"Greenly provided us with a real science approach, unraveling the complexities of sustainability in our industry. Their dedication to transparent research allowed us to make informed decisions about our environmental impact.”

Green Label Coalition's Life Cycle Assessment!

Green Label Coalition - Life Cycle Assessment - Greenly

ITV - About Green Label Coalition (GLC) Corporation 🔍

GLC is a group of paper price label companies servicing 1000s of retailers in North America.  The GLC consortium wanted a clear understanding, along with a scientific approach, how sustainable paper labels are versus other forms of signage in the retail environment. GLC’s objective is to share with retailers real research on the sustainability of paper ensuring the carbon footprint is as low as possible for each and every retail location over long periods of time.     

Greenly provided us with a real science approach, unraveling the complexities of sustainability in our industry. Their dedication to transparent research allowed us to make informed decisions about our environmental impact.

ITV - What motivated you to do an initial Life Cycle Analysis? Why did you choose Greenly? 🤔

The study sought to comprehensively evaluate the environmental impact of two primary labeling systems: traditional paper price labels and the electronic shelf labels (ESLs). Specifically, it aimed to scrutinize each stage of their life cycles, from raw material extraction to end-of-life disposal.

Driven by a pervasive industry narrative emphasizing sustainability through waste prevention, GLC embarked on the study to validate these claims. The increasing adoption of ESLs was seen as a potential solution to mitigate the environmental impact associated with frequent paper label changes. 

What did you think of Greenly's support? 📊

Greenly's credibility and extensive collaboration with paper label-related companies made them the natural choice for this study. Their holistic approach and expertise in comparing the production processes and life cycles of paper labels and ESLs were instrumental in steering the research.

GLC particularly appreciated Greenly's commitment to conducting thorough research. Greenly organized a comprehensive study that delved into the intricacies of paper label production, including factors such as printer efficiency and the environmental implications of wireless router usage.

What were the Scopes & Boundaries of the Study? 🌱

The study's scope spanned the entire life cycle of both labeling systems, encompassing aspects from tree growth and carbon removal during paper production to the disposal processes of both paper labels and ESLs. A global perspective was adopted, acknowledging the international reach of the grocery industry and its significant carbon footprint.

Data collection drew from a combination of primary and proprietary sources. Paper label companies provided valuable insights into chemical composition, characteristics, and annual price change data, ensuring a robust foundation for comprehensive analysis.

The study revealed a nuanced picture from a 30,000-foot perspective, demonstrating that the global production and transportation processes associated with ESLs resulted in a higher carbon footprint compared to the localized production of paper labels. Contrary to longstanding claims, ESLs were found to have a larger environmental impact.

The study's findings underscored the environmental benefits of paper labels over ESLs. GLC recommends a conscious evaluation of these findings within the retail sector, emphasizing the importance of adopting truly sustainable practices in labeling and display technologies.

Motivated by the study, GLC is committed to disseminating honest information within the retail industry. The goal is to foster a more transparent understanding of what genuinely constitutes eco-friendly practices, influencing decision-making across the sector.

The study has ignited a critical conversation about sustainability within the retail sector. It serves as a catalyst for reevaluating industry practices and committing to genuine environmental conservation efforts.

As of now, further implications and actions are under consideration. The study has opened the door to a more conscientious approach to sustainability in our operations.

"Born of our DNA and a strong demand from our customers, the Life Cycle Assessment carried out with Greenly on our standard and recycled Kimya PETG filaments makes it possible to transparently inform users about the environmental impact of the materials they use, in order to encourage them to choose more environmentally-friendly alternatives" - Benoît Stoeux - Kimya CEO

Kimya - Life Cycle Assessment - Greenly

A pioneer in additive manufacturing, Kimya, an Armor Group company, designs and produces 3D printing materials for local production. Kimya produces ready-to-use filaments and develops high quality, custom 3D printing materials. Since 2017, Kimya has forged strategic partnerships with leading 3D printer manufacturers (Stratasys, Raise 3D, miniFactory, Ultimaker and AON3D) aiming to get Kimya filaments standard in their machines and making the printing process easier for users. With several dozen employees, Kimya has a 2,000m2 production facility in France.

Marketing & Communication Manager at Kimya

Thanks to his expertise in marketing strategy and his interest in sustainable development initiatives, he has taken innovative action to measure the carbon footprint of Kimya products. His commitment to environmental awareness enables him promote the business as a group committed to sustainable development.

To answer your question, we have to go back in time a bit and recall that Kimya was originally created to bring innovative materials to the 3D printing industry with the aim of developing more responsible production. That is why in 2018, we decided to participate in the Orplast project, initiated by the ADEME, which aims to meet national plastic recycling goals. The goal is to increase annual consumption of MPR (recycled raw materials) plastic by 250,000 tonnes. In this context, we have been creating and producing 3D filaments from recycled materials. We now have 5 products in the Remake By Kimya line. 

With this LCA we wanted to go beyond marketing and collect quantifiable data on the environmental impact of our recycled filaments compared to our standard ones. We opted for Greenly because you offered a great experience that was accessible in both technical terms and financially.

We had a positive experience working with expert support, and were empowered to fully understand our emissions, ask our questions, and progress together. The final LCA certificate was very helpful for us. We also appreciated the support provided for our marketing communications. The schedule was very clear with a sharp distinction between the technical phase and the various communication stages to avoid any mistakes that could be construed as greenwashing.

What was your experience with our software? What did you think?🌱

Firstly, we found the SaaS very easy to use, and we really liked the interface for viewing the results and data tables. It's important to remember, however, that this was a new experience for us, as it was our first LCA. We had to learn about many technical details without prior mastery in this area. We researched and learned a lot about the methodology.

I had no idea the percentage reduction in CO2 impact or weight in kilograms. I was just expecting to have more positive numbers by switching to recycled PETG. What’s interesting is that this brought us an awareness of all the components and logistics that go into the life of a product. This study has really increased our R&D team’s awareness. Since then, we have continued working on improvements by changing our packaging and trying to find new eco-friendly components.

Regarding the filaments, there weren’t any specific goals or changes implemented, although comparing our products showed significant differences: using a PETG-R recycled Kimya filament reduces emissions by 35% (in kg of CO2) compared to the Kimya PETG-S standard filament. Additionally, when we studied our flanges (which hold the 3D filaments), the results were even more significant. 

We compared three types of material (virgin plastic, recycled plastic, recycled PC and cardboard): the flange made of recycled polycarbonate gave us a 50% emissions reduction compared to non-recycled polycarbonate. Similarly, we also saw that the environmental impact was considerably reduced by switching to cardboard: an emissions' reduction of 65% during product manufacturing and 66% for its end-of-life. 

Regarding ongoing actions, we are working on changing the flange packaging as well as investigating the possibility of changing the flange. We have switched the packaging to a recycled kraft cardboard box. The ink is water-soluble. We need to investigate other components such as tape. The cardboard is already recycled. And then, there is the flange itself. 

Today, our flange is made of 95% recycled PC. We are still working on this, but we haven’t yet identified a good solution from a technical or economical perspective. However, the LCA has given us the necessary impetus to restart the discussion and switch to cardboard flanges in due course.

What would you say to a company hesitating to do an LCA? 👀

I would encourage them to do it since it is eye-opening for any business. And an LCA will also give you an edge with any customers who have an environmentally responsible purchasing policy. Finally, it facilitates a different approach to new product design. It is a winning investment which leads toward asking yourself the right questions!

Iron Point Partners is a leading private equity firm targeting investments in real estate and other real assets throughout North America and Europe. They believe that the integration of Environmental, Social, and Governance (ESG) principles into their operations will help improve their investment decision-making process. They are dedicated to the appropriate examination and management of ESG risk factors and opportunities, and trust that good governance and transparency are important factors in fulfilling their fiduciary duty.

Iron Point Partners has engaged Greenly to measure the greenhouse gas emissions associated with its firm and its investments

Iron Point Partners has committed to climate action with their annual carbon assessment & audit-grade reporting

Iron Point Partners - Carbon Footprint Greenly

Today, we are proud to announce that we have finalized a complete audit with Greenly in order to take concrete climate action and limit our identified emissions!

Collectiv Food carries out its Carbon Footprint with Greenly

Collectiv Food  calculates their Carbon Footprint with Greenly !

Collectiv Food Carbon Footprint - Greenly

Senior Sustainability Manager at Collectiv Food

At Collectiv Food, we recognise that the first crucial step towards reducing harmful environmental impact lies in the data - the ability to measure what truly matters. That’s why, we’ve partnered with the experts at Greenly to support our first company-wide carbon assessment, representing our first major step towards our 2030 Net Zero goal. 

What can you tell us about your company? 🔍 

We’re a bunch of innovators, collaborators and fanatical foodies on a mission to build the food ecosystem of tomorrow, starting with an efficient and sustainable food supply chain serving the heart of our cities.

Why did you carry out a carbon assessment?

We cannot improve what we do not measure. That’s why the main purpose of the carbon assessment with Greenly was to establish our emissions baselines across Scopes 1-3 needed to support our Net Zero goal set for 2030.

Embracing sustainability at Collectiv Food means partnering with the best. That's why Greenly was our choice for measuring our company-wide carbon footprint for the first time. 

Their robust methodology, covering scope 1, 2, and 3 analysis, set the stage for effective action while Greenly's platform wowed us with its smart UI – supporting a smooth data collection process through to developing insights effortlessly. But it's not just about tech; they helped us engage our team, making sustainability a shared journey.

Collectiv Food’s carbon footprint takes into account direct and energy emissions (Scope 1 & 2) but also indirect emissions caused by service providers and services used by the company (Scope 3). Adding up all the emissions, Collectiv Food had a carbon footprint of 5987t CO2e in 2021. 

The annual emissions of 600 British people

The amount of CO2 sequestered annually by 540 hectares of forest

At Collectiv Food, our climate strategy stands strong on three pillars that drive our commitment:

1. Measure and reduce: We're all about numbers that matter. We're working to refine our annual carbon assessments to pinpoint exactly where we stand. Then, armed with these insights, we're diving into creating a carbon reduction plan with clear-cut targets. Our aim? Achieving Net Zero by 2030.

2. Engage and Connect: Sustainability isn't a solo act. We're reaching out, building bridges, and fostering connections within our ecosystem. Communication is our catalyst for change.

3. Offsetting with Certified Impact: As part of our forward plan, once we've maximized our reduction efforts, we're diving into certified GHG offsetting and sequestration projects. These aren't just offsets; they're verified, impactful changes that resonate with our commitment to Net Zero.

Our immediate steps are charged with purpose, geared towards making opaque, emissive food supply chains a thing of the past. Together, we’re shaping the food ecosystem of tomorrow.

Today, Platform.sh is proud to announce the completion of their second carbon assessment with Greenly. This marks a huge step in significantly improving carbon emission for our customers, reducing their digital carbon footprint and supporting our joined efforts towards Net Zero!

Platform.sh carries out its Carbon Footprint with Greenly!

Platform.sh carries out its second Carbon Footprint with Greenly

Platform.sh Carbon Footprint - Greenly

We've decided to commit to fighting climate change, and to reduce CO2 emissions. To do this, we've decided to act, and act quickly. We believe we provide instant long-term benefits to our customers, drastically reducing their digital carbon footprint. We're continuing to work closely with our clients, partners and ecosystem to consolidate our approach and reassert our deep commitment to the environment.

Tell us about the Platform.sh adventure 🔍

Platform.sh is the cloud platform engineered to simplify building, managing, and scaling your websites and applications. Whether you have one application or one thousand, our Platform-as-a-Service (Paas) empowers your developers to take the load off of infrastructure management, and allow us to do the heavy lifting for you. No training required. Test fearlessly with instantly cloned environments, deploy with confidence knowing your application will work as it should from the start, and manage your infrastructure from one, unified, secure platform. 

We are dedicated to reducing the effects of our activity on the environment and through our greener hosting MODE strategy, we’re making that a reality. As a Platform-as-a-Service (PaaS), we help our clients minimize the environmental impact of their applications by hosting them in the cloud, but for us, greener hosting doesn’t stop there. Through the four phases of our MODE strategy - measure, optimize, deploy, and educate - we help reduce impact further. We are utilizing accurate certified third-party carbon auditing, high-density computing and application optimization, location-based hosting, and consistent investment in research and development. You don’t need another server, we just need to optimize what we have.  

Total for cloud computing (clients): 2495 tCO2e/year

Scope 3: 466 tCO₂eq (new: included remote work) 

Total for cloud computing (clients): 1903 tCO2e/year

Platform.sh’s carbon footprint (without our client’s cloud contribution)

Platform.sh’s clients’ Cloud audit : 1227 tCO2e/year

Using Platform.sh’ 2020 data, Greenly performed a density study to see how efficiently Platform.sh uses CPUs in the cloud compared to a standard deployment (AWS Elastic Cloud 2).

Platform.sh density was on average 12x more dense for their offering with the highest mutualization possible (grid) – -this means 12x less electricity was used to run an equivalent workload. More specifically, the breakdown was:

And 5x more dense for clients that requested low mutualization of resources (dedicated). 

This reduction in resource use, means less electricity is used by the datacenter, and ultimately lower CO2 emissions. On average for the globe, this translated into a 9x lower CO2 emission factor compared to the “bare mental scenario” due to Platform.sh superior density offer for their highly mutualized approach and 6x lower emissions for the less mutualized approach. 

Emlyon business school is now a certified Net Zero Contributor by Greenly and is committed to an ambitious climate strategy to address the challenges outlined in the Paris Accords.

emlyon business school carries out its Carbon Footprint with Greenly

emlyon business school calculates their Carbon Footprint with Greenly !

emlyon business school Carbon Footprint - Greenly

Founded in 1872 by the CCI de Lyon, emlyon business school welcomes 9,020 students and 125 nationalities over 6 campuses around the world (Lyon-Écully, Saint-Étienne, Shanghai, Paris, Bhubaneswar and Mumbai). emlyon draws on a faculty of 172 international professors and researchers and a network of 190 academic partners around the globe to offer programs of excellence that are open to the world. The school has a community of 38,600 graduates in 130 countries. A Société à Mission since July 2021, emlyon’s goal is to : “shape enlightened people who effectively transform organizations for a more just, sustainable, and environmentally-friendly society”. Its early makers pedagogy closely links action and reflection. It centers the combination of skills and social responsibility at the heart of its training programs to bring together the best of the socio-economic and academic worlds.

Director of Social and Environmental Engagement 

“We strongly believe that every organization must act in the face of the climate crisis. As a Société à Mission since July 2021, emlyon has centered environmental issues at the heart of its strategy. We have carried out an initial carbon assessment which has enabled us to identify concrete pathways for improvement, and to define an ambitious greenhouse gas emission reduction pathway for the coming years. We trust the emlyon community to achieve the objectives we have set ourselves and to contribute together toward a sustainable global energy balance”

Considering the alarming IPCC reports and the clear interest of students in socio-ecological issues and their initiatives in this regard, and considering the importance of training enlightened citizens, responsible stewards who are aware of the social and moral consequences of their actions, it is crucial that emlyon business school adopts a strong environmental strategy through an ambitious climate plan and a commitment that extends throughout all aspects of the school from teaching to research. 

Thus, the school is committed to radically lower its greenhouse gas (GHG) emissions by following a plan in line with the Paris Accords.  More specifically, this translates to the goal of achieving Net Zero (a balance between emissions created and captured by carbon skins on a global scale) by 2050.

emlyon has already carried out an inventory of our GHG emissions. The school’s carbon footprint was 11 000t CO2 in 2022. This has allowed us to better structure our environmental policy and to develop our action plan to reduce our emissions over the long term. 

Greenly makes it easy for companies to take action against climate change by calculating their emissions and reducing them. 

A library of action plans and thoughtful alternatives to reduce your emissions; 

An awareness questionnaire for your employees to increase understanding around climate issues; 

Full reporting to regularly communicate your progress to your stakeholders. 

emlyon decided to take it one step further and become a Net Zero Contributor 🌱

After getting the results of the Carbon Footprint calculation, emlyon has strongly committed to a path of sustainable development, and has decided to go even further with this certification. 

The Net Zero Contributor Greenly certification attests to efforts made in support of global Net Zéro goals. Its purpose is to provide visibility to the most committed organizations alongside their emission reduction efforts. 

Apply action plans defined with Greenly’s climate experts

Contribute at least 10% of its Scope 1, 2, and 3 emissions annually

Engage suppliers in the fight against climate change

Implement in-house training to increase employee awareness of climate change issues.

emlyon’s action plan to reduce its emissions 📉

emlyon, in collaboration with Greenly, has implemented a specific action plan: 

Energy action plan: stop using gas for heating systems (Lyon campus), reduce heating temperatures, maintenance of cooling systems.

Digital action plan: upgrade IT equipment with refurbished devices and increase their lifespan, practice a responsible digital approach, optimize data storage by deleting old data.  

Commuting action plan: shift to reduce car and plane travel.

Purchasing action plan: rate suppliers on their commitments, take CSR criteria into account on all purchases, raise awareness of responsible purchasing among buyers.

CERFRANCE Nord - Pas de Calais, the Management and Accounting Association which aims to assist companies (farmers, SMEs, craftsmen, liberal professions, etc.) in the management of their activity, is carrying out its GHG assessment with Greenly. (Bilan Carbone in progress...)

CERFRANCE Nord-Pas de Calais carries out its Carbon Footprint

CERFRANCE carries out its Carbon Footprint analysis with Greenly

CERFRANCE Carbon Footprint - Greenly

Electra earns its first badge towards its Net Zero trajectory!

Electra relies on Greenly for its carbon footprint

Electra Carbon Footprint - Greenly

Courir carries out its Carbon Footprint with Greenly

Courir Carbon Footprint - Greenly

When PayFit contacted Greenly, its objective was to easily carry out an initial GHG assessment. By doing this, they wanted to evaluate the share that digital technology could have in the carbon footprint, in order to commit themselves and their business to the climate. Today PayFit has earned its first badge towards its Net Zero trajectory!

PayFit strengthens its business strategy by integrating Greenly's solution

How did PayFit integrate the Greenly solution into its strategy?

PayFit- Carbon accounting Greenly

When it comes to the environment, it's not a question of choice or belief, it's the greatest challenge of our time. The first step is obviously to understand our own environmental impact, so that we can better assess and improve it.

<h2>ITV - Background & Objectives 🔍</h2><p>PayFit is a scale up that is dedicated to revolutionizing and simplifying the process of payroll management for businesses. The objective is to have a solution that is fast, intuitive and automated, which allows employers to easily and independently manage payroll and human resources, saving precious time. Their platform also allows employees to access a dedicated online space.</p><div class="container_img"><img src="https://uploads-ssl.webflow.com/6232f79b68d15d3d9b69c096/6241b1580bff40d5e183d549_61faa92ac9cd5738d7accc48_payfit.jpeg" loading="lazy" /></div><h2>ITV - What motivated your involvement with PayFit? 🤔</h2><p>At PayFit, social impact is at the heart of our vision. We do everything we can to have a positive impact on the world we live in, that's our ambition. And that's PayFit's mission: to make PayFiters proud of what we do for society, to preserve the environment, and also to promote diversity and inclusion. Regarding the environment, more specifically, we are all aware that it is not a question of choice or beliefs, but that it is really the biggest challenge of our time, and that obviously the first step is to understand our own environmental impact, to better assess and improve it.</p><p><strong>Why Greenly?</strong></p><p>When we decided to do our carbon assessment, we realized that there are two schools of thought today. On the one hand, there is the classic school of using a consultancy firm, and on the other hand, there is a start-up solution like Greenly. In this overview of these two solutions, we have realized that both have advantages and disadvantages. The advantage of consultancies is that they are focused on support, offering a very detailed analysis, but they are also more expensive and time consuming<br>. &nbsp;A start-up, however, will stand out for its speed. What interested us for this first assessment was to have a fairly quick overview of our impact, so that we could start acting quickly.</p><p>‍</p><h2>Update on PayFit's carbon footprint 📊</h2><p>Our first assessment gave us a quick overview of our emissions, which allowed us to distinguish PayFit's main emission items. We realised the importance of Scope 3, although it is not currently mandatory to assess it. However, at PayFit, it is the most important emission item. Since we offer SaaS, we also noticed that the second most important emissions item was Digital. We were surprised by the low percentage of emissions that travel occupied, even if this result is linked to the context of the year 2020, which has strongly contributed to reducing the use of transport. We will therefore pay attention to this in the years to come. Finally, our third emissions item concerned fixed assets. We also think that there is an interesting potential for reduction that we will be able to take advantage of.</p><p>‍</p><div class="container_img"><img src="https://uploads-ssl.webflow.com/6232f79b68d15d3d9b69c096/6241b18e36f5c271fa437b4e_61faa93ecd32936be76d83bc_kazuend-19SC2oaVZW0-unsplash-1-(1).png" loading="lazy" /></div><h2>Payfit wants to reduce its emissions 📉</h2><p>Defining the action plan is underway. To achieve our objective, we intend to involve managers for each major emission item. We are therefore going to work together with the departments concerned to define the possible and impactful reduction actions, while respecting the 2021 development and growth objectives that have been defined. I am quite convinced that it is not just me, as the CSR manager, who can implement reduction actions on my own. You have to involve all the stakeholders in the company. The objective is to reconcile the response to climate and environmental issues with the growth of our company. To do this, we must already have a better understanding of our uses, such as in terms of actions for the use of our servers and our online advertising, but also in terms of thinking about how to have a more responsible purchasing policy</p><div class="container_img"><img src="" loading="lazy" /></div><h2></h2>

Eiffel Investment Group chooses Greenly to reduce its portfolio emissions. This independent management company specialising in corporate finance has completed its carbon assessment and earned its first badge in its Net Zero trajectory!

Eiffel Investment Group participates in efforts to reduce CO2 emissions with Greenly

Eiffel Investment Group Carbon Footprint - Greenly

Head of Equity Management at Eiffel Investment Group

We place the social and environmental impact of our investments on society at the heart of our investment philosophy.

<h2>ITV - Background & Objectives 🔍</h2><p>Eiffel Investment Group is an independent asset management company specialising in corporate finance. Eiffel's ambition is to support the companies it finances in major transitions, whether economic, social or environmental. To this end, we have just introduced an Eiffel pack. This pack aims to support companies in their major social and environmental transitions. One of the components of this pack is precisely to offer companies a greenhouse gas emissions assessment, so that they can become aware of their impact and draw up an action plan to reduce this impact on the environment.</p><p>‍</p><div class="container_img"><img src="https://uploads-ssl.webflow.com/6232f79b68d15d3d9b69c096/6241b6bbe87b1e53cdaa6c1a_61faac5fd6f552d0f8a05122_samson-ZGjbiukp_-A-unsplash-1%20(1).jpg" loading="lazy" /></div><h2>Why Greenly?</h2><p>We chose Greenly after testing it, so that we could offer a solution that is pragmatic, that automates a large part of the process and that provides readable information to help companies establish concrete action plans to reduce their carbon footprint.</p><p><br></p><p>‍</p><h2>Eiffel Investment Group's carbon footprint update 📊</h2><p>This carbon assessment confirmed that our emissions were mainly indirect and resulted from our purchases of services and digital emissions.</p><div class="container_img"><img src="https://uploads-ssl.webflow.com/6232f79b68d15d3d9b69c096/6241b6cbbbdbeeb55e22c80a_61faac966549dabf603bea1f_cynthia-magana-mFPJXEQfb9M-unsplash-p-1080.jpeg" loading="lazy" /></div><h2>Eiffel Investment Group wants to reduce its emissions 📉</h2><p>In concrete terms, we have been able to identify areas for improvement at various levels: implementation of a purchasing policy that takes into account the carbon footprint, raising the awareness of our suppliers about our main emission sources, implementation of a charter of good practices to govern travel and office life (journeys, paper consumption, lighting, waste sorting).</p><div class="container_img"><img src="" loading="lazy" /></div><h2></h2>

Ten Square Games has completed its GHG assessment and earned its first badge towards its net zero trajectory!

Ten Square Games carries out its Carbon Footprint

Ten Square Games - Carbon Footprint - Greenly

Fundamental VR has completed its GHG assessment and earned its first badge towards its net zero trajectory!

Fundamental VR carries out its Carbon Footprint

Fundamental VR Carbon Footprint - Greenly

RCI makes a commitment to the climate and carries out its Carbon Footprint

RCI makes a commitment and carries out its carbon assessment

RCI - Carbon Footprint Greenly

When FRAISA contacted Greenly, its objective was to carry out its first GHG assessment simply and to evaluate the share that its different activities could have in the carbon footprint. FRAISA earns its first badge towards its Net Zero trajectory!

FRAISA signs with Greenly for its GHG assessment

Fraisa - Carbon Footprint - Greenly

<h2>Course & Objectives 🔍</h2><p>Founded in 1934, the company now employs over 500 people and is one of the largest manufacturers in the industry.</p><p>Long-term commitment and sustainability are values that characterise FRAISA's corporate vision. This means continuous investment in the development of the company, its products and its staff, as well as the desire to establish a lasting customer relationship based on partnership, with individual support, personal advice and increased on-site contact.</p>

Banking & Fintech

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Flagship

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Government, Non-Profit, & Education

Healthcare

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Logistic & Mobility

Manufacturing

Media & Com

Partners

Retail & E-commerce

🚀  Unlock the power of LCA 2.0: Streamline the evaluation of emissions for several products and smoothly incorporate the data into your GHG reports!

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Smart is an independent advertising technology company that provides platforms and connects publishers and marketers through programmatic advertising. Our mission is to provide transparency, offer value path optimization, and ensure publishers and buyers are receiving their fair share in the adtech ecosystem.

Smart engages Greenly's support on their mission towards carbon neutrality

Smart is an independent advertising technology company that provides platforms and connects publishers and marketers through programmatic advertising

Smart Ad | Greenly | Carbon Footprint 2020

Annual emissions in number of French people

Hectares of growing forest needed to compensate

This is a constructive first step for us. As we want to be part of a sustainable ad ecosystem, it is our duty to understand, measure, and monitor our impact. At the individual and group level, this is progress that Smart is proud to be part of!

<h2>ITV - Background & Objectives 🔍</h2><p>Founded in Paris in 2001, we provide online advertising management technology solutions to website publishers and media agencies. We are an active promoter of the open internet and are committed to providing publishers and buyers freedom in their tech choices. We have generated year-over-year growth by launching new products and features to stay ahead of market trends and have most recently expanded our offering to address the needs of TV broadcasters, rights owners, and CTV operators. At Smart, we want to be identified as a responsible company both internally and externally and as a company that cares about our impact on the environment. &nbsp;</p><p>Our CSR Commitments &nbsp;</p><p>As a global company willing to improve the way we interact with the environment, we decided to start by enabling ourselves to gather data about where we stand today, to understand our strengths and areas of improvement. In addition, CSR (Corporate and Social Responsibility) stakes and challenges continue to grow in the digital industry, particularly in the advertisement industry, which aims to be more respectful of its environmental impact. This carbon assessment provides a starting point for measuring our impact across all countries and transparently sharing data with our partners, customers, and employees. It allows us to reassure all our stakeholders concerned about their environmental impact.</p><div class="container_img"><img src="https://uploads-ssl.webflow.com/6232f79b68d15d3d9b69c096/63331113c129154a783d85b5_SmartAdServer-17-1.jpg" loading="lazy" /></div><h2>ITV - Why did you carry out a GHG assessment? 🤔</h2><p>As the conversation around CSR continues to grow and our industry in particular begins to pay more attention to environmental impact, we wanted to invest in responsible change. This carbon assessment provides a starting point for us to measure the commitments we’re making and allows us to attract top talent, reassure our partners who are concerned about their carbon footprint, and helps us lead in an industry working to reduce the environmental impact of each ad campaign created.</p><p>‍</p><h2><strong>Why Greenly? 🌱</strong><br></h2><p>We chose Greenly because : </p><ul><li> Their scientific &amp; transparent approach to assessing carbon footprint, which is accredited by the ADEME (Agence pour la Transition Écologique)</li><li>Due to the strength of their measurement methodology covering scope 1,2,3 analysis &amp; benchmarks; </li><li>We liked their smart platform UI - including its integration with our existing tools;</li><li>They offered the guidance and expertise to engage our employees in the approach.</li></ul><h2>Smart's carbon footprint 📊</h2><p>Our first carbon footprint assessment has exposed a few opportunities for improvement, including focusing on our servers' environmental impact, for example. We're also mindful that Smart is growing rapidly, and that there will be an impact due to our expanding headcount. We are also keeping in mind the impact due to the return of travel once the lockdown restrictions ease. It also revealed a strong appetite of our employees to be involved in projects that would help the company reduce our emissions.</p><div class="container_img"><img src="https://uploads-ssl.webflow.com/6232f79b68d15d3d9b69c096/62387d84c7825706d8b06052_61faabc47b151e82f7aa0538_SmartAdServer-19-2-1-(2)-p-800.jpg" loading="lazy" /></div><h2>Smart wants to reduce its emissions 📉</h2><p>We have put together a team here at Smart to review and share the organization's results and make recommended adjustments to help us continue to minimize our carbon footprint and help us lead change across the industry as a whole.</p><div class="container_img"><img src="" loading="lazy" /></div><h2></h2>

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Introducing Greenly Climate Ratings

Smart engages Greenly's support on their mission towards carbon neutrality

Analysis of the results

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2249

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