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Copywriter specialising in environment and ecological transition

Ines Gendre is a copywriter specialising in environmental issues. She joined Greenly's team in 2022.

Ines Gendre

Ines joined Greenly in 2022 with the goal of making the ecological transition accessible to everyone. Holding a Master’s degree in Marketing, she now puts her writing skills at the service of scientific outreach, awareness-raising, and supporting both individuals and businesses. Trained in carbon management by Greenly, she also studied Earth sciences with UNITAR and the SDG Academy, and is currently pursuing studies in political philosophy and economics at the University of Oxford. With more than a hundred articles published on Leaf Media, Ines invites her readers to explore a wide range of topics — from climate and geology to environmental policy and neuroscience. Her ambition: to shed light on the complexity of natural and human systems, and the way they interact.

Laura Schmitz joined Greenly as Marketing Development Representative in 2024.

Laura Schmitz

With a degree in digital marketing, Laura Schmitz has 10 years’ experience in tech and digital, working for companies specialising in the use of data for industry, people and the environment. Passionate about environmental issues, she has also worked as a communications volunteer for Biomimicry Switzerland. Her expertise combines technology and sustainability, enabling her to raise awreness on issues relating to the ecological transition and sustainable innovation.

Laurent Levrey est expert en stratégie numérique et en croissance, avec une spécialisation dans le marketing et les médias.

Laurent Levrey

Laurent Levrey est expert en stratégie numérique et en croissance, avec une spécialisation dans le marketing et les médias. Actuellement Head of Growth chez Greenly, il pilote des initiatives alliant innovation technologique et transition écologique. Passionné par l’impact du digital sur les enjeux environnementaux, il explore les tensions entre développement technologique et durabilité à travers ses analyses et publications.

Kara joined the team at Greenly in 2023 as SEO copywriter for the UK market.

Kara Anderson - Greenly

Kara Anderson is a climate and sustainability writer with a strong background in law, analytics, and data storytelling. Since joining Greenly in 2023, she has written extensively on climate science, environmental policy, and sustainable development for a UK and international audience. Her investigative data piece 'The Hidden Environmental Cost of Social Media' was widely picked up by global media outlets – including The Guardian, Fortune, and CNN Greece – and cited in over 150 articles across countries such as India, Brazil, and Indonesia. With two years of dedicated writing on environmental issues, Kara brings both depth and clarity to complex topics. She has completed training in climate science (Climate Change: The Science and Global Impact), journalistic principles, and the Climate Fresk workshop – enhancing her ability to translate scientific insights into accessible, impactful content. Before joining Greenly, Kara worked at Ernst & Young in analytics and later in advertising for major global brands. She holds a law degree and a master’s in international law from the University of Glasgow and the University of Aberdeen, where she specialised in human rights and EU law.

After starting her career at Greenly in 2022, she started a joined PhD between the startup and CentraleSupélec to improve company sustainabilty performance ratings.

Marine Kohler

Marine has an engineering degree from the French school of CentraleSupélec and a masters in Industrial Management from DTU. After starting her career at Greenly in 2022, she started a joined PhD between the startup and CentraleSupélec to improve company sustainabilty performance ratings.

Quentin Bourhis, Climate Expert at Greenly

Ben Field, Climate Action Strategist at Patch

After seeking opportunities to put her various creative passions to good use, she joined Greenly in mid 2022 as SEO copywriter for the U.S. blog to provide her American perspective on the climate change issues we face today.

Stephanie Safdie - Greenly

Stephanie completed a bachelor's degree in English & Multimedia in 2020 at the University of Maryland College Park. She previously worked as a social media content video creator and freelance copywriter. After seeking opportunities to put her various creative passions to good use, she joined Greenly in mid 2022 as SEO copywriter for the U.S. blog to provide her American perspective on the climate change issues we face today. 

Alexis Normand

Alexis is a 37 year-old graduate of HEC and Sciences-Po. After his studies, he spent 2 years working in public policy consulting. He then spent 6 years at Withings, a leading company in connected objects. While there, he continued the companies operations in Boston, USA, and created the company’s health department. After the company was bought by Nokia, he joined the startup Embleema by working through Techstars, one of the best startup incubators in the United States, where he developed a taste for entrepreneurship. His return to France was an opportunity to put all his experience at the service of the environment, during a crucial moment in the climate crisis.

Arnaud Delubac

Arnaud, 26 years old, trained as a designer and in digital communication at INSEEC before joining the Master Entrepreunariat at ESSEC-CentraleSupélec. Passionate about social media since his teenage years, he has created some of the biggest Twitter communities in France before joining the digital communication team of the Prime Minister’s office in Matignon. It was at the Secretaries of State for Digital, Mounir Mahjoubi and Cédric O, where Arnaud directly managed the team, that he developed a strong conviction for the need to use technology to bring awareness to the greatest causes of our time.

Matthieu Vegreville

Matthieu is a 28 year-old graduate engineer from Ecole Polytechnique and Télecom Paris, with a background in data science at Withings. While there, he worked on watch activity detection algorithms, and developed a health study activity so that connected objects could be used to better monitor certain pathologies. He has long been involved in data science projects with his brother, who has the same training. Faced with the urgency of the climate crisis, he decided to put his know-how at the service of the environment. 

Justine Dumont

Justine a toujours été passionnée de lecture et d’écriture. En 2019, elle parvient justement à faire de sa passion son métier, en devenant rédactrice web indépendante. Motivée par ses engagements écologiques, elle rejoint l’équipe de Greenly en 2022 afin de mettre ses compétences au service de la cause environnementale. 

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The Activity Based Method serves as one of the methods used to calculate emissions in carbon accounting.

Activity Based Method - definition

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The Activity Based Method serves as the second main method used to calculate emissions in carbon accounting, and is more precise than the spend-based method. This is because the Activity based allows for more specific calculations.

Life and earth sciences

Explore our blog for insights on ecology, climate change, and sustainability. Stay updated with the latest environmental news and research.

Life and Earth Sciences Blog

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Discover the latest on sustainable finance, ESG funds, and how investments drive net-zero goals. Stay updated with Greenly’s expert insights.

Finance and Sustainability: Insights on Green Investments and Climate Initiatives

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Sustainable Procurement: Blog Articles on Creating a Responsible Supply Chain

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Discover insights on the Corporate Sustainability Reporting Directive and how it impacts businesses. Learn reporting tips and key requirements.

CSRD Guide for Companies: Key Insights & Reporting Tips

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Learn how your company can offset its carbon emissions and contribute to sustainability with our comprehensive guide to carbon offset projects.

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Discover articles on green living, minimalism, and eco-friendly habits to reduce your environmental impact.

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Discover sustainable travel practices through our blog articles.

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Explore Greenly's latest articles on ethical fashion, sustainable fabrics, and the environmental impact of the textile industry.

Latest Insights on Sustainable Fashion and Textile Industry News

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Technology & Sustainability News

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Learn about sustainable beauty products and brands, their benefits, and how to make your cosmetic business more eco-friendly.

Sustainable Cosmetics: Green Beauty Tips & Eco-Friendly Brands

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Explore how traditional celebrations affect the environment through increased carbon emissions and pollution."

Environmental Impact of Celebrations: Understanding the Carbon Footprint

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Learn how the insurance industry is tackling climate risks and driving sustainability in our latest blog articles.

Discover Our Blog Articles About Insurance & Climate Change

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In our articles, explore the causes and consequences of global warming, and discover effective solutions to combat climate change.

Understanding Global Warming: Causes, Effects, and Solutions

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Discover how media and brands can embrace sustainability, cut emissions, and build eco-friendly strategies for a greener future.

Explore How Media Can Lead in Sustainability & Reduce Carbon Footprint

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Explore Greenly's blog for strategies on minimizing food waste, promoting sustainable agriculture, and lowering the food industry's carbon footprint.

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Explore effective strategies to minimize carbon emissions in the manufacturing industry and enhance sustainability efforts.

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Bank

Explore how banks can implement ESG practices to minimize environmental impact, promote ethical finance, and lead in the transition to a low-carbon economy.

Sustainable Banking: Strategies to Reduce Carbon Footprints

Debriefs

Short articles to help professionals better understand CSR/ESG topics and regulations.

Debriefs: Short articles and summaries for CSR and ESG professionals

IPCC

Explore the latest IPCC findings with a focus on the UK, from global climate recommendations to local solutions for tackling climate change.

IPCC: Blog on Climate Reports and UK Insights

Transport

Explore our UK articles on reducing emissions in the transport industry and promoting sustainable mobility solutions

Transport: Blog Articles on Sustainable Transport Practices in the UK

Carbon accounting

Read our UK-focused blog articles on carbon accounting. Learn how to measure, reduce, and offset CO2 emissions for businesses in the UK.

Carbon Accounting: Blog Articles on Reducing CO2 Emissions

Net zero trajectory

Discover how UK businesses can set a Net Zero trajectory to achieve carbon neutrality. Read our UK blog articles for practical strategies.

Net Zero Trajectory: Blog Articles on Carbon Neutrality for UK Businesses

ESG Initiatives

Discover ESG initiatives for UK businesses to drive positive social and environmental change. Read our UK blog articles for actionable strategies.

ESG Initiatives: Blog Articles for UK Companies

Event

Explore our UK articles on hosting sustainable events, focusing on reducing environmental impact and promoting green practices.

Activity Based Method, definition

More articles

What is the EU Taxonomy?

Why is Carbon Tracking Essential to Stay Accountable?

CSR report: why it matters and how to create one effectively

Join more than 800 companies committed to climate change