SFA Group carries out its second Carbon Footprint with Greenly
Today, we are proud to announce that we have finalized a second complete audit with Greenly in order to take concrete climate action and limit our identified emissions!

Date of creation
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Analysis of the results
What can you tell us about your company? 🔍
The SFA Group is a global leader in the development and manufacturing of water solutions for both domestic and professional use. With over 1,300 employees, 29 subsidiaries, and 8 state-of-the-art factories, the SFA Group operates in more than 30 countries across 5 continents, offering our inventive solutions in over 70 countries worldwide. Our four core divisions are:
- Sanitary and macerator pumps for domestic use
- Products for showers, hydrotherapy, and spas
- Professional pumps and lifting systems
- Water treatment systems and solutions
With a strong commitment to innovation, we provide seamless and efficient solutions that improve lives at home and at work.
At SFA Group, we recognize the importance of reducing our carbon footprint across every stage of our operations. Through our collaboration with Greenly, we are not only tracking our emissions but also taking proactive steps to minimize them, ensuring a more sustainable future for all.


Why did you carry out a carbon assessment?
At SFA Group, sustainability has always been at the core of our operations, and conducting a GHG assessment was an essential step to align our climate strategy with global standards. By partnering with Greenly, we gained valuable insights into our emissions, enabling us to make informed decisions to reduce our environmental impact. This assessment, which we have now completed for the second year in a row, helps us track our progress toward achieving net-zero emissions and strengthens our commitment to sustainability across all aspects of our business—from product design to logistics. The GHG assessment also allows us to engage with our suppliers and employees, creating a shared responsibility in our journey toward a greener future.
Did you already have an idea of your greenhouse gas emissions before calculating them with Greenly?
Before partnering with Greenly, we had an initial understanding of the importance of measuring our greenhouse gas emissions, but the detailed, comprehensive analysis provided by Greenly in both 2022 and 2023 allowed us to track our emissions with precision. This ongoing process has given us a clearer picture of our actual emissions across various scopes, allowing us to develop and refine our decarbonization strategy over time.
Had you implemented any CSR actions in your company before measuring your emissions?
Yes, SFA Group had already implemented several Corporate Social Responsibility (CSR) actions, such as eco-designing products, adopting sustainable procurement policies, and transitioning to low-carbon transportation options. The GHG assessment, however, has provided us with valuable data that supports continuous improvements and helps us better understand where our efforts are making the most impact.
Why Greenly?
At SFA Group, we chose Greenly because of their expertise in carbon accounting and their proven track record in helping companies like ours take measurable steps toward reducing our carbon footprint. Greenly's user-friendly and state-of-the-art platform allowed us to easily measure and track our emissions while aligning our efforts with international sustainability standards. Moreover, their deep commitment to transparency and their B Corp certification gave us confidence that we were partnering with a company that shares our values in both environmental and social responsibility. Their support and advanced carbon accounting tools were pivotal in refining our decarbonization strategy and giving us actionable insights that drive real change.
What appealed to you about Greenly's approach and tools?
We were particularly drawn to Greenly’s approach because it allowed us to track and measure emissions for our entire global group, which spans different regions and languages. The ability to break down the data and track emissions across various teams was crucial for us, especially given our diverse operations. As we worked with Greenly, we saw the platform evolve and adapt to our needs, making it more efficient and tailored to our global structure over time.
What about Greenly's support?
At the beginning, we faced some challenges, particularly with managing access across different teams and dealing with bugs in the solution, especially within the employee survey feature. However, Greenly’s team was very responsive and supportive. They worked closely with us to troubleshoot and improve the platform together. This collaboration allowed us to progressively refine the process, and we saw the platform evolve with new features that made our reporting and data management easier.
How did you find using Greenly's tools: SaaS, carbon calculators?
Initially, using the platform was a bit challenging due to the complexity of managing data for our entire group. Different teams needed separate access, and language barriers were an issue. However, as we continued to use the SaaS platform, we saw its capabilities grow and improve. Greenly's platform has become more intuitive, and the tools—like the carbon calculators—are now much more efficient, allowing us to better track and manage our emissions. With each iteration, it has become easier to use, and we appreciate how Greenly continues to refine the platform to meet our needs.

What did your carbon assessment reveal?
Our carbon assessment revealed that the majority of our emissions stem from Scope 3, particularly from activities such as purchased goods, freight, and waste management. To address these challenges, we have implemented several key initiatives:
- Sustainable Procurement: We are enhancing our procurement policies by partnering with suppliers committed to environmental transparency and emissions reduction.
- Wind-Powered Transportation: In collaboration with innovative maritime companies specializing in wind-assisted cargo ships, we have signed contracts to utilize their services starting in 2027. These vessels harness wind energy as their primary propulsion, significantly reducing CO₂ emissions compared to conventional fuel-powered ships.
- Product Design Optimization: Through Life Cycle Assessments (LCAs), we are identifying opportunities to redesign products for greater sustainability, aiming to reduce environmental impact throughout their lifecycle.
By setting clear emissions reduction targets and closely monitoring our progress, we are committed to achieving our goal of net-zero emissions by 2030. Greenly's platform has been instrumental in providing the insights we need to refine our strategy and track our emissions reductions effectively.