This article explores the EU's Green Claims Directive, its business impact, and strategies for implementation.

What is the EU's Green Claims Directive?

What are the consequences of the textile industry on the environment? Greenly reveals the truth about the fast fashion phenomenon.

Fast Fashion: can a balance be found between the textile industry and protecting the environment?

In this article, we’ll explore what environmental consulting actually is and why it’s experiencing a boom.

Why is Environmental Consulting Booming?

Laurent Levrey est expert en stratégie numérique et en croissance, avec une spécialisation dans le marketing et les médias.

Laurent Levrey

Laurent Levrey est expert en stratégie numérique et en croissance, avec une spécialisation dans le marketing et les médias. Actuellement Head of Growth chez Greenly, il pilote des initiatives alliant innovation technologique et transition écologique. Passionné par l’impact du digital sur les enjeux environnementaux, il explore les tensions entre développement technologique et durabilité à travers ses analyses et publications.

Laura Schmitz joined Greenly as Marketing Development Representative in 2024.

Laura Schmitz

With a degree in digital marketing, Laura Schmitz has 10 years’ experience in tech and digital, working for companies specialising in the use of data for industry, people and the environment. Passionate about environmental issues, she has also worked as a communications volunteer for Biomimicry Switzerland. Her expertise combines technology and sustainability, enabling her to raise awreness on issues relating to the ecological transition and sustainable innovation.

After starting her career at Greenly in 2022, she started a joined PhD between the startup and CentraleSupélec to improve company sustainabilty performance ratings.

Marine Kohler

Marine has an engineering degree from the French school of CentraleSupélec and a masters in Industrial Management from DTU. After starting her career at Greenly in 2022, she started a joined PhD between the startup and CentraleSupélec to improve company sustainabilty performance ratings.

Kara joined the team at Greenly in 2023 as SEO copywriter for the UK market.

Kara Anderson - Greenly

Kara Anderson holds an undergraduate law degree and a master’s degree in international law from the University of Glasgow and the University of Aberdeen, specializing in human rights and EU law, where she developed strong research and writing skills. After working at Ernst & Young as part of their audit graduate scheme and gaining experience in analytics, she transitioned to advertising, working with major global brands like American Express and Dove.
In 2023, Kara joined Greenly as a writer, focusing on sustainability and climate-related topics for the UK market. Her work spans a wide range of environmental issues, including climate science, sustainable development, and climate policy. Collaborating with climate scientists, Kara has produced data-driven investigations into key climate challenges. With a passion for international politics, sustainable development, and climate change science, she continues to build her expertise in the field and is currently pursuing further training in journalism.

Ben Field, Climate Action Strategist at Patch

Quentin Bourhis, Climate Expert at Greenly

After seeking opportunities to put her various creative passions to good use, she joined Greenly in mid 2022 as SEO copywriter for the U.S. blog to provide her American perspective on the climate change issues we face today.

Stephanie Safdie - Greenly

Stephanie Safdie holds a bachelor's degree in English Language & Literature from the University of Maryland College Park, where she specialized in multimedia studies and media literacy to write engaging content made for the internet. She previously worked as a social media content video creator, freelance copywriter, and continues to write SEO generated content for her travel website. After seeking opportunities to put her various creative passions to good use, she joined Greenly in mid 2022 as SEO copywriter for the U.S. blog to provide her American perspective on the climate change issues we face today. Her work at Greenly covers a wide variety of topics, such as the impact of popular culture events on the environment, offering unique ideas for sustainable development, and breaking down new climate legislation in simple terms. As Stephanie is passionate about linking the bridge between the everyday activities we love to do (such as travel, concerts, fashion, food, etc.) and the effect it has on the environment, she is pursuing further training for more in-depth journalistic endeavors on the environment in the future.

Copywriter specializing in environment, climate change and ecological transition

Ines Gendre is a copywriter specializing in environmental issues. She joined Greenly's team in 2022.

Ines Gendre

Ines Gendre holds a master’s degree in marketing and began her career in the fast-moving consumer goods (FMCG) industry. After retraining, she joined Greenly in 2022 as a copywriter specializing in environmental issues. Ines brings her expertise to companies and individuals seeking to understand the challenges of climate change, the green transition, and their impact on society and the economy. Trained in key tools for developing climate strategies - such as Carbon Assessments, Life Cycle Analysis (LCA), and carbon offsetting - she studies earth and life sciences and climate change with the United Nations Institute for Training and Research (UNITAR) and the SDG Academy, and political philosophy at Oxford University in England.

Matthieu Vegreville

Matthieu is a 28 year-old graduate engineer from Ecole Polytechnique and Télecom Paris, with a background in data science at Withings. While there, he worked on watch activity detection algorithms, and developed a health study activity so that connected objects could be used to better monitor certain pathologies. He has long been involved in data science projects with his brother, who has the same training. Faced with the urgency of the climate crisis, he decided to put his know-how at the service of the environment. 

Arnaud Delubac

Arnaud, 26 years old, trained as a designer and in digital communication at INSEEC before joining the Master Entrepreunariat at ESSEC-CentraleSupélec. Passionate about social media since his teenage years, he has created some of the biggest Twitter communities in France before joining the digital communication team of the Prime Minister’s office in Matignon. It was at the Secretaries of State for Digital, Mounir Mahjoubi and Cédric O, where Arnaud directly managed the team, that he developed a strong conviction for the need to use technology to bring awareness to the greatest causes of our time.

Alexis Normand

Alexis is a 37 year-old graduate of HEC and Sciences-Po. After his studies, he spent 2 years working in public policy consulting. He then spent 6 years at Withings, a leading company in connected objects. While there, he continued the companies operations in Boston, USA, and created the company’s health department. After the company was bought by Nokia, he joined the startup Embleema by working through Techstars, one of the best startup incubators in the United States, where he developed a taste for entrepreneurship. His return to France was an opportunity to put all his experience at the service of the environment, during a crucial moment in the climate crisis.

Justine Dumont

Justine a toujours été passionnée de lecture et d’écriture. En 2019, elle parvient justement à faire de sa passion son métier, en devenant rédactrice web indépendante. Motivée par ses engagements écologiques, elle rejoint l’équipe de Greenly en 2022 afin de mettre ses compétences au service de la cause environnementale. 

NEW WEBINAR : The Value of Corporate Climate Action in the Trump Era - May 7th at 11AM EST / 5PM CET 

Baseline and evaluate your Scope 1, 2 and 3 emissions.

Analyze impact at a product-level or catalog-level.

Decarbonize your supply chain by engaging with suppliers.

Build a customized, science-based carbon reduction plan

Navigate the SBTi certification with support and guidance.

Streamline processes for CSRD compliance.

Be one of the 2,500 companies that have placed their trust in us.
Learn more

An email has just been sent to you with a link to download the resource :)

Your request has been taken into account.

Greenwashing, also referred to as “green sheen”, is when a company advertises misleading environmental claims, which allow their customers to believe that their product or service is eco-friendly even if it isn’t.

Greenwashing - definition

Join more than 800 companies committed to 

News

Partnership

Interviews

Textile

Explore Greenly's latest articles on ethical fashion, sustainable fabrics, and the environmental impact of the textile industry.

Latest Insights on Sustainable Fashion and Textile Industry News

Insurance

Learn how the insurance industry is tackling climate risks and driving sustainability in our latest blog articles.

Discover Our Blog Articles About Insurance & Climate Change

Tourism

Discover sustainable travel practices through our blog articles

Tourism & environment: achieving sustainable travel

Technology

Explore the intersection of technology and sustainability with Greenly's latest insights on green IT, AI's environmental impact, and more.

Technology & Sustainability News

Education

Explore educational insights on sustainability and global change. Stay informed with Greenly’s latest news on eco-conscious education initiatives.

All Articles About Education for a Sustainable Future

Sustainable Procurement

Explore how sustainable procurement benefits businesses. Learn strategies to reduce environmental impact and gain a competitive edge through responsible sourcing.

Discover all our articles to Guide Sustainable Procurement for Businesses

Cosmetic

Learn about sustainable beauty products and brands, their benefits, and how to make your cosmetic business more eco-friendly.

Sustainable Cosmetics: Green Beauty Tips & Eco-Friendly Brands

Bank

Explore how banks are integrating ESG principles to promote ethical practices and sustainability in the financial sector.

Sustainable Banking: ESG Strategies and Ethical Practices

Construction

Explore strategies to minimize the construction sector's carbon footprint, from sustainable materials to energy-efficient building practices.

Greenly - Reducing Carbon Emissions in the Construction Industry

Manufacturing

Explore effective strategies to minimize carbon emissions in the manufacturing industry and enhance sustainability efforts.

Greenly - Reducing Carbon Footprint in Manufacturing: Strategies and Insights

Food

Explore Greenly's blog for strategies on minimizing food waste, promoting sustainable agriculture, and lowering the food industry's carbon footprint.

Food Industry Insights: Reducing Waste and Emissions

Life and earth sciences

Explore Greenly's Life and Earth Sciences blog for insights on ecology, climate change, and sustainability. Stay informed with the latest environmental news and research.

Life and Earth Sciences Blog | Greenly

Celebrations

Explore how various celebrations affect the environment and discover sustainable practices to reduce their carbon footprint.

Celebrations and Their Environmental Impact - Greenly

Initiatives & Lifestyle

Explore Greenly's Initiatives & Lifestyle articles for insights on eco-friendly habits, minimalism, and green living to reduce your carbon footprint.

Initiatives & Lifestyle: Embrace Sustainable Living with Greenly

Offset

Learn how carbon offsetting can help your company reduce its carbon footprint and why investing in offset projects matters.

Carbon Offsetting: A Comprehensive Guide for Businesses

CSRD

Explore the CSRD's impact on businesses, key requirements, and reporting tips to ensure compliance with the latest sustainability standards.

Our Comprehensive Guide to the Corporate Sustainability Reporting Directive

Global Warming

Explore the causes and consequences of global warming, and discover effective solutions to combat climate change.

Understanding Global Warming: Causes, Effects, and Solutions

Media

Discover how media and brands can embrace sustainability, cut emissions, and build eco-friendly strategies for a greener future.

Explore How Media Can Lead in Sustainability & Reduce Carbon Footprint

Debriefs

Short articles to help professionals better understand CSR/ESG topics and regulations.

Debriefs: Short articles and summaries for CSR and ESG professionals

Finance

ESG Initiatives

Explore ESG initiatives that US companies can implement to improve their social and environmental impact. Read our blog articles for innovative ideas.

ESG Initiatives: Blog Articles for US Businesses

Event

Discover how to organize eco-friendly events in the US with our blog articles on reducing carbon footprints and adopting sustainable practices.

Event: Blog Articles on Sustainable Event Planning and Carbon Reduction

Net zero trajectory

Read our blog articles to understand strategies for achieving Net Zero emissions in US businesses. Learn how to set and follow a Net Zero trajectory.

Net Zero Trajectory: Blog Articles on Achieving Carbon Neutrality"

Transport

Learn how the US transport sector is working towards greener mobility solutions and reducing emissions through our blog articles.

Transport: Blog Articles on Sustainable Mobility and Carbon Reductio

Carbon accounting

Explore our blog articles on carbon accounting for businesses in the US. Learn how to measure, reduce, and offset your CO2 emissions effectively.

Carbon Accounting: Blog Articles on Reducing CO2 Emissions

IPCC

Stay informed with the latest IPCC climate reports and expert recommendations on mitigating climate change and its impact in the US.

Why greenly

What does "Greenwashing" mean ?

More articles

What is the EU's Green Claims Directive?

Fast Fashion: can a balance be found between the textile industry and protecting the environment?

Why is Environmental Consulting Booming?

Join more than 800 companies committed to climate change