In this article, we’ll explain what endangered species are, why emperor penguins are endangered, and what you can do to help this vulnerable population of penguins.

Are Emperor Penguins Endangered?

Around the world, beautiful animals are growing vulnerable to extinction – such as gorillas, turtles, orangutans, rhinoceroses, and even the infamous bald eagle having faced extinction before.

In fact, several of these animals are becoming susceptible to extinction as a result of climate change. Now, endangered penguins are being added onto that list – with their population expected to decrease by 26% by 2050.        

An endangered animal refers to a species that is at risk of extinction across either some or all of its current population.


💡 Species often become endangered as a result of multiple undesirable conditions, such as facing air pollution, compromised habitats, excessive hunting, or climate change itself.

The main difference between an endangered species and threatened species is that the latter refers to species that may face extinction in the near future, whereas endangered species are already facing extinction in the present moment.

You can probably name quite a few endangered species - polar bear, blue whale and black rhino are just a few. But there are many more that don’t get so much attention - there are currently around sixteen and a half thousand animals and plants that are endangered.

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Script: Gemma Young

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Some examples of endangered animals include:

According to the International Union for Conservation of Nature (IUCN), there are four categories in which species can be classified:

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            <th>Category</th>
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            <td>Least Concern (LC)</td>
            <td>This refers to species that do not currently pose any risk of extinction.</td>
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            <td>Vulnerable (VU)</td>
            <td>This refers to species that have yet to be classified as endangered, but are on the cusp of facing extinction.</td>
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            <td>Endangered (EN)</td>
            <td>This refers to animals that are currently facing a high risk of extinction.</td>
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            <td>Critically Endangered (CR)</td>
            <td>This refers to animals who are the most vulnerable to the threat of extinction.</td>
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👉 Endangered species are supported with habitat restoration, specialized protection programs, environmental legislation, and breeding programs to help keep reproduction rates at sufficient levels in order to avoid extinction altogether.

Emperor penguins are important as they serve as a key indicator for climate change and ocean patterns.

💡 Regardless of the debate on are emperor penguins endangered, if they were to become extinct – scientist and researchers alike would lose a pivotal resource.

“Emperor penguins have the ability to provide indispensable information on one of the most remote regions in the world currently suffering from the effects of global warming – Antarctica.”

In addition to this, emperor penguins are often referred to as an iconic part of Antarctica – not only helping to provide for a fun travel experience and photo opportunity, but for their vital role in supporting this desolate and now struggling continent. 

Here are some of the reasons why emperor penguins are important to Antarctica and the world:


Ecosystem Support – Emperor penguins play a crucial role in helping to support local ecosystems as they eat seafood, but also spend most of their time out of the water – which helps to fertilize the surrounding landscape with nitrogen, phosphorus, and organic carbon.

Antarctic Food Chain – If emperor penguins were to go extinct, it would disrupt the entire Arctic food chain. This is because emperor penguins eat small marine animals such as squid and small fish, and also serve as a food source for predators such as seals and sharks.

Tourism – Although only around 105,000 tourists visited Antarctica during the 2022-2023 season, emperor penguins have played a role in attracting tourists to the most isolated continent in the world. In other words, if emperor penguins are to go extinct – it may deter tourists from visiting and reduce the amount of money being pumped into Antarctica to allow for future scientific research to take place on the continent itself. 

Indicator of Climate Change – Emperor penguins serve as a key indicator regarding how rising global temperatures impact animals that require cooler temperatures to thrive. This is because emperor penguins remain extremely vulnerable to warmer climates, meaning that a change in their behavior or population can help to illustrate just how catastrophic the current effects of climate change are to Arctic animals.

👉 Essentially, if emperor penguins were to go extinct – it would create a ripple effect of consequences for the entire ecosystem in Antarctica and even put the future of the continent’s scientific research at risk.

As of 2024, emperor penguins are not considered endangered – but the future of their population is at great risk.

💡 According to the IUCN’s “Red List” of threatened species, emperor penguins are considered “Near Threatened” by extinction – meaning they are on the cusp of being considered an endangered species.
Emperor penguins received protection rights under the Endangered Species Act in 2022 as a result of climate change threatening the sea-ice habitat that emperor penguins need to survive.

“Climate change is having a profound impact on species around the world and addressing it is a priority for the Administration. The listing of the emperor penguin serves as an alarm bell but also a call to action.” – Martha Williams, Director of the United States Fish and Wildlife Service. 

Reduction in sea ice in Antarctica has resulted in the deaths of an estimated 10,000 emperor penguin chicks.

In 2022, satellites recorded a colony of emperor penguins disappearing into the Bellingshausen Sea as the ice they were living on melted away. 

The chicks had not fully developed waterproof feathers and they most likely froze to death.

Emperors rely on sea-ice to breed and as the world warms due to climate change - they are increasingly vulnerable.

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Thousands of emperor penguins killed in the Antarctic - BBC News

While emperor penguins have yet to officially be considered an endangered species, they are not far from it – seeing as global temperatures continue to rise, which create inhabitable living conditions for the infamous penguins. 

Here are some additional reasons why emperor penguins are considered threatened and not endangered:

The population of emperor penguins appears to be relatively stable

There are still 61 breeding colonies along the coast of Antarctica

The Endangered Species Act (ESA) has determined that there is still time to help emperor penguins prevent reaching endangered levels

👉 Although emperor penguins aren’t officially considered endangered, if we do not tackle climate change in a timely manner – these infamous penguins from Antarctica will soon battle extinction.

Are emperor penguins endangered or threatened because of climate change?

The main reason why emperor penguins are considered threatened is due to rising global temperatures. 

Emperor penguins thrive in cool climates, and are adverse to warmer temperatures – meaning that the 3°C (5.4°F) warming that has occurred in Antarctica since 1950 doesn’t help to prevent emperor penguins from reaching endangered species status.

💡 Remember, emperor penguins are not the first species to face extinction due to warming temperatures – as polar bears became the first or in part, by climate change, with polar bears being the first species to be listed under the Endangered Species Act as a result of global warming.

Antarctica has been suffering from a warming climate since industrialization took off, with parts of the Antarctic Peninsula already having lost more than 60% of its sea ice over the course of 30 years. 

As a result, an entire colony of emperor penguins has virtually disappeared – with studies now showing that by 2100, emperor penguins could be quasi-extinct as a result of melted sea ice.

Therefore, the main threat to emperor penguins is the loss of their sea ice habitat, as it’s required for:

Breeding – These penguins need cool conditions for breeding grounds, and if temperatures continue to skyrocket – it will become more difficult for them to mate and maintain their population.

Feeding – Emperor penguins rely on marine ecosystems for food, but if temperatures continue to rise – these food sources themselves could go extinct and put emperor penguins at further risk of extinction.

Shedding – Also referred to as molting, emperor penguins need cool temperatures to properly shed their skin twice a year.

Ultimately, if global temperatures continue to rise, it is probable that emperor penguin populations significantly reduce and eventually reach endangered status – especially if stronger efforts to reduce climate change are not taken in the near future.

👉 While it’s true that many animals face extinction as a result of numerous factors, it is important to note that the conditions caused by climate change can impact additional undesirable circumstances to promote population growth – such as by perpetuating poor living conditions for animals or leaving them more vulnerable to overhunting.

Luckily, there are still many things we can do to protect emperor penguins from reaching endangered status.

There have been several species that have been able to escape extinction before even in grave circumstances, such as the bald eagle – meaning it’s more than possible to save emperor penguins, too.

In 1973, there were only an estimated 417 known nesting pairs for bald eagles – but now, the birds are easily found in Alaska and elsewhere across the United States, with over 300,000 bald eagles in existence today.

Bald eagles escaped extinction as a result of 15 states in the U.S. working together to help restore their nests and create more effective nesting for the population to recover. This goes to show that we can do the same for emperor penguins, especially as their population count hasn’t even begun to dip as low as bald eagles did in their endangered period. 

Here are some ways that we can work together to save emperor penguins:

Pass New Climate Legislation – Studies show that threatened species such as emperor penguins can greatly benefit from improving climate legislation to help fight poor air pollution and rising global temperatures which put their current living conditions at risk.

Paris Agreement – This infamous international treaty can help to globally reduce greenhouse gas (GHG) emissions, which can help to stabilize the climate and keep the world cool enough for emperor penguins to stick around. 

Prevent Overfishing – Emperor penguins rely on krill and fish for food, meaning that if we work to limit overfishing – we can ensure that emperor penguins have the food supply they need to keep their population thriving. 

Raise Awareness – It’s easy to forget about emperor penguins as they’re so far away from the rest of the world, but raising awareness via social media, community events, or NGOs such as World Wildlife Fund (WWF) or the Antarctic and Southern Ocean Coalition (ASOC) can help to raise the funds and awareness needed to save penguins.

Overall, emperor penguins aren’t endangered yet – but they could be soon if we keep up with the excessive consumption, travel, and other human activities subject to superfluous emissions that pollute the planet.

If reading this article regarding emperor penguins that are endangered has made you interested in reducing your carbon emissions to further fight against climate change – Greenly can help you!

It can be overwhelming to figure out how to effectively reduce your corporate carbon emissions, but don’t worry – Greenly is here to help. Click here to schedule a demo to see how Greenly can help you find ways to ensure your company is complying with all current and future environmental regulations. 

Greenly can help you make an environmental change for the better, starting with a carbon footprint assessment to know how much carbon emissions your company produces.

Discover why the flight shaming urges reducing air travel due to its environmental impact.

What is flight shaming ?

Did you know that flight shaming came from Sweden? Flight shaming, or "flygskam,” became popular in 2018. The concept is simple: flight shaming encourages us to avoid flying due to its severe environmental impact. This has become a significant environmental movement poised to reduce the carbon footprint of air travel. Spearheaded by prominent activists like Greta Thunberg, the flight shaming movement has encouraged many to reconsider their flying habits even if they don’t ditch air travel altogether.
👉 In this article, we’ll define flight shaming, discuss how it impacts our behavior and thus the environment, examine actions airlines can take, and the new technologies making stepping up to the plate for a greener future.

Flight shaming emerged around 2018, largely due to Greta Thunberg’s activism. Her decision to sail across the Atlantic Ocean to attend the United Nations Climate Action Summit, rather than flying, was a stark illustration of the significant carbon emissions associated with air travel. Thunberg, then 16, delivered a speech drawing attention to the fact that climate change had hit a critical point. Her speech, combined with her sea voyage, attracted global attention. Disrupting our automatic reliance on air travel, Thunberg demonstrated an alternative option while making an unforgettable statement to global policy makers.

👉 What is flight shaming? Flight shaming is a practice of highlighting the environmental impact of air travel. It began in Sweden in 2018, and garnered global attention in 2019 following Greta Thunberg’s sea voyage to the United Nations Climate Action Summit.

Flight shaming encourages behavioral changes 

Flight shaming has played a crucial role in raising awareness about the environmental impact of air travel. In turn, increased awareness has led to a noticeable change in some individuals' travel habits. In Europe, this awareness has led to a phenomenon known as "train bragging," where individuals take pride in choosing trains over planes for their travel needs. Significantly, flight shaming does seem to work.

 A study conducted in Sweden revealed that 23% of respondents had reduced their air travel due to the influence of flight shaming, opting instead for more sustainable alternatives like trains or buses. While skipping flights isn’t always possible, raising awareness can encourage consumers to make a more eco-friendly choice. This shift is particularly significant in regions with well-developed public transportation and train networks that serve as a ready-made alternative to short-haul flights. 

As it influences consumer behavior, flight shaming plays a key role by driving demand for more sustainable travel options. By choosing airlines that prioritize environmental sustainability, supporting policies that promote green aviation, and opting for alternative modes of transportation when feasible, we can put pressure on stakeholders to take action to reduce emissions. 
Flight shaming has also led to concrete policy changes. Some governments have introduced measures to reduce short-haul flights that can be easily replaced by train travel. For example, France has implemented a ban on domestic flights on routes where a train journey of 2.5 hours or less is available. While connecting flights are unaffected, this measure helps to curb the aviation industry’s impact on the environment.

👉 Flight shaming can encourage different consumer behaviors, with individuals choosing ground transportation like trains and buses over short haul flights. Policymakers are taking notice, notably France—which banned domestic flights where train journeys of 2.5 hours or less are available.

How does air travel impact the environment? 

The aviation industry is responsible for about 2.8% of global CO2 emissions. In 2019, the industry shouldered 1.04 billion tonnes of a total 37.08 billion tonnes of global emissions. Beyond CO2 emissions, flights also contribute to climate change through other greenhouse gases and releasing water vapor at high altitudes. As air travel demand continues to increase, so does its impact on the environment. Flight shaming hopes to convince individuals to opt for more sustainable transport whenever possible, as this is considered one of the most difficult sectors to decarbonize. Aviation relies heavily on fossil fuels, and unless engineers, private sector stakeholders, and global governments invest in new technology, this is likely to continue. The industry is attempting to rise to the challenge, however, aiming to achieve net-zero emissions by 2050 through enhancing fuel efficiency, developing new sustainable fuels, and significantly investing in electric and hydrogen-powered aircraft solutions. 

Technology can take flight shaming to the next level

New technology can actually make flying less of a burden on our planet. The trick is that private and public sector stakeholders have to work together to invest in new ways of thinking about air travel. Innovations in aircraft designs, such as the development of more fuel-efficient engines and lighter materials, can contribute to lower emissions. The Flying-V aircraft, for example, is an innovative design that integrates the passenger cabin, cargo hold, and fuel tanks into the wings, resulting in a more aerodynamic and fuel-efficient aircraft. 

Electric and hybrid-electric aircraft are also being explored as potential solutions for reducing aviation emissions. While the idea of your flight running out of battery is enough to send shivers running down your spine, these planes actually use electric propulsion systems, which can significantly reduce or eliminate carbon emissions during flight. While still in the experimental stages, electric aviation has the potential to revolutionize the industry by providing a zero-emission alternative for short-haul flights. 

👉 New technology like the Flying V aircraft and hybrid-electric aircraft models can be eco-friendly options that airlines can invest in to make the aviation industry more sustainable.

Air travel plays a critical role in facilitating global connectivity, trade, and tourism. A significant reduction in air travel could lead to economic downturns, particularly in sectors and regions heavily reliant on tourism and international business. For remote areas and countries with limited alternative transportation options, air travel is often the only viable means of connectivity. Additionally, flights can be vital in emergency situations, such as medical evacuations. Rather than demonize the aviation industry as a whole, companies can work together with environmentalists, scientists, and policy makers to invest in new, greener technologies. 

For example, KLM has been investing in sustainable aviation fuels and exploring new aircraft designs such as the Flying-V, which aims to reduce fuel consumption by up to 20%. These initiatives reflect a growing recognition within the aviation industry of the need to address its environmental footprint. Implementing procedures to conserve fuel by optimizing flight routes, improving air traffic management, and reducing aircraft weight can make a huge difference. Similarly, offsetting carbon emissions through reforestation projects or investing in renewable energy can also help balance the environmental impact of air travel.

👉 Sometimes flying is necessary. Instead of demonizing airlines, we can all work together to create optimized flight paths, sustainable aviation fuels, and reducing aircraft weight to lessen the burden on the environment.

Despite its success in shaping consumer behavior, flight shaming does have its limits. Without collaboration from policy makers and private sector stakeholders in the aviation industry, flight shaming can only go so far. Critics argue that the movement places too much of a burden on consumers when activists should be putting pressure on governments and airlines instead. Additionally, flight shaming can lead to resistance or backlash when consumers feel judged. Flight shaming can have the opposite effect, leading to individuals resisting change in the face of criticism. 

Governments can play a crucial role in reducing aviation emissions by implementing regulatory measures that promote sustainability. Carbon pricing, for example, can incentivize airlines to adopt cleaner technologies and improve fuel efficiency. By assigning a cost to carbon emissions, carbon pricing encourages the aviation industry to reduce their carbon footprint and actually begin investing in sustainable alternatives. Additionally, stricter emissions standards for aircraft and incentives for airlines to use sustainable aviation fuels can help reduce the environmental impact of air travel. Sustainable aviation fuels, derived from renewable resources, have the potential to significantly lower carbon emissions compared to traditional jet fuels. Supporting the development and adoption of these new fuels through subsidies, grants, and research funding can accelerate the transition to greener aviation. These kinds of changes will have more of an impact than pressuring your neighbor not to fly to their next vacation! 

👉 Flight shaming can only go so far. Rather than place the blame on individuals, we should put pressure on the aviation industry to make these wide-scale changes for a greener future. Instituting carbon pricing and investing in sustainable aviation fuels can help.

Flight shaming highlights the importance of consumer behavior, encouraging everyone to think smarter for a greener tomorrow. While there are limits to what flight shaming alone can do for the environment, thinking about ways to make a more ecological choice on an individual scale can add up to a huge collective impact. 

At Greenly, we leverage these kinds of small shifts for a huge impact. We work with you to identify and lower your carbon footprint. Combining human analysis and innovative technology, Greenly creates personalized carbon accounting that is accessible to a wide range of companies no matter their size. Request a free demo with a member of our expert team to learn more about how to get started on your journey to help fight climate change. 

In this article, we’ll provide an overview of AB 1305, its importance, and how companies can ensure compliance.

Comply With AB 1305: Bill & Disclosures

Several states within the U.S. aren’t waiting on national environmental legislation to battle the current climate emergency, such as New York and California. 

California has always been a leader in many ways, for its globally renowned fiscal status landing a spot as the fifth largest economy in the world and in terms of combating climate change – having developed a set of statewide climate legislation before many other states and even countries back in September 2022. 

Now, California is back at it again with AB 1305 – a new bill and disclosure aimed at regulating the amount of carbon offsets purchased by companies within the state to avoid trying to compensate for excess emissions. 

AB 1305, a bill and disclosure in California, refers to how companies are regulated in terms of marketing, selling, and purchasing voluntary carbon offsets for businesses within the state.

💡 AB 1305 is commonly referred to as the Voluntary Carbon Market Disclosures Act (VCMDA) just as voluntary carbon offsets are often referred to as VCOs.

California's Assembly Bill 1305 (AB 1305) is meant to help companies to practice transparency and take accountability within the voluntary carbon offset market.

AB 1305 has been receiving a lot of attention from media and businesses, but there remains a lot of ambiguity around the bill. The bill is only about two and a half pages long, leaving many questions up for interpretation.

Learn more about the AB 1305 at https://climatevault.com/ab1305/

Understanding AB 1305 | Vault Forward | Climate Vault

Developed for the state of California, AB 1305 requires businesses in the state that engage with the market for voluntary carbon offsets (VCOs) to publicly disclose details regarding their current offset projects. 

Under AB 1305, it is imperative that these disclosures are made publicly available on the organization’s website and that it is updated every year in line with the annual disclosure date for AB 1305 – January 1st.

The main requirements businesses must follow under AB 1305 include:

Providing Details on the Carbon Offset Project – Companies required to comply with AB 1305 must provide ample Information regarding the nature of their carbon offset project – such as the timeline, type of offset, and location in which the project takes place. 

Verified Status – Companies must demonstrate that the offset project has been verified by a third party. If available, companies should also provide the project identification number and the name of the party selling the offset program, such as California’s Cap-and-Trade Program which is administered by the California Air Resources Board (CARB).

Demonstrate Accountability – Companies should reveal any measures taken to combat potential setbacks to the project itself in addition to the efforts the company made to reduce their own emissions, but fell short – and therefore referred to the use of a carbon offset project. This helps companies to take accountability for their individual failure to meet their emission reduction targets, and reassess the steps that can be taken to ensure those goals are met in the future.

Ensure Accuracy – Any organization claiming that the offset helped them to achieve carbon neutrality or net-zero emissions must disclose the legitimacy of these labels via verified third party information.

👉 Overall, AB 1305 is a bill and disclosure in California that is aimed to ensure businesses across the state take accountability for the impact of their activities on the environment and do not loosely rely on or refer to the use of voluntary carbon offsets.

AB 1305 started as a result of newfound concern regarding the voluntary carbon market, and was developed in hopes of helping to regulate much of the activity that has occurred undisclosed thus far. 

💡 A good example of this is with Delta, who was accused of selling low-quality carbon credits – confirmed skeptics’ criticism of the voluntary market and how it may allow for some companies to seem more eco-friendly than they actually are. 

As a result, greenwashing allegations such as these fueled the need for greater transparency and accountability when it came to companies seeking out the use of carbon credits or carbon offset projects to aid in their emission reduction efforts.

More specifically, California has always paved the way for more stringent climate legislation – having passed the California Climate Accountability Package which includes SB253, SB261, and SB252.

👉 Ultimately, by requiring companies to provide greater detail regarding their involvement with the voluntary carbon market, AB 1305 can help companies from broadcasting false environmental claims and ensure that businesses use the highest-quality offsets possible to support their already-existing emission reduction strategies.

The table below will further explain the the timeline for AB 1305, SB253, and and SB261.

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            <td>AB 1305</td>
            <td>January 1, 2024 (enforcement begins January 1, 2025)</td>
            <td>Requires businesses selling or marketing voluntary carbon offsets to disclose details about their offset projects, including third-party verification and updates on claims like carbon neutrality.</td>
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            <td>SB 253</td>
            <td>January 1, 2026</td>
            <td>Large corporations must publicly report their Scope 1, 2, and 3 greenhouse gas emissions annually, with mandatory assurance and verification starting in 2027.</td>
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            <td>SB 261</td>
            <td>January 1, 2024</td>
            <td>Companies with over $500 million in annual revenue must disclose climate-related financial risk reports starting in 2024, including strategies to mitigate those risks.</td>
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The main goal of AB 1305 is to require companies across California to justify their ecological promises and verify their sustainability claims. 

💡 Usually, many people will fall guilty to believing that any company or individual that refers to the voluntary carbon offset market is simply reducing the rest of the emissions they were unable to on their own – but this simply isn’t the case. AB 1305 will help hold companies accountable for their true environmental efforts and decrease dependency on carbon offsets and credits.

AB 1305 is important because it will require companies to be transparent regarding not only their actions with the voluntary carbon market, but also with their own efforts to reduce emissions and demonstrate environmental commitment.

A perfect example is with Taylor Swift and her private jet, which garnered unwavering media attention in the midst of her globally successful Eras Tour. Many people presumed that since Swift was reported to have purchased carbon credits to offset the emissions of her tour, it meant the excess emissions from her private jet were compensated for – but in reality, this isn’t the case.

This is because it is often difficult to ensure if the carbon credits or carbon offsets purchased meet the relevant criteria, in this case – Swift’s excessive air travel. AB 1305 will attempt to accomplish the same motif by verifying the extent in which companies engage with the voluntary carbon market. 

Here are some other reasons why AB 1305 is important:


Address Criticism of Voluntary Carbon Market – Many critics refer to the current set of the of voluntary carbon market as flawed, but a bill and disclosure such as AB 1305 can help to prevent companies from using carbon credits and offsets to brag about their commitment to environmental reform. 

Reduce False Net-Zero Claims – It’s easy to subscribe to the notion of carbon credits and believe it balances everything out, but this isn’t the case – in the same way that eating a whole cake and then going to the gym for 3 hours doesn’t make you a healthy person. AB 1305 will play a role in helping to reduce false claims on behalf of companies too lazy to develop a robust climate strategy. 

Greater Trust & Accountability – Standardized disclosures such as AB 1305 can help businesses to improve communication with their stakeholders and gain credibility for future partnered projects. In addition to this, companies will be forced to re-evaluate their current emission reduction strategies.

Provide Consumers with More Information – The public disclosures required under AB 1305 will help customers to better understand the true sustainability of the company in question via the use of reliable data required under the law.


👉 Companies subject to report under AB 1305 will need to validate their engagement with the voluntary carbon market, which in turn – will provide indispensable information regarding a company’s environmental integrity and prevent potential greenwashing behavior from being swept under the rug.

Technically, AB 1305 went into effect on January 1, 2024 – but all businesses within the state will be expected to comply one year later on January 1, 2025.

💡 Although AB 1305 already went into effect at the start of 2024, the bill never specified which date the first set of disclosure should be made. This was later clarified by Jesse Gabriel, who served as an assembly member for AB 1305 – who then confirmed the first disclosures should take place on January 1, 2025 and every year after that. 

However, it is important to remember that AB 1305 is already in effect – meaning that businesses that fail to comply may face legal fines up to $2,500 per day for non-compliance if they do not take the steps to comply by the time enforcement kicks in at the start of 2025.

👉 Therefore, it is important for companies that have yet to take action to ensure compliance with AB 1305 act sooner than later – as the deadline for the first annual disclosure under AB 1305 is fast approaching.

Businesses in California can start preparing to comply with AB 1305 by taking note of the current carbon credits they have purchased or carbon offsets they have used. 

Prior to publicly disclosing information about their activity in the voluntary carbon market, companies should review all of their current marketing campaigns in search for potential claims that could be considered as greenwashing – and adjust them accordingly with information that can be backed up under AB 1305 and other future required disclosures.

Here are some of the ways that companies in California can make sure they comply with AB 1305:

Refresh Your Knowledge of the Law – California may be a standout for its progressive climate legislation, such as by working to ban the sale of new electric vehicles by 2035 – but it also means businesses across the state will have a lot to remember. Therefore, refreshing your company’s knowledge of current protocols in California could be worthwhile before trying to tackle compliance under AB 1305.

Strengthen Internal Communication – Letting your employees and internal stakeholders know the ins-and-outs of AB 1305 can help to make sure everyone does their part to make sure the disclosure is precise and on-time.

Improve Data Collection – Not only can this help your company to improve upon other areas such as collecting information from suppliers and develop a more advanced carbon emission reduction plan, but it can help to gather all the details needed to comply with AB 1305. 

Make Claims More Carefully – If your company wants to constitute itself as carbon neutral or net-zero, you’ll need clear documentation on how your company measures, monitors, and manages your progress on your individual goals in addition to your carbon offset projects.

Assign Clear Roles Within the Company – Letting everyone within your organization know now what they are responsible for, such as to collect the appropriate data or to update the website – you can avoid late compliance fines under AB 1305.

👉 Overall, AB 1305 is aimed to encourage companies to take a look at their current carbon emission reduction schemes – and make sure those who want to label themselves as a carbon neutral or net-zero company have earned it.

If reading this article about bill AB 1305 has made you interested in reducing your carbon emissions to further fight against climate change – Greenly can help you!

Trying to switch your company over to the values of a green business can be overwhelming, but don’t worry – Greenly is here to help. Click here to schedule a demo to see how Greenly can help you find ways to improve energy efficiency and decrease the dependency on fossil fuels in your own company. 

Greenly can help you make an environmental change for the better, starting with a carbon footprint assessment to know how much carbon emissions your company produces.
Click here to learn more about Greenly and how we can help you reduce your carbon footprint.

After seeking opportunities to put her various creative passions to good use, she joined Greenly in mid 2022 as SEO copywriter for the U.S. blog to provide her American perspective on the climate change issues we face today.

Stephanie Safdie - Greenly

Stephanie Safdie holds a bachelor's degree in English Language & Literature from the University of Maryland College Park, where she specialized in multimedia studies and media literacy to write engaging content made for the internet. She previously worked as a social media content video creator, freelance copywriter, and continues to write SEO generated content for her travel website. After seeking opportunities to put her various creative passions to good use, she joined Greenly in mid 2022 as SEO copywriter for the U.S. blog to provide her American perspective on the climate change issues we face today. Her work at Greenly covers a wide variety of topics, such as the impact of popular culture events on the environment, offering unique ideas for sustainable development, and breaking down new climate legislation in simple terms. As Stephanie is passionate about linking the bridge between the everyday activities we love to do (such as travel, concerts, fashion, food, etc.) and the effect it has on the environment, she is pursuing further training for more in-depth journalistic endeavors on the environment in the future.

Copywriter specializing in environmental thematics

Ines Gendre is a copywriter specializing in environmental issues. She joined Greenly's team in 2022.

Ines Gendre

Ines Gendre holds a master’s degree in marketing and began her career in the fast-moving consumer goods (FMCG) industry. After retraining, she joined Greenly in 2022 as a copywriter specializing in environmental issues. Ines brings her expertise to companies and individuals seeking to understand the challenges of climate change, the green transition, and their impact on society and the economy. Trained in key tools for developing climate strategies - such as Carbon Assessments, Life Cycle Analysis (LCA), and carbon offsetting - she will begin studying political science at Oxford University in England in January 2025.

Kara joined the team at Greenly in 2023 as SEO copywriter for the UK market.

Kara Anderson - Greenly

Kara Anderson holds an undergraduate law degree and a master’s degree in international law from the University of Glasgow and the University of Aberdeen, specializing in human rights and EU law, where she developed strong research and writing skills. After working at Ernst & Young as part of their audit graduate scheme and gaining experience in analytics, she transitioned to advertising, working with major global brands like American Express and Dove.
In 2023, Kara joined Greenly as a writer, focusing on sustainability and climate-related topics for the UK market. Her work spans a wide range of environmental issues, including climate science, sustainable development, and climate policy. Collaborating with climate scientists, Kara has produced data-driven investigations into key climate challenges. With a passion for international politics, sustainable development, and climate change science, she continues to build her expertise in the field and is currently pursuing further training in journalism.

Ben Field, Climate Action Strategist at Patch

Quentin Bourhis, Climate Expert at Greenly

Matthieu Vegreville

Matthieu is a 28 year-old graduate engineer from Ecole Polytechnique and Télecom Paris, with a background in data science at Withings. While there, he worked on watch activity detection algorithms, and developed a health study activity so that connected objects could be used to better monitor certain pathologies. He has long been involved in data science projects with his brother, who has the same training. Faced with the urgency of the climate crisis, he decided to put his know-how at the service of the environment. 

Arnaud Delubac

Arnaud, 26 years old, trained as a designer and in digital communication at INSEEC before joining the Master Entrepreunariat at ESSEC-CentraleSupélec. Passionate about social media since his teenage years, he has created some of the biggest Twitter communities in France before joining the digital communication team of the Prime Minister’s office in Matignon. It was at the Secretaries of State for Digital, Mounir Mahjoubi and Cédric O, where Arnaud directly managed the team, that he developed a strong conviction for the need to use technology to bring awareness to the greatest causes of our time.

Alexis Normand

Alexis is a 37 year-old graduate of HEC and Sciences-Po. After his studies, he spent 2 years working in public policy consulting. He then spent 6 years at Withings, a leading company in connected objects. While there, he continued the companies operations in Boston, USA, and created the company’s health department. After the company was bought by Nokia, he joined the startup Embleema by working through Techstars, one of the best startup incubators in the United States, where he developed a taste for entrepreneurship. His return to France was an opportunity to put all his experience at the service of the environment, during a crucial moment in the climate crisis.

Justine Dumont

Justine a toujours été passionnée de lecture et d’écriture. En 2019, elle parvient justement à faire de sa passion son métier, en devenant rédactrice web indépendante. Motivée par ses engagements écologiques, elle rejoint l’équipe de Greenly en 2022 afin de mettre ses compétences au service de la cause environnementale. 

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