In this article, we’ll explain what Walmart Project Gigaton is, how it has helped to reduce greenhouse gas emissions, and how other companies could lead by Walmart’s example.

What is Walmart Project Gigaton?

Known as one of one of the hallmark discount department stores in the United States, not many of us would think of Walmart as being one of the most sustainable companies to shop at – given their cheap quality products with questionable durability.

However, maybe we should think of Walmart as a leading company in terms of sustainability – seeing as their Walmart Project Gigaton has already been wildly successful.

Walmart's Project Gigaton is a sustainability initiative aimed at reducing one billion metric tons of greenhouse gas emissions from its global supply chain before 2030. 

💡 Essentially, the name, “Walmart Project Gigaton” is derived from Walmart’s overall goal to reduce one billion metric tons of GHG emissions, which equates to one gigaton.

The main goal of Walmart’s Project Gigaton is to encourage suppliers to adjust their actions to align with the needs of climate change and reduce greenhouse gas emissions worldwide.

Project Gigaton is a sustainability program inviting suppliers and organizations to join Walmart in committing to reduce greenhouse gas emissions resulting from their operations and supply chains. The goal of this initiative is to reduce emissions in the supply chain 1 gigaton by 2030, that’s like the equivalent of removing 211 million cars off the road for a year. Find out more about Project Gigaton at www.walmartsustainabilityhub.com

Walmart’s Project Gigaton: What is a gigaton?

Here are the main areas in which suppliers are encouraged to adapt their activities under Walmart’s Project Gigaton:

Having launched back in 2017, Walmart’s Project Gigaton has already been deemed as a success for its effectiveness to reduce carbon emissions across their supply chain across the world. 

As a result, many media outlets have praised Walmart’s sustainability efforts and have used Walmart’s Project Gigaton as an example of how other companies in a similar position can aspire to set ambitious sustainability goals and effectively achieve them. 

👉 Walmart Project Gigaton is a primary example of how large corporations based in the United States with worldwide operations can make a tangible difference in their carbon footprint.

Why is Walmart’s Project Gigaton important?

Walmart Project Gigaton is important as it demonstrates to other large businesses across the world that it is indeed possible to encourage your suppliers to reduce their greenhouse gas emissions and make industrial processes more efficient and sustainable.


💡 In fact, as of February 2024 – Walmart hit their emission reduction goal after acquiring nearly 6,000 suppliers to reduce, mitigate, or sequester 1 billion metric tons of greenhouse gas emissions.

Walmart Project Gigaton isn’t just good for the planet, but for our global economy – as it allows customers to feel good about their discount products they purchase at Walmart in addition to helping suppliers save money in their business as a result of improved energy efficiency.

Here are just a few reasons why Walmart Project Gigaton is crucial in the midst of climate change:

Reduce Emissions Worldwide – Walmart’s Project Gigaton has already helped to reduce 1 billion metric tons of GHG emissions, and it can also inspire other suppliers and large organizations to do the same. 

Influence Global Supply Chains – Walmart is one of the most well-known retail stores in the United States, meaning that their effort to curate more create sustainable practices across various industries could influence other global business to decarbonize their own supply chains.

Ensure Compliance – International treaties such as the Paris Climate Agreement can be challenging to adhere to, but sustainability initiatives such as Walmart’s Project Gigaton can help suppliers around the world comply with international climate treaties and future environmental regulations.  

Reduce Operational Costs – Walmart Project Gigaton promotes energy efficiency, and in turn – can allow suppliers to enjoy cost savings by dipping their toes into the world of sustainable finance while also driving environmental benefits.

Promote Leadership in Corporate Responsibility – Walmart's commitment to Project Gigaton demonstrates unwavering commitment to Corporate Social Responsibility (CSR), and can encourage other large organizations to do the same.

👉 Walmart’s Project Gigaton can inspire other companies to develop globally effective initiatives, as there is now an existing blueprint for large corporations to be equally as successful in engaging their suppliers to be more sustainable.

How does Walmart’s Project Gigaton work?

Walmart Project Gigaton works by engaging suppliers to reduce their emissions across several key areas including energy usage, waste, packaging, agriculture, transportation emissions, and product usage.


💡 As of 2024, over 5,900 suppliers have signed onto Walmart Project Gigaton – it is now considered one of the largest private-sector climate action projects in the world.

Walmart commits to removing a BILLION metric tons of carbon emissions from their supply chain by 2030. Watch this 4 minute interview with SVP of Sustainability to learn how YOU can get involved.

    How does Walmart plans to remove a GIGATON (a billion metric tons) of carbon emissions by 2030?
    How can suppliers can join Walmart to participate in this new initiative?
    What sustainability resources are available for suppliers?
    How can suppliers track their progress?


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Walmart's Project Gigaton: How to Get Involved

In order to attract as many suppliers to Walmart Project Gigaton as possible, the famous discount department store curated the Walmart Sustainability Hub – where they offer designated tool kits for their suppliers to provide them with a step-by-step guide on how to work together to achieve the overarching goal of reducing, avoiding, or sequestering 1 billion metric tons of greenhouse gas emissions.

Step-by-Step Guide: Walmart Project Gigaton

Here is a breakdown of how Walmart Project Gigaton works:

Supplier Engagement – Across the global supply chain, Walmart encourages suppliers to join Walmart Project gigaton. 

Suppliers Choose Key Areas of Focus – Suppliers can choose the most relevant areas to focus on to reduce their environmental impact, such as by reducing energy usage by switching to the use of renewable energy or upgrading to energy efficient technologies, improving agricultural practices such as by implementing climate smart farming tactics, reducing waste such as by mitigating the use of single use plastic or encouraging customers to avoid food waste, improving packing to be more sustainable can help suppliers to further reduce waste, mitigating deforestation by promoting the importance of ethical sourcing and ensuring that the supplier’s business activities do not contribute to wildfires, developing new innovative product designs to use less energy-intensive materials in the production process and reduce the emissions created over the course of its lifecycle. 

Track & Share Progress – Walmart provides various tools and resources to help their suppliers committed to Walmart Project Gigaton to effectively and efficiently report their progress in reducing greenhouse gas emissions.

Public Reports by Walmart – In order to showcase the success of suppliers committed to Walmart Project Gigaton, the discount department store shares an annual public progress report.

💡 In addition to guiding suppliers to rectify their current business models to become more sustainable and avoid excess greenhouse gas emissions, Walmart Project Gigaton has teamed up with various organizations to flesh out their sustainability initiatives.

Walmart has teamed up with the following organizations to develop Walmart Project Gigaton:

Giga Guru status is an effort on behalf of Walmart to showcase suppliers with exceptional dedication to reducing their environmental impact.

💡 Think of Giga Guru status in a similar light to being valedictorian of your graduating class – it is a status reserved for people who not only achieved their requirements, but went above and beyond.

Suppliers can qualify for Giga Guru status by:

Setting environmental targets that are measurable and manageable in-line with the SBTi  

Reporting their progress in at least three of the six main areas affiliated with the Walmart Gigaton Project 

Revealing progress on scope 1 and scope 2 emissions which are 95% complete for each scope & details on how they achieved these emission reduction targets

Sharing their efforts towards renewable electricity consumption 

Detailing which areas of scope 3 emissions are most relevant to their business activities  

Overall, Giga Guru status can help suppliers to further reduce their environmental footprint and demonstrate leadership in sustainability. 

👉 Ultimately, Walmart Project Gigaton reveals how a collaborative effort can prove effective in reducing our environmental impact in addition to cutting back on costly operational costs caused by high energy usage, waste, and more.

The table below will further depict the requirements to comply with Walmart's Project Gigaton:

<table border="1" cellpadding="10">
  <tr>
    <th>Requirement</th>
    <th>Description</th>
  </tr>
  <tr>
    <td>Supplier Registration</td>
    <td>Suppliers must register through Walmart's Sustainability Hub to participate in Project Gigaton.</td>
  </tr>
  <tr>
    <td>Emission Reduction Target</td>
    <td>Suppliers need to set a goal for reducing their greenhouse gas emissions within one of six focus areas: energy, nature, waste, packaging, transportation, or product use.</td>
  </tr>
  <tr>
    <td>Action Plan</td>
    <td>Suppliers are required to develop and submit a clear action plan that outlines how they will meet their emission reduction targets.</td>
  </tr>
  <tr>
    <td>Reporting Progress</td>
    <td>Suppliers must regularly report on their progress through Walmart’s platform, including tracking metrics and emission reductions.</td>
  </tr>
  <tr>
    <td>Collaboration with Walmart</td>
    <td>Suppliers will work in collaboration with Walmart to access resources, tools, and guidance to help them achieve their sustainability goals.</td>
  </tr>
  <tr>
    <td>Recognition and Incentives</td>
    <td>Suppliers who achieve significant progress can receive recognition through Walmart’s public sustainability reports or awards.</td>
  </tr>
</table>


How can suppliers get involved with Walmart Project Gigaton?

Companies that are considered as suppliers can easily get involved with Walmart Project Gigaton by using their three-step program to get started. 

💡 As a part of their efforts to streamline the importance of sustainability, Walmart has made signing up for Walmart Project Gigaton extremely user-friendly.

If your company is to sign up to report its environmental impact under Walmart Project Gigaton, it can only reap positive benefits such as increased clientele and business transparency – as you will then be able to associate your business with a climate action program with a household name.

Here are the three steps necessary to get your company started with Walmart Project Gigaton:  

Sign Up – First, suppliers should visit the Walmart Sustainability Hub to create a Walmart Project Gigaton account. 

Set Your Emission Reduction Target – Once your account is set up, companies should work internally to develop an appropriate emissions reduction goal. These goals should be “SMART”, meaning they should be specific, measurable, achievable, relevant,and timely. This step can often prove most challenging, but working with a carbon accounting company like Greenly can make determining these goals easier.

Share & Report Your Progress – Suppliers joining Walmart Project Gigaton will be subject to report their progress annually via their official Walmart Project Gigaton account. In addition to this, Walmart helps to make reporting easier by emailing suppliers affiliated with Walmart Project Gigaton specific information on what will be required on pre-mandated reporting dates. This allows suppliers to prepare well in advance for compliance and boost the chances of Walmart Project Gigaton’s continued success.

👉 Remember, in order to join Walmart Project Gigaton – companies will need a Retail Link account, which will serve as their all-in-one stop to manage, update, and view their sustainability goals.

How can your company develop something like Walmart Project Gigaton?

Your company can also develop a supplier emission reduction program like Walmart Project Gigaton by:

Creating a Sustainability Platform & Toolkit – If your company develops a platform similar to Walmart’s Sustainability Platform, it can help encourage suppliers to join your movement towards net-zero emissions with less hesitation. 

Partnering with Accredited Organizations – Walmart’s Project Gigaton is effective in part due to collaborating with the SBTi, WWF, and EDF. In order to develop an effective guide for suppliers to follow and reduce their emissions effectively, expanding your network could prove useful. 

Incentivize Participation – Offering your suppliers recognition for their emission reduction efforts could encourage them to participate in your new sustainability initiative, as it’s likely that your company has a larger audience to promote their products or services than the suppliers themselves.

Overall, Walmart Project Gigaton has proven to be a successful sustainability initiative which has already achieved its main goal six years in advance – demonstrating that setting ambitious emission reduction goals isn’t too tall of an order, and that we could all implement similar mechanisms to mitigate our environmental impact worldwide.

If reading this article about Walmart Project Gigaton has made you interested in reducing your carbon emissions to further fight against climate change – Greenly can help you!

Aligning your business to comply with sustainability initiatives such as Walmart Project Gigaton can be challenging, but don’t worry – Greenly is here to help. Click here to schedule a demo to see how Greenly can help you find ways to improve energy efficiency and decrease the dependency on fossil fuels in your own company. 

Greenly can help you make an environmental change for the better, starting with a carbon footprint assessment to know how much carbon emissions your company produces.


Click here to learn more about Greenly and how we can help you reduce your carbon footprint.

In this article, we’ll explain what an LCA certification is, why it is important, and the options your company could pursue to prove LCA compliant.

Is it Possible to Get a LCA Certification?

Sustainability is slowly becoming one of the most pivotal topics for businesses to cover if they want to prove successful worldwide, which means a wide variety of certifications will be required to demonstrate their commitment to eco-friendly practices – such as by acquiring an LCA certification.

However, obtaining an LCA certification may not be as simple as one might think – seeing as there is no universally accepted certification, much like there is no standardized ESG certification.

LCA refers to the evaluation method used to determine the environmental impact of a product or service. 

💡 The main goal of an LCA assessment is to help companies improve their design process to be more eco-friendly and create a more efficient and environmentally product to reduce the emissions created by said product in the long-term.

LCAs play a role in revealing how much pollution or waste is created by a productor service, and can help businesses to get started on their sustainability journey by highlighting the potential improvements to be made.

In 2 minutes, find out what a life cycle analysis (LCA) is, what it involves, and the benefits of carrying out an LCA.

To read more about LCA : 

Article: https://greenly.earth/en-gb/blog/comp...

Service: https://greenly.earth/en-gb/lca

What is LCA (Life Cycle Assessment)?

Conducting an LCA assessment can allow your business to:

Compare & contrast the environmental impact of various products

Easily comply with environmental regulations

Reduce the environmental impact of an existing product

💡 Popular examples of LCA in action include determining how to make the packaging for a product more sustainable by comparing the use of plastic, glass and other materials – in addition to building materials used in construction by determining which materials will equate to a lower carbon footprint. 

Clearly Define Goals – It is important to determine which goals are most essential to reduce the environmental impact of the product – such as energy or water usage. This can help to create attainable goals to mitigate further emissions from the product.

Life Cycle Inventory (LCI) – This refers to collecting data on the energy, water, and materials required to determine the amount of waste created during each stage of life of the product. 

Life Cycle Impact Assessment (LCIA) – This refers to evaluating the potential environmental impacts of these inputs and outputs.

Interpreting the Data – Once all of the information regarding the product has been collected, it’s important to analyze the data to develop an effective sustainability plan moving forward. 

👉 Almost everyone can benefit from LCA, including the manufacturers, public agencies, and manufacturers – as LCA can provide indispensable information regarding the current sustainability of your products and services to allow for better decision making to improve them in the future.

There are several reasons why conducting an LCA assessment is worthwhile to your business, such as by helping to make more eco-friendly products, reducing emissions long-term, and boosting your brand reputation.

💡 Conducting a LCA assessment is one of the best ways to demonstrate your company’s commitment to environmental reform while also helping to improve your product to appeal to newer, more sustainability-savvy consumers.

Think of LCA as going to the doctor for an annual checkup: it’s an opportunity to find what’s working well and what adjustments can be made to improve the overall efficacy of your company’s product.

Here are some of the reasons why LCA is important:

Identify High Emissive Areas in Your Business – LCA can help your company to better understand its industrial processes and determine which areas are most crucial to cut back on, such as transportation emissions or how the materials required to make the product are sourced. This can allow your business to rectify its current business model to be more eco-friendly in the long-term.

Design More Eco-Friendly Products – Up to 46% of people say that they are purchasing sustainable products to minimize their individual impact on the environment, accounting for nearly half of the general consumer market. Finding solutions to develop a more eco-friendly design could prove not only beneficial for the planet, but for your business – as you’ll gain the ability to attract sustainably conscious consumers.

Reduce GHG Emissions in Landfill – According to the EPA, landfills account for a whopping total of 17% of greenhouse gas emissions, and much of that is attributed to the waste created by throwing out single-use products and other daily cosmetic products. If more companies were to conduct an LCA assessment, they would have greater insight on how to reduce the emissions created by products after they’re disposed of in landfills. 

Cut Back on Operational Costs – Oftentimes, an LCA assessment will reveal inefficiencies in the manufacturing of your products – which can allow for improved processing to ultimately cut back on operational costs such as utility or water bills. 

Comply with Environmental Regulations – These days, it can be challenging for companies to ensure consistent compliance with current and future regulations – but remaining aware of LCA can help businesses to stay one-step ahead of these requirements. 

Demonstrate Your Company’s Commitment to Sustainability – Providing an LCA for your products can allow for more tangible and thoughtful commentary in your annual sustainability reports to communicate your genuine efforts to reduce the environmental impact of your products. This is especially important seeing as transparency and accountability are becoming increasingly imperative in the business world to ensure stakeholder engagement.

👉 Overall, LCA is important as it can help companies to appeal to sustainable consumers, comply with environmental regulations, and illustrate a genuine effort to reduce their impact on the environment.

Similar to ESG, there is no single universal LCA certification – but there are many options for your business to be certified for its LCA practices. 

💡 Since there is no universal LCA certification, companies and individual professionals will often refer to other LCA trainings or certifications to demonstrate a proficient LCA methodology.

If there were a standardized LCA certification, it would allow for greater credibility and consistency to adopt sustainable business practices for the LCA impact created by products worldwide.

Here are some of the reasons why having no universal certification for LCA could prove challenging: 

Since there is no universal LCA certification, professionals and organizations alike rebound to use different methodologies and softwares that could yield various results – making it challenging to determine whether someone’s LCA methodology is proficient or not.

Think of how SAT and ACT scores are used as a way to gauge someone’s test taking skills to enter college in the United States – without these scores, colleges would have to use a student’s GPA for admission. This would be an unfair baseline comparison to use since high schools across the country offer different levels of education. In this sense, LCA is missing the equivalent of the SAT or ACT.

If a universal LCA certification were to exist, it would be easier to provide stakeholders with consistent evidence of a functional LCA methodology in place. 

However, since there isn’t, it can be challenging to verify an existing LCA methodology. This can require multiple professionals with expertise in LCA needing to validate the existing plan – which can take both time and money away from the company. 

Without a universal LCA certification, a barrier remains in allowing LCA to go global – as multinational companies and industries around the world will lack a standardized certification that can apply for cross-border sustainability initiatives.

In addition to this, globally renowned businesses will often need to acquire more than one LCA certification – as it’s likely that one certification will prove more worthwhile in one region of the world and could deem itself next-to-useless in another. 

The table below will further depict the struggles of lacking a universal LCA certification:

<table border="1" cellpadding="10" cellspacing="0">
  <thead>
    <tr>
      <th>Problem</th>
      <th>Description</th>
    </tr>
  </thead>
  <tbody>
    <tr>
      <td>Inconsistent Standards and Methodologies</td>
      <td>Without a universal LCA certification, various methodologies are used, leading to inconsistent results. This makes it difficult to compare LCAs across sectors and regions.</td>
    </tr>
    <tr>
      <td>Difficulty in Verifying Credibility</td>
      <td>The lack of a universal certification makes it harder to assess whether a practitioner has the necessary expertise, leading to differing levels of quality and credibility in LCA studies.</td>
    </tr>
    <tr>
      <td>Fragmentation of Certifications</td>
      <td>Multiple certifications focus on different aspects of LCA without harmonization, which creates confusion for companies and professionals deciding which certification to pursue.</td>
    </tr>
    <tr>
      <td>Challenges in Global Implementation</td>
      <td>Different countries prioritize specific environmental issues, making global implementation of LCA more complex without a standard certification to unify efforts.</td>
    </tr>
    <tr>
      <td>Limited Accountability</td>
      <td>Without universal oversight, LCA results may be less reliable, allowing companies to potentially misrepresent their environmental impact or engage in greenwashing.</td>
    </tr>
    <tr>
      <td>Barriers to Wider Adoption</td>
      <td>The complexity and fragmented nature of current LCA certifications hinder adoption, especially for smaller companies. A universal certification could simplify the process and encourage broader usage.</td>
    </tr>
  </tbody>
</table>



What can your company do to prove you are LCA certified?

There are a wide variety of certifications and LCA training that your company can pursue in order to demonstrate your compliance with LCA – such as by obtaining an LCACP, EDP, or various ISO certifications.

Here are some of the trainings and certifications your business can use to demonstrate you are LCA certified:

Acquire a Certified Life Cycle Assessment Professional (LCACP) – This LCA certification is offered by the American Center for Life Cycle Assessment (ACLCA), an is geared towards professionals who wants to be certified for their LCA methodologies – much like a language teacher would want to be certified for their teaching techniques. However, this certification requires previous experience in LCA – and those applying for the certification must take an LCA course and pass the exam. Overall, it may not be suitable for businesses – but rather for individual professionals.

Provide an EPD – An Environmental Product Disclosure, or an EPD, can quantify the  environmental information about the life cycle of a product. Overall, an EPD can serve as one of the most useful LCA certifications – as it’s one of the closest certifications to a universal certification for LCA.

ISO 14040 & ISO 14044 – This ISO certification, alongside ISO 14041, ISO 14042, and ISO 14043, which could be used as supplementary certification – provides an all encompassing overview for sufficient LCA practices. The benefit of acquiring an ISO 14040 or ISO 14044 certification is that it allows various organizations to be recognized for their LCA procedures worldwide.

Product Environmental Footprint (PEF) Certification – Similar to the PEF initiative developed by the European Union, this LCA certification can prove that companies are complying with the EU’s environmental standards via LCA. However, while this certification is good for companies based in the European Union – it may not be the best for businesses based outside of the EU.

Greenhouse Gas Protocol LCA Certification – Provided by the globally recognized GHG Protocol, this training and certification can help companies be certified in terms of the carbon footprint and other GHG-related environmental impacts. The overarching benefit of an LCA training certification from the Greenhouse Gas Protocol over other LCA training and certifications, such as from GaBi or SimaPro, is that the GHG Protocol is well-known around the world.

Conduct an LCA Assessment – As this isn’t considered a certification of any sort, it would require your company declaring the results of your LCA assessment and subsequent actions taken to utilize the data analyzed in your next sustainability report – which then may need to be audited to ensure credibility. 

👉 If you’re looking for a more in-depth article on how to conduct an LCA assessment, be sure to read our article here. 

💡 It’s important to remember that these various certifications and trainings each focus on different components related to LCA – meaning that it may prove useful to acquire more than one certification to demonstrate your company’s well-rounded approach to LCA. 

Ultimately, there is no universal LCA certification – but there are a wide variety of LCA certifications and training available for your company to pursue in order to prove LCA compliance. 

Remember, pursuing an LCA certification often requires conducting an LCA assessment to begin with – something Greenly can help you with.

If reading this article on if it’s possible to get an LCA certification has made you interested in reducing your carbon emissions to further fight against climate change – Greenly can help you!

Aligning your business to comply with sustainability initiatives such as LCA can be challenging, but don’t worry – Greenly is here to help. Click here to schedule a demo to see how Greenly can help you find ways to improve energy efficiency and decrease the dependency on fossil fuels in your own company. 

In this article, we explore regenerative tourism, its principles, benefits, and practical steps for implementation.

What is regenerative tourism?

In recent years, travel has become cheaper and more accessible, enabling millions of people to explore far-flung corners of the globe. While this boom in tourism has brought economic benefits to many destinations, it has also led to significant challenges. Mass tourism often results in environmental degradation, overuse of resources, and disruption to local communities. Popular tourist spots face issues like pollution, habitat destruction, and cultural erosion, making it clear that a new approach to travel is urgently needed.
Regenerative tourism is transforming how we travel, leading to a shift from traditional tourism to a model that not only preserves but actively improves destinations. In a world where climate change and environmental degradation are pressing concerns, regenerative tourism offers a way for travelers to make a positive impact. By focusing on restoration and renewal, this approach aims to leave places better than they were found, benefiting both the environment and local communities.

👉 In this article, we'll explore the concept of regenerative tourism, its principles, benefits, and how it differs from sustainable travel. Whether you're a traveler, a tourism business, or someone interested in making a positive impact, this guide will provide valuable insights into the world of regenerative tourism.

As travel has become more affordable and accessible, the surge in global tourism has brought both economic benefits and significant environmental challenges. Mass tourism often leads to the overuse of natural resources, pollution, and habitat destruction. Popular destinations struggle to manage the sheer volume of visitors, resulting in issues like overcrowded national parks, littered beaches, and damaged coral reefs. 

The construction of hotels, resorts, and other infrastructure to accommodate tourists frequently involves deforestation and disruption of local ecosystems. Additionally, the increase in air travel contributes substantially to carbon emissions, exacerbating climate change and its detrimental effects on the environment.

Recent protests across Europe highlight the growing local discontent with mass tourism. In Spain, thousands have marched in cities like Barcelona and Mallorca, chanting "Tourists, go home!" and expressing frustration over rising housing costs, inflation, and environmental degradation. The surge in visitors has overwhelmed health services, waste management, and water supplies, making everyday life increasingly difficult for residents. 

Similar sentiments have been echoed in other popular destinations like Venice, Italy, and Santorini, Greece, where authorities are implementing measures such as tourist taxes and limits on short-term rentals to mitigate the adverse impacts. These movements underscore the urgent need for a more sustainable and regenerative approach to tourism, one that prioritizes the well-being of both the environment and local communities. 

The Spanish economy has been growing faster than most of its European neighbours recently - and that's in great part due to its tourism industry.
 
Tourism contributes around 13% of GDP growth to the country's economy thanks to a model based on sand, sea and sun.
 
This year, nearly 100 million foreign visitors are expected - a new record - and not everyone is happy about the influx of tourists.
 
Anti-tourism protests have been taking place across many parts of the count§y, including popular destinations Barcelona and Malaga.

Subscribe here: http://bit.ly/1rbfUog

For more news, analysis and features visit: www.bbc.com/news 
 
#Tourism #Spain #BBCNews

Anti-tourism protests across Spain continue despite economic growth | BBC

Regenerative tourism is an innovative approach to travel that aims to go beyond sustainability. While sustainable tourism focuses on minimizing negative impacts, regenerative tourism seeks to leave destinations better than they were found. This involves actively restoring and replenishing the environments and communities impacted by tourism, fostering a positive and lasting legacy.

At its core, regenerative tourism is about creating a harmonious relationship between travelers and destinations. It encourages visitors to engage in activities that benefit the local ecosystem, culture, and economy. This can include initiatives such as environmental clean-ups, supporting local businesses, and participating in cultural preservation projects. By doing so, regenerative tourism not only mitigates the adverse effects of travel but also contributes to the overall health and resilience of destinations.

<table>
  <thead>
    <tr>
      <th>Principle</th>
      <th>Description</th>
    </tr>
  </thead>
  <tbody>
    <tr>
      <td>Ecosystem Integration</td>
      <td>Recognizing that tourism activities occur within a larger ecosystem, where visitors and businesses act as guardians of the natural world. This principle emphasizes the importance of understanding and respecting the interconnectedness of all life forms and their habitats.</td>
    </tr>
    <tr>
      <td>Community-Centric Approach</td>
      <td>Empowering local communities to thrive by involving them in tourism decision-making and stewardship. This approach ensures that tourism benefits are equitably distributed and that local cultures and traditions are preserved and celebrated.</td>
    </tr>
    <tr>
      <td>Holistic Measurement of Success</td>
      <td>Measuring success through well-being, cultural prosperity, and environmental integrity, not just economic growth. Regenerative tourism advocates for a broader set of metrics that reflect the true value of sustainable practices and their long-term benefits.</td>
    </tr>
  </tbody>
</table>


Regenerative tourism vs sustainable tourism

Regenerative tourism differs from sustainable tourism in several significant ways. While sustainable tourism aims to maintain the status quo and minimize harm, regenerative tourism actively seeks to improve and rejuvenate.

<table>
  <thead>
    <tr>
      <th>Aspect</th>
      <th>Sustainable Tourism</th>
      <th>Regenerative Tourism</th>
    </tr>
  </thead>
  <tbody>
    <tr>
      <td>Paradigm</td>
      <td>Views the industry as an economic sector</td>
      <td>Sees tourism as a living system</td>
    </tr>
    <tr>
      <td>Purpose</td>
      <td>Aims for minimal impact</td>
      <td>Aims for renewal and restoration</td>
    </tr>
    <tr>
      <td>Approach</td>
      <td>Focuses on reducing negative effects</td>
      <td>Aligns with natural and cultural development, achieving harmony</td>
    </tr>
  </tbody>
</table>

👉 By embracing regenerative tourism, we can transform the travel industry into a force for good, one that not only preserves the beauty and integrity of our planet but also enhances the well-being of the people and places we visit.

What are the benefits of regenerative tourism?

Regenerative tourism offers numerous benefits that go further than those offered by sustainable travel. By fostering a positive impact on both the environment and local communities, regenerative tourism creates a more holistic and enduring approach to travel. 

Environmental restoration and conservation: Regenerative tourism actively contributes to the restoration and conservation of natural environments. Tourists and businesses engage in activities such as reforestation, habitat restoration, and wildlife conservation. This helps to rebuild ecosystems, increase biodiversity, and mitigate the impacts of climate change. For example, eco-lodges that plant trees for every visitor or volunteer programs that focus on cleaning up beaches and protecting marine life are direct actions that aid environmental recovery.

Economic empowerment of local communities: By involving local communities in tourism planning and operations, regenerative tourism ensures that economic benefits are more equitably distributed. This approach supports local businesses, creates jobs, and encourages the development of community-led initiatives. In turn, this can reduce economic dependence on unsustainable practices and build a more resilient local economy. Tourists are encouraged to buy local products, dine in local restaurants, and participate in community-based tourism activities, which helps to keep the financial benefits within the community.

Cultural preservation and enrichment: Regenerative tourism places a strong emphasis on respecting and preserving local cultures and traditions. Tourists are provided with opportunities to engage with local cultures in meaningful ways, such as through cultural tours, workshops, and festivals. This not only enriches the travel experience but also helps to sustain and celebrate the cultural heritage of the destination. By promoting cultural exchange and understanding, regenerative tourism fosters a deeper connection between visitors and the places they visit.

Enhanced tourist experience: Travelers who participate in regenerative tourism often have more enriching and fulfilling experiences. Engaging in activities that benefit the environment and communities creates a sense of purpose and connection. These travelers are more likely to form lasting memories and develop a stronger appreciation for the destinations they visit. This can lead to increased tourist satisfaction and loyalty, encouraging repeat visits and positive word-of-mouth recommendations.

Long-term sustainability: Unlike traditional tourism, which often focuses on short-term gains, regenerative tourism is built on principles of long-term sustainability. By prioritizing the health and well-being of the environment and local communities, regenerative tourism creates destinations that can thrive for generations to come. This forward-thinking approach helps to safeguard natural and cultural resources, ensuring that future generations can enjoy and benefit from them. 

Regenerative tourism not only addresses the immediate impacts of travel but also contributes to a broader vision of sustainability and resilience. By fostering environmental restoration, economic empowerment, cultural preservation, enhanced tourist experiences, and long-term sustainability, regenerative tourism offers a transformative model for the future of travel. 

Representation Plus: Sustainable and Regenerative Tourism

Transitioning from traditional tourism to a regenerative model requires a comprehensive and thoughtful approach. Here are practical steps that tourism businesses and destinations can take to implement regenerative tourism practices:


The first step in implementing regenerative tourism is to assess the current practices and identify areas for improvement. This involves conducting a thorough audit of operations, including environmental impact, resource use, and community engagement. Understanding the starting point helps in setting realistic goals and measuring progress.


Developing clear, actionable goals is essential for guiding regenerative tourism efforts. These goals should align with the principles of regenerative tourism, focusing on environmental restoration, community empowerment, and cultural preservation. Creating a comprehensive policy that outlines these goals and the steps to achieve them ensures that all stakeholders are aligned and committed to the regenerative approach.

Local communities are central to the success of regenerative tourism. Building strong partnerships with community members, local businesses, and organizations helps to ensure that tourism benefits are shared equitably. Engaging with the community through regular dialogue, collaboration, and shared decision-making fosters mutual trust and respect. This can include supporting local entrepreneurs, sourcing products and services locally, and involving community members in tourism planning and management.

Implementing environmentally friendly practices is a cornerstone of regenerative tourism. This can involve measures such as reducing waste, conserving water, using renewable energy, and promoting biodiversity. Businesses can adopt green building standards, implement recycling programs, and participate in or sponsor local conservation projects. Educating tourists about the importance of environmental stewardship and encouraging sustainable behaviors also play a critical role.


To preserve and celebrate local cultures, tourism businesses should offer authentic cultural experiences that are respectful and inclusive. This can include organizing cultural tours, workshops, and festivals that highlight local traditions, crafts, and cuisines. Providing platforms for local artists, musicians, and storytellers to share their heritage enriches the tourist experience and supports cultural sustainability.


Staff training is crucial for the successful implementation of regenerative tourism practices. Providing employees with the knowledge and skills needed to support environmental and cultural initiatives ensures that they can effectively contribute to the goals of regenerative tourism. Training programs can cover topics such as sustainable practices, cultural sensitivity, and community engagement.


Regularly measuring and reporting progress toward regenerative tourism goals is essential for transparency and accountability. Using a set of well-defined metrics helps in tracking improvements and identifying areas that need further attention. Communicating these achievements to stakeholders, including tourists, employees, and the local community, helps to build trust and encourage continued support for regenerative practices.


Tourists play a vital role in the success of regenerative tourism. Encouraging them to participate in sustainable and regenerative activities enhances their travel experience and amplifies the positive impact. This can include offering opportunities for tourists to engage in environmental conservation projects, cultural exchanges, and community service. Providing information and resources on how to travel responsibly helps to foster a culture of regenerative tourism among visitors.


👉 By taking these practical steps, tourism businesses and destinations can transition towards a regenerative model that not only minimizes harm but actively contributes to the restoration and rejuvenation of the environment and communities. 

While regenerative tourism offers a transformative approach to travel, it also presents several challenges that need to be addressed to achieve its full potential. Here are some of the key challenges and potential solutions: 

<table>
  <thead>
    <tr>
      <th>Challenge</th>
      <th>Solution</th>
    </tr>
  </thead>
  <tbody>
    <tr>
      <td>
        <strong>Limited Understanding and Awareness</strong><br>
        One of the biggest hurdles is the limited understanding and awareness of regenerative tourism principles among tourists, businesses, and even some policymakers. Many still equate sustainable tourism with regenerative tourism.
      </td>
      <td>
        Education and awareness campaigns are essential. Tourism businesses and organizations can develop educational materials, workshops, and training programs to inform stakeholders about the benefits and practices of regenerative tourism. Collaborating with educational institutions and media can also help spread awareness.
      </td>
    </tr>
    <tr>
      <td>
        <strong>Financial Constraints</strong><br>
        Implementing regenerative tourism practices often requires significant upfront investment in sustainable infrastructure, technology, and training. Smaller businesses and developing regions may struggle to secure the necessary funds.
      </td>
      <td>
        Governments and financial institutions can offer grants, subsidies, and low-interest loans to support the transition to regenerative tourism. Public-private partnerships can also mobilize resources and share the financial burden. Additionally, businesses can explore crowdfunding and community-supported initiatives.
      </td>
    </tr>
    <tr>
      <td>
        <strong>Resistance to Change</strong><br>
        Traditional tourism businesses and stakeholders may resist adopting regenerative practices due to entrenched habits, fear of the unknown, or concerns about profitability.
      </td>
      <td>
        Demonstrating the long-term benefits of regenerative tourism, including economic resilience, enhanced reputation, and improved visitor satisfaction, can help overcome resistance. Pilot projects and case studies showcasing successful implementations can serve as powerful examples. Engaging stakeholders in the planning process and addressing their concerns through transparent communication is also crucial.
      </td>
    </tr>
    <tr>
      <td>
        <strong>Measuring Impact and Success</strong><br>
        Unlike traditional tourism metrics that focus on economic indicators, regenerative tourism requires a broader set of metrics that include environmental, social, and cultural impacts. Measuring these impacts can be complex and resource-intensive.
      </td>
      <td>
        Developing standardized metrics and tools for measuring regenerative tourism impacts is essential. Collaborating with research institutions and using data analytics can help track and evaluate the effectiveness of regenerative practices. Regular monitoring and reporting ensure transparency and accountability.
      </td>
    </tr>
    <tr>
      <td>
        <strong>Ensuring Community Involvement</strong><br>
        Genuinely involving local communities in regenerative tourism can be challenging, especially in areas where there is a lack of trust or where community members have historically been excluded from tourism decision-making.
      </td>
      <td>
        Building trust through consistent and respectful engagement is key. Tourism businesses and organizations should prioritize community consultation and involvement from the outset. Empowering local leaders and providing capacity-building programs can help communities take an active role in tourism planning and management. Profit-sharing models and community-owned tourism enterprises can also ensure that benefits are equitably distributed.
      </td>
    </tr>
    <tr>
      <td>
        <strong>Balancing Economic Viability and Regeneration</strong><br>
        Ensuring that regenerative tourism is economically viable while achieving environmental and social goals can be a delicate balance. There is a risk that regenerative practices might be seen as financially unsustainable.
      </td>
      <td>
        Developing diversified income streams, such as eco-tourism, cultural tourism, and wellness tourism, can enhance economic viability. Marketing strategies that highlight the unique and enriching experiences offered by regenerative tourism can attract a niche market willing to pay a premium. Additionally, adopting a phased approach to implementing regenerative practices allows businesses to gradually adjust and manage costs.
      </td>
    </tr>
    <tr>
      <td>
        <strong>Addressing Over-Tourism</strong><br>
        Popular destinations may face challenges with over-tourism, which can strain local resources and degrade the environment, counteracting regenerative efforts.
      </td>
      <td>
        Implementing visitor management strategies such as caps on visitor numbers, timed entry systems, and promoting off-peak travel can help manage tourist flows. Developing alternative destinations and dispersing tourists across a broader area can reduce pressure on popular sites. Engaging tourists in responsible travel behaviors through education and awareness campaigns is also crucial.
      </td>
    </tr>
    <tr>
      <td>
        <strong>Policy and Regulatory Support</strong><br>
        Inconsistent or insufficient policy and regulatory support can hinder the adoption of regenerative tourism practices. Regulatory frameworks may not be aligned with regenerative principles.
      </td>
      <td>
        Advocacy and collaboration with policymakers are essential to develop supportive regulatory frameworks. Governments can enact policies that incentivize regenerative practices, such as tax breaks for sustainable businesses and regulations that enforce environmental standards. Establishing national and regional strategies for regenerative tourism can provide a coordinated approach.
      </td>
    </tr>
  </tbody>
</table>


Regenerative tourism is being brought to life through innovative projects around the world, showcasing how tourism can contribute positively to the environment and local communities. Here are some inspiring examples: 

Grootbos Private Nature Reserve, South Africa

Grootbos Private Nature Reserve is a shining example of how tourism can contribute to environmental conservation and community development. Located in the Western Cape of South Africa, Grootbos integrates biodiversity conservation with social development through various initiatives:

Conservation Efforts: Grootbos focuses on restoring the native fynbos vegetation and protecting endangered species. Their conservation programs have led to the discovery of new plant species and the rehabilitation of degraded land.

Community Engagement: The reserve runs the Grootbos Foundation, which provides education, sports programs, and job training for local communities. They also promote sustainable agriculture by training locals in organic farming and supporting local food production.

Finca Luna Nueva Lodge demonstrates the integration of regenerative agriculture and tourism. Located in the lush rainforest of Costa Rica, the lodge operates a certified organic and biodynamic farm:

Sustainable Farming: The lodge uses regenerative farming techniques to enhance soil health, increase biodiversity, and produce organic food for guests. They also offer farm tours and workshops on regenerative agriculture.

Ecotourism: Finca Luna Nueva provides eco-friendly accommodations and nature-based activities, such as bird watching, hiking, and wildlife tours, promoting a deeper connection with nature and fostering environmental awareness among visitors.

Bardessono Hotel & Spa in California’s Napa Valley is a luxury hotel that has embraced regenerative practices:

Sustainable Design: The hotel is built with reclaimed wood and other sustainable materials. It has achieved LEED Platinum certification, highlighting its commitment to energy efficiency, water conservation, and waste reduction.

Local Community Support: Bardessono sources food from local organic farms and wineries, supporting the regional economy and reducing carbon footprint. They also engage guests in local cultural experiences, promoting a deeper appreciation for the area’s heritage.

Mnemba Island exemplifies the integration of luxury tourism with marine conservation efforts in Zanzibar:

Marine Protection: The Mnemba Island Marine Conservation Area focuses on preserving the vibrant coral reefs and marine life around the island. Conservation initiatives include monitoring reef health, protecting turtle nesting sites, and promoting sustainable fishing practices.

Eco-Lodging: Mnemba Island offers eco-friendly accommodations with a minimal footprint. The lodge uses solar power, rainwater harvesting, and eco-friendly waste management systems. Guests are encouraged to participate in conservation activities, such as guided snorkeling tours and beach clean-ups.

New Zealand's Tiaki Promise is a nationwide initiative encouraging tourists to act as guardians of the country’s natural and cultural heritage:

Responsible Travel: The Tiaki Promise urges visitors to care for the land, sea, and culture, ensuring their activities do not harm the environment. It promotes respect for local communities and sustainable practices among tourists.

Community Collaboration: The initiative involves collaboration between the government, local communities, and tourism operators to foster a culture of respect and responsibility, ensuring that tourism benefits everyone involved. 

Tiaki means to care for people and place. The Tiaki Promise is a commitment to care for New Zealand. For now and for future generations.

New Zealand is precious, and everyone who lives and travels here has a responsibility to look after it.

By following the Tiaki Promise, you are making a commitment to New Zealand. To act as a guardian, protecting and preserving our home. 

Nau mai, haere mai ki Aotearoa. Welcome to New Zealand. 

Learn more: http://www.tiakinewzealand.com #TiakiPromise

Tiaki Promise - Care for New Zealand

Tips for tourists: How to participate in regenerative tourism

Participating in regenerative tourism means making mindful choices that positively impact the environment and local communities. Here are some tips to help you become a more responsible and regenerative traveler:

Look for certifications: When booking accommodation, look for certifications such as LEED, Green Key, or EarthCheck, which indicate sustainable and eco-friendly practices.

Research sustainability practices: Check if the hotel or lodge uses renewable energy, water-saving technologies, and waste management systems. Look for places that source food locally and have initiatives to reduce their environmental footprint.

Support eco-lodges: Consider staying at eco-lodges that focus on conservation and community development. These places often provide opportunities for guests to engage in local environmental projects.

Offset your carbon footprint: Choose airlines that offer carbon offset programs. You can also independently offset your travel emissions through reputable organizations.

Use public transportation: Whenever possible, use public transportation, cycle, or walk to explore your destination. This reduces your carbon footprint and allows you to experience the local culture more intimately.

Avoid over-touristed areas: Opt for less-traveled destinations to help reduce the pressure on popular tourist spots. This helps preserve these locations and supports a more even distribution of tourist revenue.

Choose local guides: Hire local guides who can provide authentic insights into the culture and environment. This not only enriches your experience but also supports local livelihoods.

Participate in community projects: Look for opportunities to volunteer or participate in community-based tourism projects. This can include activities like tree planting, beach clean-ups, or cultural exchange programs.

Respect local customs: Be mindful of local customs and traditions. Show respect for the local way of life and seek to learn from the communities you visit.

Wildlife conservation: Engage in activities that support wildlife conservation, such as visiting animal sanctuaries that focus on rehabilitation and education rather than exploitation.

Eco-friendly tours: Choose tour operators that follow sustainable practices, such as limiting the number of visitors, using eco-friendly transportation, and contributing to conservation efforts.

Cultural experiences: Participate in cultural tours and workshops that support local artisans and traditions. This helps preserve cultural heritage and provides economic benefits to local communities.

Buy local products: Purchase souvenirs and products made by local artisans. This supports the local economy and reduces the environmental impact of imported goods.

Eco-Friendly Products: Use environmentally friendly toiletries and sunscreens that do not harm marine life or ecosystems.

Learn about regenerative tourism: Educate yourself about regenerative tourism principles and practices. Share your knowledge with others to spread awareness and encourage responsible travel.

Leave positive reviews: Leave reviews for businesses that practice regenerative tourism. Highlight their efforts and encourage other travelers to choose sustainable options.

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