ESG / CSR
Industries
MEASURE
ACT
COMFORM
What is regenerative tourism?
Level
In recent years, travel has become cheaper and more accessible, enabling millions of people to explore far-flung corners of the globe. While this boom in tourism has brought economic benefits to many destinations, it has also led to significant challenges. Mass tourism often results in environmental degradation, overuse of resources, and disruption to local communities. Popular tourist spots face issues like pollution, habitat destruction, and cultural erosion, making it clear that a new approach to travel is urgently needed.
“ Regenerative tourism is transforming how we travel, leading to a shift from traditional tourism to a model that not only preserves but actively improves destinations. In a world where climate change and environmental degradation are pressing concerns, regenerative tourism offers a way for travelers to make a positive impact. By focusing on restoration and renewal, this approach aims to leave places better than they were found, benefiting both the environment and local communities. ”
Here's what you'll learn in this article:
- What sets regenerative tourism apart from sustainable travel
- The core principles and real-world benefits
- How travellers and businesses can put it into practice
What is regenerative tourism? An overview
“ Regenerative tourism is an innovative approach to travel that aims to go beyond sustainability. While sustainable tourism focuses on minimising negative impacts, regenerative tourism seeks to leave destinations better than they were found. This involves actively restoring and replenishing the environments and communities impacted by tourism, fostering a positive and lasting legacy. ”
At its core, regenerative tourism is about creating a harmonious relationship between travelers and destinations. It encourages visitors to engage in activities that benefit the local ecosystem, culture, and economy. This can include initiatives such as environmental clean-ups, supporting local businesses, and participating in cultural preservation projects. By doing so, regenerative tourism not only mitigates the adverse effects of travel but also contributes to the overall health and resilience of destinations.
Key aspects of regenerative tourism:
| Key Principle | What It Means |
|---|---|
|
Ecosystem Integration
|
Recognizing that tourism operates within a larger ecosystem, where visitors and businesses act as stewards of the natural world. This principle emphasizes the need to understand and respect the interconnectedness of all living systems and their habitats. |
|
Community-Centric Approach
|
Empowering local communities by involving them in tourism decision-making and stewardship. This ensures that tourism benefits are shared equitably and that local cultures and traditions are respected and celebrated. |
|
Holistic Measurement of Success
|
Measuring success through well-being, cultural vibrancy, and environmental integrity — not just economic growth. Regenerative tourism supports broader, long-term indicators that reflect the full value of sustainable and inclusive practices. |
What's the difference between regenerative tourism and sustainable tourism?
Regenerative tourism differs from sustainable tourism in several significant ways. While sustainable tourism aims to maintain the status quo and minimize harm, regenerative tourism actively seeks to improve and rejuvenate.
Sustainable Tourism
Views the industry as an economic sector
Regenerative Tourism
Sees tourism as a living system
Sustainable Tourism
Aims for minimal impact
Regenerative Tourism
Aims for renewal and restoration
Sustainable Tourism
Focuses on reducing negative effects
Regenerative Tourism
Aligns with natural and cultural development, achieving harmony
“ By embracing regenerative tourism, we can transform the travel industry into a force for good, one that not only preserves the beauty and integrity of our planet but also enhances the well-being of the people and places we visit. ”
Why is mass tourism damaging?
Tourism can bring economic opportunity, but when it's poorly managed, it comes at a cost. In many destinations, the sheer volume of visitors has outpaced local capacity, leading to widespread environmental degradation and growing frustration among residents. Here are some of the key ways that mass tourism harms people and the planet.
Environmental impacts:
💧
Resource overuse
Water, energy, and land are consumed at unsustainable levels, especially in areas with fragile ecosystems.
🏞️
Habitat destruction
Infrastructure like hotels and roads often displaces wildlife and damages natural landscapes such as forests, wetlands, and coral reefs.
🗑️
Pollution and waste
More visitors mean more litter, plastic waste, sewage, and air pollution, particularly in nature reserves and along coastlines.
✈️
Carbon emissions from travel
Flights and cruise ships contribute significantly to greenhouse gas emissions, fuelling climate change.
Social and cultural impacts:
Close
Real-world examples of backlash and reform
Across the globe, tourism hotspots are reaching a tipping point. Locals are speaking out, and some governments are stepping in. Here are a few of the most headling-grabbing examples:
🇪🇸 Spain
🚫 "Tourists, go home!"
In 2024, residents of Mallorca, Barcelona, and the Canary Islands protested soaring housing prices, water shortages, and environmental pressure.
🇮🇹 Italy
💰 Venice entry fee
Venice introduced a day-tripper entry fee and restricted short-term rentals to reduce crowding and preserve local life.
🇬🇷 Greece
🚢 Cruise caps in Santorini
Santorini capped the number of daily cruise ship arrivals to ease strain on infrastructure and reduce congestion.
🇮🇸 Iceland
🛑 Site closures
Certain natural sites are closed during peak season to prevent environmental damage from foot traffic and erosion.
🇹🇭 Thailand
🏝️ Maya Bay closure
Maya Bay was closed for several years to allow coral reefs to regenerate after years of overtourism and marine degradation.
🇮🇩 Indonesia
🌿 Bali tourism tax
Bali introduced a new tourist tax aimed at funding local waste management and environmental conservation programmes.
🇳🇿 New Zealand
🌏 Tiaki Promise
The Tiaki Promise encourages visitors to act as stewards of nature and culture, promoting more respectful tourism.
Close
What are the benefits of regenerative tourism?
Unlike traditional tourism models that often focus on minimizing damage, regenerative tourism is about creating lasting, positive change. But what does that actually look like?
From restoring natural ecosystems to boosting local economies and deepening cultural connections, the benefits of regenerative tourism go far beyond just being 'less damaging'.
Regenerative tourism actively contributes to the restoration and conservation of natural environments. Tourists and businesses engage in activities such as reforestation, habitat restoration, and wildlife conservation.
This helps to rebuild ecosystems, increase biodiversity, and mitigate the impacts of climate change. For example, eco-lodges that plant trees for every visitor or volunteer programs that focus on cleaning up beaches and protecting marine life are direct actions that aid environmental recovery.
By involving local communities in tourism planning and operations, regenerative tourism ensures that economic benefits are more equitably distributed. This approach supports local businesses, creates jobs, and encourages the development of community-led initiatives.
In turn, this can reduce economic dependence on unsustainable practices and build a more resilient local economy. Tourists are encouraged to buy local products, dine in local restaurants, and participate in community-based tourism activities, which helps to keep the financial benefits within the community.
Regenerative tourism places a strong emphasis on respecting and preserving local cultures and traditions. Tourists are provided with opportunities to engage with local cultures in meaningful ways, such as through cultural tours, workshops, and festivals.
This not only enriches the travel experience but also helps to sustain and celebrate the cultural heritage of the destination. By promoting cultural exchange and understanding, regenerative tourism fosters a deeper connection between visitors and the places they visit.
Travelers who participate in regenerative tourism often have more enriching and fulfilling experiences. Engaging in activities that benefit the environment and communities creates a sense of purpose and connection.
These travelers are more likely to form lasting memories and develop a stronger appreciation for the destinations they visit. This can lead to increased tourist satisfaction and loyalty, encouraging repeat visits and positive word-of-mouth recommendations.
Unlike traditional tourism, which often focuses on short-term gains, regenerative tourism is built on principles of long-term sustainability. By prioritizing the health and well-being of the environment and local communities, regenerative tourism creates destinations that can thrive for generations to come.
This forward-thinking approach helps to safeguard natural and cultural resources, ensuring that future generations can enjoy and benefit from them.
“ Regenerative tourism doesn’t just reduce the harm caused by travel - it actively helps build a more sustainable and resilient future. By restoring ecosystems, supporting local economies, preserving culture, and creating more meaningful travel experiences, it offers a powerful alternative to business-as-usual tourism. ”
Close
How can we implement regenerative tourism?
Moving from traditional tourism to a regenerative model isn’t something that happens overnight - it takes planning and commitment. Below are some practical steps that businesses and destinations can take to put regenerative tourism into action.
🔍 Evaluate current practices
Tap to learn more
Assess current operations, including environmental impact and community engagement. This helps set realistic goals and track progress.
🎯 Establish goals and policies
Tap to learn more
Create clear, actionable goals that align with regenerative principles. Ensure all stakeholders are aligned with the vision and steps forward.
🤝 Foster community partnerships
Tap to learn more
Work closely with local businesses and residents. Promote shared decision-making and ensure tourism benefits are distributed fairly.
🌿 Promote environmental conservation
Tap to learn more
Reduce waste, conserve water, support biodiversity, and adopt green standards. Educate tourists on responsible environmental behaviour.
🎨 Enhance cultural experiences
Tap to learn more
Highlight and respect local cultures through authentic events, workshops, and storytelling. Celebrate and preserve heritage.
🧑🏫 Train and educate staff
Tap to learn more
Equip staff with skills in sustainability, cultural sensitivity, and community engagement to support regenerative goals.
📊 Measure and communicate progress
Tap to learn more
Track and report impact using clear metrics. Share progress with communities, tourists, and stakeholders to build trust.
🌍 Encourage tourist participation
Tap to learn more
Offer hands-on opportunities for tourists to engage in conservation, cultural exchange, and local service initiatives.
By taking these practical steps, tourism businesses and destinations can transition towards a regenerative model that not only minimizes harm but actively contributes to the restoration and rejuvenation of the environment and communities.
What are the challenges of regenerative tourism?
Turning good intentions into lasting change is rarely straightforward. Even with its promise, regenerative tourism comes with real-world hurdles, from systemic barriers to on-the-ground complexity. Here’s a closer look at what’s standing in the way, and how we might move forward.
| Challenge | Solution |
|---|---|
|
Limited Understanding and Awareness One of the biggest hurdles is the limited understanding and awareness of regenerative tourism principles among tourists, businesses, and even some policymakers. Many still equate sustainable tourism with regenerative tourism. |
Education and awareness campaigns are essential. Tourism businesses and organizations can develop educational materials, workshops, and training programs to inform stakeholders about the benefits and practices of regenerative tourism. Collaborating with educational institutions and media can also help spread awareness. |
|
Financial Constraints Implementing regenerative tourism practices often requires significant upfront investment in sustainable infrastructure, technology, and training. Smaller businesses and developing regions may struggle to secure the necessary funds. |
Governments and financial institutions can offer grants, subsidies, and low-interest loans to support the transition to regenerative tourism. Public-private partnerships can also mobilize resources and share the financial burden. Additionally, businesses can explore crowdfunding and community-supported initiatives. |
|
Resistance to Change Traditional tourism businesses and stakeholders may resist adopting regenerative practices due to entrenched habits, fear of the unknown, or concerns about profitability. |
Demonstrating the long-term benefits of regenerative tourism, including economic resilience, enhanced reputation, and improved visitor satisfaction, can help overcome resistance. Pilot projects and case studies showcasing successful implementations can serve as powerful examples. Engaging stakeholders in the planning process and addressing their concerns through transparent communication is also crucial. |
|
Measuring Impact and Success Unlike traditional tourism metrics that focus on economic indicators, regenerative tourism requires a broader set of metrics that include environmental, social, and cultural impacts. Measuring these impacts can be complex and resource-intensive. |
Developing standardized metrics and tools for measuring regenerative tourism impacts is essential. Collaborating with research institutions and using data analytics can help track and evaluate the effectiveness of regenerative practices. Regular monitoring and reporting ensure transparency and accountability. |
|
Ensuring Community Involvement Genuinely involving local communities in regenerative tourism can be challenging, especially in areas where there is a lack of trust or where community members have historically been excluded from tourism decision-making. |
Building trust through consistent and respectful engagement is key. Tourism businesses and organizations should prioritize community consultation and involvement from the outset. Empowering local leaders and providing capacity-building programs can help communities take an active role in tourism planning and management. Profit-sharing models and community-owned tourism enterprises can also ensure that benefits are equitably distributed. |
|
Balancing Economic Viability and Regeneration Ensuring that regenerative tourism is economically viable while achieving environmental and social goals can be a delicate balance. There is a risk that regenerative practices might be seen as financially unsustainable. |
Developing diversified income streams, such as eco-tourism, cultural tourism, and wellness tourism, can enhance economic viability. Marketing strategies that highlight the unique and enriching experiences offered by regenerative tourism can attract a niche market willing to pay a premium. Additionally, adopting a phased approach to implementing regenerative practices allows businesses to gradually adjust and manage costs. |
|
Addressing Over-Tourism Popular destinations may face challenges with over-tourism, which can strain local resources and degrade the environment, counteracting regenerative efforts. |
Implementing visitor management strategies such as caps on visitor numbers, timed entry systems, and promoting off-peak travel can help manage tourist flows. Developing alternative destinations and dispersing tourists across a broader area can reduce pressure on popular sites. Engaging tourists in responsible travel behaviors through education and awareness campaigns is also crucial. |
|
Policy and Regulatory Support Inconsistent or insufficient policy and regulatory support can hinder the adoption of regenerative tourism practices. Regulatory frameworks may not be aligned with regenerative principles. |
Advocacy and collaboration with policymakers are essential to develop supportive regulatory frameworks. Governments can enact policies that incentivize regenerative practices, such as tax breaks for sustainable businesses and regulations that enforce environmental standards. Establishing national and regional strategies for regenerative tourism can provide a coordinated approach. |
Real-life examples of regenerative tourism
Regenerative tourism is already being brought to life through innovative projects around the world, showcasing how tourism can contribute positively to the environment and local communities. Here are some inspiring examples:
Grootbos Private Nature Reserve, South Africa
Grootbos Private Nature Reserve is a shining example of how tourism can contribute to environmental conservation and community development. Located in the Western Cape of South Africa, Grootbos integrates biodiversity conservation with social development through various initiatives:
🌿
Conservation efforts
Grootbos focuses on restoring the native fynbos vegetation and protecting endangered species. Their conservation programs have led to the discovery of new plant species and the rehabilitation of degraded land.
🧑🌾
Community engagement
The reserve runs the Grootbos Foundation, which provides education, sports programs, and job training for local communities. They also promote sustainable agriculture by training locals in organic farming and supporting local food production.
Finca Luna Nueva Lodge, Costa Rica
Finca Luna Nueva Lodge demonstrates the integration of regenerative agriculture and tourism. Located in the lush rainforest of Costa Rica, the lodge operates a certified organic and biodynamic farm:
🧑🌱
Sustainable farming
The lodge uses regenerative farming techniques to enhance soil health, increase biodiversity, and produce organic food for guests. They also offer farm tours and workshops on regenerative agriculture.
🌺
Ecotourism
Finca Luna Nueva provides eco-friendly accommodations and nature-based activities, such as bird watching, hiking, and wildlife tours, promoting a deeper connection with nature and fostering environmental awareness among visitors.
Bardessono Hotel & Spa, United States
Bardessono Hotel & Spa in California’s Napa Valley is a luxury hotel that has embraced regenerative practices:
Mnemba Island, Zanzibar
Mnemba Island exemplifies the integration of luxury tourism with marine conservation efforts in Zanzibar:
🐠
Marine protection
The Mnemba Island Marine Conservation Area focuses on preserving the vibrant coral reefs and marine life around the island. Conservation initiatives include monitoring reef health, protecting turtle nesting sites, and promoting sustainable fishing practices.
🌴
Eco-lodging
Mnemba Island offers eco-friendly accommodations with a minimal footprint. The lodge uses solar power, rainwater harvesting, and eco-friendly waste management systems. Guests are encouraged to participate in conservation activities, such as guided snorkeling tours and beach clean-ups.
Tiaki Promise, New Zealand
New Zealand's Tiaki Promise is a nationwide initiative encouraging tourists to act as guardians of the country’s natural and cultural heritage:
🌏
Responsible travel
The Tiaki Promise urges visitors to care for the land, sea, and culture, ensuring their activities do not harm the environment. It promotes respect for local communities and sustainable practices among tourists.
🤝
Community collaboration
The initiative involves collaboration between the government, local communities, and tourism operators to foster a culture of respect and responsibility, ensuring that tourism benefits everyone involved.
Close
How can tourists contribute towards regenerative tourism?
Participating in regenerative tourism means making mindful choices that positively impact the environment and local communities. Here are some tips to help you become a more responsible and regenerative traveler:
Choose eco-friendly accommodation
Look for certifications
When booking accommodation, look for certifications such as LEED, Green Key, or EarthCheck, which indicate sustainable and eco-friendly practices.
Research sustainability practices
Check if the hotel or lodge uses renewable energy, water-saving technologies, and waste systems. Look for places that source food locally and reduce their footprint.
Support eco-lodges
Consider staying at eco-lodges that focus on conservation and community development. Many offer ways to get involved in local environmental projects.
Travel responsibly
Offset your carbon footprint
Choose airlines that offer carbon offset programs. You can also independently offset your travel emissions through reputable organizations.
Use public transportation
Whenever possible, use public transport, cycle, or walk to explore your destination. It lowers emissions and helps you connect more deeply with the local culture.
Avoid over-touristed areas
Opt for less-traveled destinations to ease pressure on popular spots. This helps preserve them and spreads tourist revenue more fairly.
Engage with local communities
Choose local guides
Hire local guides who can provide authentic insights into the culture and environment. This not only enriches your experience but also supports local livelihoods.
Participate in community projects
Look for opportunities to volunteer or join community-based tourism projects – from tree planting to beach clean-ups and cultural exchanges.
Respect local customs
Be mindful of traditions and social norms. Show genuine respect and seek to learn from the communities you visit.
Support sustainable activities
Wildlife conservation
Engage in activities that support wildlife conservation, such as visiting animal sanctuaries that focus on rehabilitation and education rather than exploitation.
Eco-friendly tours
Choose tour operators that follow sustainable practices – from limiting visitor numbers to using green transport and contributing to conservation efforts.
Cultural experiences
Take part in cultural workshops and tours that support local artisans and heritage – helping preserve traditions and boost local incomes.
Be a conscious consumer
Buy local products
Purchase souvenirs and products made by local artisans. This supports the local economy and reduces the environmental impact of imported goods.
Eco-friendly products
Use environmentally friendly toiletries and sunscreens that do not harm marine life or ecosystems.
Educate yourself and others
Learn about regenerative tourism
Educate yourself about regenerative tourism principles and practices. Share your knowledge with others to spread awareness and encourage responsible travel.
Leave positive reviews
Leave reviews for businesses that practice regenerative tourism. Highlight their efforts and encourage other travelers to choose sustainable options.
Advocate for change
Use your voice to advocate for more sustainable tourism practices. Support policies and initiatives that promote environmental conservation and community well-being.
“ By following these tips, you can make a positive impact on the destinations you visit, contributing to a more sustainable and regenerative tourism industry. ”
The future is regenerative tourism
As the impacts of climate change grow and natural environments come under increasing pressure, the tourism industry finds itself at a turning point. Protests against mass tourism in places like Spain and Italy reflect a rising frustration with travel models that put profits before people and the planet.
Regenerative tourism offers a powerful alternative, one that moves beyond doing less harm to actively giving back, helping to restore the places we visit and supporting the communities that call them home.
“ Regenerative tourism is a travel model that genuinely respects and strengthens local ecosystems and economies. It means investing in sustainable infrastructure, championing local producers, and encouraging mindful, responsible travel. It has the power to make travel not just enjoyable, but meaningful and regenerative too. ”
Close
How can Greenly help your company?
Greenly supports companies in their efforts to reduce emissions and embrace greener practices. Our suite of services includes:
| What We Offer | How It Helps |
|---|---|
|
Carbon Management
|
Track Scope 1, 2, and 3 emissions using advanced technology for a complete view of your greenhouse gas footprint. |
|
Custom Action Plans
|
Develop tailored strategies with our climate experts, focusing on key areas for improvement and implementing effective changes. |
|
Supply Chain Decarbonization
|
Engage suppliers and transition to low-carbon options, achieving greater transparency and effectively managing Scope 3 emissions. Sustainable sourcing initiatives build greener partnerships and reduce emissions throughout your supply chain. |
|
Intuitive and Seamless Platform
|
Our user-friendly platform streamlines the process of calculating and monitoring your carbon footprint. It helps your business manage its environmental impact effortlessly, meet ESG goals, and enhance sustainability. |
Why Choose Greenly?
Greenly offers comprehensive support for your green journey, from carbon measurement and custom action plans to supply chain decarbonization and seamless platform integration. With Greenly’s help, your business can significantly reduce its environmental impact and achieve lasting sustainability.
Contact Greenly today to start leading the way in sustainability and build a greener future for your company.
Sources:
<!DOCTYPE html>
<html lang="en">
<head>
<meta charset="UTF-8" />
<meta name="viewport" content="width=device-width, initial-scale=1.0"/>
<style>
body {
font-family: 'Segoe UI', sans-serif;
background-color: #fff;
padding: 2rem;
color: #2f594e;
}
table {
width: 100%;
border-collapse: collapse;
margin-bottom: 2rem;
}
thead th {
background-color: #e6f4ea;
text-align: left;
padding: 14px;
font-size: 1rem;
color: #1f4632;
}
tbody td {
padding: 18px 14px;
border-top: 1px solid #dce9e2;
vertical-align: top;
}
.greenly-label {
padding: 12px 16px;
border-left: 6px solid;
background-color: #f9fdfb;
font-weight: bold;
border-radius: 6px;
margin-bottom: 10px;
}
.label-carbon {
border-left-color: #a0d8b3;
}
.label-action {
border-left-color: #c7e9f1;
}
.label-supply {
border-left-color: #fbd7ad;
}
.label-platform {
border-left-color: #e5ccf6;
}
@media (max-width: 600px) {
table, thead, tbody, th, td, tr {
display: block;
}
thead {
display: none;
}
tbody td {
padding: 16px 12px;
border-top: none;
position: relative;
}
}
</style>
</head>
<body>
<table>
<thead>
<tr>
<th>What We Offer</th>
<th>How It Helps</th>
</tr>
</thead>
<tbody>
<tr>
<td>
<div class="greenly-label label-carbon">
Carbon Management
</div>
</td>
<td>
Track Scope 1, 2, and 3 emissions using advanced technology for a complete view of your greenhouse gas footprint.
</td>
</tr>
<tr>
<td>
<div class="greenly-label label-action">
Custom Action Plans
</div>
</td>
<td>
Develop tailored strategies with our climate experts, focusing on key areas for improvement and implementing effective changes.
</td>
</tr>
<tr>
<td>
<div class="greenly-label label-supply">
Supply Chain Decarbonisation
</div>
</td>
<td>
Engage suppliers and transition to low-carbon options, achieving greater transparency and effectively managing Scope 3 emissions. Sustainable sourcing initiatives build greener partnerships and reduce emissions throughout your supply chain.
</td>
</tr>
<tr>
<td>
<div class="greenly-label label-platform">
Intuitive and Seamless Platform
</div>
</td>
<td>
Our user-friendly platform simplifies the process of calculating and monitoring your carbon footprint. It helps your business manage its environmental impact effortlessly, meet ESG goals, and enhance sustainability.
</td>
</tr>
</tbody>
</table>
</body>
</html>