Greenly launches the Net Zero Contributor Certification to support the decarbonisation of the economy and the fight against climate change.

Greenly launches the Net Zero Contributor Certification to encourage the decarbonisation of the economy

Paris, France; London, U.K. – February 2023 – Amidst rising scrutiny of carbon offsetting and carbon management practices, Greenly, the leading carbon-accounting platform for enterprises to accurately measure their carbon footprints and take real and actionable steps towards reducing their emissions , has unveiled its proprietary Net Zero Contributor Certification. With a focus on transparency and methodological consistency, the certification serves as an important instrument against greenwashing and meets growing customer demand for truly sustainable brands and products.

A valuable tool in the fight against greenwashing

Greenly, who currently works with 900+ committed companies aiming to accelerate their transitions to more environmentally sustainable business models and to demonstrate this approach to the public, has launched this certification to highlight companies that are actually serious about combatting greenwashing. Unlike countries such as France, where greenwashing is punishable by two years in prison and a fine of up to 300,000 euros, no specific anti-greenwashing legislation currently exists in many other countries including the UK and U.S..  Though there are some existing laws and agencies (such as the Advertising Standards Authority (ASA) and Competition and Markets Authority (CMA)) which have some authority to penalise businesses for misleading adverts, when it comes to whether businesses can misrepresent themselves under the banner of “green” or “sustainable”, the topic is highly complex and these terms have yet to be defined on an institutional level. 

A certification which uses measurable data to ensure reliability

It is within this context that Greenly is launching its Net Zero Contributor Certified label, which testifies to the transparency and traceability of a company's environmental efforts.  It certifies, annually, that a company’s carbon dioxide emissions have been duly measured and then reduced to the minimum possible. Additionally it certifies that these remaining CO2 emissions have been compensated for by financing approved offset projects. More specifically, the Greenly Net Zero Contributor Certificate is comprised of 8 steps: 

Reading and agreeing with the ten principles of the Net Zero Initiative

Greenly is a signatory of this charter and relies on these principles to guide its clients in developing their climate strategy. Reading this document and understanding its principles is a prerequisite to any commitment.

Carrying out a greenhouse gas baseline assessment

This first carbon footprint will be considered as the reference for the certification process. In concrete terms, it is from the results of this carbon assessment that the organisation will have to choose its objectives and develop its decarbonization strategy.

Selecting action plans aligned with the Paris Agreement

The carbon footprint methodology involves the identification of the items producing significant emissions in order to undertake targeted actions and effectively reduce the carbon footprint of a given organisation. This identification step leads to the development of several potential action plans. Afterwards, the Greenly certification requires its applicants to carefully select the action plans they wish to implement from among those proposed at the time of their carbon footprint assessment.

Emissions monitoring and annual publication

In order to verify the implementation of the chosen action plans, emissions monitoring will be required as of the second year of certification. The organisation commits to perform an annual carbon assessment in order to evaluate the real impact of their approach and to verify that their trajectory remains aligned with the objectives initially set. Based on the results, the action plans will have to be corrected and/or completed if necessary, on an annual basis.

The concept of carbon contribution consists of giving an organisation the opportunity to finance carbon reduction or sequestration projects outside its value chain. Reduction (or avoidance) projects are intended to achieve a reduction in greenhouse gas emissions that would traditionally occur in a given baseline scenario.

Most of the emissions generated by our companies are “indirect” emissions generated by their value chain, so an organisation's suppliers and customers, which cover on average 80% of their carbon dependency. Certification requires that an organisation evaluates their entire ecosystem via a supplier engagement questionnaire. To this end, the tool specially developed by Greenly allows companies to assess their stakeholders' commitment to climate action. 

The certification requires applicants to implement an internal awareness process. Studies show that sharing information about environmental issues can lead to behavioural change among employees, who are then more likely to be involved in the implementation of pro-environmental practices and/or initiatives. Greenly offers training on climate issues for employees of applicant companies. The organisation concerned can also submit its own training materials to Greenly, so that they can be audited. 

Reading and signing the Greenly Charter 

This charter is a legal document that must be signed by a legal representative

of the company and confirms the proper implementation of the previous elements, as well as the will to make them last over time. It will also be published on the Greenly website to make the trajectory and the action plan of the organisation for decarbonization public. 

For the time being, Greenly has limited the eligibility for its certification to companies that calculate their carbon footprint with the help of Greenly's teams, providing a consistent approach to ensure the authenticity and accuracy of the carbon accounting data presented. Companies wishing to obtain this certification can work with Greenly to carry out a carbon footprint assessment.

A holistic approach to the climate change crisis

Keeping in mind the interdependent nature of the ecological cycle, Greenly insists that the participating companies’ employees and suppliers take part in the process. Indirect emissions from suppliers (Scope 3 Emissions) can represent 90% of a company's carbon footprint, hence the urgency of decarbonising their value chain. As for employees, the implementation of an internal awareness-raising process enables them to be involved in this process. 

According to Alexis Normand, CEO of Greenly: 

"By developing this certification based on reliable measurements and concrete actions, we want to make our contribution to the fight against greenwashing and promote organisations that are truly committed to decarbonisation. The aim is to create a virtuous circle with a view to combating global warming and reducing emissions.”

More information about the Net Zero Contributor Certification can be found here.

Founded in October 2019 by Alexis Normand (CEO, former VP of Healthcare at Withings, HEC, Sciences Po, formerly at the Boston offices of Withings and Techstars), Mathieu Vergeville (CTO, X-Telecom, former data scientist at Withings) and Arnaud Delubac (CMO, Essec-Centrale, INSEE, formerly in charge of digital communication in the office of the French Prime Minister), Offspend SAS launched Greenly in January 2020 as the world’s first carbon accounting platform with almost 1,000 corporate clients in France, the UK and the US. The climate tech allows all enterprises, regardless of their size or sector of activity, to contribute to the fight against climate change, starting by simply tracking their CO2 emissions. Once a report is completed, Greenly helps them develop a roadmap to help them align themselves to a Net Zero Contributor Initiative. Greenly obtained the B-Corp label in September 2022, putting their solution at the disposal of society.

To learn more, visit https://www.greenly.earth/ 

Follow Greenly on Twitter (@Greenly), Linkedin and Instagram

Greenly, the leader in providing low-carbon solutions for enterprises, unveils its proprietary Net Zero Contributor Certification.

Greenly launches the Net Zero Contributor Certification

Amidst rising scrutiny of carbon offsetting and carbon management practices, Greenly, the leader in providing low-carbon solutions for enterprises, unveils its proprietary Net Zero Contributor Certification. With a focus on transparency and methodological consistency, the label serves as an important instrument against greenwashing and meets growing customer demand for truly sustainable brands and products. 

Greenly supports committed companies that aim to accelerate the transition to a more sustainable business model and to demonstrate this approach to the public. Unlike countries such as France, where greenwashing is punishable by two years in prison and a fine of up to 300,000 euros, no specific anti-greenwashing legislation currently exists in the UK. However, businesses falsely advertising products as ‘green’ or sustainable may be caught by existing laws including misrepresentation or consumer protection laws which prevent false advertising. Similarly, the Advertising Standards Agency (ASA) can also penalize businesses for misleading adverts and the Competition and Markets Authority (CMA) has issued a Green Claims Code sets out action items to check that a company’s environmental claims are truly green. This is a highly complex subject, on which most organizations need support and guidance if they are to meet the ambitious objectives defined at an institutional level.

In this context, Greenly is launching its Net Zero Contributor Certified label, which testifies to the transparency and traceability of the company's environmental transition. More specifically, it certifies that its carbon dioxide emissions have been duly measured and then reduced to the minimum possible. In addition, the label created by Greenly certifies that these remaining CO2 emissions have been compensated for by financing approved offset projects. In this way, Greenly encourages companies to properly decarbonise their activity. This annual certification will support companies in their climate strategy and attest to the robustness of the decarbonization strategy of any organization aiming to develop a trajectory in line with the requirements of the Paris Agreement.

To arrive at a reliable assessment of a company’s environmental transition, as well as the reduction of its carbon footprint to the maximum possible, Greenly has embraced a transparent, data-driven approach.

For the time being, Greenly has limited the eligibility for its certification to companies that calculate their carbon footprint with the help of Greenly's teams, providing a consistent approach to ensure the authenticity and accuracy of the carbon accounting data presented. Companies wishing to obtain this label can work with Greenly to carry out a carbon footprint assessment.

What are the different steps required to obtain the certification?

Read and agree with the ten principles of the Net Zero initiative

Carry out a greenhouse gas baseline assessment

Select action plans aligned with the Paris Agreement

Keeping in mind the interdependent nature of the ecological cycle, Greenly insists that the participating companies’ employees and suppliers take part in the process. Indirect emissions from suppliers (scope 3 emissions) can represent 90% of a company's carbon footprint, hence the urgency of decarbonising their value chain. As for employees, the implementation of an internal awareness-raising process enables them to be involved in this process. 

Apart from the customized audit, the certification process is carried out in four stages aimed at simplifying the decarbonisation objective: measuring the emissions resulting from the firm’s activity, reducing said emissions by implementing an action plan validated by the Greenly teams and offsetting the residual emissions. Upon completion of these four steps, firms can ensure honest communication about their environmental transition with concerned partners.

By developing this certification based on reliable measurements and concrete actions, we want to make our contribution to the fight against greenwashing and promote organizations that are truly committed to decarbonization. The aim is to create a virtuous circle with a view to combating global warming and reducing emissions, Alexis Normand, CEO of Greenly.

To learn more, visit https://greenly.earth / Follow Greenly on Twitter (@Greenly), Linkedin and Instagram

Alexis Normand - +33 6 76 98 06 43 – alexis.normand@greenly.earth  

Jean-François Kitten - +33 6 11 29 30 28 - jf@licencek.com  

Jérémy Cariddi - +33 7 66 39 75 99 - j.cariddi@licencek.com  

Avtansh Behal - +33 7 69 53 08 25 - a.behal@licencek.com 

Greenly has closed a $23 million Series A funding round co-led by Energy Impact Partners (EIP) and Xange.

Greenly raises $23M to fast-track the transition to a net-zero-carbon economy

 In the race to Net Zero, the increase in regulations and the rise of customer demand has led to a dramatic rise in the number of companies committing to low carbon strategies. To massify carbon management, Greenly is disrupting the consultancy-led process of collecting and analyzing data manually, by deploying simple and intuitive software. Integrating with most corporate data sources, Greenly offers to move from snapshot analytics to continuous carbon monitoring. With more than 400 corporate customers in Europe, Greenly has recently opened offices in the US, and plans to triple its workforce to make carbon management as pervasive as financial management.

Creating platform effects in carbon management

Greenly, a carbon accounting & management platform for SMEs, has closed a Series A fundraising of $23 million. This new round is led by Energy Impact Partners (EIP), a US based investment platform focused on the energy-transition, and XAnge, an early-stage investment tech fund based in Paris (France), and Munich (Germany) with strong impact exposure. Also participating are new investors like Jean-Baptiste Rudelle, founder of Criteo, and the Galion Project. 

Greenly offers SMEs a software as a service  (SaaS) that makes carbon accounting and carbon management easy and intuitive, reducing the barriers to collect and analyze emissions data by integrating with over 100 data sources, including accounting, travel software, cloud consumption data, electricity vendors etc. As such, the company is disrupting a market typically dominated by large consultancies performing ad hoc assignments for enterprises. With already more than 400 corporate customers, Greenly aims to massively increase the carbon management of SMEs, by allowing them to monitor their operations and supply chain in real time, providing less carbon-intensive alternatives, and by offsetting the rest with high-quality carbon-offsetting projects. The raise will allow the company to continue its global roll-out with focus on the US and Europe. In mid-March, Greenly opened new offices in New York, a hub for tech innovation, to kick-start its operations the United States.

Democratizing carbon footprinting among SMEs thanks to AI 

Today, only about 20% of global carbon emissions are tracked and managed. To effectively tackle climate change, we must disrupt a market still dominated by low tech consultancies addressing enterprises with one-shot assignments worth between $20,000 and $100,000. Competitors like Watershed or Persefoni are trying to digitize this process and it’s probably a good idea. But this still leaves out small businesses which actually make up the larger share of emissions. At Greenly, we think this market must be radically disrupted by offering simple to use, affordable software for any business type, making carbon accounting & management as pervasive as financial management. This is the only way to put businesses on a path to Net Zero  and limit global warming, explains Alexis Normand, CEO and co-founder of Greenly.

Integration Greenly with more than 100 business applications makes it possible to automatically quantify a majority of emissions-generating activities, to minimize manual data entries and to fast-track measurement. Typically, accounting data, energy or data centers consumption (Amazon Web Services, Google Cloud, etc.), as well as eCommerce activity (Shopify, etc.), can be imported directly in the platform. These integrations make it possible to monitor emission generating activities in real time. Thanks to an extensive library of more than one hundred thousand emission factors, Greenly converts these activities into emission metrics and generates a carbon disclosure report compliant with international standards (Greenhouse Gas Protocol).

Greenly also offers e-learning and engagement modules to mobilize company employees, and allows them to take ownership of the topic in full autonomy.

For large companies, it’s also a way to associate their supplier networks with their decarbonization efforts, by benefiting from a more economical solution to decarbonize their supply chain. With its technology, Greenly automates the analysis of data collection by integrating in real time with the accounting or billing data of more than 100 software solutions. 

To support its development in Europe and the USA, Greenly will expand its technical teams, and recruit carbon footprint experts and sales representatives. Therefore, the startup will open 100 positions across Paris and the United States.

Greenly, a growing player committing to a Greener America

Supported by EIP, a leading investor in the energy transition with offices in NYC and SF, Greenly accelerates its development in the United States to help companies engage in their ecological transition and support them in defining their Net Zero trajectory. In 2024, America experienced the hottest March on record, with temperatures soaring 1,58°C above average. With this in perspective, Greenly is opening new positions in Paris and New York.

At a larger scale, the Russian-Ukrainian conflict highlights the fragility and overdependence of states on fossil fuel resources, reminiscent of the 1973 oil shock. Reducing our impact on the environment is essential for everyone. Both the United States and European countries are seeking to develop a greener energy sector with a focus on carbon neutrality.

Greenly anticipates upcoming regulations in the United States to help companies manage their emissions and define a Net Zero trajectory.

We are very pleased to contribute to Greenly's hypergrowth, and thus support the acceleration of decarbonation of businesses.It is obvious that 100% of companies will have to track their emissions, just as they track their finances. What convinced us at Greenly was the ambition of the co-founders to achieve this short-term vision, at the pace of the climate emergency, as well as the quality of the tech and the UX. XAnge is specialized in supporting very high-growth SaaS companies, and we want to give them the means to achieve this ambition. This investment is a demonstration of our ambition in climate tech, Cyril Bertrand, Managing Partner and Nadja Bresous Partner Impact at XAnge.

EIP’s mission is to back the best entrepreneurs building the tools to decarbonize industries as quickly as possible. Through our deep roots in the energy sector, we know that many corporate leaders are looking for practical tools to manage and reduce their carbon-emissions. Greenly has hit the nerve and managed to scale their customer-base rapidly. We are proud to support the team on their global expansion”, says Matthias Dill Managing Partner at EIP.

Founded in October 2019 by Alexis Normand (CEO, ex-Health Director of Withings; HEC, Sciences-Po, who also went through the Boston office of Withings and Techstars), Matthieu Vegreville (CTO, X-Telecom, data scientist at Withings) and Arnaud Delubac (UX/UI; ESSEC-Centrale, INSEE, previously in charge of digital communication in the Prime Minister’s staff), Offspend SAS launched the Greenly app in January 2020, to allow everyone to measure and reduce their ecological impact by analyzing their banking expenses and offering rewards and coaching to avoid emissions. Since 2021, Greenly has been offering SMEs a software that makes the carbon management simpler and more  intuitive. Thanks to its unique ability to integrate with business software ranging from accounting to cloud APIs, ecommerce platforms, or travel reports, Greenly makes it possible to automate data collection and offer real-time analysis emissions, in order to roll-out a data-driven reduction strategy.

For more information please visit https://greenly.earth / Follow Greenly on Twitter: @Greenly, Linkedin and Instagram

Energy Impact Partners, LP (EIP) is a global investment platform leading the transition to a sustainable energy future. EIP brings together entrepreneurs and the world's most forward-thinking energy and industrial companies to push innovation. With over $2 billion in assets under management, EIP invests globally across venture, growth, credit, and infrastructure – and has a team of more than 50 professionals based in its offices in New York, San Francisco, Palm Beach, London, and Cologne. For more information on EIP, please visit www.energyimpactpartners.com

XAnge is an early-stage investment fund with €600 million under its management, based in Paris and Munich. Its investment team supports European entrepreneurs who aim to change everyday life through technology, by investing amounts from €300,000 to €10 million at the seed stage. With an investment thesis focused on making technology accessible to the greatest number of people, XAnge invests in the deeptech, healthcare, fintech, Saas and e-commerce sectors. XAnge  For example, XAnge has supported Lydia (Finance), Welcome to the Jungle (Human Resources), Believe (Music), MrSpex (eCommerce) and Ledger (cryptocurrencies). XAnge is the innovation brand of the Siparex Group. 

nadja.bresous@xange.fr 0608958364 Partner Impact

Jean-François Kitten – 06 11 29 30 28 – jf@licencek.com 

Jérémy Cariddi — 07 66 39 75 99 — j.cariddi@licencek.com 

Ilinca Spita - +33(0)6 64 75 12 98 – i.spita@licencek.com 

How do Cryptocurrencies contribute to the environment, global warming, and carbon offsetting projects?

Cryptocurrencies: 5 Examples of Carbon Offsetting Projects

What are cryptocurrencies, and how do they contribute to carbon offsetting? Do cryptocurrencies help the environment or offset carbon emissions?

I distinctly remember the first time I noticed cryptocurrency was making its way into society... Wandering around an unusually empty Union Square Market in Manhattan during the thick of the COVID-19 pandemic, a sign for vegan baked goods caught my eye. I took note of a small bakery-cart with a large, double-chocolate chip muffin calling my name.

Many countries such as the United States, especially after the sanitary crisis – are switching to contactless or cashless payment methods. This bakery stand was no exception to this newfound rule, and I struggled to pay with Venmo – as credit cards weren’t even accepted. 

So, my eyes instinctively drifted to the large payment method sign with newfound curiosity. It read in large print: “We Take Bitcoin” and “Cryptocurrency Accepted.”

That’s when I realized cryptocurrency was becoming more common than I previously had thought. However, I still couldn’t help but wonder – what is the difference between cryptocurrency and other forms of payment: like cash, credit cards, or Venmo? 

Why should I have opted to use cryptocurrency instead of cash (which would’ve helped to stimulate the economy) – especially during the pandemic?

This video on Cryptocurrency covers all the important concepts from basics to advanced. Also it covers all the information about Cryptocurrency like what Cryptocurrency is, how Cryptocurrency originated, How Cryptocurrency works, How Cryptocurrency benefits us and How it works on Blockchain.

Cryptocurrency In 5 Minutes | Cryptocurrency Explained | What Is Cryptocurrency? | Simplilearn

First of all, what are cryptocurrencies? Why have they taken the market by storm, and have become a common method of contactless payment in our society?

Cryptocurrencies are digital currencies that are not impacted by the economy the same way a typical currency is. Cryptocurrencies are a separate entity from currencies that can take a physical form as paper money, and they do not stimulate the economy as locale is irrelevant.

For example the U.S. dollar or the Euro s subject to change its value on a daily basis, whereas the value of a cryptocurrency is made by the users with a decentralized system. This process in cryptocurrency is called mining.

Mining is an automated system which uses artificial intelligence, such as a computer, to create an algorithm to determine the current value of a cryptocurrency. 

Cryptocurrencies work as a peer-to-peer system where no centralized third party is necessary to complete the transaction.

Think of when you use Venmo to make a payment to your friend. Venmo still has to go through your U.S. bank account in order to verify the transaction; the payment isn’t being made through a single party. This isn’t necessary with crypto currencies, as no third party is  needed to complete a transaction – making crypto currency an easier and more instantaneous method of payment.

Instead of going through a bank, transactions are recorded on a digital leger and kept on an encrypted online database – which allows for secure, cashless payments. The public leger which cryptocurrencies document transactions is called Blockchain. 

Instead of keeping a physical copy of all your transactions, cryptocurrencies generate this automatically. Previous cryptocurrency transactions will be logged not only for the user, but also onto the online database – keeping a continuous, synchronized record of transactions. 

This isn’t like waiting for a bill to come through on your credit card or waiting for your bank account to be debited – all transactions with cryptocurrencies are documented the moment they happen, which ultimately allows for greater financial awareness. 

Why should you use or invest in cryptocurrencies?

The biggest benefits to using cryptocurrency is to partake in its mission to correct the corrupt use of traditional currencies. In other words, cryptocurrency puts the potential and capability of the currency in the user’s hands, whereas the fifty dollar bill I hold in my hands today – may not be worth the same amount tomorrow.

But does that sustainable value override the impact crypto currencies have on the environment?

What are the pros and cons of using Cryptocurrencies?

There are several pros to using cryptocurrencies. For starters, revolutionary technology is one of the biggest advantages of using cryptocurrency. By eradicating the use of a third party, crypto currency allows for a more secure payment system and safer future investment  – which appeals to individuals and businesses alike.

As the value of cryptocurrencies aren’t governed by a centralized system, these digital currencies are more resistant to a dramatic change in value. Therefore, investing in cryptocurrencies is a more surefire investment, for instance – in comparison to purchasing a home in the United States that can and willerratically decrease or increase in value. Also, imagine traveling to Europe from the U.S., where you are often catching the currency exchange rate at a bad time – and you’re actually losing money you could spend during your trip. This isn’t a cause for concern with crypto currencies.

Another appeal to the use of cryptocurrencies is the security. The likelihood of getting “robbed” is less when you use digital currency, as they are highly encrypted – hence the name, “crypto” currencies.  

Some common examples of cryptocurrencies, besides the original Bitcon, include Ethereum, Litecoin, and Ripple. All of these crypto currencies use the same secure encryption and blockchain technology to govern the currency’s value.

However, cryptocurrency isn’t foolproof. The potential cons of using cryptocurrencies include making a poor investment due to a lack of research, and disregarding the time necessary to properly educate oneself to understand all the security protocols necessary when using cryptocurrency. 

Most importantly, crypto currency has proven to not be as environmentally friendly  as one might think.

Cryptocurrency isn’t as difficult as navigating the stock market alone, but it also isn’t as simple or user friendly as apps like Venmo or CashApp.

Are Cryptocurrencies and Carbon Offsetting compatible?

So, how do cryptocurrency and carbon offsetting impact one another? But first, what is carbon offsetting?

Carbon offsetting is a preventative action in attempts to justify a high level of carbon already emitted into the environment by contributing to another project or organization determined to lower carbon emissions and promote a positive impact on the environment.

Still don’t understand carbon offsetting? 

Think of it this way: imagine you’re in a cafe, and you order an iced coffee that comes with a plastic straw. You feel guilty that you’ve used a non-reusable utensil, so when you’re at the cash register, and they ask if you’d like to donate to a community project that strives to support the environment – you do.

Would you have donated had the cafe served you with a glass or paper straw? 

Perhaps not, because you wouldn’t have had the incentive to donate to the environmental project or organization in question had you not felt the need to make up for your recent plastic consumption. 

This is the objective in participating in carbon offsetting projects.

Carbon emissions are increasingly damaging our climate and our environment. They are created every day in many areas of our lives. For that reason, it is more important than ever to reduce and avoid your own CO₂ emissions. Nonetheless, some emissions remain unavoidable to date, yet they can be offset. This video explains how carbon offsetting works!

Carbon offsetting: how it works!

The primary mission of these projects is to reduce carbon emissions and promote environmentally friendly habits. 

Four common examples of carbon offsetting projects include forestry protection and conservation, sourcing renewable energies, offering community support, and utilizing common waste.

Individuals and companies often invest into carbon offsetting projects as an “easy way out” to contribute to beneficial environmental action, while still running business as usual. In other words, carbon offsetting is a form of compensation for poor environmental action.

How do Cryptocurrencies contribute to Carbon Offsetting?

Are cryptocurrencies an effective way to contribute to carbon offsetting projects?

Some companies are attempting to revolutionize the way their digital currencies can positively contribute to the environment.

For instance, a crypto currency called Toucan, has become one of the biggest investors in carbon credits – as they launched their crypto company with the mission to use blockchain to benefit the carbon market. 

Due to the accessible and sustainable value of crypto currencies, companies would be able to make a stronger investment in their carbon offset project of choice.

But carbon credits or carbon offsets aren’t the most effective way to reduce carbon emissions, as they don’t halt the actions producing the largest amount of carbon footprint in the first place. 

Here are five examples of carbon offsetting projects that could be impacted by the use of cryptocurrency:

This carbon offset project strives for long-term, environmentally friendly travel through carbon offset projects aligned with the UN’s Sustainable Development Goals. They provide assistance with calculating carbon emissions from air travel. 

The use of cryptocurrency would ultimately derail the mission of Sustainable Travel International, because in order to achieve sustainable travel – the economies of these tourist destinations need to be stimulated.

If crypto currencies were used as opposed to local currencies, this goal couldnt be achieved.

Terrapass helps carbon offsetting easier for individuals and businesses, as it provides a monthly subscription to assist those who drive to work or school lower the carbon footprint made from their commute.

If a company were to invest in crypto currencies instead of a carbon offsetting project like Terrapass, they wouldn’t be lowering their carbon footprint as much as they are able to.

Subscribing to Terrapass is the smarter investment, as it directly lowers carbon emissions as it helps people become aware of their polluting habits – whereas crypto currencies are merely an investment to offset carbon emissions and don’t fix the root of the problem. 

3Degrees is a carbon offset project that aims to help businesses make their production line more environmentally friendly. 

Companies could use crypto currencies to invest in carbon offsetting projects, but it’s more beneficial to invest in carbon-emission-friendly equipment for optimal results in lowering carbon footprint.

Carbon Checkout is a carbon offset project that easily incorporates carbon offsetting into the e-consumer’s daily life. At checkout when shopping online, customers are given the choice to select a carbon offset project to donate to balance the carbon footprint of their online purchase. 

Crypto currency may make it possible for you to buy more with its stronger value, but a single transaction of cryptocurrency is equivalent to 330,000 credit card transactions. Therefore, it is ultimately more environmentally friendly to integrate something like Carbon Checkout into your carbon footprint routine instead of attempting to master the benefits of blockchain in crypto currencies.

The Purus Project is a forest restoration project that strives to reduce carbon emissions, prevent climate change, and preserve the living environments of endangered species. They also source high quality water and seek to create employment opportunities. 

The use of cryptocurrency could hold the potential to further fund a complex carbon offset project like this, but the sustainable value of crypto currency doesn’t equate to the multitude of beneficial environmental actions The Purus Project strives to achieve.

Despite the potential monetary benefits of using cryptocurrency, – it isn’t all green all of the time. 

The most detrimental effect of crypto currency is the fact that a single transaction of bitcoin is equivalent to hundreds of thousands of credit card transactions. 

And those online databases that constantly keep records of the transactions? 

Bitcon alone uses the same amount of electricity that Google could use to run their operations globally. 

This means cryptocurrency, while promoting sustainability by adding financial value to carbon offsetting projects – ultimately produces a larger carbon footprint.

So, although crypto currencies can sustain value more easily than traditional currencies, they still harm the environment.

How can you offset your emissions without investing in crypto currency?

Cryptocurrency can improve upon already existing carbon offsetting projects by allowing a company to contribute more with its stronger value, but what are things your company can do to offset carbon emissions withoutinvesting in crypto currency?

Here are 3 things you and your company can do to offset carbon emissions without investing into a carbon offset project:

1. Establish an Environmental Management System 

If your company makes it a priority to create a concrete plan on the preventive measures that could be taken to reduce carbon footprint, investing in carbon offsets wouldn’t be necessary.

Also, establishing an EMS paves the way to apply for an ISO 14001 certification – which only makes your company more sustainable and qualified. 

2. Ensure Reusable Utensils are Available in the Office 

Plastic utensils aren’t necessary anymore when you can provide your employees with reusable water bottles and glass dishware in the office. 

It will also be cheaper to purchase durable dishware once than to constantly replenish plastic forks or paper plates.

3. Offer to Stipend Your Employees Monthly Transport Pass 

If your organization takes place in a major metropolitan area, it is a stronger investment and ultimately more beneficial for the environment if your company offers to pay for their employee’s monthly transportation pass.

Just like investing in higher-quality dishware once, it is smarter to contribute to an employee’s method of transportation – as it is a cheaper and more effective way to reduce carbon footprint on a daily basis. 

In conclusion, small actions like these are less time consuming and require less effort to understand and invest in crypto currency. 

Crypto currency can be beneficial to carbon offsetting projects, but only if the research and time is dedicated to make a proper crypto currency investment. It is overall easier to directly reduce carbon emissions than to invest in a carbon offsetting project.

If you want to do what’s best and easiest for the environment – it looks like you’re better off sticking with your ATM for cash or your current credit card.

If reading this article about cryptocurrencies and carbon offsetting has made you interested in reducing your carbon emission to further fight against climate change – Greenly can help you!

At Greenly we can help you to assess your company’s carbon footprint, and then give you the tools you need to cut down on emissions. Why not request a free demo with one of our experts - no obligation or commitment required. 

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It's finally here! Greenly is launching its marketplace, making it easy for companies to create partnerships and collectively fight against climate change.

Greenly Marketplace: the platform for sustainable companies

We can't emphasize it enough: the fight against global warming is a collective effort. This is exactly why it's crucial to facilitate collective action. What's Greenly's solution? Offering a platform for ecologically-conscious companies to seek partnerships with other virtuous organizations, who are also committed to reducing their greenhouse gas (GHG) emissions.

The go-to carbon accounting platform for your business:
-  GHG Protocol Compliant Emissions Disclosure Report: Scopes 1, 2 & 3
-  Net Zero Certification & Climate Expert support
-  Reduction Plan in line with Science-Based Targets
-  High quality certified offsets

Greenly - Platform demo tour

Greenly marketplace : Streamlining partnerships between companies working to reduce their footprint

What's the main idea? To facilitate development of partnerships and collaborations between companies that want to move towards carbon neutrality.

Time is running out: a few weeks ago, the IPCC report made it clear that we only have three years left to reverse the trend of climate change. The only way this can be done is by drastically reducing our greenhouse gas (GHG) emissions.

Some of the largest contributors to these global GHG emissions are corporations, and Greenly wants to help these corporations be better. Our goal is to provide sustainable emission-reduction strategies for our clients. One way this can be optimized is through the development of partnerships with other virtuous businesses. 

Choosing suppliers who have implemented concrete emission-reduction strategies is an important step in climate action, while also improving your own company's carbon footprint! 

Defining your Net Zero strategy in three steps

First things first, we need to take a look at your CO2 emissions. Thanks to our carbon assessment, we’ll be able to identify the areas of your operations that are causing the most emissions. This allows you to select your most efficient suppliers, so you can optimize your carbon strategy. 

After quantifying your possibilities, it's time to sort through them. In fact, while making the transition towards a sustainable model, it is rare to be able to undertake all the necessary actions in one go!

This is why we suggest that you pick and choose your priority actions. Moreover, you will regularly find that the least expensive actions generate considerable CO2 savings!

There is no small gesture. Every action counts!

3. Identifying the partners you want to work with 

At Greenly, we don't just talk about making a difference. We take action. 

That's why we think it's important to help you discover and connect with new, virtuous partners. Companies that, like you, are committed to the climate and to sustainably reducing their greenhouse gas emissions. 

Facilitating these partnerships is the essence of the Greenly Marketplace.

The Greenly Marketplace is much more than just a meeting platform 

Joining the club also puts your company on the map, giving you an opportunity to be promoted to all our new potential customers!

After being vetted by us, we'll present and communicate your business through our channels such as the Saas and the website, giving you maximum visibility within a community of businesses looking for solutions like yours. 

Ready to join? Contact our team at this address: chloe@greenly.earth

They will tell you how to get your solution certified.

We look forward to having you on board! 

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Laetitia Carle, former Chief of Staff at Greenly, the leader in digitized carbon footprint assessment and expertise in evaluating corporate climate performance, has just been appointed as COO and Managing Director of France of the climate tech company.

Laetitia Carle becomes COO and Managing Director of France for carbon accounting platform Greenly

Laetitia joined Greenly in the summer of 2022 as Chief of Staff, following a stint as Founder and CEO in Residence at Entrepreneur First. As the CEO's right hand, she took on cross-functional roles, both operational and strategic, to structure Greenly's hypergrowth. Over the course of just one year, Greenly's activity quintupled, with the team of 180 people serving 1,500 clients in 10 countries. Laetitia played a key role in the company's transition from startup to scale-up: implementing cross-functional processes to execute an ambitious business plan, centrally managing team goals, pricing strategies, and directly supervising teams in Partnerships, Sustainable Finance, and Responsible Procurement for enterprise accounts.

The appointment as COO and France Managing Director provides Laetitia with an opportunity to further elevate Greenly's ambition both in France and internationally. Her new responsibilities include managing the local sales team and headquarters, as Greenly prepares to offer dedicated solutions not only to SMEs, but also to large enterprises. With Laetitia’s expanded role in France, Alexis Normand, Greenly CEO and co-founder, will be able to focus on Greenly's international expansion, which already represents half of the business volume.

Previously, Laetitia worked at Morgan Stanley, first in London and then in Paris. At the prestigious American investment bank, she supported private and publicly traded companies in around fifteen fundraising, IPO, and M&A operations, totaling $25 billion. Specializing in the technology sector, her clients included European unicorns such as ManoMano, Trustpilot, Delivery Hero, Adyen, and Avast.

All companies now want to start their climate strategy with a carbon footprint assessment. This creates a significant bottleneck, which could worsen with the looming introduction of the new SEC disclosure rules in the U.S., as well as the CSRD in 2024 in Europe. To address the lack of consultants, Greenly has developed a digital solution that allows all companies, especially SMEs, to easily initiate a carbon footprint assessment and thereby gain autonomy. In a few years, all companies will have carbon accounting software, just as they have accounting software. Greenly must seize this unique opportunity to become a global leader, leveraging its foothold in France. The market there is mature and demands service excellence. It's an asset to transition from a few thousand client companies to hundreds of thousands worldwide. (Laetitia Carle)

Laetitia is a graduate of the University of Paris Dauphine in Finance and the London School of Economics and Political Science in Private Equity.

Alexis Normand, CEO & Co-founder