon Chouinard chose to transfer 100% of their shares in the company to a trust, whose mission is to ensure the respect of the values ​​dear to Patagonia's founder. In addition, the company’s profits will now be donated to an NGO working to protect the environment. ‍<figure id="" class="w-richtext-figure-type-image w-richtext-align-center" data-rt-type="image" data-rt-align="center"><div id=""><img src="https://uploads-ssl.webflow.com/6232f79b68d15d3d9b69c096/6332dbb6c5c2f3785605c0bc_0oF9Viy-4E1-QQVjBwJub1kY_Wn1EcYv7o6xYy8GS0s_qoLk8HE6X0wZpFgf6EvvbvGc0dAyuVqqw73TuD2s2kp5FiyXpXRi-IixEvIJUfTEbTP7o46Xx7q8627NDFMomn0aj3hp5ytyPYqy28pFQX8a1q58RAqP1s65JkDYigOIimRjlJtn6aya.png" id="" width="auto" height="auto" loading="auto"></div></figure>‍<h2 id="">Who is Yvon Chouinard ?</h2>Yvon Chouinard is first and foremost a mountaineer, having surveyed the cliffs of Yosemite in <a href="https://www.greenly.earth/blog-en/california-climate-legislation-where-do-we-stand" id="">California</a>.His career began in the 1960s, when he started to manufacture and sell his own climbing pitons.Before Patagonia, Yvon Chouinard started importing rugby polo shirts. One thing led to another, and soon sports clothing was manufactured (particularly for mountain sports). In 1973, Patagonia was officially created.<blockquote id="">👉 Yvon Chouinard's observation was simple: wool is not an optimal material, because it becomes heavy and cold if it is subjected to humidity. For this reason, the founder of Patagonia works on an alternative and simply creates the first fleece jacket.</blockquote>However, Yvon Chouinard quickly showed his desire not to become an actor of ordinary consumerism. Patagonia tripled their turnover in a few years, but in 1985, its founder already decided to devote 1% of this money to the environment. Likewise, in the early 1990s, he already prefered organic cotton and recycled polyester.Patagonia never hid their commitment to the environment: the company signed an advertising campaign that has remained famous: "Don't buy this jacket", published in the New York Times during Black-Friday back in 2011.‍<figure id="" class="w-richtext-figure-type-image w-richtext-align-center" data-rt-type="image" data-rt-align="center"><div id=""><img src="https://uploads-ssl.webflow.com/6232f79b68d15d3d9b69c096/6332dbb62f0f0f3676c46012_1vYvba2F1LKOI6MmkESjGK9bP9StZ593MGJfKpdyLljfZve-CQ6aHERrbXkvaspSZa44blKXZs-ppILCe7h_hPub3V8lga0Untbeg1bfKlbk3smOBpBqoQOCyFqKc_1Mu-lwiAxRxGK-LUbFNvg7v9g3eY2FSJgNym37Rgju5-BUyJA2VV9iLcdC.png" id="" width="auto" height="auto" loading="auto"></div></figure>‍<h2 id="">Why did Yvon Chouinard give away Patagonia’s company?</h2>Yvon Chouinard did not beat around the bush. To him, "an IPO would have been a 'disaster’". Patagonia’s founder believed that this first option would have sounded the death knell of the path he had followed throughout these years as the head of the company.Indeed, listed companies are - according to Yvon Chouinard - “under too much pressure to create short-term gain at the expense of long-term vitality and responsibility”.What about the sale of Patagonia? The option was seriously considered, but suffered from the uncertainty it also induced for the survival of the values ​​dear to Yvon Chouinard.‍<figure id="" class="w-richtext-figure-type-video w-richtext-align-center" style="padding-bottom:33.723653395784545%" data-rt-type="video" data-rt-align="center" data-rt-max-width="" data-rt-max-height="33.723653395784545%" data-rt-dimensions="854:480" data-page-url="https://youtu.be/MtNocHJm8VU"><div id=""><iframe allowfullscreen="true" frameborder="0" scrolling="no" src="https://www.youtube.com/embed/MtNocHJm8VU" title="Patagonia founder gives away company to fight climate crisis"></iframe></div></figure>‍<h2 id="">Why is Patagonia such a unique example in the textile industry?</h2>Because the textile industry pollutes a lot. Especially brands working in the “<a href="https://www.greenly.earth/blog-en/all-you-need-to-know-about-fast-fashion" id="">fast-fashion</a>” industry.<blockquote id="">🚩 <a href="https://www.climatecouncil.org.au/resources/fast-fashion-climate-change/" id="">The carbon footprint of the fashion sector is 1.2 billion tonnes of CO2 per year</a>, or nearly 2% of global greenhouse gas emissions.</blockquote>And the trend is not improving: without radical change, this figure could reach 26% by 2050.There are many explanations for this disaster. However, the overconsumption of clothing - encouraged by brands renewing their collections more often than necessary - and the increasing use of polyester play a major role in this problem. Not to mention the thousands of kilometers our wardrobes travel, as they are often produced on the other side of the world...As a reminder, polyester emits three times more CO2 than cotton during its life cycle. The cotton itself is the main pesticide-consuming crop in the world. It also induces a high water consumption - <a href="https://librairie.ademe.fr/cadic/1460/lrdml_maquette_33_bat_en_web.pdf" id="">a cotton t-shirt representing on average the equivalent of 70 showers</a>.This is also the reason why a brand such as Patagonia has decided, since 1996, to use exclusively organic cotton - grown without pesticides &nbsp;- for the manufacture of their collections.The company has also rolled out a trial to grow organic cotton in more than 150 farms, and is still currently testing “Regenerative Organic” practices with growers located in India.<blockquote id="">👉 Water needs do not vary from one cotton plant to another - organic or not. On the other hand, the cultivation of organic cotton is more economical, insofar as the soils devoid of pesticides better retain water and humidity (thanks to the increased quantity of organic matter). In this context, the cotton plant’s needs for external irrigation are less. Moreover, it is important to underline that toxic products associated with conventional cotton growing should always be diluted with water before use.</blockquote>‍<figure id="" class="w-richtext-figure-type-image w-richtext-align-center" data-rt-type="image" data-rt-align="center"><div id=""><img src="https://uploads-ssl.webflow.com/6232f79b68d15d3d9b69c096/6332dbb62ceab17409edf6d1_kbnJPxu2dmJKSHDIK_g6HfXSogO0iCM4ALj4YC_9HS4tVVlh96kQgzTWjW_LBbe4JqgU-iSIBnNW80L54qJWabsbLbxI8YCd9-d14rYY91a4WK0ete8CRLSq0zM-ZcYjz6sczOdUzvoBWyPr2FozUqz5cBOFBRxHPY8TxFSlET8dodFSWLMmlqdy.png" id="" width="auto" height="auto" loading="auto"></div></figure>‍<h2 id="">How can you act to reduce the environmental impact of your textile consumption?</h2>Contrary to popular belief, you do not have to spend a lot of money to have an eco-responsible attitude regarding clothing.If you want to help reduce the environmental impact of your consumption, you can:<ul id=""><li id="">regulate the quantity of your purchases by questioning yourself on the real need for each new item - do you really need it? ;</li><li id="">keep your clothes as long as possible (do not hesitate to take your belongings to the dressmaker or the shoemaker, for example);</li><li id="">turn to second-hand shopping through sites like Vinted;</li><li id="">sort out and offer your own clothes to the second-hand market;</li><li id="">avoid <a href="https://www.greenly.earth/blog-en/all-you-need-to-know-about-fast-fashion" id="">fast-fashion brands</a> as much as possible.</li></ul>‍In addition, if you buy less and more occasionally, you will probably be able to buy eco-responsible brands offering more expensive but better quality clothes - that you will wear for several years.‍‍🚀 If you enjoyed reading this article, here are a few more :<ul id=""><li id=""><a href="https://www.greenly.earth/blog-en/why-is-the-colorado-river-threatened-by-a-water-crisis" id="">Why is the Colorado River Threatened by a Water Crisis?</a></li><li id=""><a href="https://www.greenly.earth/blog-en/us-wildfires-destroy-carbon-offsets" id="">US Wildfires Destroy Carbon Offsets</a></li><li id=""><a href="https://www.greenly.earth/blog-en/reforestation-our-guide-to-sustainable-companies" id="">Reforestation: Our Guide to Sustainable Companies</a></li><li id=""><a href="https://www.greenly.earth/blog-en/how-to-implement-a-csr-approach-in-your-company" id="">How to implement a CSR approach in your company</a></li><li id=""><a href="https://www.greenly.earth/blog-en/all-you-need-to-know-about-fast-fashion" id="">All You Need to Know About Fast Fashion</a></li></ul>‍

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Why Has Yvon Chouinard Handed Patagonia To Trust?

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