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Discover what sustainability reporting involves, why it matters for risk and trust, and how frameworks like GRI and CSRD shape your next report.

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This article covers the UK's Net Zero targets, business compliance, financial risks, competitive advantages, and how Greenly can help businesses reduce emissions and stay ahead.

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Ines Gendre is a copywriter specialising in environmental issues. She joined Greenly's team in 2022.

Ines Gendre

Ines joined Greenly in 2022. Specialising in scientific outreach, she was trained in carbon management by Greenly, and also studied Earth and climate sciences with UNITAR and the SDG Academy. With more than a hundred articles published on Leaf Media, Ines invites her readers to explore a wide range of topics. Her ambition: to shed light on the complexity of natural and human systems, and the way they interact.

Agnès Potier-Murphy joined Greenly in 2026 as an International Copywriter, writing about sustainability and decarbonisation in English and French.

EN/FR Brand Voice & Writing Strategist

Agnès Potier-Murphy

Agnes Potier-Murphy - Greenly

Agnès Potier-Murphy is a bilingual copywriter with a background in linguistics and translation studies. Writing in English and French, she brings to her work an understanding of how language and culture shape the way ideas are received, and what it takes to make them land with equal precision on either side. She has spent years writing about sustainability, energy transition, and the regulatory and scientific landscape that surrounds them. Her background in teaching has led her to develop an instinct for the words that make difficult ideas click for the people who need them the most. Literary translation deepened that instinct, demanding both linguistic precision and the ability to carry meaning, register, and intent across languages without losing what made the original worth translating in the first place. Her translations have appeared in publications including The Kenyon Review and The Literary Review, and received Pushcart Prize nominations. Writing about sustainability draws on that full range, from bite-sized content designed to make complex topics more approachable to in-depth, rigorously researched pieces that leave no question unanswered. Convinced that the language used to communicate sustainability issues shapes understanding and drives concrete action, she joined Greenly to apply that philosophy to the science and stakes of decarbonisation.

Kara joined the team at Greenly in 2023 as SEO copywriter for the UK market.

Copywriter

Kara Anderson

Kara Anderson - Greenly

Kara Anderson is a climate and sustainability writer with a strong background in law, analytics, and data storytelling. Since joining Greenly in 2023, she has written extensively on climate science, environmental policy, and sustainable development for a UK and international audience. Her investigative data piece 'The Hidden Environmental Cost of Social Media' was widely picked up by global media outlets – including The Guardian, Fortune, and CNN Greece – and cited in over 150 articles across countries such as India, Brazil, and Indonesia. With two years of dedicated writing on environmental issues, Kara brings both depth and clarity to complex topics. She has completed training in climate science (Climate Change: The Science and Global Impact), journalistic principles, and the Climate Fresk workshop – enhancing her ability to translate scientific insights into accessible, impactful content. Before joining Greenly, Kara worked at Ernst & Young in analytics and later in advertising for major global brands. She holds a law degree and a master’s in international law from the University of Glasgow and the University of Aberdeen, where she specialised in human rights and EU law.

After seeking opportunities to put her various creative passions to good use, she joined Greenly in mid 2022 as SEO copywriter for the U.S. blog to provide her American perspective on the climate change issues we face today.

SEO writer

Stephanie Safdie

Stephanie Safdie - Greenly

Stephanie completed a bachelor's degree in English & Multimedia in 2020 at the University of Maryland College Park. She previously worked as a social media content video creator and freelance copywriter. After seeking opportunities to put her various creative passions to good use, she joined Greenly in mid 2022 as SEO copywriter for the U.S. blog to provide her American perspective on the climate change issues we face today. 

Laura Schmitz joined Greenly as Marketing Development Representative in 2024.

Laura Schmitz

With a degree in digital marketing, Laura Schmitz has 10 years’ experience in tech and digital, working for companies specialising in the use of data for industry, people and the environment. Passionate about environmental issues, she has also worked as a communications volunteer for Biomimicry Switzerland. Her expertise combines technology and sustainability, enabling her to raise awreness on issues relating to the ecological transition and sustainable innovation.

Laurent Levrey est expert en stratégie numérique et en croissance, avec une spécialisation dans le marketing et les médias.

Laurent Levrey

Laurent Levrey est expert en stratégie numérique et en croissance, avec une spécialisation dans le marketing et les médias. Actuellement Head of Growth chez Greenly, il pilote des initiatives alliant innovation technologique et transition écologique. Passionné par l’impact du digital sur les enjeux environnementaux, il explore les tensions entre développement technologique et durabilité à travers ses analyses et publications.

After starting her career at Greenly in 2022, she started a joined PhD between the startup and CentraleSupélec to improve company sustainabilty performance ratings.

Marine Kohler

Marine has an engineering degree from the French school of CentraleSupélec and a masters in Industrial Management from DTU. After starting her career at Greenly in 2022, she started a joined PhD between the startup and CentraleSupélec to improve company sustainabilty performance ratings.

Quentin Bourhis, Climate Expert at Greenly

Ben Field, Climate Action Strategist at Patch

Alexis Normand

Alexis is a 37 year-old graduate of HEC and Sciences-Po. After his studies, he spent 2 years working in public policy consulting. He then spent 6 years at Withings, a leading company in connected objects. While there, he continued the companies operations in Boston, USA, and created the company’s health department. After the company was bought by Nokia, he joined the startup Embleema by working through Techstars, one of the best startup incubators in the United States, where he developed a taste for entrepreneurship. His return to France was an opportunity to put all his experience at the service of the environment, during a crucial moment in the climate crisis.

Arnaud Delubac

Arnaud, 26 years old, trained as a designer and in digital communication at INSEEC before joining the Master Entrepreunariat at ESSEC-CentraleSupélec. Passionate about social media since his teenage years, he has created some of the biggest Twitter communities in France before joining the digital communication team of the Prime Minister’s office in Matignon. It was at the Secretaries of State for Digital, Mounir Mahjoubi and Cédric O, where Arnaud directly managed the team, that he developed a strong conviction for the need to use technology to bring awareness to the greatest causes of our time.

Matthieu Vegreville

Matthieu is a 28 year-old graduate engineer from Ecole Polytechnique and Télecom Paris, with a background in data science at Withings. While there, he worked on watch activity detection algorithms, and developed a health study activity so that connected objects could be used to better monitor certain pathologies. He has long been involved in data science projects with his brother, who has the same training. Faced with the urgency of the climate crisis, he decided to put his know-how at the service of the environment. 

Justine Dumont

Justine a toujours été passionnée de lecture et d’écriture. En 2019, elle parvient justement à faire de sa passion son métier, en devenant rédactrice web indépendante. Motivée par ses engagements écologiques, elle rejoint l’équipe de Greenly en 2022 afin de mettre ses compétences au service de la cause environnementale. 

Greenly is on TIME's World's Top GreenTech Companies 2026 list,  and the #1 European company on that ranking.

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“Greenly's expertise has been key for AXA. A comprehensive support to raise our awareness of the challenges of an ambitious climate plan.”

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Greenhouse gases are present in the Earth’s atmosphere and trap heat, which ultimately further aggravate global warming. Common greenhouse gases include methane, carbon dioxide, nitrous oxide, water vapor, and fluorinated gases. Most notably, greenhouse gases are often emitted from the burning of fossil fuels.

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Life and Earth Sciences Blog

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Discover the latest on sustainable finance, ESG funds, and how investments drive net-zero goals. Stay updated with Greenly’s expert insights.

Finance and Sustainability: Insights on Green Investments and Climate Initiatives

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Sustainable Procurement: Blog Articles on Creating a Responsible Supply Chain

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Greenly - Reducing Carbon Emissions in the Construction Industry

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A Complete Guide to Carbon Offsetting for Companies

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All Articles About Education for a Sustainable Future

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Explore Sustainable Living Practices and Ecological Initiatives

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Tourism & environment: achieving sustainable travel

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Sustainable Cosmetics: Green Beauty Tips & Eco-Friendly Brands

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Explore how traditional celebrations affect the environment through increased carbon emissions and pollution."

Environmental Impact of Celebrations: Understanding the Carbon Footprint

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Discover Our Blog Articles About Insurance & Climate Change

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In our articles, explore the causes and consequences of global warming, and discover effective solutions to combat climate change.

Understanding Global Warming: Causes, Effects, and Solutions

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Explore How Media Can Lead in Sustainability & Reduce Carbon Footprint

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Sustainable Food Industry Insights: Reducing Waste and Emissions

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Reducing Carbon Footprint in Manufacturing: Strategies and Insights

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Sustainable Banking: Strategies to Reduce Carbon Footprints

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Debriefs: Short articles and summaries for CSR and ESG professionals

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IPCC: Blog on Climate Reports and UK Insights

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Transport: Blog Articles on Sustainable Transport Practices in the UK

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Carbon Accounting: Blog Articles on Reducing CO2 Emissions

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Net Zero Trajectory: Blog Articles on Carbon Neutrality for UK Businesses

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ESG Initiatives: Blog Articles for UK Companies

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ESG Software Companies: Our Top 4 Picks (2026)

Sustainability Reporting: Why It Matters in 2026

Understanding the UK Government’s Mandatory Net Zero Targets

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