What is the SBTi? Learn how science-based targets work, what changes under the Net-Zero Standard V2.0 and what validation costs UK companies.

SBTi: Science Based Targets Initiative Guide

In this article, we’ll explore the key steps to develop an ESG strategy that not only meets global standards but also aligns with your company’s unique goals.

How to develop an ESG strategy

Learn what carbon management involves, build a strategy that meets UK reporting requirements, and get practical tips for cutting your carbon footprint.

Carbon Management: Strategy, Compliance & Tips

Agnès Potier-Murphy joined Greenly in 2026 as an International Copywriter, writing about sustainability and decarbonisation in English and French.

EN/FR Brand Voice & Writing Strategist

Agnès Potier-Murphy

Agnes Potier-Murphy - Greenly

Agnès Potier-Murphy is a bilingual copywriter with a background in linguistics and translation studies. Writing in English and French, she brings to her work an understanding of how language and culture shape the way ideas are received, and what it takes to make them land with equal precision on either side. She has spent years writing about sustainability, energy transition, and the regulatory and scientific landscape that surrounds them. Her background in teaching has led her to develop an instinct for the words that make difficult ideas click for the people who need them the most. Literary translation deepened that instinct, demanding both linguistic precision and the ability to carry meaning, register, and intent across languages without losing what made the original worth translating in the first place. Her translations have appeared in publications including The Kenyon Review and The Literary Review, and received Pushcart Prize nominations. Writing about sustainability draws on that full range, from bite-sized content designed to make complex topics more approachable to in-depth, rigorously researched pieces that leave no question unanswered. Convinced that the language used to communicate sustainability issues shapes understanding and drives concrete action, she joined Greenly to apply that philosophy to the science and stakes of decarbonisation.

Ines Gendre is a copywriter specialising in environmental issues. She joined Greenly's team in 2022.

Ines Gendre

Ines joined Greenly in 2022. Specialising in scientific outreach, she was trained in carbon management by Greenly, and also studied Earth and climate sciences with UNITAR and the SDG Academy. With more than a hundred articles published on Leaf Media, Ines invites her readers to explore a wide range of topics. Her ambition: to shed light on the complexity of natural and human systems, and the way they interact.

Kara joined the team at Greenly in 2023 as SEO copywriter for the UK market.

Copywriter

Kara Anderson

Kara Anderson - Greenly

Kara Anderson is a climate and sustainability writer with a strong background in law, analytics, and data storytelling. Since joining Greenly in 2023, she has written extensively on climate science, environmental policy, and sustainable development for a UK and international audience. Her investigative data piece 'The Hidden Environmental Cost of Social Media' was widely picked up by global media outlets – including The Guardian, Fortune, and CNN Greece – and cited in over 150 articles across countries such as India, Brazil, and Indonesia. With two years of dedicated writing on environmental issues, Kara brings both depth and clarity to complex topics. She has completed training in climate science (Climate Change: The Science and Global Impact), journalistic principles, and the Climate Fresk workshop – enhancing her ability to translate scientific insights into accessible, impactful content. Before joining Greenly, Kara worked at Ernst & Young in analytics and later in advertising for major global brands. She holds a law degree and a master’s in international law from the University of Glasgow and the University of Aberdeen, where she specialised in human rights and EU law.

After seeking opportunities to put her various creative passions to good use, she joined Greenly in mid 2022 as SEO copywriter for the U.S. blog to provide her American perspective on the climate change issues we face today.

SEO writer

Stephanie Safdie

Stephanie Safdie - Greenly

Stephanie completed a bachelor's degree in English & Multimedia in 2020 at the University of Maryland College Park. She previously worked as a social media content video creator and freelance copywriter. After seeking opportunities to put her various creative passions to good use, she joined Greenly in mid 2022 as SEO copywriter for the U.S. blog to provide her American perspective on the climate change issues we face today. 

Laura Schmitz joined Greenly as Marketing Development Representative in 2024.

Laura Schmitz

With a degree in digital marketing, Laura Schmitz has 10 years’ experience in tech and digital, working for companies specialising in the use of data for industry, people and the environment. Passionate about environmental issues, she has also worked as a communications volunteer for Biomimicry Switzerland. Her expertise combines technology and sustainability, enabling her to raise awreness on issues relating to the ecological transition and sustainable innovation.

Laurent Levrey est expert en stratégie numérique et en croissance, avec une spécialisation dans le marketing et les médias.

Laurent Levrey

Laurent Levrey est expert en stratégie numérique et en croissance, avec une spécialisation dans le marketing et les médias. Actuellement Head of Growth chez Greenly, il pilote des initiatives alliant innovation technologique et transition écologique. Passionné par l’impact du digital sur les enjeux environnementaux, il explore les tensions entre développement technologique et durabilité à travers ses analyses et publications.

After starting her career at Greenly in 2022, she started a joined PhD between the startup and CentraleSupélec to improve company sustainabilty performance ratings.

Marine Kohler

Marine has an engineering degree from the French school of CentraleSupélec and a masters in Industrial Management from DTU. After starting her career at Greenly in 2022, she started a joined PhD between the startup and CentraleSupélec to improve company sustainabilty performance ratings.

Quentin Bourhis, Climate Expert at Greenly

Ben Field, Climate Action Strategist at Patch

Alexis Normand

Alexis is a 37 year-old graduate of HEC and Sciences-Po. After his studies, he spent 2 years working in public policy consulting. He then spent 6 years at Withings, a leading company in connected objects. While there, he continued the companies operations in Boston, USA, and created the company’s health department. After the company was bought by Nokia, he joined the startup Embleema by working through Techstars, one of the best startup incubators in the United States, where he developed a taste for entrepreneurship. His return to France was an opportunity to put all his experience at the service of the environment, during a crucial moment in the climate crisis.

Arnaud Delubac

Arnaud, 26 years old, trained as a designer and in digital communication at INSEEC before joining the Master Entrepreunariat at ESSEC-CentraleSupélec. Passionate about social media since his teenage years, he has created some of the biggest Twitter communities in France before joining the digital communication team of the Prime Minister’s office in Matignon. It was at the Secretaries of State for Digital, Mounir Mahjoubi and Cédric O, where Arnaud directly managed the team, that he developed a strong conviction for the need to use technology to bring awareness to the greatest causes of our time.

Matthieu Vegreville

Matthieu is a 28 year-old graduate engineer from Ecole Polytechnique and Télecom Paris, with a background in data science at Withings. While there, he worked on watch activity detection algorithms, and developed a health study activity so that connected objects could be used to better monitor certain pathologies. He has long been involved in data science projects with his brother, who has the same training. Faced with the urgency of the climate crisis, he decided to put his know-how at the service of the environment. 

Justine Dumont

Justine a toujours été passionnée de lecture et d’écriture. En 2019, elle parvient justement à faire de sa passion son métier, en devenant rédactrice web indépendante. Motivée par ses engagements écologiques, elle rejoint l’équipe de Greenly en 2022 afin de mettre ses compétences au service de la cause environnementale. 

A New Scale for Climat Action. Save your seat for Ecopilot 2 Keynote. Oct 21, 5PM CEST

default

“Greenly's onboarding and dedicated climate expert support was outstanding. Their guidance throughout the process made a huge difference.”

“Greenly's expertise has been key for AXA. A comprehensive support to raise our awareness of the challenges of an ambitious climate plan.”

Browse our podcast episodes, read exclusive analysis and find the latest news on ecological transition

Discover Leaf Media

We’re hiring! Browse our job offers and be part of the adventure

Join our team

green

Add hello@greenly.earth to your contacts to get our newsletter directly to your inbox

Thank you for 
registering  
for the newsletter!

A carbon cycle is the Earth’s natural way of recreating carbon atoms, which is done when carbon is exchanged within the biosphere, hydrosphere, pedosphere, geosphere, and the Earth’s atmosphere.

Carbon Cycle - definition

Join more than 800 companies committed to 

Life and earth sciences

Explore our blog for insights on ecology, climate change, and sustainability. Stay updated with the latest environmental news and research.

Life and Earth Sciences Blog

Finance

Discover the latest on sustainable finance, ESG funds, and how investments drive net-zero goals. Stay updated with Greenly’s expert insights.

Finance and Sustainability: Insights on Green Investments and Climate Initiatives

Sustainable Procurement

Learn how sustainable procurement cuts environmental impact and gives your business a competitive edge through responsible sourcing.

Sustainable Procurement: Blog Articles on Creating a Responsible Supply Chain

Partnership

Construction

Explore strategies to minimize the construction sector's carbon footprint, from sustainable materials to energy-efficient building practices.

Greenly - Reducing Carbon Emissions in the Construction Industry

News

Interviews

CSRD

Discover insights on the Corporate Sustainability Reporting Directive and how it impacts businesses. Learn reporting tips and key requirements.

CSRD Guide for Companies: Key Insights & Reporting Tips

Offset

Learn how your company can offset its carbon emissions and contribute to sustainability with our comprehensive guide to carbon offset projects.

A Complete Guide to Carbon Offsetting for Companies

Education

Explore educational insights on sustainability and global change. Stay informed with Greenly’s latest news on eco-conscious education initiatives.

All Articles About Education for a Sustainable Future

Initiatives & Lifestyle

Discover articles on green living, minimalism, and eco-friendly habits to reduce your environmental impact.

Explore Sustainable Living Practices and Ecological Initiatives

Tourism

Discover sustainable travel practices through our blog articles.

Tourism & environment: achieving sustainable travel

Textile

Explore Greenly's latest articles on ethical fashion, sustainable fabrics, and the environmental impact of the textile industry.

Latest Insights on Sustainable Fashion and Textile Industry News

Technology

Explore the intersection of technology and sustainability with Greenly's latest insights on green IT, AI's environmental impact, and more.

Technology & Sustainability News

Cosmetic

Learn about sustainable beauty products and brands, their benefits, and how to make your cosmetic business more eco-friendly.

Sustainable Cosmetics: Green Beauty Tips & Eco-Friendly Brands

Celebrations

Explore how traditional celebrations affect the environment through increased carbon emissions and pollution."

Environmental Impact of Celebrations: Understanding the Carbon Footprint

Insurance

Learn how the insurance industry is tackling climate risks and driving sustainability in our latest blog articles.

Discover Our Blog Articles About Insurance & Climate Change

Global Warming

In our articles, explore the causes and consequences of global warming, and discover effective solutions to combat climate change.

Understanding Global Warming: Causes, Effects, and Solutions

Media

Discover how media and brands can embrace sustainability, cut emissions, and build eco-friendly strategies for a greener future.

Explore How Media Can Lead in Sustainability & Reduce Carbon Footprint

Food

Explore Greenly's blog for strategies on minimizing food waste, promoting sustainable agriculture, and lowering the food industry's carbon footprint.

Sustainable Food Industry Insights: Reducing Waste and Emissions

Manufacturing

Explore effective strategies to minimize carbon emissions in the manufacturing industry and enhance sustainability efforts.

Reducing Carbon Footprint in Manufacturing: Strategies and Insights

Bank

Explore how banks can implement ESG practices to minimize environmental impact, promote ethical finance, and lead in the transition to a low-carbon economy.

Sustainable Banking: Strategies to Reduce Carbon Footprints

Debriefs

Short articles to help professionals better understand CSR/ESG topics and regulations.

Debriefs: Short articles and summaries for CSR and ESG professionals

IPCC

Explore the latest IPCC findings with a focus on the UK, from global climate recommendations to local solutions for tackling climate change.

IPCC: Blog on Climate Reports and UK Insights

Transport

Explore our UK articles on reducing emissions in the transport industry and promoting sustainable mobility solutions

Transport: Blog Articles on Sustainable Transport Practices in the UK

Carbon accounting

Read our UK-focused blog articles on carbon accounting. Learn how to measure, reduce, and offset CO2 emissions for businesses in the UK.

Carbon Accounting: Blog Articles on Reducing CO2 Emissions

Net zero trajectory

Discover how UK businesses can set a Net Zero trajectory to achieve carbon neutrality. Read our UK blog articles for practical strategies.

Net Zero Trajectory: Blog Articles on Carbon Neutrality for UK Businesses

ESG Initiatives

Discover ESG initiatives for UK businesses to drive positive social and environmental change. Read our UK blog articles for actionable strategies.

ESG Initiatives: Blog Articles for UK Companies

Event

Explore our UK articles on hosting sustainable events, focusing on reducing environmental impact and promoting green practices.

Carbon Cycle, definition

More articles

SBTi: Science Based Targets Initiative Guide

How to develop an ESG strategy

Carbon Management: Strategy, Compliance & Tips

Join more than 800 companies committed to climate change

Carbon management

LCA

ESG Management

Solutions

Popular

Resources

About Greenly