Is fibre optic a genuinely sustainable solution, or are we overlooking its environmental footprint? Let’s take a closer look.

Is fibre optic sustainable?

In this article, we’ll explain carbon neutrality and net zero and what would happen if we reached them on a global scale.

What is the Difference between Carbon Neutral and Net Zero?

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Laurent Levrey est expert en stratégie numérique et en croissance, avec une spécialisation dans le marketing et les médias.

Laurent Levrey

Laurent Levrey est expert en stratégie numérique et en croissance, avec une spécialisation dans le marketing et les médias. Actuellement Head of Growth chez Greenly, il pilote des initiatives alliant innovation technologique et transition écologique. Passionné par l’impact du digital sur les enjeux environnementaux, il explore les tensions entre développement technologique et durabilité à travers ses analyses et publications.

After starting her career at Greenly in 2022, she started a joined PhD between the startup and CentraleSupélec to improve company sustainabilty performance ratings.

Marine Kohler

Marine has an engineering degree from the French school of CentraleSupélec and a masters in Industrial Management from DTU. After starting her career at Greenly in 2022, she started a joined PhD between the startup and CentraleSupélec to improve company sustainabilty performance ratings.

Kara joined the team at Greenly in 2023 as SEO copywriter for the UK market.

Kara Anderson - Greenly

Kara Anderson holds an undergraduate law degree and a master’s degree in international law from the University of Glasgow and the University of Aberdeen, specialising in human rights and EU law, where she developed strong research and writing skills. After working at Ernst & Young as part of their audit graduate scheme and gaining experience in analytics, she transitioned to advertising, working with major global brands like American Express and Dove.
In 2023, Kara joined Greenly as a writer, focusing on sustainability and climate-related topics for the UK market. Her work spans a wide range of environmental issues, including climate science, sustainable development, and climate policy. Collaborating with climate scientists, Kara has produced data-driven investigations into key climate challenges. With a passion for international politics, sustainable development, and climate change science, she continues to build her expertise in the field and is currently pursuing further training in journalism.

After seeking opportunities to put her various creative passions to good use, she joined Greenly in mid 2022 as SEO copywriter for the U.S. blog to provide her American perspective on the climate change issues we face today.

Stephanie Safdie - Greenly

Stephanie completed a bachelor's degree in English & Multimedia in 2020 at the University of Maryland College Park. She previously worked as a social media content video creator and freelance copywriter. After seeking opportunities to put her various creative passions to good use, she joined Greenly in mid 2022 as SEO copywriter for the U.S. blog to provide her American perspective on the climate change issues we face today. 

Laura Schmitz joined Greenly as Marketing Development Representative in 2024.

Laura Schmitz

With a degree in digital marketing, Laura Schmitz has 10 years’ experience in tech and digital, working for companies specialising in the use of data for industry, people and the environment. Passionate about environmental issues, she has also worked as a communications volunteer for Biomimicry Switzerland. Her expertise combines technology and sustainability, enabling her to raise awreness on issues relating to the ecological transition and sustainable innovation.

Copywriter specialising in environment, climate change and ecological transition

Ines Gendre is a copywriter specialising in environmental issues. She joined Greenly's team in 2022.

Ines Gendre

Ines Gendre holds a master’s degree in marketing and began her career in the fast-moving consumer goods (FMCG) industry. After retraining, she joined Greenly in 2022 as a copywriter specializing in environmental issues. Ines brings her expertise to companies and individuals seeking to understand the challenges of climate change, the green transition, and their impact on society and the economy. Trained in key tools for developing climate strategies - such as Carbon Assessments, Life Cycle Analysis (LCA), and carbon offsetting - she studies earth and life sciences and climate change with the United Nations Institute for Training and Research (UNITAR) and the SDG Academy, and political philosophy at Oxford University in England.

Quentin Bourhis, Climate Expert at Greenly

Ben Field, Climate Action Strategist at Patch

Alexis Normand

Alexis is a 37 year-old graduate of HEC and Sciences-Po. After his studies, he spent 2 years working in public policy consulting. He then spent 6 years at Withings, a leading company in connected objects. While there, he continued the companies operations in Boston, USA, and created the company’s health department. After the company was bought by Nokia, he joined the startup Embleema by working through Techstars, one of the best startup incubators in the United States, where he developed a taste for entrepreneurship. His return to France was an opportunity to put all his experience at the service of the environment, during a crucial moment in the climate crisis.

Arnaud Delubac

Arnaud, 26 years old, trained as a designer and in digital communication at INSEEC before joining the Master Entrepreunariat at ESSEC-CentraleSupélec. Passionate about social media since his teenage years, he has created some of the biggest Twitter communities in France before joining the digital communication team of the Prime Minister’s office in Matignon. It was at the Secretaries of State for Digital, Mounir Mahjoubi and Cédric O, where Arnaud directly managed the team, that he developed a strong conviction for the need to use technology to bring awareness to the greatest causes of our time.

Matthieu Vegreville

Matthieu is a 28 year-old graduate engineer from Ecole Polytechnique and Télecom Paris, with a background in data science at Withings. While there, he worked on watch activity detection algorithms, and developed a health study activity so that connected objects could be used to better monitor certain pathologies. He has long been involved in data science projects with his brother, who has the same training. Faced with the urgency of the climate crisis, he decided to put his know-how at the service of the environment. 

Justine Dumont

Justine a toujours été passionnée de lecture et d’écriture. En 2019, elle parvient justement à faire de sa passion son métier, en devenant rédactrice web indépendante. Motivée par ses engagements écologiques, elle rejoint l’équipe de Greenly en 2022 afin de mettre ses compétences au service de la cause environnementale. 

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The Activity Based Method serves as the second main method used to calculate emissions in carbon accounting, and is more precise than the spend-based method. This is because the Activity based allows for more specific calculations.

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"As far as the environment is concerned, it is not a question of choice or beliefs, it is the greatest challenge of our time. The first step is obviously to understand our own environmental impact, so that we can better evaluate and improve it."

PayFit accelerates their climate journey with Greenly!.mp4

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Pop Culture media Konbini becomes a pioneer in climate action.mp4

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Eager to understand the real impact of our activity on the environment, we trusted Greenly to carry out the life cycle analysis of our Cabaïa products. This analysis pushes us to be constantly improving our products, our packaging, and our transportation

Originating from our genetic code and fueled by a robust demand from our clientele, the Life Cycle Assessment, conducted in collaboration with Greenly, on both our conventional and recycled Kimya PETG filaments serves as a means to openly enlighten users regarding the ecological footprint of the materials they employ. This endeavor aims to inspire a conscious choice in favor of environmentally-friendly options.

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Greenly comes with with a friendly and intuitive interface making it easy for a user to customize it to suite a desired workflow. In addition, Greenly suggests a detailed information on the energy usage for a company, and offers recommendation to a company on how to reduce carbon footprint sustainably.

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Greenly helps to collaborate, and the management process of data to do any complex or lengthy projects. This way it makes it a user-friendly platform and eases the job for us. It helps directly in making the job accurate, productive and cost savings as well.Review collected by and hosted on G2.com.

I have recently started using Greenly for my business, and I'm seriously impressed! Their software makes it a breeze to track and reduce our carbon footprint. I love how it seamlessly integrates with all our existing enterprise systems, from accounting to travel bookings.

Greenly is an outstanding organization, full of skilled professionals who are fully prepared to help us understand, measure, and reduce our carbon footprint. We chose them based on their work with other companies, and we were not disappointed at all. Our experience with them has been truly exceptional!

Tons of new features recently, and Greenly's product is getting better and better. The platform is very intuitive and complete: Greenly proposes action items to reduce your carbon footprint and offset your carbon footprint.

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One of the standout features of Greenly is their comprehensive data collection and analysis capabilities. The platform integrates with various data sources, allowing for seamless data gathering from energy meters, financial systems, and other relevant sources.

Greenly, as a climate expert, was instrumental in guiding and supporting us throughout our carbon reporting process. They meticulously analyzed a vast amount of data, which allowed us to publish our 2022 GHG emissions report on time.

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Alexis Livingstone -  Sustainability Specialist, Technology Partners

Activity Based Method, definition

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