Mama Loves Ya carries out their carbon assessment with Greenly!
When Mama Loves Ya contacted Greenly, their objective was to find a simple solution to carry out their GHG assessment, in order to reduce their emissions and commit to the environment. Today, Mama Loves Ya has earned its first badge towards its Net Zero trajectory!
Date of creation
Number of employees
tCO2e/year
Year analyzed
Analysis of the results
6
tCO2 / employee
Total carbon emissions
40
Number of round trips Paris / New York
5
Annual emissions in number of French people
3
Hectares of growing forest needed to compensate
Goals & Objectives 🔍
Mama loves ya is an agency dedicated to helping develop the careers of emerging artists in the electronic music industry. We accompany them in crucial aspects of their career such as management, booking, communication, production, development of their label, environmental impact, and much more. Here at Mama loves ya, we take care of each other, and we like to say that we work like a family. We’ve laid out 10 commitments that allow us to say exactly who we are (https://www.mamalovesya.co/duties). Respect is at the heart of everything we do. We respect each other, the music, and the environment. At the artistic level, we advocate for collaboration, and bringing together expertise from all disciplines. At the heart of our business we believe: "Alone we go faster, together we go further".
Why carry out a GHG analysis? 🤔
At Mama Loves Ya, we always want to do the right thing. When it came to our emissions, however, we didn't know where to start. That’s why we needed to carry out a verified GHG assessment to find the sectors that needed the most improvement. With the help of the professionals at Greenly, we were given a clear picture of what our key problem areas were, and they provided us with the right tools to structure a strong environmental policy that will substantially reduce emissions for years to come.
Why Greenly? 🌱
Greenly’s carbon measurement solution is simple and intuitive. Moreover, we were impressed by how well it’s recognized by the market, and they’ve been awarded the French Green Tech 2020 label!
Mama loves ya’s carbon footprint update 📊
Mama loves ya's carbon footprint not only took into account direct energy related emissions (Scopes 1 & 2), but also indirect emissions caused by service providers and services used by the company. The most notable of these indirect scope 3 emissions was the production of our label’s vinyls. Adding up all the emissions, Mama loves ya had a footprint of 40t of CO2 in 2020.
Mama loves ya works to lower their emissions 📉
After this first assessment, we decided to compensate for twice our carbon footprint, to not only have a neutral impact, but a positive one. Greenly helped us choose a reliable, certified offset program with a real impact. We then defined an initial action plan - which inspired the first 10 commitments we made. The idea is to involve our team and our partners in reaching our 2022 development and growth objectives, while respecting our action plan and controlling our emissions as much as possible.
